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Program : MBA
Semester : III
Subject Code : MB0050
Subject Name : Research Methodology
Unit Number : 1
Unit Title : An Introduction to Research
Lecture Number :
Lecture Title : Meaning and Purpose of Research
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Definition of Research
• Search for facts
• Answers to questions
• Solutions to problems
• Purposive investigation
• Organized inquiry
• Seeking to find explanations to unexplained phenomenon to
clarify doubtful facts
• Correction of the misconceived facts
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How to search for facts?
• Arbitrary (or unscientific) Method (through imagination,
opinion, blind belief or impression)
• Scientific Method (systematic rational approach to seeking
facts)
Young defines Research as “a scientific undertaking which,
by means of logical and systematic techniques, aims to:
• Discover new facts or verify and test old facts
• Analyze their sequences, interrelationships and casual
explanations
• Develop new scientific tools, concepts and theories
Kerlinger’s Definition
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Basis of Scientific Methods – ‘Articles of Faith’
• Reliance on Empirical Evidence
• Use of Relevant Concepts
• Commitment of Objectivity
• Ethical Neutrality
• Generalization
• Verifiability
• Logical Reasoning Process
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Characteristics of Research
• Systematic and critical investigation into a phenomenon
• Purposive investigation aiming at describing, interpreting
and explaining a phenomenon
• Adoption of scientific method
• Objective and logical
• Based on observable experience or empirical evidence
• Directed towards finding answers to pertinent questions and
solutions to problems
• Emphasis on development of generalization, principles or
theories
• Purpose is not only to arrive at an answer but also to stand
up the test of criticism
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Program : MBA
Semester : III
Subject Code : MB0050
Subject Name : Research Methodology
Unit Number : 1
Unit Title : An Introduction to Research
Lecture Number :
Lecture Title : Purpose and Types of Research
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Purpose of Research
• Extension of knowledge of human beings, social life and
environment (What-Where-When-How-Why)
• Bringing to light information that might never be discovered
fully during the ordinary course of life
• Establishment of generalizations and general laws and
contribution to theory building in various fields of knowledge
• Verification and testing of existing facts and theory
• Making reliable predictions of events yet to happen
• Analysis of inter-relationships between variables and to
derive casual explanations – Better understanding of world in
which we live
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Purpose of Research
• Finding solution to problems (social, economic, health,
human relations in organizations)
• Development of new tools, concepts and theories for better
study of unknown phenomenon
• Aid in planning and contribution to national development
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Types of Research – According to Intent
• Pure Research
• Applied Research
• Exploratory Research
• Descriptive Study
• Diagnostic Study
• Evaluation Studies
• Action Research
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Types of Research – According to Methods of Study
• Experimental Research
• Analytical Study
• Historical Research
• Survey
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Research Approaches
• Quantitative Approach
• Qualitative Approach
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Significance of Research in Social and Business Sciences
• Formulation of economic policy for government and business
• Budget formulation
• Collection of statistical information on the social and
economic structure of an economy to understand the process
of change occurring in country
• Assumption of significant role in solving various operational
and planning problems associated with business and industry
• Market research
• Operational research
•
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THE END