2
Solutions Standard, blockchain protocol Reduced implementation time, risk and time-to-market. Security. Global, trustless alliances Companies can join forces without the need for trust and complex negotiation. Points (P2P) exchange Points can be swapped between programs and redeemed where they give most value. Shared data-insights Data is collated from all channels and aggregated across all platforms. Single sign-up Register on Momentum to join any rewards program. Rewards for contribution Customers can earn points at any time they support their brand, incl. data provision. Problems VS Don’t see the value of reward points program CONSUMERS Hassle to join Sign-up takes too long and not worth the effort. Too hard to earn points Consumers are only rewarded for their purchases. Points cannot easily be redeemed Rewards are limited to a single program. Low redemption rate 54% of users are inactive, bloating balance sheet liability. ROI is too low COMPANIES Missed data opportunity Consumer data is low quality, silo’ed and not acessible externally. Failed program goals Limited impact on customer retention, spend and profitability. Open API Standardised access enables integration and innovation in existing marketing, POS and CRM solutions. Blockchain-centric loyalty reward points infrastructure. Enables companies to launch new or convert existing reward points programs on to the blockchain. Companies can create their own, branded loyalty points on the blockchain. Consumers can easily redeem or swap their points for other reward points programs. An eco-system combining development, implementation and distribution partners. What is Momentum Protocol? INTRODUCING Momentum will set the global standard and be used daily by hundreds of millions of consumers to earn, redeem and manage their loyalty points. Companies of all sizes, globally, will join the world’s largest loyalty reward network without the need for trust or complex negotiations. Marketers will have access to the world’s largest and highest quality, consumer data insights pool. Momentum Protocol will release the full potential of the $500Bn reward points market by unlocking points liquidity and boost earning capacity. What is our vision? EXPLAINING The Infrastructure Protocol for Loyalty 1/2 Momentum Protocol Summary Document. Copyright MobileBridge Switzerland AG. All Rights Reserved. www.momentumprotocol.com

INTRODUCING What is Momentum Protocol? What is our vision?€¦ · Ariel Leudi CHAIRMAN OF THE BOARD MD and GM at the world’s largest chip manufacturer Intel. Schlomo Cohen BOARD

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Page 1: INTRODUCING What is Momentum Protocol? What is our vision?€¦ · Ariel Leudi CHAIRMAN OF THE BOARD MD and GM at the world’s largest chip manufacturer Intel. Schlomo Cohen BOARD

Solutions

Standard, blockchain protocolReduced implementation time, risk and time-to-market. Security.Global, trustless alliancesCompanies can join forces without the need for trust and complex negotiation.Points (P2P) exchangePoints can be swapped between programs and redeemed where they give most value.Shared data-insightsData is collated from all channels and aggregated across all platforms.Single sign-upRegister on Momentum to join any rewards program.Rewards for contributionCustomers can earn points at any time they support their brand, incl. data provision.

Problems

VSDon’t see the value of reward points programCONSUMERS

Hassle to joinSign-up takes too long and not worth the effort.Too hard to earn pointsConsumers are only rewarded for their purchases.Points cannot easily be redeemedRewards are limited to a single program.

Low redemption rate54% of users are inactive, bloating balance sheet liability.

ROI is too lowCOMPANIES

Missed data opportunityConsumer data is low quality, silo’ed and not acessible externally.Failed program goalsLimited impact on customer retention, spend and profitability.

Open APIStandardised access enables integration and innovation in existing marketing, POS and CRM solutions.

• Blockchain-centric loyalty reward points infrastructure.

• Enables companies to launch new or convert existing reward points programs on to the blockchain.

• Companies can create their own, branded loyalty points on the blockchain.

• Consumers can easily redeem or swap their points for other reward points programs.

• An eco-system combining development, implementation and distribution partners.

What is Momentum Protocol?I N T R O D U C I N G

• Momentum will set the global standard and be used daily by hundreds of millions of consumers to earn, redeem and manage their loyalty points.

• Companies of all sizes, globally, will join the world’s largest loyalty reward network without the need for trust or complex negotiations.

• Marketers will have access to the world’s largest and highest quality, consumer data insights pool.

• Momentum Protocol will release the full potential of the $500Bn reward points market by unlocking points liquidity and boost earning capacity.

What is our vision?E X P L A I N I N G

The Infrastructure Protocol for Loyalty

1/2Momentum Protocol Summary Document.

Copyright MobileBridge Switzerland AG. All Rights Reserved.www.momentumprotocol.com

Page 2: INTRODUCING What is Momentum Protocol? What is our vision?€¦ · Ariel Leudi CHAIRMAN OF THE BOARD MD and GM at the world’s largest chip manufacturer Intel. Schlomo Cohen BOARD

Meet our teamM A N A G E M E N T T E A M

Momentum Protocol Summary Document.Copyright MobileBridge Switzerland AG. All Rights Reserved.

www.momentumprotocol.com

The Infrastructure Protocol for Loyalty

2/2

20 years’ technology experience in mobile, marketing and (digital) loyalty systems.

Eyal Oster

6 years’ experience in crypto and Blockchain systems.

Jack SinclairB L O C K C H A I N L E A D

Former CEO SAPhybris, responsible for $1.5Bn exit.

Ariel LeudiC H A I R M A N O F T H E B O A R D

MD and GM at the world’s largest chip manufacturer Intel.

Schlomo CohenB O A R D M E M B E R

A D V I S O R Y B O A R D

Co-Founder of GSR, MD, Yellow Capital.

Alexis SirkiaC H A I R

Founder/ President SAPhybris.

Carsten ThomaI N V E S T O R

Global Women in Blockchain.

Prof. Youngsook ParkF U T U R I S T

World Economic Forum.

John Henry ClippingerM I T M E D I A L A B

Accenture, Amazon, Forrester, Expedia.

Brian WalkerU X T H O U G H T- L E A D E R

Global MD, Shell.

Wouter van NeerbosR E TA I L / LOYA LTY E X P E RT

CEO, AmaZix.

Jonas Sevel KarlbergI CO M A R K E T I N G / R E TA I L E X P E RT

Marketing, Apple.

Peter HirshbergT E C H N O L O GY E X E C .

VP, MasterCard.

Piero CrivellaroE - PAY M E N T S P O L I CY E X P E RT.

Juergen HoebarthD E C E N T R A L I S AT I O N A N D TO K E N I S AT I O N E X P E RT

Partner Excalibur Fund, Mentor, Google.

Omri ShabiC RY PTO I N V E STO R A N D T R A D E R

Our team is further supported by our partners KPMG (Legal and Tax compliance), AmaZix (Community Management), Yellow Capital (Advisory), Agavon and Flashboys (Blockchain Technology Consulting).

Release Loyalty ModuleQ1 ‘17

Our Timeline

Technology strategy & blockchain blueprintH2 ‘17

Friends & Family Sale, Start Private Sale. Soft cap met. Development Start.

Q2 ‘18

POC & Infrastructure deliveredQ3’18

Client POC Started. MVP Delivery and GTM ramp-up.

H2 ‘18

Closure of Whitelist.Q4 ‘18

Publicly available Token. EU, US and Asia Expansion.

Q1 ‘19 - Onwards

S O M E O F O U R PA R T N E R S

S O M E O F O U R C U S T O M E R S

David Mock

Serial entrepreneur with 20 plus years of experience in technology, finance, strategy and management.

CEO and Co-Founder

Co-Founder

Liron Langer

VENTURE CAPITALIST AND TECH LEADER

Ch i e f I n v e s tmen t O f f i c e r N i e l s e n Innovation Fund.