Introduction to Downtown Radio and Cool FM

Transmission AreaPopulation: 1,442,000 adults

All Com

mer

cial R

adio

Downt

own

& Coo

l

97.4

Coo

l FM*

Downt

own

Radio

U105*

Citybe

at 9

6.7/

102.

5FM*

Class

ic FM

talkS

PORT

**Q10

2.9F

M/Q

97.2

FM/Q

101.

2FM* 2

**Q10

0.5(

Five

FM)*

**Q10

7(Se

ven

FM)* 2

**Q10

6(Six FM

)*

Absolut

e Rad

io N

ationa

l

Any B

BC Rad

io

Rad

io U

lster

BBC Rad

io 1

Rad

io 2

Rad

io FIV

E LIVE

Rad

io 4

Rad

io 3

908

588

386

247178 136 105 85 76

17 14 11 5

916

520

348

195 172103

22

Source: Rajar 2012 Q2 Downtown Radio TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey Area.

**Based on 12 month data on individual TSA’s

Commercial BBC

All Radio ProvincewideWeekly reach

Cool F

M*

Downt

own

Radio

*U10

5

*City

Bea

t

**Q10

2/Q97

/Q10

1.2

**Q10

0.5

(Five

FM)

**Q10

7 (S

even

FM)2

**Q10

6 (S

ix FM

)

Class

ic FM

talkS

PORT

Absolut

e Rad

io

386

247

178

136

76

17 14 11

10585

5

Source: Rajar 2012 Q2Downtown Radio TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey Area.

**Based on 12 month data on individual TSA’s

Local National

Commercial Radio ProvincewideWeekly Reach

1% 1% 0% 5%

20%

7%

39%

26%

**Q100.5 (Five FM)

**Q106 (Six FM)

**Q107 (Seven FM)

*Q102/97.2/101.2

*U105

City Beat*

Cool FM*

Downtown Radio

Commercial Radio Provincewide: Market Share

65%

Source: Rajar 2012 Q2Downtown Radio TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey Area.

**Based on 12 month data on individual TSA’sTotal Hours Listened

All adults

Men Women 15-24 25-34 35-44 45-54 55+ ABC1 C2DE

41 39 4259

48 48 42

2339 43

Weekly Reach % 4 Weekly Reach %

58 57 59

78

66 6659

35

5560

Downtown and Cool FM combined1 and 4 week reach %

RAJAR 2012 Q2 Downtown Radio TSATotal Downtown consists of Downtown Radio and 97.4 Cool FM

Downtown and Cool FM combinedWeekly Reach

RAJAR 2012 Q2 Downtown Radio TSATotal Downtown consists of Downtown Radio and 97.4 Cool FM

ALL ADULTS 15+ 588,000ALL MEN 277,000

ALL WOMEN 313,00015 – 24 141,00025 – 34 122,00035 – 44 118,00045 – 54 101,00055+ 107,000ABC1 257,000C2DE 330,000

Transmission AreaPopulation: 986,000 adults – 68% of total area

9%

5%

14%

19%

41%

12%

**Q106(Six FM)

**Q107(Seven FM)

*City Beat

*U105

Cool FM

Downtown Radio

Local Commercial Radio Cool FM AreaMarket Share

60%

Total Hours ListenedSource: RAJAR 2012 Q2 Base: 97.4 Cool FM TSA. Stations marked with an

asterisk do not cover the whole of this Total Survey Area **12 Month stations, individual TSA

Cool F

M

*U10

5

*City

Bea

t

Downt

own

Radio

**Q10

7(Se

ven

FM)

**Q10

6 (S

ix FM

)2

Class

ic FM

talkS

port

Absolut

e Rad

io

Radio U

lster

BBC Rad

io 1

BBC Rad

io 2

Five

Live

BBC Rad

io 3

386

178

136115

14 11

9162

4

368

200

156123

16

Source: RAJAR 2012 Q2 Base: 97.4 Cool FM TSA. Stations marked with an asterisk do not cover the whole of this Total Survey Area

**12 Month stations, individual TSA

Cool FM TSAWeekly Reach

Local National BBC

All adults

Men Women 15-24 25-34 35-44 45-54 55+ ABC1 C2DE

39 40 38

7259

5135

7

38 40

Weekly Reach 4 Weekly Reach

56 58 54

90

7869

51

12

55 57

Cool FM 1 and 4 week reach %

Source: RAJAR 2012 Q2 Base: 97.4 Cool FM TSA

ALL ADULTS 15+ 386,000ALL MEN 192,000

ALL WOMEN 194,00015 – 24 120,00025 – 34 103,00035 – 44 82,00045 – 54 58,00055+ 22,000ABC1 188,000C2DE 298,000

Cool FMWeekly Reach

Source: RAJAR 2012 Q2 Base: 97.4 Cool FM TSA

Transmission AreaPopulation: 1,442,000 adults

Cool F

M*

Downt

own

Radio

*U10

5

*City

Bea

t

**Q10

2/Q97

/Q10

1.2

**Q10

0.5

(Five

FM)

**Q10

7 (S

even

FM)2

**Q10

6 (S

ix FM

)

Class

ic FM

talkS

PORT

Absolut

e Rad

io

386

247

178

136

76

17 14 11

10585

5

Source: Rajar 2012 Q2Downtown Radio TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey Area.

**Based on 12 month data on individual TSA’s

Local National

Commercial Radio ProvincewideWeekly Reach

All adults

Men Women 15-24 25-34 35-44 45-54 55+ ABC1 C2DE

17 1519

12 11

20 21 19

12

21

Weekly Reach 4 Weekly Reach

2724

29

2119

31 3229

20

23

Downtown Radio1 and 4 week reach %

RAJAR 2012 Q2 Downtown Radio TSATotal Downtown consists of Downtown Radio and 97.4 Cool FM

RAJAR 2012 Q2 Downtown Radio TSATotal Downtown consists of Downtown Radio and 97.4 Cool FM

ALL ADULTS 15+ 247,000ALL MEN 107,000

ALL WOMEN 139,00015 – 24 30,00025 – 34 28,00035 – 44 48,00045 – 54 51,00055+ 89,000ABC1 83,000C2DE 163,000

Downtown FMWeekly Reach