Introduction of e-Commerce in Malaysia

Indonesia Philippines Malaysia Thailand Singapore Vietnam

What is an e-Commerce?

Commercial transaction through the Internet

The journey of e-Commerce

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2

3

4

5

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7

8

2010 2011 2012 2013 2014 2015 2018

1.821.97

2.71

3.65

4.76

5.76

10.81

(RM

) B

illio

n

Year

eCommerce Market Size

Forecasted to be continued spur

How to be successful with Lazada ?

Indonesia Philippines Malaysia Thailand Singapore Vietnam

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1 2

4

4 success factors in Lazada

Success factor #.1

QUALITY ASSORTMENTS

Higher Traffic

Resulting in Higher

Return

Best

Seller

No

Counterfeit

Images

Highlights

Detail Description

(Video & Chart)

Quality

Content

RM 53 penalty per SKU

First offence no penalty

Be a Top Rated Seller

Satisfaction Guaranteed

For Consumer

QUANTITY ASSORTMENTS

Higher Assortments

Higher Exposure

Higher Turnover

The more assortment that you have, the higher probability your products will get exposed and fulfill consumers needs

Highlights

Description

Clear Image

360° Views

Clean Filters

Good example of factor #.1

Success factor #.2

PRICING STRATEGY

Why price plays an important role in e-Commerce?

DISCOUNT !

Campaign Participation

Consumers always hunts for discounts and compares pricing of products before making a purchase

Instead of RM 200 put

RM 199

Always compare your

price with your

competitor

HOW?

Competitive pricing

Discounted price

Good example of factor #.2

Best deal offers

Success factor #.3 Lazada campaigns

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5000

10000

15000

20000

25000

30000

35000

40000

45000

50000

14-Jun-15 17-Jun-15 20-Jun-15 23-Jun-15 26-Jun-15 29-Jun-15 1-Jul-16 4-Jul-15 7-Jul-15 10-Jul-15 13-Jul-15

SALE

S

Last 30 Days Current Month

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40

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200

14-Jun-15 17-Jun-15 20-Jun-15 23-Jun-15 26-Jun-15 29-Jun-15 1-Jul-15 4-Jul-15 7-Jul-15 10-Jul-15 13-Jul-15

OR

DER

S

Lazada campaigns result

New seller managed

generate 4.5 times

revenue compare to

usual days due to

seasonal campaigns

3 days

campaign

Post-campaign effect

has leverage the orders

3 days

campaign

Post-campaign effect has

leverage the sales

Lazada SC promotions tool

Lazada Assortment Challenge program

Lazada What’s New page

Across all categories

Featured Merchant

All new uploaded skus (sort by Price, Discount, Quality Rating, Best Seller)

To create visibility for all

sellers

Success factor #.4

Lazada SC app On-The-Go!

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1 2

4

4 success factors in Lazada

We know this 4 factors able to help our seller to expand their business and cash flow !!

Indonesia Philippines Malaysia Thailand Singapore Vietnam

Do’s & Don'ts at Lazada Seller Center

Inspiring success stories at Lazada

Seller Name

Live Status

Orders Till Date

Assortment Till Date

48H Shipment

Returns Rate

Cancellation Rate

Blank Space Venture60 Days

1679 Orders

370 skus»»

»»»

»

»

»

Poor quality seller at Lazada

Seller receive zero order after

65 days live in Lazada

with 25 assortments

What’s next ?

Indonesia Philippines Malaysia Thailand Singapore Vietnam

Lazada SC Checklist !

Upload Best Seller product

Snap Clear Image

Multiple Image Views

Correct Image Ratio

Adjust Competitive Pricing

Set Sale Price & include discount

Bullet Point the Highlights

Put Detail Description

Never Stop Uploading!!!