Introduction

Northpoint Centre of Learning primarily aims to bridge the gap between the industry’s need for effective talent, and the

needs and aspirations of young professionals. The Northpoint model promotes business success by empowering working

executives and young professionals with specialized knowledge and decision-making skills. Hence, Northpoint has delved

into the following areas to provide the most significant and appropriate training: Career Programs to address talent

development at induction levels and Executive development programs that meet learning needs at various levels in an

organization

The focus is on creating Actionable Knowledge through an optimum blend between contemporary theory and a rigorous

exposure to practice. Training is largely conducted through a partnership between academicians and practicing managers

with extensive and successful experience to back their point of view. Essentially, Northpoint programs strive to develop

managers capable of assuming and delivering responsibilities with a high degree of excellence, thereby building successful

careers.

Northpoint Centre of Learning was established by the Lintas Employees' Welfare Trust, the former Indian shareholders of

Lintas India Private Limited.

Chairman’s Message

Northpoint has completed more than a decade of helping young people build interesting careers for

themselves in the industry. A successful alumnus base of over 450 is serving different organizations

in India and abroad. The achievements of Northpoint graduates are a testimony to the effectiveness

of the unique Northpoint training model.

The curriculum includes a substantial real life exposure through in-company internships and live

projects. We put our students through the paces with a mix of rural, urban, sales and elective

internships, apart from the live project they work on during their tenure at Northpoint. This is a

critical aspect of all training at Northpoint which is a focus on specialized, well directed, functional

training that prepares young people to take on responsibility on joining an organization, without

long lead times to become productive.

Encouraged by the success of the Market Research Program in association with Nielsen and the

Communications Program in partnership with Mullen Lowe, Leo Burnett, Ogilvy, JWT, Lintas Media

Group, Dentsu Aegis Network, Carat, iProspect, Communicate2, Posterscope, Vizeum, Carat Fresh,

Doosra, Isobar, Mirrum, PS Live, PSI, Taproot India, Webchutney, Ambient, Brandscope, Milestone

and AY Digital (New York) to provide specialization in Advertising, Digital Marketing and Media

Management, Northpoint is ready to announce a specialized program in Out-of-home Advertising in

partnership with Dentsu Aegis Network’s subsidiaries – Posterscope and Milestone.

For us, it is especially gratifying to note the progressively rising standard of graduates year on year,

young men and women who are able to command respect for their contribution in industry.

Prem Mehta

Course Structure

Module 1- Personal Development and Business Orientation

Ÿ Career Orientation

Ÿ Time Management

Ÿ Communication and Presentation Skills

Ÿ Goal Setting

Ÿ Team Building

Ÿ Developing the Leader Within

Ÿ Using your Laptop for Higher Productivity

Ÿ Business Etiquette

Ÿ Ideation to Innovate

Ÿ Conflict Management

Ÿ Organizational Structure, Functions and Behaviour

Ÿ Project Management

Ÿ Finance and Accounting for Non-Finance Executives

Module 2- Marketing Management

Ÿ Principles of Marketing

Ÿ Brand Management

Ÿ Consumer Orientation

Ÿ Market Research

Ÿ Formulating an Ad Promotion Budget

Ÿ Marketing of Fast-Moving Consumer

Goods/Film/Finance

Ÿ Innovations in Marketing

Ÿ Channel Marketing

Ÿ Workshop: Marketing Planning and Implementation

Ÿ India - Must Know Facts for Every Marketing

Professional

Ÿ Modern Trade

Module 3- Sales Management

Ÿ Principles of Sales Management

Ÿ Selling and Negotiation Skills Workshop

Ÿ Sales Internship

Course Structure

Module 4- Marketing Communications

Ÿ Integrated Marketing Communications

Ÿ Overview of Online Marketing

Ÿ Digital Marketing Platforms

Ÿ Social Media Marketing

Ÿ Search Engine Optimisation

Ÿ Media Management

Ÿ Direct Marketing and CRM

Ÿ Radio Advertising

Ÿ Public Relations (Building Brands Through PR)

Ÿ Entertainment Marketing

Ÿ Sports Sponsorship Marketing

Ÿ Below The Line and Events Marketing

Ÿ The Evolving Outdoor Ecosystem

Ÿ Shopper Marketing

Ÿ Role of Design in Brand Building

Ÿ Word of Mouth Marketing

Ÿ Consumer Insight Mining

Ÿ Creative Writing Workshop

Ÿ Client – Agency Partnership and Briefing Process

Ÿ Best Practices in Client Servicing

Ÿ Account Management

Ÿ 21st Century Brand Planning

Ÿ Channel Planning

Ÿ 360 Degree Campaign Planning Workshop

Ÿ Account Planning

Ÿ Pre and Post Production

Module 5- Rural Marketing and Urban Research

Ÿ Rural Marketing

Ÿ Rural Internship

Ÿ Urban Internship

Media Management Elective

Ÿ Media Scenario, Concepts, Documentation and Software

Ÿ Advanced Excel

Ÿ Media Research and Content Marketing

Ÿ Media Measurement and Research

Sourcing Media Data

Media Research – Readership and Radio

Media Research – TV

Ÿ Broadcast Audience Research Council (BARC)

Ÿ Working with Media Data

Ÿ Media Buying and Implementation

Fundamentals of Media Buying and Implementation

Post-Buy Analysis

Ÿ Negotiating for Media

Ÿ Media Marketing – Innovations and Going Beyond Spots

Ÿ Advanced Media Planning

Communication Disciplines

Fundamentals of Media Planning – Print, Broadcast,

Channel, etc.

Audience and Market Analysis

Media Evaluation

Agency On Record (Principles and Management)

Ÿ Media Strategy

Course Structure

Module 6 - Elective

Advertising Elective

Ÿ Briefing Process

Extracting a Good Brief from the Client

Creating Inspiring Briefs

Ÿ Understanding Consumers and Unearthing Consumer

Insights

Ÿ Strategic Brand Planning

Ÿ Advanced Copy and Creative Writing

Ÿ Ad Research

Ÿ Advertising Processes

Ÿ Advanced 360 Degree Campaign Planning Workshop

Ÿ Advertising Ethics and Corporate Social Responsibility

Advertising

Ÿ Client - Agency Partnership (Agency’s Perspective)

Ÿ Ad Creativity Workshop

Ÿ ‘Indianess’ to Advertising

Ÿ Art and Craft of TV Commercials

Ÿ Case Studies

Course Structure

New Media (Digital Marketing) ElectiveŸ

Ÿ Creative Campaigns on Digital Platforms

Ÿ Art and Craft of TV Commercials

Ÿ Advanced Search Engine Optimisation and Search

Engine Marketing

Ÿ Campaign Management Optimisation

Ÿ Advanced Social Media Marketing

Ÿ E-commerce

Ÿ Mobile Marketing

Ÿ Email Marketing

Ÿ Affiliate Marketing

Ÿ Digital Storytelling

Ÿ Online Media Buying and Planning

Ÿ Website Development

Ÿ Website Development

Ÿ Web Analytics

Ÿ Coding for Dummies

Ÿ Case Studies

Elective Internship (Based on the Specialization)

Ÿ Advertising – Creative and Account Management

Ÿ Media – Strategy/Planning

Ÿ Digital – Media Planning, Creative and Account

Management

Module 7 – Dissertation

Module 8 - NorCouncil

Faculty

Abhinit Agarwal Senior Strategic Planning Director - Publicis India

Adi PochaOwner - Squirkle Productions Pvt. Ltd.

Allan Collaco Former Secretary General - ASCI

Anirban MukherjeeHead Consulting - Futurebrands Ltd.

Anish VyavahareFounder - Shiksha Power

Anup VishwanathanSr. Vice President Marketing - Sony Entertainment Television

Cushru ShroffFormer Senior Associate Director, Commercial and Finance -

Lowe Lintas

Ajai JhalaCEO - BBDO India

Dhirendra Singh Associate Vice President - Initiative

Dr. Ramkishen Y.Principal Consultant - Ramki Consults

Fabian CowanExecutive Vice President - BrandScope India

Gursimran SinghAssociate Vice President, Planning - Mullen Lowe Lintas Group

Hareesh TibrewalaBusiness Owner and Joint CEO - Mirrum India

Haresh NayakRegional Director - Posterscope Asia Pacific and Managing

Director - Posterscope Group India

Indranil RayCourse Director - Northpoint Centre of Learning

Jaideep SamarthFounder and Director - Pincer Communications Pvt. Ltd.

Kavita Lakhani LinOpinion PR, Executive Vice President - Lowe Lintas and Co-

Chair India, IPG Women’s Leadership Network

Mahesh ChauhanMember - Salt Brand Solutions

Mubin KhanVice President - Broadcast Audience Research Council

Neeraj Agarwal Founder - SkillNet Advisors Pvt. Ltd.

Neha RastogiAssociate Vice President - Lintas Media Group

Ninad UmargekarFamous Innovations

Nishad RamachandranVice President, Digital Experience - Hansa Cequity

Nagessh PannaswamiDirector - Curry Nation Brand Conversations Pvt. Ltd.

Partha RakshitFormer Managing Director and Consultant - Nielsen India

Pia Mollback Verbic Co-founder and Director - Quipper Research Pvt. Ltd

Piyul Mukherjee Co-founder and Director - Quipper Research Pvt. Ltd.

Premjeet SodhiChief Operating Officer - Initiative, IPG Mediabrands

Priti NairDirector - Curry Nation Brand Conversations Pvt. Ltd

Raghu VenkatramanHead of Strategy and Digital Media -

Rajiv BagayatkarSenior Consumerism Expert/ Consultant - Nielsen

Ramesh IyengarOwner - Select Direct Marketing Communications Pvt. Ltd.

Rudolf D’SouzaFounder and CEO - InKnoWin Consulting

2Position Marketing Pvt. Ltd

Faculty

Saawni KundeGroup Brand Manager - Redfuse Communications

Sandiip PorwalFounder and CEO - Virtual Snipers Digital Marketing Services

Sankara PillaiMentor - QED Research

Sanket KundeSenior Vice President and Group Head, Production - The 120

Media Collective

Saurabh KarandikarCreative Consultant and User Experience Designer

Sharad Varshney Senior Vice President - Linengage

Siddhartha Roy Economic Advisor - Tata Group

Sudipta Mukherjee Mandal Consultant

Shamsuddin JasaniManaging Director - Isobar

Sunil SethHead, HR Business Partner - Dentsu Aegis Network

Sushil TripathiManager, Paid Media - iProspect Communicate 2

Sushma JhaveriIndependent Media Consultant

Tasneem Sastry Freelancer

Veena GidwaniPR Consulting, Teaching and Training

Velanie D’lima Former Course Director - Northpoint Centre of Learning

Vivek BhargavaCEO - iProspect Communicate 2

Vinod Nambiar2Managing Director - Position Marketing Pvt. Ltd.

Faculty

Total batch Strength = 14

64%

Work Experience - 5

Freshers- 9

Average Batch Age is 24 Years

42%36%

64%

Batch Profile

Student’s Profile

Abhishek PatilEducation Qualification:

Bachelor of Business Administration

Core Competencies:

· Excellent communication skills

· Creative mind set and ideation competencies

· Analytical thought process with problem

solving abilities

Aditya Menon

Education Qualification:

Bachelor of Arts - Journalism and Communication

Core Competencies:

· Creative ideation and communication skills

· Keen eye for detail

· Honed judgement and decision making skills

Alisha Narekuli

Education Qualification:

Bachelor of Mass Media

Core Competencies:

· Keen eye for detail

· Good interpersonal skills

· Clear and concise thinking in

deliverables

Work Experience:

The Telegraph, Kolkata – Reporter cum Photographer

and Circulation Executive

Work Experience:

Zebra Crossing Paradigm Pvt. Ltd, Mumbai – Client

Servicing Executive

EvolutionCo Digital and Interactive Consultancy Pvt. Ltd

– Account Manager

Anindya Ray

Education Qualification:

Bachelor of Arts – International Hospitality

Management

Post Graduate Diploma in Visual

Communication

Core Competencies:

· Maintaining and managing deadlines

· Self-motivator & proactive

· Good contingency planner

Student’s Profile

Anurag Naik

Education Qualification:

Bachelor of Mass Media

Core Competencies:

· Process and system driven

· Writing short limericks

· Self-driven and highly

accountable

Work Experience:

H.E.A.L. Institute Pvt. Ltd, Mumbai – Executive Assistant

to Managing Director

Gurnain Kaur Thapar

Education Qualification:

Bachelor of Management Studies

Core Competencies:

· Ability to work under pressure

· Dependable and self-starter

· Excellent interpersonal skills

Student’s Profile

Manvi Shah

Education Qualification:

Bachelor of Mass Media

Core Competencies:

· Systematic and organized worker

· Self-driven and good motivational

skills

· Creative bent of mind

Mukta Chogle

Student’s Profile

Education Qualification:

Bachelor of Management Studies

Core Competencies:

· Effective & efficient communicator

· Target oriented

· Creative bent of mind

Nitinkumar Jain

Education Qualification:

Bachelor of Engineering - Automobile

Core Competencies:

· Diligent

· Analytical thought process

· Strives for perfection

Prachi Khandelwal

Education Qualification:

Bachelor of Management Studies

Core Competencies:

· Good analytical and strategic thinker

· Highly focused on deliverables & timelines

· Creatively inclined

Student’s Profile

Rohan TendulkarEducation Qualification:

Bachelor of Commerce

Post Graduate Diploma in

International Business

Core Competencies:

· Honed interpersonal skills

· Thrives in high pressure

situations

· Target oriented

Work Experience:

Walmart Canada Corp. – Sales Executive

Shreya Pethani

Education Qualification:

Bachelor of Mass Media

Core Competencies:

· Focused on deliverables

· Keen interest in Social Media

Marketing

· Knack for creativity

Student’s Profile

Shwet Sonecha

Education Qualification:

Bachelor of Management Studies

Core Competencies:

· Proactive and takes initiative

· Task oriented

· Strong work ethics

Work Experience:

Triton Communications, Ahmedabad – Junior

Copywriter

The Times Of India: Times Property and Times

Neighborhood, Vadodara – Real Estate and Lifestyle

Writer (Freelancer)

Tanya Matai

Education Qualification:

Bachelor of Science – Biotechnology

Master of Communication Studies

Core Competencies:

· Systematic and organised worker

· Self-driven and good motivational

skills

· Creative bent of mind

Student’s Profile

Class of 2016-17