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IREX Social Enterprise Development Familiarization Training . Gbanga, Liberia May 13 th – 17 th Kim Alter Virtue Ventures LLC. Part Three. Who is the social enterprise customer? . Social Organization Beneficiaries and Clients People (defined group) Community Environment - PowerPoint PPT Presentation
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IREX Social Enterprise IREX Social Enterprise Development Development
Familiarization Training Familiarization Training
Gbanga, Liberia May 13th – 17th
Kim Alter Virtue Ventures LLC
Part ThreePart Three
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Who is the social enterprise Who is the social enterprise customer? customer?
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Social Enterprise “Customers” Can Be Social Enterprise “Customers” Can Be Confusing!Confusing!
• Social Organization Beneficiaries and Clients
People (defined group) Community Environment
• Social Enterprise Clients Customers Beneficiaries Staff Board members/Trustees
• Other stakeholders Donors Public Community
SKOLL CENTRE FOR SOCIAL ENTREPRENEURSHIP
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Key DistinctionsKey Distinctions• Enterprise Customer
Target market are those buying social enterprise products and services
Want benefits• Social Customer
Clients and/or “beneficiaries” are recipients of organization’s social services, social enterprise benefits and social impact
Want impact• Community, Public, Environment
Recipient of active or passive impact of the enterprise
May be client, beneficiary or customer Wants non negative impact/positive impact
SKOLL CENTRE FOR SOCIAL ENTREPRENEURSHIP
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Clients and Clients and Beneficiaries Beneficiaries • Active: Client
Employee Owner Customer Supplier Producer Contractor
• Passive: Beneficiaries Welfare or service service recipient (people,
communities, the environment)
• What value does the enterprise offer its clients and beneficiaries?
SKOLL CENTRE FOR SOCIAL ENTREPRENEURSHIP
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CustomersCustomers• Who are they? What are their wants?
Clients – payers and users of social services
Third party payers -donors, insurance, government, families, etc.
General public Government - Contracts and privatization Business - Private business or NGOs Community – local or global
• What value does the product/service offer enterprise customers?
SKOLL CENTRE FOR SOCIAL ENTREPRENEURSHIP
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Customer levels Customer levels
User Purchaser InfluencerClinical services (indigent)
Patients Donors Government
Eldercare Seniors Clients’ children
Competitors
Child health Children Parents ParentsCompetitors
Pharmacy Patients Insurance Regulatory/legal
Laboratory services
Public & private Clinics
StateClinic/
insurance
Government policy
Competitors
SKOLL CENTRE FOR SOCIAL ENTREPRENEURSHIP
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Customer/Client InterfaceCustomer/Client Interface
Social Enterprise
Client Worker
MarketClient Producer
ClientBeneficiary
Client Consumer
Client Community
Environment Public
Client Social CriteriaClient Social CriteriaBusiness Venture Idea Evaluation Form
Venture Idea(Rate according to ability to fulfill criteria)
(Definitely will not meet criteria) (Definitely will meet criteria)
CriteriaJanitorialServices
AssemblyBusiness
LaundryServices
Restaurant CommercialCopy
CommercialBakery
Range of skill requirements –mostly low skill jobs
+2 +1 +2 +1 +2 0
Range of full time and parttime jobs – mostly part time
+2 +2 +2 +2 +2 0
Variety of tasks +2 0 +1 +2 +1 +2
High proportion of repetitive,predictable tasks
+2 +2 +2 -1 +2 +1
Environment that managementcan control
+2 +2 +2 -1 +2 +1
Daylight-hours jobs +1 +2 +2 0 +1 0
Monday through Saturday +1 +2 +1 0 +1 +1
Organized as supervisedteam/crew work
+2 +2 +2 0 +2 0
Room for quality checks andcontrols – time to correct formistakes
+2 +1 +1 -2 +1 0
Minimal deadline stress +2 0 +1 -2 0 0
Minimal seasonal layoffs +2 0 +1 0 +1 -1
Leads to living wage work +2 0 +1 0 +1 +2
Total Score: +22 +14 +18 -1 +16 +6
-2 -1 +10 +2
Profile• Demographics
Economically active Weak social ties Vulnerable
Few assets Inability to repay
• Psychographics Transient Risk adverse Extra burdens
• Geographic Refugee camps Poor or degraded
market & infrastructure
Financial Services • Grants and training
before loans• Monitoring• Mentoring• Certificates – credit
rating• Support to start up
micro-businesses• Transparent processes• Continue service• Branding
Client Criteria: Refugee Client Criteria: Refugee ExampleExample
SKOLL CENTRE FOR SOCIAL ENTREPRENEURSHIP
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Customers buy BenefitsCustomers buy Benefits
Features Benefits Features BenefitsHigh in protein Good nutrition Working capital
loansVehicle to grow business
Slightly sweet flavor
Kids love it; easy for parents
Weekly repayment
Easy to pay back
100% natural Peace of mind Collateral free AccessExpiration date Guaranteed
Freshness Solidarity groups
Peer support
Plastic container
Convenient reusable
Short loan cycles
Lower risk
Produced by low income Haitians
Feels good; make a difference
Easy application
Low stress
TOLPA PB Microfinance