Invest Japan Activities and JETRO’s Role26th April 2007

Yutaka HaradaInvestment Advisor Japan External Trade Organization(JETRO) London

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JETRO JETRO -- Japan External Trade Organisation Japan External Trade Organisation --

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Japan External Trade Organisation (JETRO)Japan External Trade Organisation (JETRO)

73 Overseas (23 in Europe)38 in Japan

Established: 1958, originally as a special public institutionChanged to Incorporated Administrative Agency October 1, 2003

Employees: Approx 1,660 (840 in Japan and 820 overseas)Capital: 104.4 billion YenBudget: 42.1 billion Yen (Fiscal 2004)

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JETRO LondonJETRO London’’s overall sphere of activitiess overall sphere of activities

JETRO London provides support to those who are looking to develop UK-Japan business links in the field of Trade and Investment.

Organisation of JETRO LondonCurrent Prioritized ActivitiesDirector General

Deputy Director General

Deputy Director General

Industrial Research Dept

Representative Office

Investment Dept

Science, Technology & Industry Dept

Investment Advisor

General Affairs Dept

Trade Dept

Japan Business Advisor

Research Dept

Construction Office

Health & Welfare Office

Kanagawa Pref. Office

Japan Ship Centre

Agriculture Dept

Promoting Investment in Japan

Developing Trade Links betweenUK and Japan

Supporting Japanese Companies in UK

Developing Business related toScience and Technology

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How can JETRO help your business?How can JETRO help your business?

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JETRO’s FDI Promotion Activities

Dissemination of information in the UK— Seminars, website, pamphlets

Consulting services in the UK

Invest Japan Business Support Center (IBSC)— Providing consulting services and temporary office space

Dissemination of information in the UK— Seminars, website, pamphlets

Consulting services in the UK

Invest Japan Business Support Center (IBSC)— Providing consulting services and temporary office space

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“Invest in Japan” Support Measures

JETRO London offers a huge variety of support measures to British companies with an interest in doing business in Japan, based on their specific needs.

1. Enhancing Business Awareness

3. Providing Consultation Services

2. Specific Sector Information

4. Support in Japan

Japanese economy seminarPublicationsJETRO Website / www.jetro.go.jpMedia release etc

Mission pre-briefingInvest in Japan symposiumMarket publicationsInvest Japan website /

www.jetro.go.jp/en/investInvest Japan Study Programme

Advising on strategy- Regulations and procedures- Government incentives- Selecting a location

Tailor-made market researchSourcing potential JV partners

Providing office space in IBSCSetting up appointmentsIntroducing business partnersConsultation servicesEmployee and labour issues etc

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Invest Japan Business Support Center (IBSC)Locations: Tokyo, Osaka, Yokohama, Nagoya, Fukuoka, Kobe

FacilitiesConsulting Services

● Marketing

● Laws and regulations

● National and local governmentincentives

● Cost simulation

● Incorporation procedures

● Employment and labor issues

● Free temporary office spaces (Tokyo IBSC has 35 spaces)

● Well-stocked library

● Exhibition space and auditorium

JETRO has helped more than 300 foreign firms set up in Japan in the past three years alone

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Trade TieTrade Tie--Up Promotion ProgrammeUp Promotion Programme

Match-making online business solution system

Japanese Company

Your Company

www.jetro.go.jp/ttppeInvestment, Trade, Joint Venture, Technology Transfer and more…

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Trade TieTrade Tie--Up Promotion ProgrammeUp Promotion Programme

“A chance to show your product to the Japanese market! ”

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JETRO Publications JETRO on the Internet

www.jetro.go.jp/investjapan

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JETRO London’s Performance in FY2005 & 2006(As of March 2007)

＊Fiscal year starts in April

JETRO London was approached by 142 UK & Irish companies,with ICT, Creative and Retail companies

forming the majority in UK & Irish industries most active in Japan.

Breakdown by SectorsManufacturing/Non-manufacturing

18%

14%

11%

11%8%

6%

6%

5%

4%

4%3%

2%2%2%1%1%1%ICTCreative RetailOthersBioConsultingElectronicsFoodAutomotiveFinanceRecruitingTravelHealthcareEducationRoboticsEngineeringTransportation

15%

85%

ManufacturingNon- Manufacturing

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Success stories Success stories –– UK companiesUK companiessupported by JETRO in FY 2006supported by JETRO in FY 2006

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Abcam Abcam IncIncThe UK Company

• Abcam was originally established as a spin out of the University of Cambridge in 1998.

• This company sells antibodies to life science researchers on a global scale.

How did JETRO help?

• Provided expert consultation with Advisor in London and with Bio Industry specialists in Japanese IBSC

• Supplied rent-free office space in Tokyo during preparatory stage• Conducted tailor made research into the antibody reagents market.• Advice on visa issues

Their Business in Japan

• Abcam Inc. Japan KK was successfully set up in March 2007

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Concept 10 Concept 10 Enterprises Ltd.Enterprises Ltd.

The UK Company

• Concept 10 Enterprises was set up in 2003.• It specializes as an online fashion and lifestyle store, combining current trends

with classic, retro and limited edition pieces. • They enjoy strong relationships with Levis Vintage, Adidas, Nike and Puma.

How did JETRO help?

• Provision of free office space at Fukuoka IBSC.

• Practical advice with regard to Japanese tax and legal issues.

Their Business in Japan

• In November 2006, Concept 10 set up in Japan under the name Doors KK.• They currently operate an exclusive fashion store in Fukuoka.

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Sevcon Sevcon Ltd.Ltd.The UK Company

• Sevcon enjoys the reputation of a world leader in the design, manufacture, and marketing of electric motor control systems for battery powered vehicles.

• Their customer base is worldwide

How did JETRO help?

• Provided expert consultation with Advisor in London and with specialists in Tokyo IBSC

• Advised on legal matters and provided general support with regard to setting up an office in Japan

Their Business in Japan

• Sevcon established Sevcon Japan KK in Tokyo in April 2006 to provide support to their existing customer base (major Japanese OEMs like Nissan, Toyota and Komatsu) and develop further business in the market.

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Newton IT LtdNewton IT Ltd

The UK Company

• Founded in 1998, Newton IT has become the leading IT service provider for the Japanese corporate market within the UK.

How did JETRO help?

• Hands-on assistance with the formalities of establishing an office in Japan.• Supplied expert advice in London and consultation with IT specialists in Tokyo.• Provision of rent-free office space in Tokyo during preparatory stage.

Their Business in Japan

• Newton IT Japan KK was successfully established November 2006, targeting the head offices of their existing Japanese clients in the UK.

Manzanita Capital LtdManzanita Capital LtdThe UK Company

• A private investment firm formed in 2001 with investors in the US• Invests in companies and promotes their growth in the long-term

How did JETRO help?

• Expert advice on establishing a legal entity in Japan at JETRO London • Introduction of legal specialists through JETRO Tokyo• Advice on visa issues• Support in all procedures relating to the establishment of an office in Japan

Their Business in Japan

• Manzanita Japan KK was successfully set up in Japan in June 2006• Having a direct presence in Japan allows Manzanita Capital to control their

investments & facilitate their development

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RomaxRomax TechnologyTechnology

The UK Company

• Romax Technology was set up in Nottingham in 1995.• This company offers conceptually advanced software and expert consulting

services for the global transmission industry.

How did JETRO help?

• Provided expert consultation with Advisor in London and with specialists in Tokyo IBSC

• Support in all procedures relating to the establishment of an office in Japan• Provision of rent-free office space in Tokyo IBSC during preparatory stage• Advice on finding a suitable location to set up

Their Business in Japan

• Romax Technology Japan KK was successfully set up in Japan in January 2007• The Japan office deals with the importation of transmission software and offers

customer support to Japanese clients.

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NottingNotting Hill BakeryHill BakeryThe UK Company

• Beverly Hills Bakery is a successfully run bakery in North London which was set up in 1990

• Mark & Sayeh Peterson, the owners, decided to relocate to Japan to set up a sister bakery there

How did JETRO help?

• Assisted this company with advice, both in London & Tokyo• Consultation with specialists was provided in Tokyo IBSC• Provided temporary office space in Tokyo IBSC during their

preparatory stage• Helped to find a suitable location to open their bakery

Their business in Japan

• Notting Hill Cakes was opened in Nishi-Azabu in Tokyo in August 2006• There was great interest from Japanese media when this bakery opened last year

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Centre People Appointment LtdCentre People Appointment LtdThe UK Company

• Centre People is a recruitment consultancy based in the City of London. The company was set up in 1986

• The company was originally focused on Japanese language recruitment but has now expanded its range of services

How did JETRO help?

• Provided expert consultation with Advisor in London and with specialists in Tokyo IBSC

• Provided temporary office space in Tokyo IBSC during their preparatory stage

• Helped to find a suitable location to set up

Their business in Japan

• Centre People Appointments Japan KK was set up in September 2006• The Japan office will be a recruitment agent as well as consultancy

Thank you for your attention

Contact:JETRO London

Yutaka_Harada@jetro.go.jpMidCity Place, High Holborn, London WC1V 6AL

Tel: 020 7421 8300 / Fax: 020 7421 0009www.jetro.go.jp / uk

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