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Somshree Mukherjee 

Naida Kukuruzovic

Security, Privacy & Trustin the

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LET’S TALK CONNECTED DEVICES

TODAY THERE ARE

10 BILLIONCONNECTED DEVICES

IN THE FUTURE 

99%OF EVERYTHING WE MAKE

 

WILL CONNECT TO THE INTERNET

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BY 2020

DATA FROM CONNECTED DEVICES 

WILL BE MORE THAN 

DOUBLEOF ALL GLOBAL TRAFFIC IN 2015

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Problem

• Increase in user data sharing

• Increase in the use of connected devices and apps

• Questionable claims about the security & privacy of

users

• Unlawful selling of data, identity theft, unawareness

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Goals

• Investigate the privacy, security & trust issues

with various IoT applications 

• Find a common ground for companies and users

to help IoT realise its full potential

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Loopholes in the IoT

PRIVACY

SECURITY

TRUST

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Sectors of IoT Applications

Transport

Infrastructure

Environment

Consumer 

Electronics

RetailBanking

Utilities

Health & 

Well Being 

Smart

Cities

Agriculture

Process

Industry

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Data Collection

• Questionnaire (Google Form)

• 10 questions (Likert Scale)

• Over Email and social networks (Facebook, Google+)

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Data Collection

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Data Analysis

•

24 days

• 117 responses

• 2 continents, 4 countries

(Sweden, France, Bosnia & Herzegovina, India)

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Results

• 80% - Have concerns about their privacy and security

• 31% - Aware that applications sometimes sell their personal data

• 56%- Not satisfied with the current security and privacy settings

• 65% - Do not trust cloud services with their personal data

• 87% - Feel that they should be in-charge of what data is stored

with the websites

• 60% - Feel that it is not acceptable for applications to use their

personal data for any internal business or research purposes

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Conclusion

• People are not very open to the idea of sharing

personal data —> core values of the IoT industry.

• Innovative solutions to provide users with sufficient

trust levels

• Trade off between “acquiring as much data as

possible” and “minimum viable data required”

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Thank You !

Questions / Comments ?

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EXTRAS

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Survey Response

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Survey Response

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