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Non Profits and InternetNathan Duyck
Kaushik Gopalakrishnan
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Agenda
Introduction
Social Cause
Donations
Cases
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Non-Profit vs. For-Profit
Mission centered around a social cause
Customers involved in fulfilling othersneeds
Revenue often includes donations Requires two way
interaction
No specific price range
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Non Profits on Internet
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Number of Non Profits Websites
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Website
Donations
Social media
Big data
Life Cycle for Community
H
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Websites,37%
SocialMedia,
24%
TV, 63%
Newspaper51%
How do we learn about a cause ?
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Friends (all generations): 45-46%
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Take-awaysWhen to use the Internet
Know target audienceYounger generation Women>men in Social
Media
Risks in use Overuse leads to fatigue
Must supplement, not replacetraditional methods of
engagement
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Donations
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Donation Websites
Stats
2010 Volunteering = 2.1Bhours =1.1M full-time jobs, 47% ofCan
population2010 Donations = $10.6B,84% of Can population
http://fundly.com/help-us-open-the-doors-at-cornville-regional-charter-school
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2008 U.S. ElectionsSocial Media hits the national stage
Obama McCain
Bottom-up, grassroots
Listen
Responsive Freedom to commit
Numerous socio-economicand ethnic groups
Texting
Top-down
Talk
Rigid Members
Rich Caucasians
S i l M di I l t
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Social Media Involvement
Social Media-ites are influencers ofothers
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Accessible data Houdini database Layers of accessibility:
providing source
material
Empowerment: 60% trust someone like them, 21%trust government
officials Daily adjustment, increased conversion rates
Donations $0-$200 $201-$999 =>$1000 Total
Obama 26% 27% 47% $452.8M
McCain 20% 20% 60% $204.4M
Obama vs McCain
Website Traffic YouTube Viewers Facebook Friends Online
Staff
2x 4x 5x 10x
Popular Vote Result
Obama 69,498,516 52.9%
McCain 59,948,323 45.7%
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Txt Msg:
All of this happened because of you. Thanks,Barack.
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Justin Trudeau hopes to beCanadas next Prime Minister
To start out, hes going to need some cash
How should Justin raise cash?
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How should Justin raise cash?
Social Media:
Social media is growing fast, but its not aheavy weight when it
comes to donations,its more pocket change.
Text Message Campaign: With a goal of $10K, Texas Music
Festival was able to raise $130K in just 4days not quite enough
though.
Campaign Website: Getting warmer
Non-Internet Based Campaign: Now weve found the big bucks like
Obama
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With plenty of cash, Justin is off tthe races.
But every politician needs a website
What page should Justin
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What page should Justin
build first for his website? Cool Campaign Videos:
Videos are interesting medium to communicatethe purpose. However
users do not have thepatience to go through them
Amazing About Us page: Nearly 90 percent go to the About us page
to
understand the mission Groovy opportunities to get involved
Volunteering information is only useful once the
user has developed interest Savvy explanations about how
donations are
used Information on donations are also useful provided
user is interested in the campaign
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With a functioning website, Justinis now a legitimate
candidate.
Next, Justin strategically positions himselfas an activist by
starting a petition.
How should Justin maximize
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How should Justin maximize
petition signatures? Social Media:
Social media is growing fast, but its not aheavy weight when it
comes to donations, itsmore pocket change.
Snail Mail : With a goal of $10K, Texas Music Festival was
able to raise $130K in just 4 days not quiteenough though.
Campaign Website:
Getting warmer Non-Internet Based Campaign: Now weve found the
big bucks like Obama
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Justin is considered a hero for hispetition.
But how best to woo Ontarian voters?
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How should Justin woo
Ontarian voters?
Social Media Campaign: Website Campaign:
Newspaper ads:
TV ads:
