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Interoperability
SQL Server, the right choice for Today and
Tomorrow
Proven Data and BI Platform
*Source: Gartner Magic Quadrant for Business Intelligence Platforms, 2008 & Gartner Magic Quadrant for Data Warehouse DBMS, 2007+Source: “Worldwide Relational Database Management Systems 2007 Vendor Shares,” Carl W. Olofson, IDC, June 2008
Over 6 Million Downloads of SQL Server 2008
In Leaders Quadrant in Gartner Magic Quadrants for DW & BI*
Leading Performance Benchmarks: TPC-H, TPC-E, & Applications
SQL Server is the Fastest Growing Relational Database WW+
Our Integrated BI Offering
END USER TOOLS & PERFORMANCE MANAGEMENT APPS
Excel SharePoint Server
BI PLATFORM
SQL Server Reporting Services
SQL Server Analysis Services
SQL Server RDBMS
SQL Server Integration Services
SharePoint Server
DELIVERY
Reports Dashboards Excel Workbooks
AnalyticViews Scorecards Plans
Compare prices & features
Note: 1. the price comparison is based on a server with 2 proc, 4 core ; see slide notes for details; based on public prices 2. Comparison is between SQL Server 2008 Enterprise Edition and Oracle 11g Enterprise Edition
DATA WAREHOUSIN
G Scenario
$50K
OLTPScenari
o
SQL Server 2008$50K
$494K 10x
$1,398K14x
Partitioning Compression
$92K
BI: OLAP & DM$184K
Oracle 11g$190K
Manageability$28K
Security $46K
Remote Mirroring $264K
BIEE Suite Plus $1,180K
$50KSQL Server 2008
$50K
$100K
Oracle 11g$190K
Manageability$28K
Oracle 11g$190K
Manageability$28K
BUSINESS
INTELLIGENCE
Scenario
SQL Server 2008$50K
Performance Point$50K
$528K 10x
3 years of FREE support
DATA WAREHOUSIN
G Scenario
$88K
OLTPScenari
o
SQL Server 2008$50K + $37.5K SA
$423K5x
$454K5x
$1,361K8x
Year 2$108K
Year 3$108K
80% discount$317K
Year 1$348K
Year 2$116K
Year 3$116K
Year 3$348K
$88KSQL Server 2008$50K + $37.5K SA
$175K
80% discount$106K
Year 1$116K
80% discount$99K
Year 1$108K
BUSINESS INTELLIGENC
E Scenario
Year 2$348K
SQL Server 2008$50K + $37.5K SA
Performance Point$50K + $37.5K SA
Note: 1. the price comparison is based on a server with 2 proc, 4 core ; see slide notes for details; based on public prices 2. Comparison is between SQL Server 2008 Enterprise Edition and Oracle 11g Enterprise Edition
Even with an 80% discount,Oracle still more expense
DATA WAREHOUSIN
G Scenario
$50K
OLTPScenari
o
SQL Server 2008$50K
$99K2x
$106K2x
$317K3x
Partitioning Compression
$18K
BI: OLAP & DM$37K
Oracle 11g$38K
Manageability$6K
Security $9K
Remote Mirroring $53K
BIEE Suite Plus $273K
$50KSQL Server 2008
$50K
$100K
Oracle 11g$38K
Manageability$6K
Oracle 11g$38K
Manageability$6K
BUSINESS INTELLIGENCE
Scenario
SQL Server 2008$50K
Performance Point$50K
Note: 1. the price comparison is based on a server with 2 proc, 4 core ; see slide notes for details; based on public prices 2. Comparison is between SQL Server 2008 Enterprise Edition and Oracle 11g Enterprise Edition
Consolidate Data Systems
• Rationalise data platform• Rationalize hardware• Cut energy consumption• Reduce real estate requirements• Lower administrative overhead
• SQL Server DBAs manage over 3 times as many databases as Oracle DBAs
• Annual cost of administering an Oracle database is over 3 ½ times of that for SQL Server
Alinean Group 2007
Server Refresh Benefits(Single Core)
Source: Intel estimates as of Nov 2008. Performance comparison using SPECjbb2005 bops (business operations per second). Results have been estimated based on internal Intel analysis and are provided for informational purposes only. Any difference in system hardware or software design or configuration may affect actual performance. For detailed calculations, configurations and assumptions refer to the legal information slide in backup.
2005
184 Intel® Xeon® Single Core Servers
2009
Performance Refresh
1:1
Up to 9x Performance
184 Intel® Xeon® 5500 Based Servers
18% Annual Energy Costs Estimated
Reduction
– OR – Efficiency Refresh
9:1
21 Intel® Xeon® 5500 Based Servers
As Low as 8 Month
Payback
90% Annual Energy Costs Estimated
Reduction
Scalable relational database platform
Consistent, familiar model & tools
Self-managed, highly available cloud services
MPP support for 10s to 100s TB DW
Highly scalable appliances
Seamless integration with Microsoft BI
A Comprehensive Platform
Managed Self-Service BI
Multi-server management
Virtualization & Live Migration
Enterprise-level security, scalability
High-scale, complex event processing
Data consistency across heterogeneous systems
MPP support for 10s-100s TB DW
Highly scalable appliancesSeamless BI Integration
Scalable relational database platformConsistent, familiar model & tools
Self-managed, highly available cloud service
TRUSTED, SCALABLE PLATFORM
IT & DEVELOPER EFFICIENCY
MANAGED SELF-SERVICE BI
Multi-server management
Virtualization & Live Migration
Accelerated development& deployment
Self-service analytics
Self-service reporting
Streamlined collaboration& management
COMPREHENSIVE PLATFORM FOR IT VALUE
Trusted, Scalable Platform
#
of C
VE –
Soft
war
e Fl
aws
Notes: Update as of 1/13/2010 Vulnerabilities are included for SQL Server 2000 , SQL Server 2005 , SQL Server 2008. Oracle (8i, 9i, 9iR2, 10g, 10gR2,11g)
Source: NIST National Vulnerability Database
2002 2003 2004 2005 2006 2007 2008 2009 20100
40
80
120
160
24
30 0 0 0
116
0
46
12
25
61
144
4148
70
3
SQL Server Oracle
Security – Know the Facts
#
of C
VE –
Soft
war
e Fl
aws
Notes: Update as of 3/01/2010. Vulnerabilities are included for SQL Server 2000 , SQL Server 2005 , SQL Server 2008. IBM DB2 (8.0, 8.1, 8.2, 9.0, 9.5)
Source: NIST National Vulnerability Database
2002 2003 2004 2005 2006 2007 2008 2009 20100
40
24
3
0 0 0 0
11
6
00 0
34
1
5
12
26
2
SQL Server DB2
Security – Know the Facts
# o
f CVE
– S
oftw
are
Flaw
s
Notes: Update as of 3/01/2010. Vulnerabilities are included for SQL Server 2000 , SQL Server 2005 , SQL Server 2008. MySQL
Source: NIST National Vulnerability Database
2002 2003 2004 2005 2006 2007 2008 20090
40
24
3
0 0 0 0
11
6
8
3
10
20
1514
6
8
SQL Server MySQL
Security – Know the Facts
Enterprise-level Security and Scalability
Forrester named Microsoft a ‘leader’ in the DBMS Wave and states that Microsoft is “The most aggressive DBMS vendor with a strong road map.” In this Wave, Forrester categorizes Leaders as offering “broad set of functionality to support any critical transactional application.”
SITUATION TODAY
Businesses need a data platform which keeps up with demands of their growing business
Sensitive & valuable information needs to be highly-secured
More demand for 24/7 availability
SQL SERVER 2008 R2
Enhanced data compression improves performance and reduces storage requirements
Transparent data encryption prevents access to
secure data from unauthorized users
99.999% availability with online operations, DB mirroring and failover clustering in physical and virtualized environments
Trusted Data AssetsSITUATION TODAY
Increased emphasis on regulatory compliance and SOA
High quality master data is key for effective business processes
IT challenged with creating, maintaining and delivering trusted versions of master data & relationships
SQL SERVER 2008 R2 MASTER DATA SERVICES
Enterprise ready for complex, mission-critical applications
Deliver single, trusted versions of critical data assets & their relationships
Deliver trusted master data to downstream data warehouse, analytics & BI systems in consumable formats
Master Data Management
MERGE/MATCH
VERSIONINGWORKFLOW APPROVAL
ROLE SECURITY
HIERARCHY MGMT
CRM
HR DocERP Asset Mgmt
Purchasing DB
Complex Event Processing
"Intelligence isn't just about knowing what is happening. It's about looking at the patterns in real time. If business people want to truly optimize their resources, they must examine patterns in real time.”
- Mike Gualtieri - Forrester
SITUATION TODAY
Pressure to handle large volumes of complex data in real time
The size and frequency of data make it challenging to store for data mining and analysis
Growing need to monitor, analyze and act on the data in motion
SQL SERVER 2008 R2 STREAMINSIGHT
Process large volumes of events across multiple
data streams in less than a second
Manage your business through historical data mining and continuous insights
Built-in support for different types of event handling and rich query semantics
MSFT CEP Engine
Reference data
APPLICATION
Input A
dapte
rs
EVENT SOURCES
Devices, Sensors
Web servers
Event stores & Databases
Stock tickers & News feeds
Outp
ut A
dapte
rs
EVENT TARGETS
Event stores & Databases
Pagers & Monitoring
devices
KPI Dashboards, SharePoint UI
Trading stations
Platform from Microsoft for continuous and incremental processing of event streams from multiple sources based on declarative query and pattern
specifications with low latency
KEY SOLUTION REQUIREMENTS
• Event driven• Low latency processing (< milliseconds)• High volume (>100,000 events /second)• Correlated events from multiple sources• Time interval oriented standing queries
StreamInsight
Bloomberg.com
PLATFORM FOR KEY MARKET OPPORTUNITIES• Manufacturing: Process monitoring i.e. scheduling, control, inventory • Financial: algorithmic trading, compliance monitoring, fraud detection• Web: Click stream analysis ,ad-delivery model• Utility: Grid monitoring • Healthcare: Patient Monitoring• Networking: traffic monitoring ,security intrusion detection• Telecom: Network monitoring• Oil and Gas: Geological data analysis, process control
High Scale Data Warehouse
“Parallel Data Warehouse is a natural complement to SQL Server, so we are excited about the possibilities the DatAllegro acquisition will bring.”
- Ron Van Zanten, Directing Officer of Business Intelligence, Premier Bankcard Inc
SITUATION TODAY
Data volumes are exploding
Growing population of users accessing information
Increasingly complex data analyses performed against data
SQL SERVER 2008 R2 PARALLEL DATA WAREHOUSEPredictable scale-out through MPP on SQL Server and Windows
Massive Scale with Low TCO – 10s to 100TB+ (total cost starts at $15k/TB!)
Integrated BI platform for small and very large Enterprises
Massive scale at low TCO
IT & Developer Efficiency
TODAY
Multi-Server Management
TOMORROW
Control server sprawl with 1 to many management – setup is fast and easy
Manage capacity through policies – save time, optimize resources
Single unit of deployment – increase deployment and upgrade efficiency
DAC
Optimize Resources
With virtualization, we will save about 50 percent of our annual energy budget for cooling and electricity. Virtualization saves us on hardware and labor. We also save on software licensing fees. And we can save money by creating and managing virtual test environments for some applications with our development group.
- LukOil Oil Company
SITUATION TODAY
Need to reduce or eliminate server sprawl
Need to reduce costs & complexity
Demand for 24x7 access with little or no downtime for maintenance
SQL SERVER 2008 R2 & WINDOWS SERVER 2008 R2Consolidation through virtualization of servers and applications
Hyper-V™ Live Migration increase availability
Minimal performance overhead for most virtualized workloads
CONSOLIDATION
Increasing Availability
ClusterNode 1
Network Storage
ClusterNode 2
CONFIGURATION DATA
Virtual Machine
MEMORY CONTENT
VHD
MEMORY SYNC
Virtual Machine
User
Live Migration
Improve Efficiencies
With virtualization, we will save about 50 percent of our annual energy budget for cooling and electricity. Virtualization saves us on hardware and labor. We also save on software licensing fees. And we can save money by creating and managing virtual test environments for some applications with our development group.
- LukOil Oil Company
SITUATION TODAY
Need for better collaboration between IT & development to reduce churn
Desire to accelerate deployments and upgrades
Require tools for faster database application development
SQL SERVER 2008 R2
Seamless integration with Visual Studio for efficient deployment of data-tier application components
Accelerate deployment of new instances of SQL Server with SysPrep
Streamline database application development process with Transact-SQL code snippets
Managed Self-Service BI
Enterprise Business Intelligence (BI) – Today
datawarehouse
(DW)
Datamart
Datamart
Data Model
Reporting Tool (1)
MOLAP
MOLAP
Reporting Tool (2)
ToolData Source
OLAP Browser (2)
Online Analytical Processing (OLAP) Browser (1)
Reporting Tool (3)
DW
Datamart
Datamart
MOLAP
MOLAP
Enterprise BI – A Messy RealityData Model
Reporting Tool (1)
Reporting Tool (2)
ToolData Source
OLAP Browser (2)
OLAP Browser (1)
Reporting Tool (3)
Duplicate Models
OLAPversusReporting
Duplicate Data
DW
Datamart
Datamart
Data Model
BI Applications
MOLAP
MOLAP
Reporting Tool (1)
ToolData Source
OLAP Browser (2)
OLAP Browser (1)
Reporting Tool (2)UDM
Enterprise BI – With A UDM
DW
Datamart
Datamart
Data Model
BI Applications
MOLAP
MOLAP
Reporting Tool (1)
ToolData Source
OLAP Browser (2)
OLAP Browser (1)
Reporting Tool (2)UDM
A single dimensional model for all OLAP analysis and Relational reporting needs
Enterprise BI – With A UDM
Dashboards
Rich Reports
BI Front Ends
Spreadsheets
Ad Hoc Reports
AnalysisServices
CacheXM
L/A
or O
DBOUDM
SQL Server
Teradata
OracleDB2 LOB
DW
Datamart
Enterprise BIHigh-level Architecture
Empower End Users
“Our analysts can do anything with Excel, so integrating Excel as a front end for our BI infrastructure is extremely popular. It makes it easier to explore the huge wealth of data we have in our 17-terabyte data warehouse”
- Dan Zerfas, Vice President of Software Development
SITUATION TODAY
Users need timely access to information
Ability to combine data across multiple sources provides a more accurate view
Training users on multiple BI tools is inefficient and costly
POWERPIVOT FOR EXCEL & REPORT BUILDER 3.0
Mashup data from internal and external sources directly in Excel
Powerful analysis & reporting against vast amounts of data (+100 million rows) directly in Excel
Productive reporting with familiar Microsoft Office interface
Introducing PowerPivot
Analyzing Massive Data Volumes in ExcelWith a few mouse clicks, a user can create and publish intuitive and interactive self-service analysis solutions.
PowerPivotfor Excel
PowerPivotfor SharePoint
Share & CollaborateSITUATION TODAY
Users need an easy way to share their BI apps broadly and securely
Easy way to discover and centrally access reports and analyses
Leverage investments in existing reports
SHAREPOINT COLLABORATION AND WORKFLOW
Publishing, viewing & delivery of reports with automated refresh
Central deployment & management on Enterprise scale platform
Search and re-use existing BI content as building blocks for creating new reports
Capitalizing on Existing Reports with Report Part Gallery
New Report
SourceReport
Reusing Report ComponentsReusing common report elements helps to accelerate report creation, cut down costs, and increase end-user adoption. SharePoint provides the central location for sharing and editing reports and automatically
synchronizes published content objects.
System performance-Resource utilization-Application usage
Application details-Performance metrics-Security and settings
ATOM Feed
Published Reports
SharePoint Farm
Report-BasedData Feeds
Encapsulating Data Sources
SQL Server Reporting Services 2008 R2Data feed capabilities are provided out of the box in every report.
OLTP and OLAP Data Sources
Managed Self-Service BI
demo
Enterprise-level security, scalability
High-scale, complex event processing
Data consistency across heterogeneous systems
MPP support for 10s-100s TB DW
Highly scalable appliancesSeamless BI Integration
Scalable relational database platformConsistent, familiar model & tools
Self-managed, highly available cloud service
TRUSTED, SCALABLE PLATFORM
IT & DEVELOPER EFFICIENCY
MANAGED SELF-SERVICE BI
Multi-server management
Virtualization & Live Migration
Accelerated development& deployment
Self-service analytics
Self-service reporting
Streamlined collaboration& management
COMPREHENSIVE PLATFORM FOR IT VALUE
© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions,
it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.