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Paypersocial is an innovative Start-up operating in the social media advertising business Paypersocial engages social network users and transforms them in influencers, dividing with them the economic benefits in exchange for their sharing and endorsement of our communication, advertising, promotion, branding campaigns Paypersocial enters the online marketing world as a media channel exclusively active on social networks using a carefully devised affiliation network-based business model Paypersocial represents an attractive investment for Angels e Venture Capital seeking a clear and profitable business model innovatively implemented by respected and experienced entrepreneurs.
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Paypersocial Investment
Start-‐up Stage Investment for
Business Angels and Informal Investors
November 2012
Paypersocial: a totally social start-‐up Paypersocial is social in its very mission: we see the web and the social networks as a market, as a model of business, of internal organiza:on, of communica:on, of strategic change.
• Paypersocial is beyond web 2.0 fuss: we can work from anywhere, all of our business, processes and procedures, soEware are 100% online;
• Paypersocial is represented by enlightened young professionals, who consider the world their geographical and business domain;
• Paypersocial has a very clear, simple, solid and scalable business model;
• Paypersocial represents the future of interacHve social and mobile communicaHon;
• Paypersocial is democraHc and offers anybody to gain using it;
• Paypersocial transforms promoHon in endorsement;
• Paypersocial makes communicaHon viral; • Paypersocial analyses reputaHon and introduces
reputaHon management; • Paypersocial is InternaHonal.
Paypersocial is a very young and dynamic company, based on an open-‐relaHon model where each person inside and outside is a resource and part of our network. We have no secrets and consider our communicaHon openness an element of our compeHHve advantage.
Paypersocial’s organisa4on in a nutshell
The company Paypersocial is a horizontal, fully-‐fledged so-ware pla/orm for social media/social network adver:sing, promo:on and communica:on. The plaAorm is scalable, Interna5onal, social network independent (currently includes Facebook. TwiDer is under development).
The plaLorm intermediates between Adver4sers (Business Customers as well as Media Centers with social adverHsing needs) and Publishers (social network users providing their digital assets to share contents).
Paypersocial allows the former group to spend adver4sing and communica4on money in social media campaigns, the laQer group to choose and share contents, and gain money while doing so. The business model is straighLorward: Paypersocial engages publishers on the market at a cost that is one order of magnitude lower than the average revenue he produces in a year. AddiHonally, the economic distribuHon of publishers in “VIP”, “Pro”, and “Basic” levels and the minimal threshold to be achieved before payment of commissions, allows for a favorable cash flow management (anHcipated AR from adverHsers and delayed AP to publishers).
The Team Three execuHve directors bring extensive experience in market specific knowledge, in business intelligence, project management, finance and corporate governance. A group of eleven very talented University researchers and alumni bring a dynamic, fresh approach to the business with a collaboraHve and internaHonal mindset second to none.
Also, Paypersocial has a strong long-‐term potenHal as an open pla>orm (to incorporate different products – CPL, CPA, etc. – developed by third parHes) and as an innovaHve reputa4on pla>orm (given the amount and type of informaHon it collects from publishers).
Post
Like Comment Share with Friends or on Pages
CLICK
Lead
Sales
CPC
CPA
PA
YO
UT
MO
DE
LS
General DirecHon GABRIELE TAVIANI
Financial DirecHon ALAN BORSARI
DistribuHon DirecHon GABRIELE TASSARA
ProducHon DirecHon GIACOMO PIVA
IT Market Leone D’Atri
UK Market Marco Fossella
US Market Alessandro Greco
BR Market Alice Di Stefano
Development DirecHon ION LENTA
Development Micael Ravaglia
HelpDesk ValenHna Deardi
ERP Silvia Capelli
Social RelaHon Beatrice BoQoni
ReputaHon Riccardo Mingolini
CrowdFunding Jessica Armaroli
Paypersocial 1.0 will be released December 31st 2012 as the first public release of the plaLorm. The plaLorm has followed a radical development during the course of 2012. In the past 18 months Paypersocial has collected EUR 205,000 of Angel money, and has constantly delivered Hmely and prompt releases. All involved parHes (shareholders, developers, consultants, advisors, partners) have signed appropriate IPR, NDA, ConsulHng documenta4on.
The Investment Opportunity
2012
2013
2014
The iniHal business plan of Paypersocial considered the Italian market only and a hard-‐to-‐scale business model, and produced a EUR 2-‐3M pre-‐money valuaHon.
Since July 2011, the project has evolved to reach break-‐even status at the end of December 2012, and is acHve on the US, UK, Brazilian and Italian markets.
A new effort to draw a more comprehensive, updated business plan is undertaken to plan a second stage VC financing necessary for the acceleraHon of the business.
30%
25%
37%
5%
3%
Investments H1 2013
SoEware Development MarkeHng Travel & Management Compliance
The money is planned to be spent over the first 6 months of 2013 on the following economic items: The new investor must bring significant experience in the negoHaHon of the subsequent VC entry and must possess strong Hes and knowledge of these players. She/he will be offered a seat on the Board of Directors.
This entry must prove instrumental for the immediate business exploitaHon of the success and growth Paypersocial is experiencing and must finance the process for the foreseen H2 2013 second stage EUR2-‐3M VC investment.
The Management Council of Paypersocial has considered to offer a privileged entry for a EUR250,000-‐EUR300,000/10% ownership to a new investor in order to manage a smooth transiHon to the next growth phase.
This is a great chance to be part of our team: do not miss the chance to share the success we all contribute building and sustaining
PUBLISHER NETWORK (30/04/2012)
PUBLISHER NETWORK FORECAST (31/03/2013)
PUBLISHER FRIENDS/FANS (Facebook only)
POST INVENTORY & CONVERSION RATES
Paypersocial started the engagement process in February 2012. Between March and April the average number of engaged users was 300 per day (70% USA and 30% Italy). In November, aEer a short break, the engagement process restarted to include the Brazilian market and the UK market taking the number of daily newly engaged users to 500.
From August a special engagement RevenueShare program will be acHvated in order to considerably increase the number of daily engaged users, overpassing the 1000 threshold. In addiHon, incenHves programs will be realized (free startup credit) in order to increase the number of acHve publishers.
Engaged users represent Paypersocial’s Publishers. The Publisher’s friends and fans consHtutes his/her network: the people who can see and appreciate the published campaigns. This is the reason we sum up friends and fans of the publisher to obtain the maximum viewing potenHal of every ad.
Paypersocial builds a POST inventory with all ads available for sharing on its Publishers’ walls and pages. Knowing the ads inventory, the average number of monthly posts, the distribuHon of acHve users, it is possible to calculate some interesHng conversion rates. On the period up to 30/04/2012 the calculated campaign yields, focusing on impressions and clicks showed impressive metrics:
CLICKS per POST
Nr. 1.41 CLICKS per IMPRESSION
2.10 %
Publisher Network Forecast (31/03/2013) Active Publishers Forecast (31/03/2013)
Existing Publishers Network (30/04/2012) Active Publishers Network (30/04/2012) Publishers Residence (30/04/2012)
Publishers Residence Forecast (31/03/2013)
Current Publishers Friends/Fans (30/04/2012) Publishers Friends/Fans Forecast (31/03/2013)
Monthly Post Inventory
(31/03/2013)
Social Affiliation Network Paypersocial is an innova:ve Start-‐up opera:ng in the social media adver:sing business Paypersocial engages social network users and transforms them in influencers, dividing with them the economic benefits in exchange for their sharing and endorsement of our communica:on, adver:sing, promo:on, branding campaigns Paypersocial enters the online marke:ng world as a media channel exclusively ac:ve on social networks using a carefully devised affilia:on network-‐based business model Paypersocial represents an aDrac:ve investment for Angels e Venture Capital seeking a clear and profitable business model innova:vely implemented by respected and experienced entrepreneurs.
Paypersocial Ltd 1 Vincent Square
SW1P 2PN - London
United Kingdom
Company Reg. #: 7700166
VAT #: GB120793625
E-mail: [email protected]
Web: www.paypersocial.com
Tel. +44 (207) 193 4097
