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10/11/2013
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Stan MannStan Mann
Specializing in helping independent financial advisors get more profitable clients.
Today’s Topic
by
Stan Mann
You will leave this You will leave this seminar with...seminar with...
• A new compelling marketing message – or
• Improvements to your present message – or
• Knowing how to craft an irresistible message
What’s a Marketing message?What’s a Marketing message?
• A marketing message is what you say (or write) to entice someone to do business with you
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How important is your How important is your marketing message?marketing message?
• Your business will li dilive or die according to your marketing messages
Game PlanGame Plan
• Focus on verbal marketing message• Explain the four steps to create it• Work one-on-one with you to craft your
own message
1. Who you work with2. Their problems3. Solutions you provide
The Four Essential StepsThe Four Essential Steps
3. Solutions you provide4. Your story
Optional StepOptional Step
• Disclaimer
• Not a part of this time-tested process
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Here's how to deliver Here's how to deliver your messageyour messageyour messageyour message
• Your ideal client• Picture him/her in
Who you work withWho you work with
Picture him/her in your mind
What your client’s problems areWhat your client’s problems are
• Stop
PAUSEPAUSE
• Stop talking and listen
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Respond to the next question with your solutions
When they ask how do you do When they ask how do you do thatthat
• DON’T ANSWER THAT QUESTION
InsteadInstead
• Describe the results you provide
Your story tells ...Your story tells ...• Their problems and negative results• The solutions you provided• The results/benefits you provided• How long it took
Your story tells ...Your story tells ...
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SampleSample marketing marketing message #1message #1
"I do retirement planning."
Sample marketing Sample marketing message #2message #2
"I help people plan their retirement."
Sample marketing Sample marketing message #3message #3
"I help executives plan their retirement."
SampleSample marketing marketing message #4message #4
"I help executives at Boeing aircraft plan their
retirement."
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Sample marketing Sample marketing message #5message #5
• “I help Boeing executives confused by their retirement options”• “Choose wisely and reach their retirement goals.”
RecapRecap• Who• Their problems• Your solutions• StoryStory
Let's get to workLet's get to work
• Volunteer to be helped to craft your irresistible message
• Hit *6 to unmute yourself
Free session to craft your Free session to craft your irresistible messageirresistible message
• Send an email to [email protected]
• Just put in the subject line:• “Help me craft my irresistible message”
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Remember I’m Remember I’m here for here for youyou
Thank youThank you
• Email: [email protected]
• Subject: irresistible message
• Website: solutions4advisors.com
