Internet Management Consultants and Solution Providers

Outstanding CMS ProjectsLessons from the Front Line

Outstanding CMS ProjectsLessons from the Front Line

Introduction

Introduction:

• Project in Context• Understand the Business Strategy• Maximise the Value of your Team• Undertake Rigorous Planning and Preparation• Manage the Change

Project in Context

Project Entailed:

• Business case preparation and acceptance• Solution analysis and acceptance• Three month Government tender process for CMS• Analysis, design and requirements for the Intranet• Implementation of new CMS and supporting infrastructure• Development phase for Intranet• Business process redesign and implementation• Content author training, content creation and publishing• Change management and communications• Three month implementation time

Understand the Business Drivers

Business Drivers:

• Determine the strategy and its place in the organisation• Directs project priorities and conflicts• Basis for communication to stakeholders and management• Consistency in the message• Underlies change management effort

• Determine if there are secondary drivers and expectations• Technology challenge - DM, Portal, Web CM, Enterprise CM • Identify the technology that matches the need• Ensure architecture and future IT consolidation are considered

The Hive“Working together across the business to share knowledge”

Understand the Business Drivers

Maximise your Team

Maximise the Value of your Project Team:

• Build a core committed team• Ensure people are heard and their expertise recognised• Listen and … listen again to your Marketing people • Bore them with detail• Keep your Infrastructure team involved• Get your “risk factors” on side • Involve your content authors early

Planning and Preparation

Establish the Groundwork:

• Get everyone involved early• Know your IT impacts and infrastructure requirements• Communicate the interactions using workflows• Understand your metadata requirements• Map out the content structure “all the way down”• Document your application requirements• Make it concrete using grey lines

Planning and Preparation

Site Map • Primary Navigation• Secondary and Tertiary Navigation• Content Description

Content Map • Detailed Content• Department Owner• Content Author

Planning and Preparation

Grey Lines • Global Elements• Navigation • Page Format• Business Logic• Story Board• Content authored versus

template-driven elements• Reference related documents

Planning and Preparation

Manage the Change

Managing Change can’t be Secondary:

• Business initiative and experience owned by Marketing• Technology capabilities owned by IT• Find champions to build momentum• Get support at the highest level• Don’t let content be your downfall• Build buy-in across the organisation • Build a story and sense of anticipation among users

In Hindsight

Lessons Learned:

• Move collaboratively to get acceptance on the strategy • … and then on technology• Enable collaborative solutions and decision making • Design the customer experience with a user-centric approach• Focusing on the detail paid off• Introduce and underpin concepts so they are easily

understood• Simple tools have big impact• Don’t allow change management to be secondary

Contacts

Reignite is an Internet management consultancy and solution provider,dedicated to optimising your online channel via strategy, analysis andimplementation of rich web-based applications and systems. The

Reignitepartners have been delivering leading client solutions to companies inAustralia, UK, USA and Asia Pacific since the evolution of open system

andInternet technologies. Reignite has consulting, sales, development andsupport locations in the UK and Australia.

• Lesley Bremner BellMobile: 0407 901 177Phone: (08) 9322 6306Fax: (08) 9382 3324Email: lesley@reignite.com.au

Internet Management Consultants and Solution Providers

Thank YouThank You