Introduction to People Counting Reference: MKT-0099-CP-05

Introduction toPeople Counting

Reference: MKT-0099-CP-05

www.wavestoreusa.com

Counting & Conversion


Counting & Conversion

• True Performers

• Identify & Measure Real Opportunity

• Sales v Marketing Impact

• Marketing Medium Effectiveness

• Early Warning

• Optimise Staff to Capitalise on Demand

• Ensure Correct Task Scheduling

• Passing Traffic, Dwell & ‘Peel-off’

• Opening Hours

• Health & Safety

• Doors or any entry point

• Entries & Exit & Pass Measurement

• Indoors or Outdoors

• Standard, Wide

• Oblique, High

• Tamperproof

• Highly Accurate

• Easy Integration (XML Data)

• No Privacy Issues

Counting Conversion



…. And not only conventional counting!

• Surveillance Systems• Wrong-way traffic• Trip-wire• Self-Checkouts• Standard Checkouts• Loitering• Health & Safety• Door Opening• Emergency Alert Systems Suppression

Wavestore VMS Software integrates the People Counting Intelligent Video Analytics (IVA) providing a single interface to monitor the surveillance and analytics system.


Accurate Counting

• Count Once• Multiple Count Lines• Mono and Bi-directional Count• Adult v Children• Shopping Groups• Cart Filter• Velocity Filter• Environmental Tolerance (heat,

shadow, wind, etc.)• Operationally Superior• NO Manipulation (pure data)

Counting through tracking ensuring the highest most consistent accuracy

Intelligent Counting

• Multi-zone counting for multiple metric collection points• Exclude lines remove a customer’s track from future consideration• Pass lines count traffic regardless of direction


Extendible Value


Enhanced Investment

Improve Customer

Satisfaction

Improve Customer

Satisfaction

IMPROVE QUALITYIMPROVE QUALITY• Reduce Customer wait times

• Respond to Demand

• Reduce Abandonment

• Improve Staff availability

• Improve Product Placement

• Improve Store Layout & Design

IMPROVE PRODUCTIVITYIMPROVE PRODUCTIVITY• Improve Resource allocation

• Accelerate task times

• More Confident decision making

• Improve Staff utilization

• Improve marketing spend return

• Improve space utilization

Improve Employee

Satisfaction

Improve Employee

Satisfaction

Increase Increase LoyaltyLoyalty

Increase Increase SalesSales

ImprovedImprovedProfitabilityProfitability


WorkForce Management (WFM) Enhancement

• Demand NOT Transaction based• Account for Shopping Groups, Children, Carts, etc.• Schedule Effectiveness• Schedule Compliance• Skills Deployment• Closed Loop Feedback/Improvements• 24/7 Unambiguous


Effective/Efficient Staffing

Real Example

UNDERSTAFFED

0

100

200

300

400

500

600

700

09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:002

3

4

5

6

ArrivalsTrans

Labour

REDEPLOYMENT

EXISTING STAFF PLAN

Conversion Gap GrowsOVERSTAFFED


People Counting Device’s Unique Features



Stereoscopic Device

The 3D capability enables to detect individual’s height, exclude children or count them separately, ignores shadows and effects of wind and heat.

This people counting solutions is ideal for indoor or outdoor applications.

Unique ID for each count

Is there anybody behind that tall man? I cannot see from the CCTV system! Why are the walking so closely? Have they both swiped their membership cards? The people counting

device allocates an unique ID to each track passing through the monitored area


Filter zone and Count Once

How many times kids come and go through our stores’ door? Are they waiting, are they bored? Will they buy? Will their parents buy? Where are their parents?

Filter zone and count once options dramatically reduce false counts.


Advanced Height Filters

OK. Kids usually don’t buy but we still need to know if they like our stores. The device’s height filter option uses height/mass information to remove kids and carts

counts. Kids can also be counted separately from adults.


Identify Shopping Groups

Sometimes it is not so important to know how many people are visiting our stores,rather to know how many items we can sell to them….

Shopping groups option accurately reduces counts for conversion.


Accurate & Real Time Alarms

How many are they? Have you counted them? Not sure? Too many, too fast? Lost count? Healthy and safety fines are high and accurate!

This people counting solution automates the count, removes errors and saves money.


Digital I/O Port:System Automation

Are you concerned about your heating bill? Your Carbon Footprint? The doors’ maintenance contract? Open the doors only when customers approach your store and not to passers by.

Start to save money now and respect the environment!


Privacy

Current: •Images in memory for only Milliseconds•NO Video/Images stored when operational•Low resolution images while retaining accurately

Additional:• Obscure the raw video with a Video Overlay option (Edge Overlay, Height Image Overlay, 4-Bit Gray Scale)• Once the Video Overlay option is enabled, requires a Hardware reset to disable each device

LIVE VIEWEdge Overlay Height Image

Overlay4-Bit Gray Scale


Simple & Intuitive Configuration

• Embedded web interface• Auto Height & Colour Codes Calibration• Continual monitors field of view

• Remote configuration & management• Standard XML format


Oblique Coverage4

m

5.4m

The device can be mounted at an oblique angle to accurately detect and count a specific area with minimal potential false counts.


Key Benefits

• Accurate, Reliable & Consistent (The best data to make decisions)• Pure Data - NO Data manipulation – NO Assumptions!• Enhance other Operational systems (WFM, Security, Door Operation etc.)• NO Need to ‘Cut’ into EPOS/Till or Workforce Management Systems• NO additional hardware or space (device & Cat-5 – ‘Green’ & Cost effective)• NO Privacy issues (NO video capture – Picture inversion)• Mix & Match Metrics (Same data flow and back-end etc.)• Remote management & support• Low Total Cost of Ownership• Very Low Bandwidth (100 bps)• Low Power Consumption (Only 4W)


Flexible and Scalable Platform:All this with only 1 device!

Counting: Tracking: Privacy & Data Encryption:• Counting Only• One Zone• Straight Down Mount • Max 10 degrees tilt• 2mm & 2.5mm devices only

• Cross multi-device path-linking• Needs Tracking Manager Software• Pure tracks to Track Manager• 2mm & 2.5mm devices only

• Mask images during configuration, AVI Capture & On-going Management

• Can permanently disable AVI capture ability

• Encrypt outgoing XML data

• Enable SSL encryption

Queue: Advanced: Device Linking:• One Queue Zone• One Count Zone•Max 10 degrees tilt• 2mm & 2.5mm devices only

• Up to 6 mixed zone types • Unlimited Tilt• Child/Adults• 2mm & 2.5mm devices only• Available as an upgrade

• Master/Slave Communication• Up to 3 devices• One licence per deployment

Service: High Mount: Local Reporting:• Up to 6 Service Zones• Unlimited Tilt

• Up to 6 mixed zone types• Unlimited Tilt• Required for 3.8 & 6mm units

• Enables Real-Time Counting Dashboards


People Counting Devices

2300 1100


2300 Device

Digital I/O Port PSU Port Network Port


2300: operationally

• Accurate and Consistent (height, direction, speed, shape, unique intelligence)• High Environmental Tolerance (heat, air curtains, sunshine, reflections, shadows)• Indoor, Outdoor, Dark (2 Lumens)• Oblique and High Mounting (2.1 - 12.0 metres)• Multiple and Mixed Zones per View (count, queue, service, detection) • Wide Coverage = Low Device Count (@ 4mtrs = approx. 26 sq meters)• Stand Alone (no need to ‘tap’ into ‘Mission critical’ e.g. EPOS or WFM)• Focus on Individuals not just Averages• NO data manipulation – NO assumptions (trusted and usable)• 100% Unambiguous • Velocity Filter option• Shopping Groups identified


2300: technically

• Stereo-Vision • Digital I/O port allows for interaction with other hardware devices (i.e. DVRs, EAS

pedestals, Door access systems) and supports 2x pulse outputs, 1x pulse input, and 1x RS-485 interface

• At-the-Edge Data Processing • IP & PoE (802.3af)• Upgradeable firmware (remote ‘future-proofing’)• Direct XML Data Stream (No servers, easy integration)• Secure Data Transfer/Management - HTTPS, FTPS, Proxy Server (PCI compliance)• On-board Resilience (network & power outages)• Master-Slave (entire queue tracking)• Privacy assurances • TUV, CE, EMC Standards, Low Voltage Equipment Directive and RoHS Compliant

accreditation• Modular solution on single, common platform


1100 Device

• 1100 is a monocular device (no height data)• Provides counting metrics exclusively• Indoor counting only• Onboard digital I/O for interaction with other devices• With a few exceptions, very similar to the 2300 device• Identical data output formats for maximum cross-compatibility• Nearly identical web interface for maximum knowledge retention• Ideal for indoor low to medium volume counting

1100 Front View 1100 Rear View


Devices Comparison

Product Metrics *Oblique

Mounting **Outdoor Counting

Height/Cart Filtering

Shadows & Sunlight

Heavy Crowding

Digital I/O

1100 C Reduced No No No No Yes

2300 C, Q, S, D Yes Yes Yes Yes Yes Yes

* Counting, Queuing, Service, Detection** Reduced X Tilt; No Y Tilt

When to use the 1100?• Counting only• Standard interior entrances

(shopping malls)• Where Price is a stronger factor

v accuracy

When to use the 2300?• Difficult environments (crowds, shadows, reflections,

outdoors, high-mount, near heat curtain)• For advanced metrics: Queuing, Service, Detection• Accuracy is paramount• Digital I/O interface is required


The Video SurveillanceSolution

Designed and manufactured in the UK, Wavestore specialises in reliable, innovative and high performance Video Management Systems (VMS) which concurrently support analogue, IP, megapixel, HDcctv, and 360 degree/fisheye cameras from a large number of manufacturers.

When integrated with this People Counting technology, the Wavestore solution provides an unique interface to monitor both the CCTV and the IVA system.

Not only the alarms triggered by the People Counting devices can be captured and managed by the Wavestore VMS (i.e. sending an email alerting the management of too many people in the queue, moving PTZ cameras to monitor the area of interest, etc.), but this integration allows the operator to verify in real time what has caused the alarm and promptly respond to the event.


The Extended Solution

The Wavestore design is able to fulfil applications from small standalone systems up to large distributed server networks with thousands of cameras and devices.

The Wavestore VMS offers a scalable Integrated Surveillance System which includes:

•People Counting,•People Tracking,•Queue Management,•Facial Recognition,•Gender, Age and Origin Detection,•Wrong Direction Detection;•Crowd Analysis, •Integration with POS technologies,•Command and Control platforms and much more.

Contact us to discuss your requirements and discover the power of the Wavestore solution.


FLEXIBLE | OPEN PLATFORM | POWERFUL | VIDEO SOLUTIONS

WavestoreUSA

4430 W Tiffany DriveWest Palm BeachFL 33407

T: 1-(877)-221-0426E: [email protected]: www.wavestoreusa.com


mailto:[email protected]

http://www.wavestore.com/

Documents

Introduction to People Counting Reference: MKT-0099-CP-05