IRCE Focus Web Design + Mobile Commerce 2014

FEBRUARY 10-12, 2014

HYATT REGENCY ORLANDO

QVC

Todd SprinkleVP, Platform,

Content Innovation

MOBIL

E

STAPLES

Faisal MasaudExecutive VP, Global

E-Commerce

MOBIL

E

WAYFAIR

Mike O’HaraVice President, Engineering

DESIGN

CAFEPRESS.COM

Sumant SridharanPresident

DESIGN

NEWEGG NORTH AMERICA

Soren MillsChief Marketing Officer

DESIGN

ZAPPOS

Jennifer Sidary Head of Zappos Couture

DESIGN

FEATURING RETAIL TRAILBLAZERS INCLUDING:

FORWARD MOBILITYORLANDO | 2014

WEB DESIGN MOBILE COMMERCE+

PREVIEW GUIDE

The 7th annual Internet Retailer Web Design & Usability conference and exhibition (IRWD) has been combined with the Mobile Marketing & Commerce Forum (MMCF) to

form IRCE Focus: Web Design + Mobile Commerce.

Two powerful events. One premier destination.PLATINUM SPONSORS:

11 Register at focus.irce.com/irwdmc

ONEPowerful Events

2014 IRCE FOCUS PREVIEW GUIDE

The 7th annual Internet Retailer Web Design & Usability conference

and exhibition (IRWD) has been combined with the Mobile

Marketing & Commerce Forum (MMCF) to form IRCE Focus: Web

Design + Mobile Commerce. This new and improved event is

projected to draw more than 650 participating companies, with

total attendance reaching 1,300.

With two concurrent conferences and one shared exhibit hall, IRCE

Focus: Web Design + Mobile Commerce will o� er a collection of

solutions and services that address the needs of a highly qualifi ed

audience – presented by noteworthy speakers covering signifi cant

and timely industry topics.

The e-commerce authority Internet

Retailer magazine, as o� cial publication

and media sponsor of the conference, has crafted an expert

agenda designed to help you keep up with the fast pace of web

design and mobile commerce.

Choose your preferred track and then mix and match sessions

on site. One registration allows access to both conferences. At

IRCE Focus: Web Design + Mobile Commerce you can design the

conference experience that most immediately benefi ts your business.

FOCUS ON WEB DESIGNAlways Evolving: Reaping the Benefi ts of Rolling Redesign

Keeping up with the constantly evolving Internet is a huge challenge

and requires a constant investment in time and resources as well

as a willingness to re-think approaches. Retail organizations with a

commitment to change and a fl exible approach to business learn

quickly that there is a payo� to their openness. They improve their

conversion rates and increase sales. And as a result they have

the additional resources needed to re-invest in the next round of

improvements. IRCE Focus on Web Design will present the latest

design and usability developments and help online marketers

understand what it takes to continue evolving as online customers

become more sophisticated and their expectations rise.

FOCUS ON MOBILE COMMERCEMobile Nation: Marketing for How We Live Now

The mobile revolution is reshaping online marketing and retailing.

Nearly 50% of tra� c to U.S. retail web sites is now coming from

smartphones and tablets and even merchants and marketers

who aren’t actively promoting mobile are fi nding a fourth of their

customers and prospective customers are accessing their sites via

mobile. IRCE Focus on Mobile Commerce will include insights on:

• understanding the makeup of today’s mobile customers,

• the latest design and usability strategies and tactics,

• how management must change its mindset and business

approaches as mobile adoption soars,

• how mobile radically changes well established digital marketing

practices,

• what marketers and merchants must do to keep up with ever-

evolving practices, and

• how the mobile market might evolve in 2015 as consumers

employ their smartphones and tablets even more for shopping,

ordering and buying.

The conference will kick o� with a full day of the Mobile Design

Workshop that will provide details on every step of the mobile design

process. It will cover setting priorities, making sure your product

pages perform, how to test apps, whether to embrace responsive

design, and more. It will wrap up with the always popular live reviews

of sites and apps volunteered by members of the audience.

Design Consultations .................................................................. 2Agenda-at-a-Glance .................................................................... 3Conference Pricing ......................................................................4Reasons to Attend ....................................................................... 5Web Design Agendas ................................................................. 7Mobile Commerce Agendas .....................................................14Index of Speakers .......................................................................19Exhibit Hall Overview ................................................................21Exhibitors .....................................................................................22

Table of

Contents

TWO Place to Beonly

2ORLANDO, FL | HYATT REGENCY 2

Design ConsultationsUNCOVER IMMEDIATE ROI FOR YOUR BUSINESS

IRCE Focus: Web Design + Mobile Commerce is about even more than expert speakers, exhibitors, and networking opportunities. Paid conference attendees* are also eligible for two free private design consultations (valued at $500 each) from leading web design and usability fi rms, who will review your e-commerce site in advance of your meeting and provide detailed pointers on improvements. Appointments are available on a fi rst come, fi rst served basis with a maximum of 2 appointments per registered company.

*Excludes Workshop-Only and Exhibit Hall Attendance-Only attendees.

HOW IT WORKS

Registrants can choose from up to 15 design and usability consulting fi rms and more than 500 appointment times on February 10 & 11.

Scheduling your company’s two free design consultations is part of the online registration process. You can select consultants based on their areas of expertise, industries served, and times they have available. You will be asked to provide information to help the consultants prepare for their sessions with you, including your site’s URL, one specifi c design topic or challenge you wish to discuss, your company background and any additional paid registrants who will be attending the session with you.

Registrants are strongly encouraged to schedule their Design Consultation appointments in advance to get their preferred consultants and time slots as well as give the consultants time to

prepare recommendations.

Discover more information and view a full list of consulting companies at focus.irce.com/irwdmc.

WEB DESIGN + MOBILE COMMERCE

COMPLIMENTARY

C: 0M: 79Y: 100K: 0

R: 241G: 93B: 34

PMS173



GLANCE

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REGISTER EARLY FOR THE BEST PRICING!

WEB DESIGN + MOBILE CONFERANCEWEB DESIGN + MOBILE COMMERCE

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Early-Bird Pre-Show On-Site

(Through 12/31/13) (1/1/14 - 2/8/14) (After 2/9/14)

Main Conference (2 Days & Workshop): $895 $995 $1,095

Main Conference (2 Days): $745 $845 $945

Pre Conference (Workshops only): $395 $445 $495

Exhibit Hall only: $195 $225 $295

ConferencePricingRegister at: focus.irce.com/irwdmc

Break in

Exhibit Hall

MobileSession

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2:00 p.m. 3:00 p.m. 4:00 p.m.

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THE TOP2014 IRCE FOCUS PREVIEW GUIDE

Reasons to Attend6An Incredible Agenda:

Created by the experts at

Internet Retailer, our stellar

agenda features speakers from

companies including Zappos,

Twitter, Staples, QVC and Wayfair.

92% of previous attendees rate

the previous conference as

excellent or very good.

An Intimate Venue for Networking: Build your business and make new connections

at IRCE Focus: Web Design + Mobile Commerce. The Hyatt Regency Orlando is the

perfect venue to connect with peers during meals and breaks as well as during cocktail

receptions held in the exhibit hall.

#2

Web Design Consultations O� er Immediate ROI:

Return to your o� ce with expert suggestions to

improve your web site. Web design consultations are

o� ered at no additional charge to attending companies.

Find more details on page 2.

#3

#1


t

Reasons to AttendAn Exhibit Hall Dedicated to the Latest in Web Design & Mobile

Technology and Services: Located adjacent to the session rooms, our exhibit hall

features companies ready to provide solutions for your business.

#4

Workshops that Dive

Deep: Select from among

three pre-conference workshops

and get a deep understanding on how

to improve your web site design, how to

build a mobile commerce platform or how

to get the most out of your SEO program.

#5


An Escape from the February Chill: IRCE Focus: Web Design + Mobile

Commerce will call the Hyatt Regency Orlando (formerly the Peabody

Orlando) home this February. Conveniently located just minutes from

Orlando International Airport, the Hyatt Regency is also a short drive

to Walt Disney World, Universal Orlando and world-class golfi ng. And

with special hotel rates for IRCE Focus attendees, you can enjoy the

February sunshine at 40% o� !

#6


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Register at focus.irce.com/irwdmc

MONDAY, FEBRUARY 10 Pre-Conference SEO DAY

8:45 – 9:00 a.m.WELCOME & INTRODUCTION

9:00 – 10:00 a.m.KEEPING UP WITH GOOGLE AND BING: THE LATEST ON THE TWO MOST IMPORTANT SEARCH ENGINESTim Kilroy, chief executive o� cer,

AdChemix; Additional speaker TBA

Landing high in search results on Bing and

Google becomes more complex every year.

Content, keywords, site design and usability

all must work together to ensure shoppers

will fi nd your site when they’re looking for

a product. The SEO Day at IRCE Focus:

Web Design starts with an update on the

latest initiatives from Google and Bing. Our

speakers also will highlight the important

di� erences between Google and Bing, where

30% of all searches originate today, and

provide guidance on how to optimize your

site for one without undermining your e� orts

on the other.

10:00 – 10:45 a.m.HOW SEO’S EVOLUTION CALLS FOR COMPANY WIDE COLLABORATIONJustin Schoen, natural search program

manager, REI; Seth Dotterer, vice president,

marketing, ConductorSEO, once a marketing job, is now a cross-

department function involving product

managers, merchandisers, copywriters,

IT sta� and others. Many marketers are

still waking up to this reality, leaving

a competitive opening for those who

implement cross-functional SEO programs

now. Learn how SEO managers keep up

with fast-evolving rules and practices and

communicate and collaborate with all in

the company whose actions a� ect SEO.

You’ll discover what to look for in an SEO

manager — and why successful ones are

often an organization’s best politicians.

10:45 – 11:00 a.m.BREAK

11:00 – 11:30 a.m.CREATING SEO-FRIENDLY CONTENT ON A BUDGETPatrick Garmoe, e-marketing specialist,

Betty’s Pies Distributing; Darren Johnson,

business development manager, Betty’s Pies DistributingHaving the right content is key to SEO

success. But budgetary constraints can make

ongoing creation of content that boosts SEO

a challenge. Some e-retailers o� oad the task

of keeping site content fresh and fi ndable

WEB DESIGN

Agendas


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ORLANDO, FL | HYATT REGENCY

for search engines to outside content

developers, but that’s not the only way to

win. Discover how to create SEO-friendly

content in-house and on a budget. Learn

how to re-imagine content you may already

have or can fi nd elsewhere at no cost or low

cost to create fresh bouquets of content that

can make your site soar high in search.

11:30 a.m. – 12:30 p.m.FREE AND LOW-COST SEO TOOLS AND HOW TO USE THEMWil Reynolds, founder, Seer InteractiveOnline marketers have many free and low-

cost SEO tools at their disposal — but some

are more useful than others. Our speaker will

describe both well-known and more obscure

free SEO tools, such as wordtracker.com,

keyworddiscovery.com, bad-neighborhood.

com, Google cache, followerwonk.com and

others, helping attendees understand which

will be useful for their own situations. The

session will include live demonstrations

on how to use some of the tools and the

opportunity for attendees to see tools

applied to their own sites.

12:30 – 1:30 p.m.LUNCH

1:30 – 2:15 p.m.LINK BUILDING: SHUN THE SHORTCUTS TO IMPROVE SEARCH RANKINGSDave Cluka, director, digital marketing,

Briggs & Stratton; Bryson Meunier, director,

SEO strategy, Resolution MediaThoughtful link building can push your site

higher in search results, but be ham-handed

and you’ll pay a hefty price. Google will

punish you and it can take time and money

to recover from practices you may not

realize are link spam. Learn what types of

links Google views as egregious, how to fi nd

and purge them, what types of links fi t your

niche and how to measure link e� ectiveness.

Our speakers also will show how to create

valuable links that will help your SEO and

outline the investment of time and e� ort

crucial to a credible link-building strategy.

2:15 – 3:00 p.m.HOW TO MANAGE AND REFINE YOUR SEO TERMSAsh Salleh, SEO lead, Zappos; Stephan

Spencer, co-author, The Art of SEO

Successful keywords should be part of a

comprehensive portfolio that SEO managers

track for conversion rates, sales, margins,

repeat buys, ROI and yield. This session will

cover important concepts in SEO keyword

portfolio management such as keyword

brainstorming, using tools like Quintura and

Soovle, how to do keyword research using

tools like Google AdWords Keyword Tool and

Google Trends, and more. You’ll learn what

metrics are essential to evaluate keyword

performance and come away knowing how to

create an entire keyword strategy.

3:00 – 3:15 p.m.BREAK

3:15 – 4:15 p.m.LIVE SEO REVIEWS: IS YOUR SITE FOLLOWING THE RULES — OR BREAKING THEM?Stephan Spencer, co-author, The Art of SEO;

Ross Monaghan, Director, Search Engine

Marketing, Zeon SolutionsThe SEO Day will wrap up with live, fast-

paced, on-the-spot reviews of SEO practices

at web sites that session attendees volunteer

from the fl oor. Our experts will analyze

just how well the sites succeed in meeting

standards for SEO best practices — or how

they are falling short. Even if the experts

don’t pick your site for review, you’re sure to

learn a lot by observing and analyzing what

your competitors are doing.

4:00 – 6:30 p.m.EXHIBIT HALL WELCOME RECEPTION

Web Design andMobile Commerce


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MONDAY, FEBRUARY 10Pre-Conference Design Workshop

8:45 – 9:00 a.m.WELCOME & INTRODUCTION

9:00 – 9:30 a.m.WHAT IS THE GOAL OF YOUR REDESIGN: SETTING YOUR OBJECTIVESSam Sarullo, vice president, e-commerce,

Lakeshore LearningSuccessful redesigns start with an

identification of the problems you need

to fix and the goals you want to achieve.

Sounds basic, but redesigns are so

complex that designers and developers

quickly can lose sight of the over arching

objectives as they fix one feature or

beautify another. Our kickoff speaker for

the Design Workshop will show attendees

how Lakeshore Learning stayed focused

in its recent redesign targeting different

customer constituencies, while ensuring

a flexible, customized and unified user

experience across all groups of shoppers.

9:30 – 10:30 a.m.THE BUILDING BLOCKS OF DESIGN: TAKING THE BASICS TO A NEW LEVELDavid Workman, manager, e-commerce

operations, Delta Apparel; Josh Levine,

chief experience o� cer, co-founder, AiColor, typography placement,

organization — even white space — are

the visuals that can help attract shoppers’

attention, keep them engaged with the

site and intrigued with the brand and turn

them into buyers — or they can turn off

or confuse site visitors, detracting from

the shopping experience and the brand.

In this session, hear from two experienced

web designers about how to master your

handling of these powerful elements in

web site design and turn them to your

advantage.

10:30 – 10:45 a.m.BREAK

10:45 – 11:45 a.m.HOW DOES YOUR SITE PERFORM? LIVE TEST DRIVESWilliam Albert, executive director, User

Experience Center, Bentley University; Scott

Kincaid, vice president, user experience,

Usability SciencesExplore site design in a new way. First, you’ll

observe usability lab participants as they

navigate web sites, encounter and overcome

design fl aws. Next, three volunteers will

take part in live usability exercises on web

sites o� ered by the audience. Through

these “live test drives,” you’ll watch your

peers carry out basic tasks such as search,

fi nding product descriptions and checkout.

Common roadblocks and superior execution

will be highlighted by our speakers, who will

reveal ways to make your site more intuitive,

beautiful and easy to navigate.

11:45 a.m. – 12:30 p.m.PICK YOUR PATH: DEVICE-AGNOSTIC VERSUS DEVICE-SPECIFICDarren Johnson, director, e-commerce,

LoveSac; Mike Pitone, senior manager,

product management, user experience,

Urban Outfi ttersCan a single site deliver a great experience

across all devices? Using responsive design,


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LoveSac created a device-agnostic site that

shines no matter what device consumers

use to get there. Our second speaker will

detail how Urban Outfi tters takes a di� erent

approach — marrying device-specifi c

features with the e� ciency and scalability

that comes with responsive design. You’ll

learn that there is more than one way to

build a retail site where one size really

does fi t all, the trade-o� s and shortcuts to

consider and the results to expect.

12:30 – 1:30 p.m.LUNCH

1:30 – 2:30 p.m.YOUR REDESIGN: WHAT SHOULD IT COST?Paul Shrater, Co-Founder, Minimus.biz; Rich

Lyons, president, chief executive o� cer,

Lyons Consulting GroupIt’s one thing to decide purely from a needs

perspective what features and functionality

should be implemented fi rst when it comes

to redesigning your e-commerce site. But

your decision can’t be fi nalized until you

gain an understanding of what those bells

and whistles will cost. How is that cost

structured? In this session, we’ll identify 10

key features and the range of how much

each one can cost — and we’ll hear from a

technology consultant and an e-retailer

who’ll walk attendees through how that

shapes design priorities.

2:30 – 3:15 p.m.HOW BEAUTY AND SPEED CAN COEXIST IN WEB DESIGNMichael Hanreck, managing partner, PAG;

Mariano Ferrario, director, e-commerce

solutions, NetSuiteRich imagery and product videos boost

online conversion, but they can slow web site

page loads. Slow-loading cellular networks

compound the problem when consumers

access sites on a mobile phone. And the

longer, data-heavy pages that work for tablet

and mobile phone display present additional

performance challenges. A design expert

and a retailer will explain how they optimize

images, cache data and progressively load

content so the retailer’s site loads quickly on

all devices, without sacrifi cing the elements

that induce consumers to buy.

3:15 – 3:30 p.m.BREAK

3:30 – 4:30 p.m.LIVE SITE REVIEWS: DOES YOUR WEB SITE MEASURE UP?Ethan Gi� n, president, Groove Commerce;

Blake Ellis, CEO, CommerceV3In this fun and informative session, a favorite

with IRCE Focus: Web Design audiences,

attendees will have the opportunity to hear

live feedback on their e-commerce site’s

design when they volunteer their sites from

the fl oor. Two web design experts will o� er

insights on what is — and isn’t — working on

the e-commerce sites they’ll review on the

fl y, along with advice on improvement. It’s a

learning opportunity for all and a chance to

grab a bucketful of take-home tips on how

to bring your e-commerce site up to the

next level.


TUESDAY, FEBRUARY 11Web Design Conference Day 1

8:15 – 8:30 a.m.WELCOME & INTRODUCTIONKurt Peters, executive editor, Internet RetailerFailing to keep up with fast evolution will

result in extinction. Our conference chair will

explain why creating a rolling redesign is

crucial to online retail success and highlight

ways that the IRCE Focus: Web Design

conference will help attendees survive to

compete another day.

8:30 - 9:00 a.m.KEYNOTE: STARTING FROM SCRATCH ALL OVER AGAIN: HOW WAYFAIR PULLED TOGETHER 200+ SITES TO REINVENT ITSELFMike O’Hara, vice president, engineering,

WayfairMost e-retailers think of a site redesign as a

refresh to adopt the latest design techniques.

That was not the case with Wayfair, No. 52,

in the Internet Retailer Top 500. In 2011,

after selling online as CSN Stores for nine

years with more than 200 product-specifi c

domain names, the company consolidated

all products under the Wayfair brand and

URL. That necessitated a front-to-back

revamp of the web site. Our keynote speaker

will explain how the company executed a

complex site redesign while maintaining

sales growth and not losing SEO juice or

disrupting major procedures. He’ll provide

pointers that all e-retailers can use when

redesigning a site — and perspective that

no matter how extensive your redesign is, it

can’t be as ambitious as Wayfair’s was.

9:00 – 9:30 a.m.EASY FIXES YOU CAN DO RIGHT AWAYAndrea Marron, managing director, digital,

Nicole MillerWell-considered, self-contained web site

tweaks pay big dividends when tested fi rst

and deployed as part of a comprehensive


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strategy. Our speaker from apparel

e-retailer Nicole Miller will reveal how simple

enhancements such as free shipping and

improved product presentation helped

double web sales in a year. She’ll outline

how to identify which design changes

have greatest potential, how to measure

the impact the changes will have on site

functions and sales lift and how to test and

then implement to maximize ROI.

9:30 – 10:15 a.m.USABILITY TESTING: THE REAL VOICE OF THE CONSUMERBryon Colby, senior vice president, digital

commerce, Cornerstone Brands; Bernardine

Wu, president, FitForCommerce How consumers use sites and what they

expect from sites are always changing. An

expert tester and an e-retailer will show how

to harness insights from understanding the

consumer psyche, how shoppers navigate

your site and which design features engage

them and lead to a purchase. They will

dissect usability testing options including

eye tracking, card sorting and focus

groups — both in- and out-of-lab. They will

identify which tests are best for specifi c

circumstances and explain how test results

guided design decisions that improved

conversion.

9:45 a.m. – 6:30 p.m.EXHIBIT HALL OPEN

10:15 – 11:15 a.m.BREAK

11:15 – 11:45 a.m.7 QUIRKIEST THINGS WE LEARNED FROM USABILITY RESEARCH AND A/B TESTINGJag Bath, senior vice president, product,

RetailMeNotIt’s a sure bet that consumers don’t use your

site in ways you expect them to — or that

are even logical or intuitive. RetailMeNot,

provider of online coupons and discounts,

has run thousands of tests on how

consumers use its site. Results of some

tests left designers and execs scratching

their heads — but also prompted signifi cant

changes to the site once they better

understood how shoppers navigate the

site. Our speaker will describe the weirdest

results and how even those results provided

insights that improved the site experience.

11:45 a.m. – 12:15 p.m.FEATURED ADDRESS: CUSTOMERS CALL AND NEWEGG RESPONDS WITH BETTER SITE DESIGNSoren Mills, chief marketing o� cer, Newegg North America$3 billion online retailer Newegg knows its

best customers — cold. That fact is refl ected

in Newegg’s constantly changing approach

to web site design. Newegg was an early

adopter of advanced site search, customer

ratings and reviews, personalized product

recommendations and deep product

content. Our featured speaker will explain

how Newegg uses web analytics data,

customer service interactions and rating and

reviews to improve the core e-commerce site

and sync it with mobile commerce and social

media. He will explain what other retailers

can learn from Newegg’s accomplishments —

and challenges — with site design.

12:15 – 1:15 p.m.LUNCH

1:15 – 1:45 p.m.GETTING THE PRODUCT DETAIL PAGE RIGHTRené Charles Arseneau, vice president,

marketing, Against Nudity; Steve

Weiskircher, chief information o� cer,

ThinkGeekThe complex product detail page, your

site’s strongest conversion driver, poses

design challenges as best practices evolve

with changing shopper expectations. In this

session, our speakers will explain how to

prioritize scores of elements in the product

presentation hierarchy to provide a clear

path to the “buy” button. They will show how

to optimize photos without killing page load

time, where to position product descriptions,

reviews and shipping details, when it’s

appropriate to show related products and

how to incorporate social components.

1:45 – 2:15 p.m.STREAMLINING THE CHECKOUT PROCESSJohn Tucker, vice president, member

experience, Trunk Club; Michael Boeke,

design and UX lead, BraintreeBenefi ts of a superior online experience

swiftly go “poof” if a roadblock impedes

checkout; the retailer loses sales and

shoppers are unlikely to return. A clear and

trustworthy path through checkout is critical.

Hear how one e-retailer, with a focus on

personalized service, enhanced checkout

with one-click payment, the resulting

conversion improvements and how this

feature will be extended to mobile shoppers.

An online payments expert will detail how

to build the payments piece of a site so it’s

user-friendly.

2:15 – 2:45 p.m.THE LATEST COLOR TRENDS IN DIGITAL DESIGNYoav Schwartz, chief executive o� cer,

founder, Uberfl ipConsumers respond to color in ways of

which they may not even be aware. And

how they respond to certain colors changes

as those colors go in and out of fashion.

That makes color a powerful force that can

signifi cantly enhance a web site’s success.

An expert on the importance of color in web

site design will discuss the psychology of

color and the secrets of e� ective use of color

in digital design, including how many colors

to use, which colors prompt certain emotions

and actions, color values, the relationship of

colors to each other and more.

2:45 – 3:30 p.m.BREAK


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3:30 – 4:15 p.m.THE VIDEO TESTING SECRETS YOU NEED TO KNOWJohn Cecil, author, The Video Marketing Revolution; Additional speaker TBA

A/B test results guide web site design

choices, yet few e-retailers perform A/B

testing on video. Video content and

presentation contain numerous, multifaceted

components that can be compared and

evaluated to determine which options

perform best. A testing expert will

demonstrate how to pick winners for types

of video talent (your CEO vs. an actor),

wardrobe colors, types of scripts, run time,

background music and more. He will be joined

by a marketer who will provide details about

his company’s specifi c experiences in A/B

testing of videos.

4:00 – 6:30 p.m.EXHIBIT HALL COCKTAIL RECEPTION

4:15 – 4:45 p.m.20 SITES THAT DO SOMETHING REALLY WELLStu Silverstein, user experience consultant,

stuartsilversteindesignNo web site excels at every conceivable

measure but there are some sites whose

outstanding design heightens one specifi c

aspect above others in the industry. In this

fast-paced session, a design and usability

expert will show 20 sites whose stellar

execution makes them a rock star in one

particular area. Expect to see a broad range

of inspiring examples in navigation, checkout,

imagery, integration of social media, video,

product descriptions and mobile, and hear

detailed explanations of what makes each one

worth emulating.

WEDNESDAY FEBRUARY 12 Web Design Conference Day 2

8:30 – 9:00 a.m.KEYNOTE: HOW KEEPING CURRENT CREATES SUCCESS AT CAFEPRESSSumant Sridharan, president, CafePress.comWith a growth rate almost two and a half

times the industry’s growth, CafePress is

doing something right. A top priority is

keeping up with the latest look and feel

of retail web sites and doing it in a way

that connects with its audience. CafePress

presents unique, user-designed and

commercial, personalized products in an

ever-changing backdrop that highlights

current themes and issues. Our day two

keynote speaker will talk about the design

challenges of staying up with current

events, holidays, changing fashions and

product demand. He will detail CafePress’

design process that ensures key segments

of the company are in agreement on

each approach and how the process

accommodates di� ering points of view.

9:00 – 9:45 a.m.INTEGRATING SOCIAL MEDIA TOOLS INTO YOUR SITE DESIGNTom Montgomery, co-founder, head of

marketing, web design, Chubbies Shorts;

Additional speaker TBA

Designers are deluged with new social

media tools to consider adding, but how

do you weigh which bells and whistles

are right for your customer? Discover

social media tools you can incorporate

right away that deliver a personalized

experience yet don’t require custom

development, saving cost and time. An

e-retailer that recently added a host

of social plug-ins, will detail why the

company chose the ones it did and the

conversion results the features have

delivered.


9:45 – 10:15 a.m.NEW CONTENT CHALLENGES THAT SOCIAL SITES CREATEVeronica Valladares, vice president, Dress Barn; Frank O’Brien, founder, ConversationIn the social media realm, doing things right

can yield compelling, instant results. But

that presents new, unexpected challenges.

When an e-retailer’s images are re-pinned

on Pinterest, that company is obliged to

post more new photos to keep its own site

imagery fresh. Companies with big followings

on Twitter and Facebook may restructure



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job responsibilities or sta� up to meet the

demand for fresh content. Our speakers will

explain how to anticipate cause and e� ect of

social initiatives, how to measure ROI and the

rewards of social initiatives.

10:15 – 11:15 a.m.BREAK

11:15 – 11:45 a.m.LEVERAGING CONSUMER-GENERATED CONTENT FOR SEORyan Gripp, manager, e-commerce, digital

marketing, H2O PlusIt’s no longer enough to simply allow

customers to contribute to your product

reviews, blogs, social network postings,

forum discussions, photos, videos or

wikis. Such content generated outside your

organization can amp up your search results

— but only if presented in a manner that

encourages a continuous fl ow of new material.

Hear from a retailer SEO expert how a

strategy that incorporates fi ltering, indexation

of targeted phrases and links viewed as useful

to the community can boost search visibility

that drives tra� c and sales.

11:45 a.m. – 12:15 p.m.FEATURED ADDRESS: COMMUNICATING THE BRAND VALUE THROUGH DESIGNJennifer Sidary, head of Zappos Couture,

ZapposZappos.com focused on the customer

experience to make a name for itself in

selling shoes. Today, Zappos has branched

out and o� ers couture products and an

extensive luxury brand portfolio on Couture.

Zappos.com. Signifi cant growth in three

years proves that the right design approach

can result in product line extensions and new

customers and revenue. The head of Zappos

Couture will discuss how Zappos, now a unit

of Amazon, built on past success and applied

principles of design to move into a new

source of revenue and profi ts.

12:15 – 1:15 p.m.LUNCH

1:15 – 2:00 p.m.CONTENT: THE FOUNDATION OF SEO SUCCESSJe� McRitchie, vice president, marketing,

MyBinding.com; Larry Becker, principal,

Larry Becker webIn the past three years, content has taken

on a much more important role in e-retailing

success as Google now ranks sites based

on the quality of their content. This session

will help attendees analyze which products

need constant freshening of content, where

to obtain such content, how to make sure

your e� orts to create outstanding content

result in your site’s ranking high in search

results, who the ideal sta� ers are for content

strategy and where to fi nd them and how

content developers and SEO marketers can

work together.

2:00 – 2:30 p.m.RESPONSIVE DESIGN: A STEP-BY-STEP TOUR OF ONE E-RETAILER’S ODYSSEYAlaa Hassan, vice president, iNetVideo.comThough responsive design has many

evangelists, some soon forget the bumpy

path they took to get there — the hurdles

scaled, the tradeo� s and tough decisions.

In this session, you’ll hear from an e-retailer

that recently made the switch and will

detail what factored into the decision to go

responsive versus a mobile-only site, the

extensive planning and testing involved,

tools used and the impact on sales now that

the web site is rendered in optimum fashion

for smartphones and tablets.

2:30 – 3:00 p.m.BREAK

3:00 – 3:30 p.m.HOW MOBILE-FIRST DESIGN DRIVES SALES ACROSS ALL SCREENSAnnie Trombatore, director, product,

JackthreadsEmbracing a “mobile-fi rst” design strategy

is laudable, but what does that mean from

a practical standpoint? What tradeo� s

must you accept to ensure the experience

is optimal across all devices? Our presenter

will outline must-have design enhancements

and which seemingly irresistible refi nements

to forgo when the objective is speediest,

streamlined navigation. At Jackthreads,

substance of content is as crucial as how

that content is presented. You’ll hear new

ways to refi ne design without undermining

content as a trust-builder.

3:30 – 4:15 p.m.LIVE REVIEWS: WHERE DOES YOUR SITE STAND OUT — OR NEED IMPROVEMENT?Steven Donaldson, president, founder,

RadiantBrands; Craig Smith, chief executive

o� cer, founder, Trinity InsightThe Web Design conference will wrap

up with the ever-popular live site design

critiques. Our experts will review sites that

attendees volunteer from the fl oor and

highlight what the site is doing right and

where it needs improvement. Even if the

experts don’t choose your site, you’re sure to

learn a lot.


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MONDAY, FEBRUARY 10 Pre-Conference Mobile Workshop

8:45 – 9:00 a.m.WELCOME & INTRODUCTIONS

9:00 – 9:45 a.m.‘MOBILE FIRST?’ FIRST YOU NEED A DEDICATED TEAMSpeaker TBA

Mobile commerce development is a top

priority for many and for some companies

that means a “mobile-fi rst” strategy,

in which web site design is driven with

various mobile devices and screen sizes

in mind and business decisions across

the organization are infl uenced largely

by mobile objectives. In this session, an

e-retailer will detail genesis of its mobile

fi rst strategy, the sta� ng resources

required and next steps to ensure store

associates are as well-informed about

the retailer’s sites and apps as their very

mobile-savvy customers.

9:45 – 10:15 a.m.MOBILE SITE REDESIGN: SETTING YOUR PRIORITIESBraden Hoeppner, vice president, web sales,

Coastal Contacts; Ben Terrill, vice president,

customer success, MobifyOnly a year after it launched a mobile web

site, Coastal.com moved to its second-

generation mobile commerce site. The

site has a new design, embedded product

videos, Gigya social integration for sign-in

and registration and a Try On View feature,

which lets mobile shoppers virtually try on

eyewear frames. Our speakers will explain

how they altered design elements based on

user analytics data from the fi rst mobile web

site, implemented image resizing for better

performance, added fi xes for dealing with

high-density displays and more.

10:15 – 10:30 a.m.BREAK

10:30 – 11:30 a.m.THE CHALLENGES AND OPPORTUNITIES IN USER TESTS FOR APPSFrank Panko, chief executive o� cer, co-

founder, A View From My Seat; Bob Moul,

chief executive o� cer, ArtisanA/B testing is often used to identify web

site refi nements. But such testing has been a

challenge on apps, which do not reside at a

central location and which require consumers

to download and install. Advances in

technology have made such testing possible.

Our speakers are from a company that

developed A/B testing systems for apps and

a retailer who improved its app based on

A/B testing. They will show how to test and

improve your app without having to wait for

the Apple approval process required when

developers make changes to an app.

11:30 a.m. – 12:30 p.m.WHAT INFO SHOULD A MOBILE PRODUCT PAGE PRESENT?Ken Au, director, e-commerce, Abt Electronics; Josh Zapin, global director,

global e-commerce, CrocsProduct info on mobile is much di� erent

from product info on a web page. But it’s not

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just a matter of cutting back. Remove the

wrong pieces and sales will su� er. Retailers

must measure the impact of every piece of

information to know which prompts sales,

and get rid of stu� that gets in the way. Our

speakers will explain which information is

most important, how to balance competing

needs of marketing, merchandising and

site performance, how to test results, make

refi nements and whether mobile content

should a� ect web site content.

12:30 – 1:30 p.m.LUNCH

1:30 – 2:00 p.m.AT YOUR FINGERTIPS: HOW METLIFE’S MOBILE AND DIGITAL INITIATIVES WILL RE-INVENT HOW CONSUMERS BUY INSURANCE Gary Hoberman, senior vice president, chief

information o� cer, regional application

development, MetLife; Alex Schmelkin, chief

executive o� cer, founder, AiMobile plays a starring role in how global

insurance provider MetLife is re-engineering

how consumers will purchase insurance,

with sites and mobile apps that integrate

the digital presentation of its products to

span di� erent device screens, and support

customer service and even face-to-face

interactions with agents. Learn how MetLife’s

top application development executive and

his team are building out sites and apps

for maximum utility and continuity across

all channels, and gain insights into the best

practices in mobile development.

2:00 – 2:45 p.m.SECRETS OF CREATING A RESPONSIVE DESIGN FOR SMARTPHONE AND TABLET SITESMichael Layne, director, internet marketing,

Fathead; Erick Barney, director, marketing,

Motorcycle SuperstoreResponsive web design that detects the type

of device a consumer is using and adjusts the

web site format accordingly is a hot concept

that o� ers great benefi ts as well as some

obstacles. Our speakers in this session will

explain how responsive web design works in

their organizations, the challenges to smooth

operation, the benefi ts and drawbacks to

responsive web design and how they have

refi ned their responsive web design program

based on what they have learned so far.

2:45 – 3:00 p.m.BREAK

3:00 – 3:45 p.m.A CRUCIAL STEP: COMPRESSING DATA FOR MOBILE DOWNLOADSScott Newman, chief executive o� cer,

president, US Markerboard; Brian Houlding,

IT manager, US MarkerboardCompressing data — making videos, images

and other fi les smaller for faster page

loading — is important in web site design

and even more important for mobile sites.

Our speakers will discuss the ways data can

be compressed, how to fi nd a vendor that

will do the job reliably at a reasonable price

and costs and benefi ts of data compression.

3:45 – 4:30 p.m.LIVE REVIEWS: WHERE DOES YOUR SITE OR APP STAND OUT — OR NEED IMPROVEMENT?Brian Klais, chief executive o� cer, founder,

Pure Oxygen Labs; Jeremy Black, director,

retail, hospitality, Pivotal LabsThe Mobile Commerce conference Workshop

will wrap up with the ever-popular live

critiques of mobile sites and apps. Our

experts will review sites and apps that


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attendees volunteer from the fl oor and

highlight what they are doing right and

where they need improvement. Even if the

experts don’t choose your site or app, you’re

sure to learn a lot.


TUESDAY FEBRUARY 11 Mobile Commerce Conference Day 1

8:15 – 8:30 a.m.WELCOME & INTRODUCTIONBill Siwicki, managing editor, mobile

commerce, Internet RetailerThe IRCE Focus: Mobile Commerce

conference will kick o� with insights into the

future of mobile commerce and marketing.

Conference chair Bill Siwicki, who heads up

Internet Retailer’s mobile coverage, will look

at the continuing evolution of mobile and

provide guideposts for attendees looking to

get the most out this conference.

8:30 – 9:00 a.m.KEYNOTE: QVC SHOWS THE FUTURE OF MOBILE COMMERCETodd Sprinkle, vice president, platform,

content innovation, QVCQVC is at the forefront of the rapidly

developing mobile commerce revolution.

Mobile accounts for an astounding $1 billion

in sales, up 32% from the year before. QVC

ranks No. 3 in mobile commerce retail

sales, behind only Apple and Amazon. In a

foretaste of the future, an amazing 45% of

QVC’s Japanese e-commerce sales come in

via mobile devices. Our keynote speaker will

explain QVC’s mobile commerce strategy,

how consumers’ quick shift to mobile has

changed how the company operates, the

benefi ts besides sales that QVC gets from

mobile and how QVC’s mobile strategy is

evolving as more consumers go the mobile

route.

9:00 – 9:45 a.m.STATE OF THE MOBILE MARKET AND HOW IT’S EVOLVEDGian Fulgoni, executive chairman, co-

founder, comScore; Mark Brohan, director,

research, Internet RetailerMobile technology has experienced one of

the fastest rates of consumer adoption in

the history of technology. This session will

examine the state of the mobile market

today. Our fi rst speaker will examine:

Who are the users? What are their

demographics? What do they buy? How do

they use their phones and tablets to shop?

How does their mobile shopping behavior

di� er from their web shopping behavior?

Our second speaker will report on retailers’

and marketers’ mobile initiatives and

how quickly they have responded to the

consumer-led revolution.


9:45 – 10:15 a.m.HOW TO WORK WITH YOUR VENDOR TO ACHIEVE MOBILE SUCCESSJoshua Stanley, technology product

manager, web, mobile, ZapposMobile commerce marketing and technology

moves so fast that marketers have a hard

time keeping up. Many hire vendors whose

sole job is to keep abreast of the mobile

business. While this route has benefi ts,

it creates management challenges in

overseeing the vendor’s work, making sure

you’re getting what you need and that

your vendor is keeping you current with

the market. Our speaker will address the

challenges and benefi ts of using vendors and

help attendees devise a strategy for keeping

vendors aligned with goals and objectives.

10:15 – 11:15 a.m.BREAK

11:15 – 11:45 a.m.10 THINGS TO UNDERSTAND ABOUT RESPONSIVE DESIGNSpeaker TBA

It’s a hot topic because it promises a single

web site that serves all consumers well, no

matter if they’re on a desktop computer,

tablet or mobile phone. But responsive

design isn’t easy and it raises new questions.

Do you start with the smallest or largest

screen when designing a site? At what break

points do you revise elements the consumer

sees? How do you ensure the site loads fast

and how will a responsive site work with

existing technology? Learn about the most

important problems designers face when

going responsive and how to solve them.

11:45 a.m. – 12:15 p.m.RESPONSIVE WEB DESIGN IS BECOMING MORE REFINED — AND MORE RESPONSIVEChris Boomhower, director, e-commerce,

Jewelry Warehouse; Soumen Das, chief

executive o� cer, UniteU TechnologiesSome technology companies are developing

further refi nements to responsive web design

— in which a site’s format responds to the


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device the consumer is using. Our speakers

will discuss the advantages of combining

server-side technology with the power of a

consumer’s mobile browser to mitigate the

responsive design issues of page weight and

speed. By presenting each device with the

correct design elements, the device has a

smaller amount of code to process, providing

customers speed and ease of use while

navigating a site tailored to their device.

12:15 – 12:45 p.m.FEATURED ADDRESS: TWITTER’S FUTURE: WHAT THE LEADING MOBILE MARKETING MEDIUM HAS IN STORE FOR RETAILERSTwitter executive

Timeliness in snaring customers today means

e-marketers must have a mobile marketing

strategy. And for many marketers, that

means Twitter. In fewer than eight years,

Twitter has had a huge impact on marketing

in the e-retail world. Our featured speaker

will address the ways marketers can use

Twitter, both mobile and on the Internet,

including how marketers can tap into the

Twitter conversations going on around TV

shows, sports and news events. He’ll also

talk about non marketing ways marketers

are using Twitter, such as for customer

service or to create games, and about

Twitter’s upcoming features.

12:45 – 1:45 p.m.LUNCH

1:45 – 2:15 p.m.HOW TO FIND MOBILE STAFF AND BUILD A TEAM Geo� rey Robertson, vice president, U.S.

e-commerce strategy, planning, W.W. Grainger; Kenneth Weiss, director, direct

marketing, Things RememberedIn an industry as new as mobile, fi nding the

sta� to keep you ahead of the game is a

challenge. While some turn to outside help,

others believe success comes from sta� ng

internally. Even if you outsource, you still need

knowledgeable sta� to manage the

vendor relationship. Our speakers, from two

companies who are hiring their own mobile

experts, will explain what they look for in

sta� , how to fi nd the right talent, how to train

internal sta� to take on mobile duties and

what mobile professionals require to be happy

and stay with you.

2:15 – 2:45 p.m.THE LATEST M-COMMERCE WEB SITE DESIGN TACTICSCory Pulice, vice president, e-commerce, e.l.f. Cosmetics; Pinny Gniwisch, adjunct professor,

McGill UniversityWhile the mobile industry is focusing much

attention on responsive design, many

design approaches exist that require deep

understanding of business goals and customer

motivation to create a satisfying user

experience. Ice.com and e.l.f. Cosmetics both

o� er robust m-commerce sites with features

and functions designed to convert mobile

browsers into buyers. Our speakers will explain

why they adopted their approaches and what

they have gotten out of them.

2:45 – 3:30 p.m.BREAK

3:30 – 4:00 p.m.DEVICE DEVELOPMENT: WHAT’S NEXT WITH APPLEJeremy Black, director, retail & hospitality,

Pivotal Labs Apple has major infl uence on mobile

commerce and marketing. Even though

Android devices signifi cantly outnumber

Apple iOS devices, it’s iPhones and iPads that

represent the vast majority of mobile sales.

Marketers and retailers must keep up with

Apple products to succeed in the mobile

arena. This session will answer the questions:

What’s next for Apple? Is it planning any more

revolutionary products? Are major changes

in the works for existing products? Can the

market continue to expect innovative products

now that Apple’s chief visionary is gone?

4:00 – 6:30 p.m.EXHIBIT HALL COCKTAIL RECEPTION

4:00 – 4:30 p.m.GOOGLE MOBILE: WHAT ALL MARKETERS NEED TO KNOWGoogle executive

Just as on the Internet, Google is an important

player in mobile. It’s deeply embedded in the

Android operating system on smartphones

and tablets and is encouraging marketers to

play in the mobile paid search market. And

just as on the web, marketers who don’t keep

up with Google changes will fall behind their

competitors. In this session, attendees will

gain insight — directly from Google — into

Google’s overall strategy for making mobile a

more integral part of the shopping experience

and learn tips for mobile paid search.

WEDNESDAY FEBRUARY 12Mobile Commerce Conference Day 2

8:30 – 9:00 a.m.KEYNOTE: MOBILE AT THE HUB: HOW STAPLES IS BUILDING A NEW CROSS-CHANNEL SHOPPING EXPERIENCEFaisal Masud, executive vice president, global

e-commerce, StaplesReducing its retail store footprint and

expanding online in step with an increasingly

digital customer, o� ce supplies giant Staples’

recent rollout of a redesigned mobile site

and mobile app overlays the commitment to

mobile commerce key to its broader cross-

channel strategy. On the new mobile assets,

customers can search and buy products

by category, item number, even a “what’s

new” tab, enjoying easy checkout and a

more personalized experience. With billing

information stored on Staples’ mobile app, as

well as the ability to apply coupons, shoppers

can also now buy directly from the app.

In the session, Executive Vice President of

Global E-Commerce Faisal Masud details how

Staples’ mobile initiatives are leading the way

as the company builds a superior multichannel

shopping experience.


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9:00 – 9:45 a.m.SENDING E-MAIL IN A MOBILE WORLDKevin Murphy, senior director, CRM, business

intelligence, Beyond the Rack; Kyle Lacy,

senior manager, marketing research,

education, ExactTargetStudies show that nearly half of marketing

e-mails are now opened on a mobile device.

The increasing shift in consumer behavior

from the use of desktops to mobile devices

creates huge challenges for marketers,

including how to format messages and how

to change the product pitch the message

contains. Our speakers will explain how they

have developed e-mail marketing tactics to

accommodate the new world of mobile, how

their messages have evolved as they have

learned more about the medium and what

further changes are likely.


9:45 – 10:15 a.m.5 KEYS TO UNLOCKING MOBILE SEO POTENTIALJennifer Bell, director, web site marketing,

corporate public relations, Lettuce Entertain You Enterprises Inc.; Brian Klais, chief

executive o� cer, founder, Pure Oxygen LabsSearch engine success in mobile is di� erent

from search engine success on the Internet

— the screen is smaller so there is less real

estate to make your pitch, responsiveness

might not be as fast as online and shoppers

are usually in a want-it-now mode. Plus,

Google now ranks mobile web pages based

on its own mobile SEO guidelines, which

retailers ignore at their own peril. This

session will lay out fi ve essential steps to

making sure your ads appear at the proper

time and present a compelling message to

entice shoppers to click to your mobile site.

11:15 – 11:45 a.m.COPYWRITING FOR MOBILE — THE RULES ARE ALL NEWCarrie Seifer, vice president, strategy,

Millennial Media; Additional speaker TBA

Mobile has changed the world of copywriting

in a big way. When writing for mobile, there

is no gradual romancing of the product;

instead, the copy must grab readers’

attention right away. This session will lay out

tips and tricks for writing e� ective mobile

copy, whether you’re on Twitter, texting,

running mobile display or paid search ads,

or writing e-mail messages the shopper

will read on a mobile device. Our speakers

will provide specifi c examples of mobile

copywriting and explain why they worked or

didn’t work.

11:45 – 12:15 p.m.FEATURED ADDRESS: FLASH-SALE E-RETAILERS LEAD THE WAY IN MOBILE SELLINGSpeaker TBA

12:15 - 12:45 p.m.BEAT THE CLOCK: FINDING THE GREMLINS BEHIND SLOW MOBILE PAGE LOADSKen Harker, senior performance consultant,

KeynoteIn the mobile world, speed equates

directly to sales and success is measured

in milliseconds. Even the smallest, most

harmless-seeming misstep can kill your

page performance. For instance, that

250K banner ad, which barely registers

on the Internet, can be blocking shoppers

from fi nding a product or completing

a transaction on your mobile site. Our

speaker will discuss the importance of

page-load performance and how it’s

measured, and provide 10 concrete

examples of little devils that coders

overlooked that had big impact on mobile

page downloads.

1:45 – 2:30 p.m.THE TIME IS NOW FOR MOBILE MONETIZATIONDawn Deal, senior director, digital

marketing, emerging media, Sam’s Club;

Tom Boisvert, senior vice president, product

innovation, Triad Retail MediaRetailers have successfully monetized

their web sites beyond the shopping cart

with digital shopper marketing, brand

advertising, social media integration and

branded content. But today’s shoppers are

mobile — shouldn’t web site monetization

tools be too? Learn how Sam’s Club is

extending its digital shopper marketing to

mobile apps, the mobile web and beyond.

The session will discuss the key link between

online and mobile, completing the path to

purchase, and tactics to engage shoppers in

a nonintrusive way on their personal mobile

devices.

3:00 – 4:00 p.m.M-COMMERCE FOR SMALL RETAILERS: WE DID IT AND YOU CAN DO IT, TOOTerri Hunsinger, partner, WebUndies.com;

David Byun, president, Accessory GeeksThis session features inspiring stories from

two small retailers who took the leap into

mobile. Our fi rst speaker is a retailer whose

shares of tra� c from mobile devices doubled

in one year while mobile sales nearly tripled.

Our second speaker’s company had such

success with mobile that it redesigned its site

to better handle mobile tra� c. They’ll talk

about what it took to go mobile, how they

chose their systems and benefi ts gained. The

session — and the conference — will wrap

with attendees sharing their own stories in

an “open mic” format.


SpeakersWilliam Albert

Executive Director, Usability Center

Bentley University

Rene-Charles Arseneau

Vice President, Marketing

Against Nudity

Ken AuDirector,

E-CommerceAbt Electronics

Erick BarneyDirector,

MarketingMotorcycle Superstore

Jag BathSVP, ProductRetailMeNot

Larry BeckerPrincipal

Larry Becker Web

Jeremy BlackDirector, Retail,

Hospitality Pivotal Labs

Michael BoekeDesign and UX

LeadBraintree

Tom BoisvertSVP, Product

InnovationTriad Retail Media

Chris BoomhowerDirector,

E-CommerceJewelry

Warehouse

Mark BrohanDirector of Research

Internet Retailer

David ByunPresident

Accessory Geeks

John CecilAuthor

The Video Marketing Revolution

Dave ClukaDirector, Digital

MarketingBriggs & Stratton

Bryon ColbySenior Vice

President, Digital Commerce

Cornerstone

BrandsBrands

Soumen DasCEO

UniteU Technologies

Dawn DealSr. Director, Digital

Marketing and Emerging Media

Sam’s Club

Steven DonaldsonFounder, President

RadiantBrands

Seth DottererVice President,

MarketingConductor

Blake EllisCEO

CommerceV3

Mariano FerrarioDirector of

E-commerce SolutionsNetSuite

Gian FulgoniExecutive Chairman

& Co-FoundercomScore

Patrick GarmoeE-Marketing

SpecialistBetty’s Pies Distributing

Ethan Gi� nPresident

Groove Commerce

Pinny Gniwisch, Adjunct ProfessorMcGill University

Ryan GrippE-Commerce,

Digital Marketing ManagerH2O Plus

Michael HanreckManaging Partner

PAG

Ken HarkerSenior

Performance Consultant Keynote

Alaa HassanVice President

iNetVideo

Braden HoeppnerVice President of

web Sales,Coastal Contacts

Gary HobermanSVP, CIO, Regional

Application Development

MetLife

Brian HouldingManager, IT

US Markerboard

Terri HunsingerPartner

WebUndies.com

Darren JohnsonBusiness

Development Manager

Betty’s Pies Distributing



Jennifer BellDirector, Web Site

Marketing, Corporate Public

RelationsLettuce Entertain

You Enterprises Inc.



Darren JohnsonDirector,

E-CommerceLoveSac

Tim KilroyCEO

AdChemix

Scott KincaidVP, User

ExperienceUsability Sciences

Brian KlaisChief Executive O� cer, Founder

Pure Oxygen Labs

Kyle LacySr. Manager, Marketing

Research & Education

ExactTarget

Michael LayneDirector, Internet

MarketingFathead

Josh LevineCo-Founder, Chief Experience O� cer

Ai

Tom MontgomeryCo-Founder, Head of Marketing, Web

DesignChubbies Shorts

Bob MoulCEO

Artisan

Kevin MurphySenior Director, CRM, Business

IntelligenceBeyond the Rack

Scott NewmanPresident, CEO

US Markerboard

Frank O’BrienFounder

Conversation

Mike O’HaraVP, Engineering

Wayfair

Frank PankoCEO

A View From My Seat

Mike PitoneSenior Manager,

Product Management, UXUrban Outfi tters

Cory PuliceVice President, E-Commerce

e.l.f. Cosmetics

Wil ReynoldsFounder

Seer Interactive

Geo� rey RobertsonVP, U.S.

E-Commerce Strategy, Planning

W.W. Grainger

Ash SallehSEO LeadZappos

Sam SarulloVice President, E-Commerce

Lakeshore Learning

Alex SchmelkinPresident

Ai

Justin SchoenNatural Search

Program ManagerREI

Yoav SchwartzCEO, Founder

Uberfl ip

Carrie SeiferVice President,

StrategyMillennial Media

Paul ShraterCo-FounderMinimus.biz

Jennifer SidaryHead of Zappos

CoutureZappos

Bill SiwickiManaging Editor,

Mobile CommerceInternet Retailer

Craig SmithFounder, CEOTrinity Insight

Stephan SpencerCo-Author

The Art of SEO

Todd SprinkleVice President

Platform, Content Innovation

QVC

Sumant SridharanPresident

CafePress.com

Joshua StanleyTechnology

Project Manager, Web, Mobile

Zappos

Ben TerrillVice President,

Customer SuccessMobify

Annie TrombatoreDirector, Product

Jackthreads

John TuckerVice President,

Member ExperienceTrunk Club

Veronica Valladares

VPDress Barn

Steve WeiskircherCIO

ThinkGeek

Kenneth WeissDirector, Direct

MarketingThings

Remembered

David WorkmanManager,

E-Commerce Operations

Delta Apparel

Bernardine WuPresident

FitForCommerce

Josh ZapinGlobal Director,

Global E-Commerce

Crocs

Rich LyonsPresident & CEOLyons Consulting

Group

Andrea MarronManaging

Director, DigitalNicole Miller

Faisal MasudExecutive Vice

President, Global E-Commerce

Staples

Je� McRitchieVP, Marketing

MyBinding.com

Bryson MeunierDirector, SEO

StrategyResolution Media

Soren MillsCMO

Newegg North America

Ross MonaghanDirector, Search

Engine MarketingZeon Solutions

Inc.

Stu SilversteinUser Experience

Consultantstuartsilversteindesign



Exhibit Hall OverviewDiscover the Latest in Web Design + Mobile Commerce Technology and ServicesLocated adjacent to the session rooms

and registration area, the IRCE Focus:

Web Design + Mobile Commerce exhibit

hall features companies ready to provide

solutions for your business. Discover

partners who will improve your companies

ROI! With over 80 solution providers

expected to exhibit, the combined exhibit

hall will bring the best resources in

e-commerce to one venue. The result will

be an unparalleled collection of services

and solutions to address the needs of any

size business.

Connections that MatterNetwork with industry peers, have some fun and take a shot at winning one of several prizes that will be

ra� ed o� in the exhibit hall during the following events.

• Welcome Reception – The Exhibit Hall serves as the site of the Welcome Reception to be held on

the evening of Monday, February 10, from 4:00 to 6:30 p.m. Open to all attendees, the reception

includes complimentary beer, wine and hors d’oeuvres.

• Beverage Breaks - All mid-morning and afternoon beverage breaks on Tuesday, February 11 and

Wednesday, February 12 will be located in the Exhibit Hall and provide excellent opportunities to

meet and greet your peers and the best solution providers in the e-commerce business.



Exhibit Hall OverviewInterested in Exhibiting?To reserve a booth, or for more information about

exhibiting and sponsorship opportunities, please contact:

EXHIBIT SALES

IR Events Group, 800-352-4723

[email protected]

Exhibit Hall HoursMonday: 4:00 p.m. – 6:30 p.m.

Tuesday: 9:45 a.m. – 6:30 p.m.

Wednesday: 9:45 a.m. – 3:00 p.m.

• Cocktail Reception - The Exhibit Hall serves as the site of the Cocktail Reception to be held on the

evening of Tuesday, February 11, from 4:00 to 6:30 p.m. Open to all attendees, the reception includes

complimentary beer, wine and hors d’oeuvres.

• Ra� e Drawings – IRCE Focus: Web Design + Mobile Commerce 2014 a� ords attendees several

opportunities to win ra� e prizes, with none being more coveted than the brand new Apple

MacBook Pro with Retina Display! The drawing will take place in the Exhibit Hall during the last

break on Wednesday, February 12.

More than 80 companies specializing in E-Commerce solutions will be exhibiting, including:

IRCE Focus Web Design + Mobile Exhibiting Companies

3dcart

Ai

AlertSite by SmartBear

Altius

Americaneagle.com

At Cost Fulfi llment

Authorize.Net

Avalara

Beacon Technologies, Inc.

Branding Brand

Celebros

CLI

Conductor

Corra

eGifter

EYStudios

FitForCommerce

Fortune3 Ecommerce

GoECart

Gorilla Group

Groove Commerce

Internet Retailer

Kalio

Liveclicker

Lyons Consulting Group

MarketLive

Miva Merchant

MyBuys

Nextopia Software

Optimizely

Ortery Technologies Inc

Perfecto Mobile

ROI Revolution

SearchSpring

SLI Systems

Snap36

Social Annex

TurnTo

Unbound Commerce

UniteU

UserZoom

Current as of 10/31/2013

Get in touch! The future of commerce is evolving faster than ever, online

and on the go. In order to stay on top, we’ve combined two powerful events

into one premier destination. IRCE Focus will teach you how to tap into

tomorrow’s design strategies and move your business forward with mobile

commerce. Discover how to activate more users, create better interfaces

and promote seamless transactions, wherever your customer engages you.

The place to be in February is Florida. The time to book is now.

Register by December 31 and save $200 on your full conference pass!

Web Design+

Mobile CoMMerCeFebruary 10 - 12, 2014 | Hyatt Regency Orlando

Documents

IRCE Focus Web Design + Mobile Commerce 2014