Internship project ADCO Public relationship

Internship projectThe Media Zone Authority Abu Dhabi

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A Brief Executive Summary of the Internship The Media Zone Abu Dhabi is one of the fastest growing media markets in the world, and the Media Zone Authority Abu Dhabi (the Authority) is committed to the continued development of the media industry in Abu Dhabi:

The Authority, established by Abu Dhabi Decree Law No. 12 of 2007, is the regulatory body of the free zone, Media Zone Abu Dhabi.

The Authority is ISO 9001:2008 certified. ISO 9001:2008 is an internationally recognized set of standards for quality management systems developed and published by the International Organization for Standardization. Being ISO 9001:2008 certified means that the Authority maintains an excellent level of quality and satisfaction, ensuring that it meets the needs of its customers.

Description of the company/institution

The Media Zone Authority Abu Dhabi (the Authority) is responsible for overseeing all regulatory and licensing aspects of the Media Zone Abu Dhabi, which includes developing and ensuring compliance with the Authoritys regulations, codes and policies and procedures; registering and licensing companies, branches and sole proprietors (freelancers); and providing content-related guidance to its licensees.

The Authority offers the following services in the Media Zone Abu Dhabi:

Developing and maintaining the Media Zones regulations, codes and policies;Incorporating and registering companies and branches;Licensing companies, branches and freelancers;Maintaining records of all registered companies, branches and freelancers;Providing ongoing services such as facilitating changes to shareholders, directors and general managers and issuing certified copies, extracts of the Authoritys register and certificates of good standing;Dissolving companies and closing branches;Providing content-related guidance; andImplementing mechanisms to ensure compliance with the Media Zone regulations and codes.Mission

MISSION:Facilitate the growth and development of the Abu Dhabi media industry through the implementation of conducive, transparent, consistent and effective regulations, and strategic media initiatives, which in turn positively contributes to Abu Dhabis GDP.

Vision

VISION:A thriving world-class media industry that contributes significantly to the achievement of the Emirate of Abu Dhabis economic, social, and cultural objectives

REGULATIONS

The Media Zone Authority- Abu Dhabi (the Authority) continually strives to ensure that a vibrant and successful media industry develops in Abu Dhabi and the region. As part of this goal, the Authority maintains a legal and regulatory framework of regulations, codes, policies & procedures and guidance notes which apply to all entities and individuals working within the Media Zone Abu Dhabi. The legal and regulatory framework in the Media Zone Abu Dhabi reflects best industry practice both locally and internationally and supports the growth of the Media Zone Abu Dhabi.

My position in Public relationship is employees service executiveManages the Client Services Coordinators (creates staff schedules, manages workflow, handles staffing and employee issues, enforces departmental policy and procedures, is a best practices example for Client Services Duties, etc) 3. Accurately performs registration process for new and existing clients 4. Schedules appointments according to established procedures 5. Make reminder calls to clients 6. Meets agency participatory expectationMy duties 7. Assure that staff is provided with proper training, instruction, tools, and methods to perform their jobs. 8. Lead and motivate staff in handling change, building trust, and partnership. Encourage and build a team environment. 9. Perform timely performance evaluations, as well as appropriate disciplinary actions. Evaluate all Customer Service Staff on communication skills and technical knowledge.10.Ensure that all Customer Service Representatives have up-to-date benefit information. 11.Ensure Customer Service follow-up methods and procedures are complete and meet time standards. 12.Develop and train senior staff to provide a high level of support.

Problem and solution THE PROBLEM IS HOW TO GET EMPLOYEE SATISFACTION AND CUSTOMER SATISFACTIONSolution

The elements that lead to employee satisfaction and customer retention are said to have fundamental implications for corporate profitability. Unlike much of the mainstream literature, which generally focuses on the relationship between two of these three subjects (employee satisfaction, customer retention, and corporate profitability), this paper considers the effects, importance and reliance between all three. Based on published research, completed case studies, and interviews, the paper emphasizes the effects of employee satisfaction and customer retention on corporate profitability, otherwise known as the Service-Profit chain. It especially highlights the importance of the link, and subsequent success of each area. It argues that, in order to be effective, a complete understanding of the link between employee satisfaction and its relationship to customer retention and corporate profitability must be understood and practiced. An assessment of the internship As a result, the training and development of employees is an essential part of their satisfaction and longevity and should be made a priority of the organization. Continued training and programs not only help to bolster employee satisfaction, but also produce tangent benefits for the organization. Training initiatives should be well planned, funded, and designed to meet organizational goals. This section will consider the effects of well- designed, comprehensive training programs. Included in this analysis will be the effects of training on employees, benefits of employee training to the organization, types of training programs, and the required commitment needed for a successful training and development program.What kind of responsibilities you have undertaken during the job?Public relations (PR) is about managing reputation. A career in PR involves gaining understanding and support for clients, as well as trying to influence opinion and behaviour.

PR officers use all forms of media and communication to build, maintain and manage the reputation of their clients. These range from public bodies or services, to businesses and voluntary organisations

How do you think the internship/job will influence your future career plans?I got a lot of skills such as

The role is very varied and will depend on the organisation and sector. Tasks often involve:Planning, developing and implementing PR strategies;liaising with colleagues and key spokespeople;liaising with and answering enquiries from media, individuals and other organisations, often via telephone and email;Researching, writing and distributing press releases to targeted media;Collating and analysing media coverage;

ConclusionsPublic relations (PR) are about managing reputation. A career in PR involves gaining understanding and support for clients, as well as trying to influence opinion and behaviour. PR officers use all forms of media and communication to build, maintain and manage the reputation of their clients. These range from public bodies or services, to businesses and voluntary organizations.References

http://www.mzaabudhabi.ae/en/http://www.prospects.ac.uk/public_relations_officer_job_description.htm

http://www.gradschools.com/masters/marketing-advertising/advertising-public-relations/become-a-public-relations-manager

http://hubpages.com/relationships/Rights-and-Responsibilities-in-Our-Personal-Space