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INDIVIDUAL-COUNTRY OBSERVATIONAL STUDY MISSIONS (IOSM)

BENCHMARKING STUDY MISSION TO SINGAPORE ON REGISTERED MANAGEMENT CONSULTANT (RMC)

20 – 23 AUGUST 2019

21 August 2019

IOSM Benchmarking Study Mission Schedule

22 August 2019

Visit 1: 10.00am - 12.00pm

Enterprise Singapore (ESG)

Overview of Singapore’s Consultant Quality Initiative (CQI)

Visit 2: 2.30pm - 4.00pm

Singapore PMC Certification Pte Ltd (SPMCC)

Sharing on Practicing Management Consultant (PMC) Framework

Visit 3: 10.00am - 12.00pm

Singapore Productivity Centre (SGPC)

Sharing of Developments on Certi-fied Productivity Consultant/Specialist

Visit 4: 2.30pm - 5.00pm

Institute of Management Consultants Singapore (IMCS)

Sharing on Registered Management Consultant (RMC) Framework

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IOSM Benchmarking Study Mission Delegates

Pn. Azhani Binti Ismail Manager

Professional Services Productivity Nexus (PNPS) Malaysia Productivity Corporation (MPC)

Dr. Shaik Roslinah Bux Binti S Ibrahim Bux Deputy Director

Professional Services Productivity Nexus (PNPS) Malaysia Productivity Corporation (MPC)

Dr. Yeoh Oon Tean Chief Executive Officer (CEO)

Federation of Malaysian Manufacturers (FMM)

Mr. Nik Rosdi Nik Yusoff

Deputy Director

Quality & Excellence Development (QED) Malaysia Productivity Corporation (MPC)

Datuk Michael Kang Hua Keong National President

SME Associations of Malaysia

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Company Profile International Enterprise Singapore and SPRING came together on 1 April 2018 as a single agency to form Enterprise Singapore (ESG).

ESG is the government agency championing enterprise development. ESG works with committed companies to build capabilities, innovate and internationalise. ESG also support the growth of Sin-gapore as a hub for global trading and startups. As the national standards and accreditation body, ESG continues to build trust in Singapore’s products and services through quality and standards.

Organization Representatives 1) Charmian Choong, Deputy Director, Enterprise Capabilities, Enterprise Singapore (ESG) 2) Jessie Ong, Senior Development Partner, Enterprise Capabilities, Enterprise Singapore (ESG)

OBJECTIVE

Overview of Singapore’s Consultant Quality Initiative (CQI)

Day 1

VISIT 1

21 August 2019

10.00am - 12.00pm

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LESSONS LEARNED

1) Enterprise Singapore (ESG) is a merger of two economic agencies (International Enterprise Singapore and SPRING) on 1 April 2018.

2) ESG is part of Ministry of Trade and Industry (MTI) Singapore that focuses on growing

Singapore's economy. 3) ESG is moving on “Value Chain” Concept, and has more than 35 offices worldwide. 4) ESG is also in the process of enhancing professional services. 5) SMEs of Singapore also lack the experience of working with consultants to grow the

businesses. 6) Consultants support the development of enterprises by diagnosing issues and providing

recommendations to specific areas of concerns, usually with the intent to maximize productivity and growth, and improve business performance.

7) Technical Reference (TR) 43 was developed to provide guidance for management

consultancy practice. 8) ESG has appointed three certification bodies: (i) Institute of Management Consultants Singapore (IMCS); (ii) Singapore PMC Certification Pte Ltd (SPMCC); and (iii) TUV SUD PSB Pte Ltd 9) ESG is a one stop grant centre for SME (Enterprise Development grant, with a single

application process).

10) ESG has made market observation in 2014. There was an Increasing number of consultancy firms that practiced differently, without common or suitable standard. Hence, in 2015, ESG developed the TR 43 to provide Technical Reference for management consultancy practice.

11) The TR 43 is certifiable and ESG has plan to elevated to Singapore standard by 2020. 12) Through the TR 43, 75% of the company experience increased confidence when working

with certified consultant. 13) ESG gives support in 3 key categories :

(i) core capabilities; (ii) innovation & productivity; and (iii) market access.

Day 1

VISIT 1

21 August 2019

10.00am - 12.00pm

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LESSONS LEARNED

14) The Consultant Quality Initiative (CQI) was designed using TR 43 to help small and medium enterprises (SMEs) select the right management consultants to assist them in their business upgrading journey. Establishing a base of certified consultants provides SMEs with greater assurance in terms of the level of quality and professionalism in the partners they engage.

15) For grant application, SMEs are required to engage management consultants with a CQI

recognized certification, 16) Consultants, especially those who lack of experience, felt they benefited from the

certification. 17) Beyond TR 43 and CQI

TAKE AWAY

1) Agencies giving grants must require management consultants helping companies to be registered/certified. Better still, grants should be coordinated or centralized so as to encourage the use of registered management consultants only.

2) Malaysia should consider centralizing the grant applications of SMEs. 3) Consolidate duplicating agencies, SME will become stronger in terms of resources.

Day 1

VISIT 1

21 August 2019

10.00am - 12.00pm

Building the Base

2017-2018

Scale and Grow

2020 2019

International Recognition

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Company Profil Singapore PMC Certification (SPMCC) Pte Ltd is a newly set up entity that is a fully owned subsidiary of the Singapore

Manufacturing Federation (SMF) and it focuses on the certification of practising management consultants (PMC). It is proud to

announce that, with effect from 1 June 2016, the management and administration of the PMC Scheme has been licensed by

the Singapore Business Advisors and Consultants Council (SBACC) to SPMCC Pte Ltd. All PMC can be assured of the same level

of professional support from the same certification team that you have been familiar with while the PMC Scheme was administered

by SBACC.

SPMCC Pte Ltd's mission is to promote and advance the professionalism of management consulting by having in place

internationally recognised and valued standards of performance and conduct for our certified practising management

consultants. In essence, its objectives are:

• To raise the stature, professionalism and standards of management consulting practices.

• To implement, manage, promote and administer certification schemes for practising management consultants.

• To organise, promote and support activities that facilitate the professional development of practising management

consultants

Day 1

VISIT 2

21 August 2019

2.30am - 4.00pm

Organization Representatives 1) Isabella Huang-Loh, Chairman, PMC Certification Board 2) Nicholas Ngoh, Director of Operations, Singapore PMC Certification Pte Ltd (SPMCC) 3) Winston Klum, Principal Manager, Singapore PMC Certification Pte Ltd (SPMCC)

OBJECTIVE

Sharing on Practicing Management Consultant (PMC) Framework

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LESSONS LEARNED

1) The big 4 and IBM have assisted Singapore PMC Certification (SPMCC) on developing methods of on certifying consultants.

2) PMC ConneXion (Matching Portal) 3) Milestones Enterprise Singapore funded a total of S$4.6 million

Day 1

VISIT 2

21 August 2019

2.30am - 4.00pm

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LESSONS LEARNED

4) Organization Structure

5) Disciplinary Framework in Place

Day 1

VISIT 2

21 August 2019

2.30am - 4.00pm

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LESSONS LEARNED

6) Certification Levels for PMCs

7) SPMCC Competency Framework

Day 1

VISIT 2

21 August 2019

2.30am - 4.00pm

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Day 1

VISIT 2

21 August 2019

2.30am - 4.00pm

LESSONS LEARNED 8) Management Consultancy Competencies:

• Defining strategies, designing creative approaches

• Harnessing complexity

• Develop lasting relationship

• combining business & industry specialist 9) Business understanding and external awareness

• PESTLE (Political, Economic, Social, Technological, Legal, and Environmental) 10) Consulting skills & behaviors:

• Business acumen

• Project management

• Personal and professional growth

• Analytical and proactive thinking

• Emotional intelligence

• Effective communication

11) Assurance:

• First ever professional indemnity scheme for management consultants cover world-wide (except USA and Canada) : $250,000 per PMC, Aggregate $5 Million

• Assistance support productivity—generic productivity consultants

• Ergonomics people management for LEAN consultancy

• Judgmental tenets of credibility, responsibility & exclusivity

TAKE AWAY 1) Link with industry association. 2) Must be driven by private sector. 3) Consolidate the whole thing and big data.

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COMPANY PROFILE The Singapore Productivity Centre (SGPC) is set up under the aegis of the Future Economy Council (previously known as National Productivity Council) with the support of Enterprise Singapore and the Singapore Tourism Board. Its mandate is to help enterprises in the services sector to upgrade their capability, transform, grow and globalise.

Organization Representatives 1) Magdelene Teo, Director, Programmes & Consultancy, Singapore Productivity Centre (SGPC) 2) William Lim, Assistant Director, APO Liason Officer for Singapore, Singapore Productivity

Centre (SGPC) 3) Diana Shum, International Relations Executive, Singapore Productivity Centre (SGPC)

OBJECTIVE

Sharing of Developments on Certified Productivity Consultant/Specialist

Day 2 VISIT 3

22 August 2019

10.00am - 12.00nn

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LESSONS LEARNED 1) Sharing on :

• Background on SGPC

• Genesis of the Certified Productivity Consultant (CPC) programme

• Bridging arrangements for CPC graduates to be TR 43-compliant

• Recent development —> certification of productivity specialists

2) Established in 2013 by SPA with the mission to help enterprises to be future ready by

creating value through innovation, productivity improvement and capability building.

3) SGPC a wholly-owned subsidiary of Singapore Productivity Association (SPA), setup

as a one stop competency centre under the future economy council focusing on doing

productivity in the services sector.

4) SGPC Services - holistic approach to tackle productivity:

i) Business advisory and consultancy

• Digital Marketing Strategy 4.0, and Job Redesign for Food Services Sector

ii) Training and certification

• Certified Productivity Specialist (CPS) Course, Certified Digital and Productivity

Consultant (CDPC) Programme, and Service Industry Transformation (SIT)

Programme

iii) Overseas study missions

iv) Events and workshops

• Retails Best Practices Masterclass

5) SGPC highly-trained team of consultants provide an objective perspective packed with

actionable insights and capabilities to bring the business to the next level.

6) Scope - really focused on 3 sectors , i.e tourism business, which is life line of

Singapore economy : 1) retails industry 2) food services, and 3) hotel industry.

7) The government also provides grant to assist SGPC to run its operations.

Day 2 VISIT 3

22 August 2019

10.00am - 12.00nn

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LESSONS LEARNED

8) Productivity House Framework : SGPC approaches in helping enterprises transform:

Day 2 VISIT 3

22 August 2019

10.00am - 12.00nn

TAKE AWAY 1) Possible for MPC to benchmark SGPC on the mode of operation. 2) Liberalize the certification, training and project consultancy to the industry associations. 3) MPC should be the regulator for Management Consultancy Certification. 4) Applications for government’s grant should be supported by the certified consultants only.

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COMPANY PROFILE The Institute of Management Consultants Singapore (IMCS) is an independent non-profit professional organization. The prime objective is to promote the skills and knowledge of management consultancy, and the adoption of the highest standards of conduct by members of the management consulting profession.

IMCS is a full member of the International Council of Management Consulting Institutes (ICMCI). Through the membership with ICMCI, Certified Management Consultants will have reciprocal recognition in U.S.A., U.K., and 46 other member countries worldwide. Only members of ICMCI can award the Certified Management Consultant (CMC) qualification.

Certified Management Consultants from IMCS put together the Registered Management Consultant (RMC), a SPRING-Recognised certification programme for management consultants aligned to TR 43:2015 Management Consultants Standard. The RMC is a mark of quality and professionalism and enables progress on the pathway to be recognised internationally.

Organization Representatives 1) Kelvin Chan, Honorary Secretary, Institute of Management Consultants Singapore (IMCS) 2) Dr Cs Teo, Chair, RMC Certification Board 3) R Jayapal, Honorary Treasurer, Institute of Management Consultants Singapore (IMCS) 4) Lim Yoon Foo, General Manager, Institute of Management Consultants Singapore (IMCS)

OBJECTIVE

Sharing on Registered Management Consultant (RMC) Framework

Day 2

VISIT 4

22 August 2019

2.30pm - 5.00pm

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LESSONS LEARNED

1) Sharing on TR 43 Management Consultants Standard, RMC Certification Framework and System. RMC (Registered Management Consultant) is a SPRING-Recognised certification programme for management consultants aligned to TR 43:2015 Management Consultants Standard. It has been put together by Certified Managements Consultants of the IMCS, which is a mark of quality and professionalism developed by Certified Management Consultants for Management Consultants.

2) A rich history of promoting standards in management consulting:

3) Membership Classes

Day 2

VISIT 4

22 August 2019

2.30pm - 5.00pm

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LESSONS LEARNED

4) IMCS products and services:

5) Growing the IMCS Family: Talent pool of 300 consultants in diverse expertise

Day 2

VISIT 4

22 August 2019

2.30pm - 5.00pm

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LESSONS LEARNED

6) Roadmap for local management consulting sector

7) Consulting Competency Framework

Day 2

VISIT 4

22 August 2019

2.30pm - 5.00pm

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LESSONS LEARNED

8) Consulting Process

9) Pathway for RMC to CMC

Day 2

VISIT 4

22 August 2019

2.30pm - 5.00pm

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LESSONS LEARNED

10) RMC Organisation Structure

11) Overview of RMC Processes

Day 2

VISIT 4

22 August 2019

2.30pm - 5.00pm

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LESSONS LEARNED

12) Registered Management Consultant (RMC) and Certified Management Consultant (CMC)

Registered Management Consultant (RMC) • A professional certification recognized by ESG for consultancy projects supported by

grants. • A mark of quality and professionalism for management consultants

Certified Management Consultant (CMC) • Is a designation awarded by national members of the ICMCI to individuals who meet

the highest international standards of consulting and adhere to the ethical canons of the profession.

TAKE AWAY 1) Should have a common data center for operation to disburse grant to pioneer. 2) Proper governance 3) Key success factors: 1) support by government, 2) impartiality of process, and progression

pathway

Day 2

VISIT 4

22 August 2019

2.30pm - 5.00pm

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1) It is effective to consolidate and centralize all grant applications and disbursement under one single body. This is one way to change from scheme-centric to enterprise-centric.

2) The entire certification process should be carry out by industry associations with the over

side governance by the designated single body as per Item No.1. This will help to enhance the relevancy of MPC for our productivity agenda.

3) MPC should consider to benchmark SGPC on the productivity initiatives, such as Certified

Productivity Consultant (CPC) Program.

4) Key success factors: • support by government, • impartiality of process, and • progression pathway.

Day 3

SUMMARY

23 August 2019

8.30am - 12.30pm

Overall, this IOSM Benchmarking study mission to Singapore on RMC is fruitful. The team looks forward to using the inputs to enhance the work of the FG towards developing the Management Consultancy Guideline for Malaysia.