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INVESTING IN YOUR BRAND
TAYLOR COLLINS AND KATIE FORREST • EPIC PROVISIONS FOUNDERS
RUN INTO THE STORM
THE PURPOSE OF A BRAND
• EXTENSION OF YOURSELF
• DIFFERENTIATION
• DRIVING TRIAL
• CONSUMER LOYALTY
• EVERY ELEMENT OF YOUR BUSINESS REFLECTS YOUR BRAND
• EVERYTHING IS TIED TO MARKETING
A NEW WAY TO THINK ABOUT MARKETING
• LIFETIME BRAND VS ACQUISITION
• CPG VS WHOLESALE OR DIRECT
• PRIVATE LABEL VS BRANDED
• SLOW GROWTH VS RAPID GROWTH
STATE YOUR INTENTION
THOUGHT STARTERS
• INSPIRATION BOARD• THEDIELINE.COM• HASHTAGS• GROCERY STORE VISITS• PACKAGING MATERIALS• FORMATS• TEXT• IMAGERY
• POINT OF DIFFERENTIATION
• BECOMES YOUR ELEVATOR PITCH
• ESTABLISHES YOUR BRAND VOICE
• AUTHENTICITY
EMBRACE YOUR UNIQUE STORY
• CREATES CULTURE
• ALIGNMENT
• ACTS AS A COMPASS
CREATE AND DOCUMENTCOMPANY VALUES
• HIRE A GRAPHIC DESIGNER
• INVEST IN QUALITY PHOTOGRAPHY
RANCHERS ARE NOT DESIGNERS
• WEBSITE WITH STORE
• INSTAGRAM- 1X/DAY
• FACEBOOK- 3-5 DAYS/WK
• BLOG- 2X/MONTH
GET SOCIAL Y’ALL
GO TO MARKET STRATEGY
• KNOW YOUR CONSUMER• WHERE DO THEY SHOP?• WHAT DO THEY VALUE?
• KNOW YOUR SUPPLY AND LIMITATION TO SCALABILITY
• LOCAL MARKETS
• RESTAURANTS
• FARMERS MARKETS
• REGIONAL ONLINE
STARTING SMALL
• MEET BUYER FACE TO FACE
• HAVE A SALES SHEET
• HAVE SAMPLES
SALES
• COMMIT TO SUPPORTING ACCOUNT• DEMOS• PROMOTIONS• EMPLOYEE EDUCATION
• NATIONAL CHAINS
• DISTRIBUTORS
• NATIONAL WEBSTORE
• TRADE SHOWS
GOING BIG
• HAVE A GREAT LOOKING BOOTH
• SHOW SUCCESS AT A SMALLER SCALE
• BE CONFIDENT
HOW TO DOMINATE
• YOU DON’T HAVE TO BE AN EXPERT, BUT YOU MUST BE INVOLVED
• YOUR PACKAGING IS A BILLBOARD
• BUYERS AND CONSUMERS VOTE WITH THEIR DOLLARS
• A HUMAN ELEMENT BEHIND YOUR BRAND IS ESSENTIAL
• BE AUTHENTIC
• BE SOCIAL
KEY TAKEAWAYS
QUESTIONS?
[email protected] OR [email protected] US @EPICBAR