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IP Phone in SMB and SMT-i5200
2009.09
Global Solution Sales TeamI/I Overseas Sales Group 2
IP Phone in SMB Market
Driving factors of IP Phone in SMB
Understanding SMT-i5200
Transition to IP Phone, Chance or Challenge?
Drivers to IP Phone (IP Telephony) wereDrivers to IP Phone (IP Telephony) were
No. 4No. 4
PBX Line Station Shipment ForecastPBX Line Station Shipment Forecast
IP
TDM
PBX Line Station Installed Base PBX Line Station Installed Base ForecastForecast
IP
TDM
(2008)
YES! It looks true for Larger Enterprise Market
and, about 90% of new lines of PBX would be IP by 2011
However when we look into KTS/Hybryd market mostly less than 100 users
The pictures are totally different
KTS/Hybrid Line Station Shipment KTS/Hybrid Line Station Shipment ForecastForecast
IP
TDM
KTS/Hybrid Line Station Installed Base KTS/Hybrid Line Station Installed Base ForecastForecast
IP
TDM
(2008)
YES! only 20% of new KTS/Hybrid line was IP on 2007For the very small business,
the number could be much less
What happed on SMB market?
The Realities of IP Telephony in SMB Market The Realities of IP Telephony in SMB Market
Cabling costs are lower potion
Small number of Move, add, changes
Not much reduced mgmt costs
Additional Cost for Media Gateway, and thereby
poorer voice quality than PCM
Additional Cost for establishing stable network for
VoIP
Relatively expensive IP Phone than Digital Phone
Wait a moment, there are significant changes from Wait a moment, there are significant changes from 20082008
(2008)
IP
TDM
YES! Big changes for IP Telephony are coming to SMB market
Buckle up, Let's go to journey to the changes
Look beyond Infrastructure Cost Look beyond Infrastructure Cost SavingsSavings
Clearly measurable, but no much impact on Small and
Medium size Business
Lowering intra company long distance Call charge
Reducing Cost of Move, Add, and Changes of Phone
Minimizing Cabling/Management Costs
Difficult to quantify, but huge impact on overall
business
Higher Productivity/ Business Agility
Better Collaboration
Better Customer service and response
Beyond just a PHONEBeyond just a PHONE
CTI Applications on the Phone
Call Log / History
Siemens IP Phone with standalone application
Picture Caller ID
Samsung IP Phone with XML Server
Beyond just a PHONEBeyond just a PHONE
CTI Applications on the Phone
Company Directory (LDAP)
Cisco IP Phone with Citrix Application Gateway
Phone Book
Samsung IP Phone with Basic feature
Beyond just a PHONEBeyond just a PHONE
CTI Applications on the Phone
Instant Message
Alcatel-Lucent IP Phone
with Instant Communicator
Graphical Voicemail Control
Siemens IP Phone with standalone application
Beyond just a PHONEBeyond just a PHONE
CTI Applications on the Phone
Visual Call Control
Alcatel-Lucent IP Phone with Call Server
Presence
Alcatel-Lucent IP Phone with My Teamwork
Beyond just a PHONEBeyond just a PHONE
Vertical Solutions
Hospitality Solution
Nortel IP Phone with Citrix Application Gateway
Hospitality Solution
Alcatel-Lucent IP Phone with 3rd Party XML Server
Beyond just a PHONEBeyond just a PHONE
Vertical Solutions
Education Solution
Aastra IP Phone with XML Server
Education Solution
Nortel IP Phone with Datapulse Solution
Beyond just a PHONEBeyond just a PHONE
Vertical Solutions
Call Center Solution
Avaya IP Phone with CMS package
Call Center Solution
Cisco IP Phone with Call Center Application
Beyond just a PHONEBeyond just a PHONE
Vertical Solutions
Real Estate Solution
Cisco IP Phone with XML Server
Health Care Solution
Cisco IP Phone with XML Server
Beyond just a PHONEBeyond just a PHONE
Replacing Personal Computer
Stock Quotes
Avaya IP Phone with IP Phone AP package
Weather Forecast
Avaya IP Phone with IP Phone AP package
Beyond just a PHONEBeyond just a PHONE
Replacing Personal Computer
VOD
Samsung IP phone with VCS Server
Exchange Integration
Avaya IP phone with Exchange Viewer Package
Beyond just a PHONEBeyond just a PHONE
Replacing Personal Computer
Web Camera
Alcatel-Lucent IP Phone with 3rd Party XML Server
Web Brower
Siemens IP phone with Client/Server Applications
How does it work?How does it work?
Call ServerCall ServerIP Phone with XML BrowserIP Phone with XML Browser
XML Server
XML Server
Enterprise Applications
Application Server
Application Server
SIP/PPRTP
XML DataResponse
XML Data
Request
XMLHTTPSSLLDAPIMAPSMTPRTP
TCP/IPTCP/IP
Why on IP phone rather than PC?Why on IP phone rather than PC?
IP Phones are always ON, PCs are not
Not everybody has PC
Trusted device (simple but reliable)
Fast Access to features
Handset, keypad, dedicated feature keys
Intuitive, well-known operations
High quality acoustics
Handset
Full duplex hands free
Wideband
Recalculate your ROIRecalculate your ROI
Total Investment of Full IP Telephony $$$
Hard Dollar Savings
Management cost saving -$
Cost saving for the easier Move, Add, or Change -$
Long distance Call Cost saving -$
Soft DollarSavings
Time savings per call of finding and dialing users Number of calls per day per employeeTotal time savings for 50 employees per yearCost per hourTotal cost savings for productivity of IP phone per Year
15 sec50 calls
2,083 Hours x 15 $
-31,245 $
Benefits beyond Cost Saving
Better Customer service and responseBusiness AgilityImproved team up with increased availability of coworkers
-$$$-$$$
Consider One Minute, Per employee, Per day equals $$$ per Year to
Business
Quality of Voice affected by a Media GatewayQuality of Voice affected by a Media Gateway
Encoder Packetizer
Media Gateway (VoIP Compressor)
Standard Codec Type Rate (Kbps) Frame (ms) Algorithmic Delay (ms)
MOS
G.711 PCM 64 0.125 4.43
G.729 CS-ACELP 8 10 15 4.18
G.723.1 ACELP 5.3 30 7.5 3.83
User satisfaction MOS
Very Satisfied
Satisfied
Some users dissatisfied
Many users dissatisfied
Nearly all dissatisfied
Not recommende
d
4.3
4.0
3.6
3.1
2.6
1
4.5TDM NetworkIP Network
Media Gateway
SIP Trunk (SIP Connection)SIP Trunk (SIP Connection)
MediaGateway
DigitalPhone
IPPhone
SIP Trunk (SIP Connection) is a service offered by an ITSP (Internet
Telephony Service Provider) that connects a company's PBX to the
ordinary telephone system (PSTN) via Internet using the SIP VoIP
standard.
SIP Trunk Driving FactorsSIP Trunk Driving Factors
PSTNPSTN ITSPITSP PSTN
PSTN
ITSP gateway ITSP gateway
ITSP Softswitch
PBX w/gateway
PBX w/gateway
IP TDM IP TDM IP
Eliminates costly TDM hardware (T1/E1, BRI/PRI, and
Analog Trunk Cards) No need to invest Media gateways and additional line cards as you grow
Flexibility to add new lines ; adding linear
Making IP-to-IP calls when possible Handset No voice quality suffering by analog/digital and/or TDM/Packet
transcoding
Supports multiple forms of communication including video, instant
messaging, and high-fidelity voice (by wide-band codecs :G.722)
TEXTTEXT
ITSPUSA
ITSPUSA
PBX
ITSPSA
ITSPSA
ITSPKOR
ITSPKOR
ITSPUK
ITSPUK
ITSPITA
ITSPITA
Internet
IP Phone
Flexible termination of calls to preferred providers Calls to anywhere worldwide can be made for the cost of a local one
Failover to secondary service provider
Advanced features with lower service charge Direct Inward Dialing (DID) capabilities to Small Business
Allows “Presence” features throughout the enterprise’s business
ecosystem
including customers, clients, partners, vendors etc
More Devices for IP TelephonyMore Devices for IP Telephony
MediaGateway
DigitalPhone
IPPhoneCommunication
enabledBusiness Applications
PCSoftphon
e
AP
WiFi Phon
e
PDA Softphon
e
Dual ModeCellular
Phone
More Choices for IP telephony in SMBMore Choices for IP telephony in SMB
Alcatel-Lucent BiCS
(2007)
Cisco UC500(2007)Vertical Wave IP
2500(2007)
Panasonic KX-TDE(2007)
Nortel SCS 500(2008)
Avaya IP Office 500
(2007)
3Com VCX-Connect 100/200 (2008)
Aastra AastraLink Pro 160(2008)
Mitel 5000(2008)
NEC SV8100(2008)
Siemens OpenOffice ME
(2008)
ShoreTel ShoreGear 30(2008)
Samsung OfficeServ7030
(2008)
Manufactures continued to focus on SMB telephony market
Other factors Drive IP Phone in SMBOther factors Drive IP Phone in SMB
Falling prices for IP phones and media gateways
Increasing number of customer LAN/WANs capable of
supporting quality of service (QOS) requirements for
real-time voice
Improved system design to meet customer needs such
as remote location support; improved survivability;
and new disaster recovery options
General market acceptance of the technology platform
as risk-acceptable.
SMT-i5200 Series Comparison chartSMT-i5200 Series Comparison chart
Model CodeModel Code SMT-i3100SMT-i3100 SMT-i5220SMT-i5220 SMT-i5240SMT-i5240 SMT-i5243SMT-i5243 SMT-i5270SMT-i5270
Name UC Simple UC Basic UC Expert UC Video
Image
SPEC.
CPU TI TNETV1055 TI TNETV 1051 S3C6410 S3C6410
LCD 4 line graphicw/(o) Backlit
4.3” ColorTFT,480*272
4.3” colorTFT,480*272
7” Touch
Button DSS 24 + Fixed 30 (w/ 4 Softkey)
DSS 14 + Fixed 33 (w/ 5 Softkey)
DSS 14 + Fixed 33 (w/ 5 Softkey)
Fixed key 4
Gigabit X Daughter-Module (Wedge Option)
Bluetooth X X X O(USB Dongle) O (USB)
Wideband X O O O O
Push Video
X X X O O
Camera X X X O(USB Camera) O
ScheduledScheduled
SMT-i5200 Series Comparison chartSMT-i5200 Series Comparison chart
FeatureFeature Model Model FunctionFunction
SMT-SMT-i3100i3100
SMT-i5220SMT-i5220
(UC Simple)(UC Simple)SMT-i5240SMT-i5240
(UC Basic)(UC Basic)SMT-i5243SMT-i5243
(UC Expert)(UC Expert)SMT-i5270SMT-i5270
(UC Video)(UC Video)
Call ProtocolVideo CallXML CID
SPPXX
SPPXX
SPPXO
SPPUSBO
SPPOO
Provision Auto Prov. - O O O O
Browser XML - Text Only O O O
PC Client Call RecordVideo CallDownload
---
OOX
OOO
OOO
OXO
Presence PresenceBuddy List
- OX
OO
OO
OO
Video Push VideoVod
- XX
XX
OO
OO
PIMS PhonebookScheduleMessage
- OOO
OOO
OOO
OOO
Idle Screen Saver - X O O O
SMT-i5200 Series Comparison chartSMT-i5200 Series Comparison chart
FeatureFeature Model Model FunctionFunction ITP-51xxDITP-51xxD SMT-i5220SMT-i5220 ITP-5112LITP-5112L SMT-i524xSMT-i524x
Call Video CallXML CID
XX
XX
XX
USB (i5243)O
Browser XML X Text Only X O
Easy Sync /PC Client
Call ControlCall RecordVideo CallDownload
XXXX
OOOX
XXXO
OOOO
Presence PresenceBuddy List
XX
OX
XX
OO
Video Push VideoVoD
XX
XX
XX
i5243i5243
Phone book TextPhoto
OX
OX
OX
OO
Idle Screen SaverBuddy ListSchedule
XXX
XXX
XXX
OOO
SMT-i5243 User InterfaceSMT-i5243 User Interface
① Phone Status ② LCD Menu Selection Key
(Right)③ LCD Menu Selection Key
(Botom)④ Conference fixed Key⑤ Transfer fixed key⑥ Hold fixed key⑦ UC Dial ⑧ Navigation Key⑨ DSS buttons⑩ Dial Pads⑪ Speaker Mode setting key⑫ Headset Mode setting key⑬ Volume Control key⑭ Mute Key⑮ Service Menu display key⑯ IM selection key⑰ Phone Book key⑱ LCD
SMT-i5243 User InterfaceSMT-i5243 User Interface
Status Display
Main Display
Menu Display
Server Connection
Headset usage
Missed Call
Instant Message
Lock
Forward
DND
Recording
PC Connection
Korean Character
Capital letter
Small letter
Number
New Valus of SMT-i5243New Valus of SMT-i5243
Fast Search Dialing
Simple CID and/or Detailed Caller Information Display
New Valus of SMT-i5243New Valus of SMT-i5243
Call Recording (integrated with OfficeServ
Communicator)
Phone Book
New Valus of SMT-i5243New Valus of SMT-i5243
Call Log (History)
Presence (Integrated with OfficeServ Messenger
New Valus of SMT-i5243New Valus of SMT-i5243
Replacing Personal Computer
VOD (Integrated with VCS Server)
New Valus of SMT-i5243New Valus of SMT-i5243
Integrating with OfficeServ Communicator
Call Log Phone Book
New Valus of SMT-i5243New Valus of SMT-i5243
Embedded XML Browser
XML Application Design ToolXML Application Design Tool
CIPLET Designer for Cisco IP Phone
Avaya Partners for IP Phone ApplicationAvaya Partners for IP Phone Application
• MS Exchange integration• Webcam display for security monitoring• RSS news and stock feeds
• Calendars, directories and messaging for Education
• Intelligent information appliance for Healthcare
• Anytime, anywhere time-clock and attendance• Helpdesk messages from Remedy, Clarify, HP
OpenView
• Healthcare directory provides instant staff access
• Pushes emergency information; helps locate staff
• Rapid calling from corporate LDAP directory• Broadcast alerts with text, graphics and audio• Click-to-call from web applications and messages
• Integrates legacy phone banking with internet banking
• Speech-enabled application suite
Mitel IP Phone AccessoriesMitel IP Phone Accessories
Cordless accessories Module(DECT headset/handset용 )
Wireless LAN Stand(Wireless Client 또는 Stand)
Gigabit Ethernet Stand(High bandwidth PC)
Line Interface Module(Analog PSTN line)
5310 Conference Unit(IP Phone)
Programmable Key Module(12BTN/48BTN/96BTN)
NEC IP Phone AccessoriesNEC IP Phone Accessories
16 B Desi-less Expansion Module for Dterm/INASET
IP Adaptor for Digital Keyset
ADA for tape recorder
PSTN Switch-over adapter
60 DSS Console 8 Line Key Module DESI-Less Console DESI-less Line Module Bluetooth H/S
Add-on Options for DT700 Series
Conference Max (SIP)
• Line Key Options for DT700 Series IP Phone
• Business, ACD, Retro Layout (From Left)
• English, Spanish, Icon, Braille Version
Information only for I/I Overseas Sales Group 2Contact your counter partner for further information
The End