As someone who is running his or her own "traditional" (some may say "brick and mortar") business, you probably see the Internet as

an "extra." More than likely you use it for email but not a lot else. Perhaps you have a very basic

website. Maybe that's been working for you. But what if you want to expand your business even more? You could,

for example, reach all of those people whose primary shopping method is Internet based. So how do you do

this? Here are some Internet Marketing tips that you can use to help build up your offline business.

You can use your business' site to sell your products online as well, if that's the core of your business. You are gaining

access to a massive market by allowing people to purchase your products online, who likely weren't able to purchase

your wares before and probably didn't even know you were around. There are a wide range of software programs you can utilize to help you keep a handle on inventory and ensure you don't oversell your products. There's no need for you to limit yourself to your local area. Get to know

and love Twitter. Over the last few years, the popularity of Twitter has skyrocketed. Most businesses in operation

these days--even those that are "traditional" have Twitter accounts. Twitter is a great way to keep track of what people are saying about your business. It's also a

great way to quickly address any issues that they might be voicing with your products or services. You can use Twitter for free. It is easy to use. You can even use it for business

building by sending a promotional offer or two out to your followers once in a while.

If you are dealing with an excess of inventory why not sell the extras through the auction sites like eBay? This is a

great way to introduce yourself to people who shop primarily online. You should be careful, however, to only sell the things you know you can get rid of and that won't be able to make money elsewhere when you do this. You

should also spend some time learning how to properly keep yourself protected. Recently eBay has become a hub for scam artists who are fond of buying up items and then demanding refunds from the seller. Still, if you have a lot

of extra inventory that you want to get rid of quickly while simultaneously introducing your business to a new

audience, this is a great way to accomplish that.

You shouldn't confine yourself solely to your local chamber of commerce's directory because there are plenty of other possibilities. There are all sorts of directories online that you can join for free. Some of them even work as social

media style sites because they help you find other traditional (and online) business owners that you can work

with to form mutually beneficial relationships. It takes very little time to submit your site and company to a

directory and, after all, you want to get as many links to your site as possible, right?

It should be used to increase your profitability and to build your business. If you put the work in, the web and online marketing are some of the most essential things you can use to help your business. You can begin by using these

suggestions.

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