Internet Brings Power to the People

8/9/2019 Internet Brings Power to the People

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Internet Brings the

Power to the PeopleMerging Media & Mobile Advertising

Session 1- Individual Report by Borislav Kiprin (IE MDMK10)


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We used to be like that

10/12/2009Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising

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Our music consumptionwas delivered by the:

TV

Radio Tapes Vinyl


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Our news consumptionwas delivered by

TV Radio

Newspapers

Magazines


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Our movie consumptionwas delivered by the TV,cinemas and video

cassettes


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5

We took a note of whats around us using a

notepads, dads film cameras, Johnsnewspaper or grannys phone


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Point of Consumption

We were at home

At work

At school

At a friends house

At a bar

Requirements

Electricity

AntennaNewsstand nearby

Equipment - TV

set, Radio Set,a

couch/armchair/beer/junk

food


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Content & Advertisement

Was pushed to us

Chosen for us

The short head was served

We lived offline

We were doing one, maxtwo things in the same time

We were

Filming

Scathing

Writing

Broadcasting

Listening


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The user listened.


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Now we are more like

Portals

News

Video

Music

Shopping

ResearchDating

Socialize

Travel

And somuchmore

Virtually all information can be accessed, researched, purchased and insome cases consumed online


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Video on Demand


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You want video? - You gotvideo.


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Music on Demand


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You want music?You got

music And you dont haveto leave the apartment

The music industry still struggles to find the right business model, butconsumption has grown tremendously and 95% is downloaded illegally


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News on Demand


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You want news? You got news

Tailored to your interests news

Late 08 Rupert Murdoch said that allNews Corp. media will be made availableonline for a access fee basis.


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Now we are more like

Point of Consumption

AllCanDo!

At work

At school

At afriendshouse

At a barAt

grandfather's porch

In thefield

At the busstation

On thePlane

Requirements

Electricity

InternetAccess

Equipment :Computer/Handheld/

Console


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Where we are

Content & Advertisement

We appreciate the long tailsas much as the short head

We are pulled to content

We share, collaborate andcooperate

We live online just as much aswe live offline

We multitask

Now we

Google things

Twitterthoughts

Facebook friends

YouTube phone captures

Skype mom & dad

Flickr our photos

Digg/Redditweb spaces


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Britain now


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Source: Digital Britain report: business reactions

If we have to make a cloud of Britains contemporary life , the word Digital will be the biggest tag

Unfortunately, the rest of the world is to travel a lot to reach this level
http://www.grant-thornton.co.uk/thinking/elevate/index.php/elevate_templates/article/digital_britain_report_business_reactions/http://www.grant-thornton.co.uk/thinking/elevate/index.php/elevate_templates/article/digital_britain_report_business_reactions/


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The user talks.


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But what the future holds?...


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PronunciationRhymes: -ndNounSingulartrendPluraltrends

trend (plural trends)An inclination in a particulardirection The trend of stock-market prices is generally upwards.A tendency There is a trend, these days, for people in filmsnot to smoke.

A fad orfashion style(mathematics) A line drawn on a graph that approximatesthe trend of a number of disparate points

Source: www.wikipedia.com
http://en.wiktionary.org/wiki/Rhymes:English:-%C9%9Bndhttp://en.wiktionary.org/wiki/Rhymes:English:-%C9%9Bndhttp://en.wiktionary.org/wiki/Rhymes:English:-%C9%9Bndhttp://en.wiktionary.org/wiki/trendshttp://en.wiktionary.org/wiki/trendshttp://en.wiktionary.org/wiki/inclinationhttp://en.wiktionary.org/wiki/directionhttp://en.wiktionary.org/wiki/tendencyhttp://en.wiktionary.org/wiki/fadhttp://en.wiktionary.org/wiki/fashionhttp://en.wiktionary.org/wiki/stylehttp://en.wiktionary.org/wiki/linehttp://en.wiktionary.org/wiki/graphhttp://en.wiktionary.org/wiki/approximatehttp://en.wiktionary.org/wiki/pointhttp://en.wiktionary.org/wiki/trendhttp://en.wiktionary.org/wiki/trendhttp://en.wiktionary.org/wiki/pointhttp://en.wiktionary.org/wiki/approximatehttp://en.wiktionary.org/wiki/graphhttp://en.wiktionary.org/wiki/linehttp://en.wiktionary.org/wiki/stylehttp://en.wiktionary.org/wiki/fashionhttp://en.wiktionary.org/wiki/fadhttp://en.wiktionary.org/wiki/tendencyhttp://en.wiktionary.org/wiki/directionhttp://en.wiktionary.org/wiki/inclinationhttp://en.wiktionary.org/wiki/trendshttp://en.wiktionary.org/wiki/trendshttp://en.wiktionary.org/wiki/Rhymes:English:-%C9%9Bndhttp://en.wiktionary.org/wiki/Rhymes:English:-%C9%9Bndhttp://en.wiktionary.org/wiki/Rhymes:English:-%C9%9Bnd


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4 + 2 Things to Keep an Eye on

Now


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+

+


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20And an eye on this one


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Will it really be like this?


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Will we trade the real life feeland touch for the virtual one?

In Demolition Man Sly was not ready, but Sandra Bullock was


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Or more like that?


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And we will most

likely be like

Technology

Handheld

All around compatibility

Interactive

Multi-purpose & multi-use

10/12/2009

Borislav Kiprin - IE MDMK2010- Emerging Media &Mobile Advertising

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And we will most

likely be like

Wi-Fi here, there It is everywhere

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Source: www.websiteoptimization.com
http://www.websiteoptimization.com/bw/0803/http://www.websiteoptimization.com/bw/0803/


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And we will most

likely be like

Virtual ID

A single point of access (logindetails) for the whole web

space

10/12/2009


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And we will most

likely be likeStreamlined Conversations

Platforms

Languages wont matter

Places wont matter

The user is the social object

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And we will most likely be like

Traditional Media will be

One that the user can

interact with

The user is the prosumer

Optimized formats forcontent delivery

Live news serving

Media Platforms

Mega syndicated news

portals

100% Digital platform

Customization

Personalization

Optimization


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The user delivers,

optimizes, personalizes,customizes &

consumes.


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Source: Digital Standards Organization

Tags we should keep an eye on in the near future.
http://www.digistan.org/http://www.digistan.org/http://www.digistan.org/http://www.digistan.org/

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Internet Brings Power to the People