INTERNET ADVERTISING AGENCY

We are very enthusiastic about what we do!We have been working specifically in internet advertising and promotion since 1998. Since 2007 we have been working as a single team.

How successful are we? Unique technologies of creating media plans and arranging project placement and follow-up enable use to stand apart from the backdrop of our numerous competitors and we always meet our effectiveness forecasts which we calculate when we prepare our business offers.

Why Media Engineering?We approach our job as engineers. We invent and implement technologies and check the results. With our attitude to work, our friends, clients, and the partners we do everything possible so that "in the morning we receive the task/problem, and in the evening we obtain the projected result…"

As many as necessary!At present the company employs over 20 specialists.

We take part in writing books on internet marketing.

TECHNOLOGIESA number of pre-planned solutions let us to approach each advertising campaign in a very organized and efficient fashion. Our many years of work experience in our field pay off and enable us to create maximum-effectiveness advertising technologies.

An assignment to develop and internet-based solution. Each business solution starts from the formulation of the task at hand. Where do you want to invest your money? Your company’s image, awareness of your trademark, your product sales or attracting customers to the specific point of sale selected by you? When a task is clearly and precisely formulated, it ensures its effective solution. There are seven questions correctly asked, which it will be easy for you to answer.

Analytics The engineering approach to online promotion has taught us to pay considerable attention to calculations and data analyses. They allow detailed analyses of the nature of the demand in order to forecast the conversion to the calls, applications, subscriptions, vieweing of videos, and reading of the materials by the clients.

PlanA well-balanced collection of tools which can be used to accomplish all tasks within allocated budgets. Advertising effectiveness forecasts which are met by us in 95% of cases. We know everything there is to know about the cost and effectiveness of advertising placement. We are ready to defend all our decisions based on proper arguments.

ControlFrom early morning to late evening we are constantly in control of all ongoing processes. Rates, key words, correct advertising display, collating forecasts with actual results are all monitored so as to bring a positive influence on the situation at any time such influence becomes necessary.

ReportsEvery week our specialists send interim reports, which contain comparative indicators/figures from forecasts and those achieved in reality, along with analytical commentary. After the completion of each advertising campaign, we provide a detailed report with screenshots and final analytical data. The data include details of phone calls, orders, subscriptions, watching of videos, and reading of materials. In addition, our specialists monitor the behavior of users on your site using Web Visor Yandex Metrics, Google.Analytics, Woopra, and other narrowly specialized tools of analyses.

TECHNOLOGIES

BRAND

MEDIA ADVERTISING

CONTEXTUALADVERTISING

SEO

PAY PER ACTIONADVERTISING

BLOG TOURS BLOG CONFERENCES

OPINION LEADERS

HIDDEN MARKETING INBLOGS AND ON FORUMS

VIRAL VIDEOS,VIDEO ADVERTISING

GEOLOCATION MARKETING

RESEARCH INSOCIAL MEDIA

ANALYTICAL DATA,POLLS

SPECIAL PROJECTS, PROMOTION WEBSITES, SPONSORSHIPS

PROMOTIONALEVENTS,

COMPETITIONS

PROMOTING GROUPSIN SOCIAL NETWORKS,

WHAT WE CAN DO

CLIENTS

Full chart of our clients you can find on our web-site: www.advpositive.ru

Customer: Clarks, a British footwear brand Product: Footwear

Case studies

Campaign goals:•raising brand awareness among Russian consumers; •telling customers about the company’s New Year discounts; •increasing sales.

Solution:•websites with a mass coverage of target audiences; •placing banners using the technology of the media-search context. Results:•Advertising viewed: over 6,330,000 times. •Clicks during the advertising campaign: 13,833

Customer: Aldemar, a network of five-star hotels in Greece Product: Tours

Campaign goals: • To introduce the Aldemar hotel chain to Russian customers;• Raising Aldemar brand awareness; • Increasing tour sales on the Russian holiday travel market.

Solution: • A special project implemented on GoodDays.ru with large-scale support advertising on tourist- and travel-themed websites, articles on women's websites and contextual advertising;• A colorful special project creates a positive impression of the product while supporting advertising is used for image-based and sales-based purposes (the special project website has a list of tour operators). Results: • target audiences reach: over 140 million views; • 100% bookings at all Aldemar hotels in February through September.

Case studies

Campaign goals: • To introduce the Aldemar hotel chain to Russian customers;• Raising Aldemar brand awareness; • Increasing tour sales on the Russian holiday travel market.

Solution: •A special project implemented on GoodDays.ru with large-scale support advertising on tourist-themed websites, articles on women's websites and contextual advertising;•A colorful special project creates a positive impression of the product while supporting advertising is used for image-based and sales-based purposes (the special project websites has a list of tour operators).

Results: • target audiences reach: over 140 million views; • 100% bookings at all Aldemar hotels in February through September.

Customer: Kama Trading House Product: Kama Tires

Case studies

Campaign goals:• Raising brand awareness among target audiences; • Increasing sales.

Solution: • Creating a promo website for the product, • Banner advertising.

Results: •For the period of the advertising campaign from October 12 to November 22, information about a specially arranged competition was seen by over 1.9 million people. Over 1,800 users were interested in the competition and visited the site.

Customer: GrossProduct: Baikal Vodka

Case studies

Campaign goals:• Promoting the “Austrian traveler’s blog” on the internet; • Increasing the numbers of Russian tourists in Austria.

Solution: • Banner advertising using topical internet resources and search engines; • Creating a promo webpage.

Results: • Advertising viewed: 12 557 140 views;• Number of clicks: 25,873 clicks.

Customer: Ministry of Tourism of Austria Product: An Austrian traveler’s blog

Case studies

Campaign goals:• Raising brand awareness.

Solution: • Developing a new slogan;• Using a topical video segment on the banner showed based on the displayed behavior of internet users.

Results: • The advertising campaign resulted in more than 84,269 clicks which is 62,228 clicks more than forecast. • Advertising was viewed more than 12,500,000 times.

Customer: AquaforProduct: Aquafor water filters

Case studies

Customer: Kopernik Product: Fitness Center services

Campaign goals: • Determine what interest there is among target audiences; • Increasing incoming calls.

Solution: • Banner advertising on the Odnoklassniki social network.

Results: • Effectiveness indicators show that there is a great deal of interest on the part of target audiences.

Case studies

Customer: RenaultResearch into certain questions associated with the local production of foreign car makes in Russia

Goal: Assessing the advantages and disadvantages of using the fact that Renault cars are locally produced in advertising communication.

Solution: Mentions of, or references to, 18 automobile brands were gathered and carefully analyzed (several Renault models as well as models by competitors) for 2010. Analyzed were: the number, the quality, the tone and context of such mentions and references, the level of involvement and the type of content -- both as applied to general topics and to topics specifically associated with local production. In all, 12,600 brand mentions and references were analyzed.

Results: An assessment was made of the advantages and disadvantages of the use of the fact of local production in advertising communication; recommendations were provided on adjusting the communication strategy and the pricing of Renault cars.

Case studies

Customer: ARPICOM restaurants Social CRM for ARPICOM (GOODMAN, Filimonova and Yankel, Kolbasoff, MAMINA PASTA, SOUP&GO):Goal: increasing the loyalty of restaurant patrons, increasing cross-concept participation, obtaining feedback. Solution: establishing a permanent presence in LiveJournal and Facebook, monitoring mentions and references, responding to feedback. Results for 2 years of operation: Over 2,000 permanent communication participants, 8,000 processed restaurant mentions, 40,000 unique visitors and 150,000 views, the most famous case in the Russian restaurant business.

Customer: Moulinex

Distributing information about the new Moulinex cooker

Goal: to bring the attention of potential buyers to the Minut’Cook cooker by Moulinex

Solution: creating Moulinex representations on the most popular internet sites. Arranging a recipe competition in a blog and master classes at kitchen studios for opinion leaders -- popular figures in the restaurant community.

Results: the competition reach was over 18,000 representatives of the target audiences while reach based on opinion leaders was over 41,000.

Customer: StarHit.ru

Attracting visitors to the StarHit.ru promo website.

Goal: To attract to the website at least 80,000 unique visitors from the target audiences, arrange their social communication, interaction with the website and the distribution of viral content.

Solution: Information was distributed as per topical communities using agents of influence: over 270 general and women’s websites were reached, a placement was arranged on the Fishki.net entertainment website; the participation of TOP-bloggers in the distribution of the promo website content was arranged.

Results: KPIs on unique visitors are over fulfilled by 140% (~110,000 unique users). A high level of natural viral spread was observed and the promo website was heatedly discussed in blogs, personal messages,

CONTACTS Moscow, ul. Leninskaya Sloboda, 19Omega Plaza Business Center +7 495 517 09 27arsen@mediaengineering.ru