Intrapreneurship

Ravi Sethi

May 8, 2010

Intrapreneurship is theact of behaving like an entrepreneur,except within a larger organization*

*Source: Wikipedia

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RealizationIs it customer ready?

Focus on velocityIntercept roadmaps

Gap betweenresearch prototypes and supported products

ResearchCan it be done?

Focus on noveltyCreate prototypes

DivisionsWill it make money?

Focus on growthCreate products

?

Success factors

– Small skilled dedicated team that stays with the project

– Match technology with product management and development

– Active leadership support from project launch through transition

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Current Example, not Avaya

Research Sales

Created aPrototype

Wants toSell it

BusinessUnits

Not Readyto Productize

3rd

Party

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Crossing the Chasmbetween Early Adopters and Early Majority

Source: Geoffrey Moore

Applies to discontinuous innovation,which requires a change in customer behavior

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Scaling up is an issue

Innovators Early Adopters

Proof of Concept First Few of Many Packaged Offer

Pricing?Support?

Growth?Surround?

Differentiators?Agility?

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Endpoint Services supportBusiness User Applications

Adaptation Layer supports portabilityacross operating systems & hardware platforms

UserExperiences

CallModels

MediaEngines

PluggablePeripherals

Platform Core supports multiple

Embed full support for telephony, messaging, conferencing, contact centers as a module or invoke as a shareable service

Complements app frameworks such as Android and Qt Extended (Nokia)

You are now connected to

MariaSoftClientsPhones Kiosks

HospitalityApp

Consistent Communication Experience

Example: Endpoint Software Platform forflexible integration into applications and devices

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Scale and Maturity

Scale

Maturity

Proof ofConcept

ProductDevelopment

SupportedProduct

Prof. ServicesOffer

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Example: Endpoint Software Platform

xTalkProof ofConcept

SparkEndpointFirmware

HospitalityApps

SupportedProducts

Scale

Maturity

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Example: Video Customer Service Scenarios

Branch-to-Expert:– Walk-up / self-service kiosks or consult cubes

– Useful for tech support, retail, travel assistance…

– Useful: Desktop/app sharing parallel to video

Internet to Enterprise– Thin client via click-to-connect Flash app

– Web context on every contact

Mobile customer to contact center (3G, …)– Self service visual menuing and wait treatment

– Agents can share content via video stream

– Uses video client already present in 3G video phones

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Example: Video Customer Service

Show Multiple Choices Quickly

–Schedule choices

–Price choices

Show Complex Choices

–Seat locations

–Maps showing locations

Show Possible Experiences

–View from a stadium seat

–See sample hotel room

-TicketMan –July Schedule

10 11 12 13 14 15 1617 18 19 20 21 22 2324 25 26 27 28 29 30

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Example: Video Customer Service

One-WayVideoTrial

SIPContactCenter

VideoKiosks SIP/Video

EnableContact Center

VideoSwitcher

Scale

Maturity

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Drives thought leadership in the industry

Innovation of new communications technologies

Accelerating the commercialization of innovation

Cross-functional alignment with our customers

Delivering transformational business solutions

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Emerging Products and Technology A New Approach and A New Organization

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Market Driven Innovation ModelCrossing the Chasm From Ideas to Applications

Early Adopter

CustomerEngagement

Exploratory Proof ofConcept

Concept

Demos

Solutions

StandardFeatures

Packaged

AGSP& CTO

Standards

Collaboration Relevance Validation Experience ScalePersonalizationIdeas from:• Customers• Sales• BU Strategy• Labs Research• Competitors

Intelligent Customer Routing

Performance One View

facephone

SIP

Avaya Aura™ICR

Ideas Applications

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IndustryEngineering Dev.Tech. Production

Market Distribution

Implicit social contract in Vannevar Bush’s Science – The Endless Frontier (1945)

Scientific InquiryNSF Funding

Legitimate ResearchSatisfy Curiosity

Social BenefitEconomic Prosperity

National SecurityPublic Health

?

Source: Peter Likins

Product AnalogyWho will fund it? Who will do the work? Who will benefit?