Intrapreneurship
Ravi Sethi
May 8, 2010
Intrapreneurship is theact of behaving like an entrepreneur,except within a larger organization*
*Source: Wikipedia
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RealizationIs it customer ready?
Focus on velocityIntercept roadmaps
Gap betweenresearch prototypes and supported products
ResearchCan it be done?
Focus on noveltyCreate prototypes
DivisionsWill it make money?
Focus on growthCreate products
?
Success factors
– Small skilled dedicated team that stays with the project
– Match technology with product management and development
– Active leadership support from project launch through transition
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Current Example, not Avaya
Research Sales
Created aPrototype
Wants toSell it
BusinessUnits
Not Readyto Productize
3rd
Party
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Crossing the Chasmbetween Early Adopters and Early Majority
Source: Geoffrey Moore
Applies to discontinuous innovation,which requires a change in customer behavior
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Scaling up is an issue
Innovators Early Adopters
Proof of Concept First Few of Many Packaged Offer
Pricing?Support?
Growth?Surround?
Differentiators?Agility?
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Endpoint Services supportBusiness User Applications
Adaptation Layer supports portabilityacross operating systems & hardware platforms
UserExperiences
CallModels
MediaEngines
PluggablePeripherals
Platform Core supports multiple
Embed full support for telephony, messaging, conferencing, contact centers as a module or invoke as a shareable service
Complements app frameworks such as Android and Qt Extended (Nokia)
You are now connected to
MariaSoftClientsPhones Kiosks
HospitalityApp
Consistent Communication Experience
Example: Endpoint Software Platform forflexible integration into applications and devices
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Scale and Maturity
Scale
Maturity
Proof ofConcept
ProductDevelopment
SupportedProduct
Prof. ServicesOffer
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Example: Endpoint Software Platform
xTalkProof ofConcept
SparkEndpointFirmware
HospitalityApps
SupportedProducts
Scale
Maturity
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Example: Video Customer Service Scenarios
Branch-to-Expert:– Walk-up / self-service kiosks or consult cubes
– Useful for tech support, retail, travel assistance…
– Useful: Desktop/app sharing parallel to video
Internet to Enterprise– Thin client via click-to-connect Flash app
– Web context on every contact
Mobile customer to contact center (3G, …)– Self service visual menuing and wait treatment
– Agents can share content via video stream
– Uses video client already present in 3G video phones
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Example: Video Customer Service
Show Multiple Choices Quickly
–Schedule choices
–Price choices
Show Complex Choices
–Seat locations
–Maps showing locations
Show Possible Experiences
–View from a stadium seat
–See sample hotel room
-TicketMan –July Schedule
10 11 12 13 14 15 1617 18 19 20 21 22 2324 25 26 27 28 29 30
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Example: Video Customer Service
One-WayVideoTrial
SIPContactCenter
VideoKiosks SIP/Video
EnableContact Center
VideoSwitcher
Scale
Maturity
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Drives thought leadership in the industry
Innovation of new communications technologies
Accelerating the commercialization of innovation
Cross-functional alignment with our customers
Delivering transformational business solutions
© 2009 Avaya Inc. All rights reserved. 13
Emerging Products and Technology A New Approach and A New Organization
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Market Driven Innovation ModelCrossing the Chasm From Ideas to Applications
Early Adopter
CustomerEngagement
Exploratory Proof ofConcept
Concept
Demos
Solutions
StandardFeatures
Packaged
AGSP& CTO
Standards
Collaboration Relevance Validation Experience ScalePersonalizationIdeas from:• Customers• Sales• BU Strategy• Labs Research• Competitors
Intelligent Customer Routing
Performance One View
facephone
SIP
Avaya Aura™ICR
Ideas Applications
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IndustryEngineering Dev.Tech. Production
Market Distribution
Implicit social contract in Vannevar Bush’s Science – The Endless Frontier (1945)
Scientific InquiryNSF Funding
Legitimate ResearchSatisfy Curiosity
Social BenefitEconomic Prosperity
National SecurityPublic Health
?
Source: Peter Likins
Product AnalogyWho will fund it? Who will do the work? Who will benefit?