Crowne Plaza Hotel Holiday Inn Express

EARLY BIRDDEADLINEMAY 17

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ILLINOIS ASSOCIATED PRESS

EDITORS ASSOCIATIONAnnual Meeting & Awards Ceremony

The IPA is proud to have Caroline Little as keynote speaker on Friday before

the awards luncheon. Caroline is president and CEO of the Newspaper

Association of America. She is a seasoned newspaper executive who has led

innovativedigital publishing companies. Her previous positions include pub-

lisher and CEO of Washington Post Newsweek Interactive and CEO of The

Guardian’s U.S. operations. She has an extensive law background and was gen-

eral counsel for U.S. News & World Report, The Atlantic Monthly and Fast

Company. Based in Washington, D.C., NAA has nearly 2,000 members in the

U.S. and Canada.

Mark Potts, VP of content at The World Company and Lawrence Journal-World,

is a leader in development of innovative strategies and products online and in

print. The Journal-World was named one of “10 Newspapers That Do It Right”

by Editor & Publisher in 2013. Mark, who presents Friday morning, created

one of the first electronic news prototypes and then co-founded The Washing-

ton Post Co.’s digital division. Formerly a reporter and editor at The Washing-

ton Post, Chicago Tribune, San Francisco Examiner and the Associated Press,

he is the co-author of two business books, The Leading Edge and Dirty Money.

Stephanie Zimmermann joined the Brian Ross investigative unit at ABC News

in December 2012 to create a national consumer-help column — “The ABC

News Fixer” — and to contribute consumer stories to a new primetime

“Nightline” show. She is based in Chicago. She previously was an editor and re-

porter at the Chicago Sun-Times. As a reporter, her investigations included

uncovering widespread fraud in Chicago’s residential disabled parking pro-

gram, toxic levels of lead in children’s jewelry, and glaring deficiencies in prose-

cutions of repeat domestic violence offenders. She is the Illinois Associated

Press Editors Association’s keynote speaker on Thursday.

Caroline Little — Friday Keynote

Stephanie Zimmerman — IAPEA Keynote

Mark Potts — Doing It Right Online & In Print

Joe DeBiak opens the convention as Thursday’s Keynote Speaker. He is the

CEO and founder of the Center for Advertising Effectiveness and presenter of

the nation’s number one print and web advertising strategies. These

researched, tested, and scientific strategies are brought to life through Joe’s

dynamic workshop that teaches advertising representatives, managers,

artists and advertisers how to get instant results from their print and

digital advertising. This digital-growth workshop will also introduce

a potential new revenue stream to publishers. He will also speak Thursday af-

ternoon on “How to build ads that get response (and fix the bad ones).”

Ed Henninger is a leading newspaper design consultant. He redesigned The

Journal in Tupelo, Miss., The Daily Times in Maryville, Tenn. and the San

Francisco Catholic in San Francisco. Newspapers he has designed have won

numerous awards including Best Community Newspaper by the National

Newspaper Association. He recently created a grant program to help

newspapers with limited resources afford professional design. On Thursday

morning, he will present a session titled “Advertising — License to print

money.” Thursday afternoon, he presents “Noticing public notices.”

Three years ago, only a handful of newspapers charged for access to online

content. Now, half the dailies in the country have launched pay models, and

weeklies are following suit. What are the emerging best practices? What do

publishers need to know about pricing and establishing a paid model? What’s

the best strategy to fit your newspaper and your audience? Mike Jenner is

the Houston Harte Endowed Chair at the Reynolds Journalism Institute,

University of Missouri. His research, which he will discuss Friday morning,

focuses on best industry practices, opportunities presented by new

technology and new revenue models, with a particular focus on paid content.

Joe DeBiak — Growing Digital Ad Revenue

Mike Jenner — Paid Content Q & A

Ed Henninger — Design expert

Crowne Plaza Hotel Holiday Inn Express

REGISTRATIONFull Conference Registration RatesIncludes access to the educational sessions and exhibitors as well as the Wednesday evening Opening Reception;the Thursday IPA Advertising Award Luncheon & Dessert Auction and the Presidents’ Reception; and the Friday IPANews-Editorial Awards Luncheon. Special event tickets are sold separately, below.

Early Bird Registration Registration (through May 17) Per Person (beginning May 18) Per Person

IPA Member — Individual $175 $225IPA Member — 3 or more individuals $132 Not availableNon-Member — Individual $300 $350

Special Event TicketsIAPEA Awards Dinner 7:15 p.m., Thursday, June 13 $70 $70

Name (as you would like it listed on your name badge):

Newspaper/Organization:

Title:

Address:

City:

State, ZIP:

Phone: Fax:

Email:

Individual Registration (FULL CONFERENCE)One IPA Member @ $175 (through May 17) $__________One IPA Non-member @ $300 (through May 17) $__________One IPA Member @ $225 (after May 17) $__________One IPA Non-member @ $350 (after May 17) $__________

EARLY BIRD

DEADLINE

MAY 17

IPA Member Group Registration (FULL CONFERENCE)3 or more IPA Members @ $132 (through May 17 only) _____ people x $132 = $__________Attach additional registrant names to this form when returning with payment. Indicate which event tickets (below)that each will require.

The following events are included in your Full Conference registration but require an RSVP. Please indicatewhether you will need a ticket: (Please circle yes or no

for each event)

Opening Reception (6 p.m. Wednesday, June 12) Yes NoIPA Advertising Awards Luncheon & Dessert Auction (11:45 a.m. Thursday, June 13) Yes NoPresidents’ Reception (6 p.m. Thursday, June 13) Yes NoIPA News-Editorial Awards Luncheon (Noon Friday, June 14) Yes No

Special Events TicketsThe following tickets may be added to your Full Conference Registration:IAPEA Dinner (7:15 p.m. Thursday, June 13) #_____ @ $70: $_________

Special Events ONLY – (NO FULL CONFERENCE)Individuals may register to attend only the following events.IPA Advertising Awards Luncheon & Dessert Auction (11:45 a.m. Thursday, June 13) #_____ @ $55: $_________IAPEA Awards Dinner (7:15 p.m. Thursday, June 13) #_____ @ $70: $_________ IPA News-Editorial Awards Luncheon (Noon Friday, June 14) #_____ @ $55: $_________

Total Amount Enclosed $_______________________

Return with payment to: Illinois Press Foundation900 Community Drive, Springfield, Illinois 62703 • Phone 217-241-1300 • FAX 217-241-1301

Please make checks payable to Illinois Press Foundation or complete credit card information below

o Check o Visa o MC o A/Express

Card #

Name on card

Exp. date 3 digit security code on back

Questions? Contact Lynne Lance217-241-1300 or llance@illinoispress.org

You can also register online atwww.illinoispress.org/Convention & use PayPal™ for payment

Use the QR code at left to access the registration page from your mobile device

Bring your appetite and bring your wallet for the annual

Illinois Press Foundation Dessert Auction. Pool your

resources with others at your table to outbid other tables.

Proceeds benefit journalism scholarships.

Hotel information

Annual dessert auction

Other important convention event times and dates

That’s My Idea — Tom Zalabak & Tim Evans

Registration Desk Open3 p.m. Wednesday, June 12;

Opens 8 a.m. Thursday & Friday

Opening Reception6 p.m. Wednesday, June 12

IPF Board meeting9:30 a.m. Thursday, June 13

Advertising Awards11:45 a.m. Thursday, June 13

IPA Board meeting2:15 p.m. Thursday, June 13

Presidents’ Reception 6 p.m. Thursday, June 13

IAPEA Awards7:15 p.m. Thursday, June 13

IPA Annual BusinessMeeting7:30 a.m. Friday, June 14

IPA Editorial AwardsNoon Friday, June 14

Crowne Plaza Hotel

3000 South Dirksen Parkway

Springfield, Illinois 62703

(217) 529-7777

$125/room +12% tax

Ask for the IPA/IPF Room Block

Holiday Inn Express

3050 South Dirksen Parkway

Springfield, Illinois 62704

(217) 529-7771

$91/room + 12%tax

Ask for the IPA/IPF Room Block

Two hotels side-by-side for your convenience. Both hotels are located off Interstate 55, exit 94 (Stevenson

Drive). Additional information online at www.illinoispress.org/Convention.Check-in time is after 4:00 p.m. and check-out time

is 11:00 a.m. Guests arriving before 4:00 p.m. will

be accommodated as rooms become available. Rooms

occupied beyond 11:00 a.m. are subject to one-half

the daily rate, until 6:00 p.m., after which the full rate

applies.

The dynamic duo are back to moderate That’s My Idea, a popular ses-

sion on Thursday afternoon. This interactive session gives partici-

pants a chance to share and discuss great advertising ideas, projects

and revenue generators that worked well for your newspaper while pick-

ing up new ideas to implement when you get home.

Bring an idea to share and be eligible to win gift cards worth $100.