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IoT and Smart Environments: Emerging Business Opportunities and their Use Cases
Giorgio Micheletti, IDC EMEA
Brussels, 25. March 2015
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1.The Study: What We Did and How
2.The IoT Ecosystem and key Trends
3.The Vision of IoT in 2020: Market Size and Forecast
4.Emerging Markets and Business Opportunities
Table of Content
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The Study
«Definition of a Research and Innovation Policy leveraging Cloud Computing and IoT
Combination»
(SMART 2013/0037)
Entrusted by the DG Connect, Unit E.1
IDC EMEA
TXT e-Solutions
To:
4
What we did and how
• Overview on IoT Digital Ecosystem • Focus on emerginig markets + potential business
opportunities (IoT, Cloud and Big Data)• Develop IoT Research & Innovation Strategy to
support IoT market take-up
• Extensive econdary research• Primary research -> expert interviews• Stakeholders’ Workshop• Market modeling for IoT market size and forecast (3
alternative scenarios). HO
WW
HA
T
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The IoT Ecosystem
• Vendors providing components to solutions providers• IoT Solutions & Services’ Suppliers to enterprise customers• Customers using IoT solutions
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Ecosystystem and Trends
• Cloud computing• Big Data• Connectivity• Smart Devices• Horizontal Platforms
Technology Push
Demand Pull
• Demographics• Public sector • Business demand• Consumer demand
• Solidly established but constantly changing• Partnering is essential• Verticals is where action is taking place• Supply driven but powerful demand forces at play
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Market Size & Forecast: Baseline Scenario
Source: IDC, 2014
Installed Base of IoT Connections in EU28
IoT Revenues in EU28
EUR 307
Billion
6+
Billion
2013
2020
2013
EUR 1,181
Billion1.8
Billion2020
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Market Size & Forecast: Vertical View
Source: IDC, 2014
2.0%
7.6%
10.2%
5.7%
20.5%
13.0%
24.2%
10.5%
2.3%
3.4%
0.6%
IoT By Vertical 2020Agriculture, construction, and min-ing
Business services
Communications
Education & Health
Finance
Local & Central Government
Manufacturing
Retail & Wholesale
Transport
Utilities
Others• Finance and Utilities will grow faster than EU average
• Manufacturing will be biggest in 2020, followed by Public Sector and Finance
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Smart Energy/
UtiltiiesSmart Transport
Smart Manufacturing Smart Health
Smart Government/
EnvironmentSmart Homes
Smart Customer Experience Smart Finance
From Verticals to Smart Environments
Smart Environments
Cloud
IoT
Big Data
Business Opportunities
Identified Smart EnvironmentsA new concept to understand the complexity
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Smart Environments & Business Opportunities: Comparative Assessment
Source: IDC, 2014
Home Security
Smart Energy (Termostats & HVAC)
Small Smart Applications
Big Smart Applications
Smart Lightning
Home Automation
Main opportunities
related to home
security, energy
applications and
household
appliances.
Smart Homes: Main Use Cases
New opportunity-rich
use cases
Personal wellness
applications and the
varied world of
wearable devices
constitute the number-
one opportunity area
Personal Wellness
Remote Health Monitoring
Staff Identification
Clinical Care
Telehealth System
Smart Health: Main Use Cases
New opportunity-rich
use cases
Already fertile ground
for IoT solutions and
applications
Manufacturing Operations
Production Asset Management
Food Traceability
Airport Energy Management
Connected Vehicles & Driverless Cars
eCall
Production Control & Remote Assistance
Smart Manufacturing: Main Use Cases
New opportunity-rich
use cases
Omni-Channel Operations
Digital Signage
In-Store Consumer Digital Offers
Vending Machines
NFC Payment/ Shopping
Museum Experience
Driven mainly by
retail-oriented
opportunities
Smart Customer Experience: Main Use Cases
New opportunity-rich
use case
Smart Environments
Number of Use Cases
Largest Use Case Weight of Largest
Use Case
2014 2020 2014 2020 2014 2020
Smart Manufacturing 3 6 Manufacturing Operations
Connected Vehicles 49.3% 27.4%
Smart Finance 4 4 Remote Asset Security Insurance Telematics 51.0% 46.8%
Smart Government/ Environment
4 7 Automated Public Transit 75.0% 45.8%
Smart Customer Experience
4 6 Omni-channel Operations 51.0% 35.7%
Smart Homes 3 6 Home Security Energy (Thermostatic and HVAC)
42.0% 31.2%
Smart Health 4 4 Personal Wellness 57.6% 56.3%
Smart Energy 5 8 Smart Grid 75.0% 68.8%
Smart Transport 4 6 Asset/ Fleet Management 69.4% 61.8%
Highest increase in number of use cases by 2020
Followers in the expansion of use
cases
Most Important Use Cases 2014, 2020
