EduPristinedownloads.edupristine.com/brochure/Digital_Marketing_4_Day.pdf · EduPristine is a Premiere Finance Training Provider and Trains ... excel spreadsheet models and rigorous

© EduPristine Digital Marketing

EduPristineDigital Marketing

© EduPristine - www.edupristine.com/ca


Agenda

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About EduPristine

Detailed Workshop Outlines

Contact Information


EduPristine is a Premiere Finance Training Provider and Trains Professionals across the world

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Investors Accel Partners, Dr. Mark Mobius (Franklin Templeton), Rajesh Sehgal (Franklin Templeton)

Team

Founder Directors – Atul Kumar (IIT Kharagpur, IIM Indore), Paramdeep Singh (IIT Delhi, IIM Indore),Pawan Prabhat (IIT Bombay, IIM Indore), Sarita Chand, FRM (SIBM)

Experience in companies like Goldman Sachs, Standard Chartered, Accenture, S&P, Reliance Private Equity

Faculty pool of 1000+ professionals across locations

Customers

10,000+ Finance professionals and students across the world

Trained students from 40+ nationalities

Fortune 500 finance organizations like E&Y, Bank of America, JP Morgan, etc.

Largest & Authorized training provider for international certifications like CFA®, FRM®, PRM in India

Pioneer and leader in skill oriented finance courses in India e.g. Financial Modeling in Excel, Business Analytics

Offering 25+ courses through classroom trainings, online videos, question banks, crash courses, webinars etc.

Classroom training across 8 cities in India, Singapore and Mauritius and online in 40+ global locations

Provided 1,000,000+ Man-hours of training

Business

KeyStrengths

Industry relevant training with hands-on case studies, excel spreadsheet models and rigorous testing framework

Brand Pristine as trusted source of training (More than 60% enrollment are through references)

Online Technology Platform and Great Content (Including video tutorials and Excel Models)


Key Authorization

GARP

Authorized Training provider - FRM

Largest player in India in the area of risk management training. Trained 1000+ students in risk management

PRMIA

Authorized Training provider – PRM/

APRM

Sole authorized training for PRM Training in India. Largest player in India in the area of risk management training. Trained 1000+ students in risk management

CFA Institute

Authorized Training provider – CFA

EduPristine is now the authorized training provider for CFA Exam trainings . Pristine is largest training provider for CFA in India with presence across seven major cities.

FPSB India

Authorized Training provider -CFP

An authorized Education Provider for Chartered Financial Planner Charter.

Exclusive P G Program in Financial

Research

The program is affiliated to the UGC

Recognized Mangalayatan University and

provides 100% placement assistance.

BECKER

Authorized Training provider -CPA

Becker works with EduPristine to deliver live Certified Public Accountant (CPA) Exam Review classes to major cities across India including Mumbai, Delhi, Bangalore, Hyderabad, Pune, Kolkata and Chennai.

ACCA

Being an Authorised Learning

Provider, EduPristine is also an

exclusive Computer Based Exam

Centre (CBE) for the conduction of

ACCA F1 , F2 & F3 papers in Mumbai

& New Delhi.

CERTIFIED GOOGLE PARTNER

EduPristine is an International

Training Provider for Digital

Marketing Program and is also a

Certified Google Partner.

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Key Authorization

Lecturio is an adaptable learning system and therefore adjusts itself to the individual learning speed of its users. It indicates which topics should be revised and which ones can be considered completed in order to achieve the desired learning outcome. All services can be accessed via PC, mobile phone or tablet, including measuring and checking your progress.

Snapdeal.com is an online marketplace which has grown to become one of the largest online marketplace in India offering an assortment of 4 million+ products across diverse categories from over 50,000 sellers, shipping to 4,000 towns and cities in India.

Udemy.com is a platform or marketplace for online learning.

Unlike academic MOOC programs driven by traditional collegiate coursework, Udemyprovides a platform for experts of any kind to create courses which can be offered to the public, either at no charge or for a tuition fee.

Coursebrew offers courses from the world’s leading instructors for professionals looking to keep their skills razor sharp.They redesigned online learning to capture the best elements of a classroom: hands-on learning, live discussions during lectures, closed study groups, and more…Going forward, They will further enhance the learning efficacy e.g., by adding projects, where you ‘learn by doing’.

BenchPrep is helping millions of people all around the world learn better and faster by leveraging the power of technology, data, and innovative instructional design models.

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EduPristine Has Delivered High Quality Trainings for Various Fortune 500 Corporates*

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Ernst & YoungReal Estate Modeling

Senior Associates were trainedon building valuation models

for real estate.

ING Vyasa Infrastructure & Project FinanceBankers were trained on making

integrated models for project finance and infrastructure.

Bank of America

Bank Of America Continuum SolutionsFinance for Finance

Associates were trainedon valuation and mergers

and acquisitions.

Franklin TempletonCFA

Students were facing a gap inthe overall understanding of finance topics like corporate finance, FSA and valuation. Provided training for over

100 hours to bridge the gap.

JP Morgan

J. P. Morgan Financial Modeling in ExcelThe Real Assets Group were

trained in Excel for infrastructure and real estate modeling.

Credit-Suisse India Risk Management and

Quant. AnalysisIT Professionals of Credit Suisse

India were trained onrisk management.

Mizuho Financial Modeling in Excel

Bankers were using excel models that they could not understand. Conducted financial modeling in Excel trainings to bridge the gap.

HSBCRisk Management and

Quant. AnalysisNew joinees in HSBC had a gap in knowledge of Risk Management

and quantitative skills.Conducted trainings

(On campus) to bridge the gap.

*Indicative List.


EduPristine has Delivered Practical Trainings to Students from Premier Colleges

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NUS Business School Financial Modeling in Excel

Second year MBA students were given a full 2-day workshop on creating financial models. They learnt how to create integrated

models of valuation.

IIM Calcutta Financial Modeling in Excel

Students about to go for internships and join jobs found

a gap in their grasp of knowledge of excel for financial modeling.

Conducted training for 75+ students with an average rating

of 4.5+.

FMS Delhi Financial Modeling in ExcelFinal Year MBA students of

Faculty of Management Studies, Delhi University were trained in

financial modeling soas to prepare them better for a

job in finance.

NISM Derivatives in Hedging

Financial ModelingCorporate in Ludhiana incurred

huge losses because of derivative trades (for hedging). Conducted trainings for directors and CFOs

for better understanding of derivative products.

IIT DelhiCorporate Finance

Students get placed in finance companies (UBS, GS, MS, etc) with no understanding of the

subject/Job Profile. Conducted workshop to bridge the gap.

BITS PilaniWorkshops on Basics of Finance

Most of the students desire a career in finance. Conducted

training for 350+ students with an average rating of 4.5+.

IIM Indore First Year MBA students of were

trained in financial modeling so as to prepare them better for their

summer internship.

ISB HyderabadFinancial Modeling in Excel

Final Year MBA students of IEMR went through extensive financial

modeling workshop to acquire skills of financial modeling.


EduPristine has one of largest Intellectual Property in the form of Videos, Presentations, Questions & Material

Financial Modeling in Excel Business Analytics CFA ACCA FRM

PRMDigital Marketing

Power Sector Modeling Basel IIIIntroduction to

Analytics

Business EthicsAlternativeInvestment

VBA & MacrosMathematics Foundation of

Risk MeasurementData Mining &

Modeling

Quantitative Analysis Asset AllocationCharting &

Advanced FunctionsRisk Management

PracticeBasic Statistics

Economics & Markets Behavioural FinanceWind Power Project

ModelingMarket Risk

PredictiveModeling

Financial Reporting Capital MarketsTelecom Sector

ModelingCredit Risk Leveraged Buyout

Corporate Finance Risk Management M&A Operational RiskExcel for CPA

Portfolio ManagementReal EstateModeling

Finance for Non FinanceEconomics for

Equity ResearchEquity Valuation

Investment Banking Equity Research Credit Analysis Claritas Project Management

Derivatives Private Equity Financial Modeling IFRS Six Sigma

Fixed Income SecuritiesPRM Equity Investment Credit Risk Modeling

Indicative List of Courses ( Overall 100+ courses ready for offering)

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Professionals from more than 40 countries across the globe have taken trainings from EduPristine

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Czech Republic

Greece

Poland

Italy

France

UAE

Kuwait

Bahrain

Oman

Qatar

Turkey

Saudi Arabia

US

Canada

Mexico

UK

Australia

Spain

Netherlands

Croatia

Ireland

Finland

Denmark

Austria

Sweden

Lithuania

Romania

Switzerland

Portugal

Germany

Russia

Hong Kong

Malaysia

Singapore

Japan

New Zealand

Philippines

Peru

Argentina

Nicaragua

Brazil

Mauritius

Kenya

Botswana

South Africa

India

Pakistan

Sri Lanka

Burma


EduPristine Has Partnered with Quality Players to Deliver World Class Trainings across the Globe

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Offline

Singapore Mauritius

OnlineOp Risk Modeling Op Risk Modeling Financial Modeling

Project Finance ModelingExcel for Project Managers


Mark Mobius, Ph.D.: Executive chairman of Templeton Emerging Marketing Group, directs the Templeton research team based in 15 global emerging markets offices and manages emerging markets portfolios recipient of numerous industry awards including – Emerging Markets Equity Manager (2001) by International Money Marketing, Ten Top Money Managers of the 20th Century by Carson Group survey.

(Founded in 1983) with over $6 billion under management. Has track record of investing in 300+ successful category defining companies like including Facebook, Groupon, JBoss, Kayak, Macromedia, Maven Networks, Flipkart, etc.

Rajesh Sehgal: Senior Executive Director with the Emerging Markets Group (EMG) of Franklin Templeton Investments and manages pre IPO, PIPE and Private Equity investments across Emerging Markets.

Marquee Investors have Shown Faith in the Company

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Atul, looking after classroom execution & Operations and new business, has worked across various sectors and geographies, gaining an all around exposure in the Indian Equity Capital Markets. He has worked on the buy side in PE fund and has been on board of various investee company. He has done his engineering from IIT Kharagpur and his MBA from IIM Indore.

Paramdeep, looking after Digital Marketing & Online Strategy, has diverse experience of IT, raising capital and developing strategies. He has trained clients like JP Morgan, BofA, IIM Calcutta. He has worked in senior management positions as an investment banker and consultant with Standard Chartered Securities and Accenture. He is a graduate from IIT Delhi and MBA from IIM Indore.

Pawan, looking after content acquisition, has conducted finance trainings for clients like Bank of America, National University of Singapore, ISB etc. He has worked in senior management positions in investment banking and risk-management in companies like Standard Chartered Securities and Crisil (S&P Co.). He is a mechanical engineer from IIT Bombay and MBA from IIM Indore.

Sarita, FRM, is looking after classroom Sales. She has experience in the area of financial services for US markets in mortgages and risk management. She has conducted various trainings in finance. She has earlier Worked with Aditya Birla Group and Goldman Sachs. She has done her graduation from Delhi University and has completed her MBA from Symbiosis Institute of Business Management.

Prashant, 10+ years of rich cross-functional IT experience in implementing enterprise solutions based on Open Source technologies. Has a rick experience working on a variety of domains like CRM, MIS, Human Resource, Healthcare, Online Shopping, Cloud Telephonic Services and Digital Marketing and Mobile Apps.

Rupinder heads the content development team. He has 5+ years of experience Derivatives trading, greeks, Index Arbitrage, Pair Trading, Gamma Arbitrage in European and US financial markets. He has conducted several trainings for quantitative techniques, risk management, Analytics and Financial Modeling. Rupinder is a graduate from IIT Delhi, and has done Masters in Financial Management from Rotterdam School of Management, Erasmus University.

Core Team Consists of Finance Professionals from Goldman Sachs,S&P, Accenture, Standard Chartered

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Agenda

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About EduPristine


Contact Information


Digital Marketing

4 Day Classroom


Day – 1: Google Analytics

IntroductionWhat is Digital marketingImportance of Digital marketingHow Digital marketing works

Website Planning & Development

Essentials of a websitePlanning a websiteCase Study Discussion

Google Analytics

Why analytics is so importantFundamentals of Google analyticsMonitoring bounce rateTracking conversionsOther analytics platformsMonitoring traffic sourcesMonitoring visitors behaviorMeasurementSetting up DashboardsTaking corrective actions if required

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Day – 2: SEO

Search Engine Optimization

What is SEOWhat are search enginesWhat are keywordsTools to find keywords (paid & free)How to find relevant keywordsPlanning SEO of a websiteMonitoring SEO processPreparing SEO reports

On page optimization

Keywords optimizationInternal linkingMeta tags creationBasic HTML knowledgeCreating sitemapUploading sitemap on websiteGoogle webmasters tool

Off page optimization

What is page rankWhat are back linksTechniques of link buildingWhat not to do in link buildingChecking your backlinks

SEO WEBMASTER TOOLLocal SEOTop free tools for SEOMobile SEO

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Day – 3: SEM

Search Engine MarketingWhat is online advertisingTypes of online advertising

Ad Networks

Introduction to Ad Words – Google Ad wordsGetting Started with Ad Words – How to set up account etc.Targeting – Search, Contextual or placementBriefly introduce Bing

Search Campaigns

The Ad Words Toolbox – Keyword Tool, Site Exclusion Tool, Ad DiagnosticTool Etc.Keyword Grouping using Broad, Exact, Phrase, Negative MatchTechniquesWriting Compelling Ad Copies—Do’s and Don’tsCreation of Effective Campaigns and Ad groups

Digital Display CampaigningDisplay advertisingCreation of Banners using Display BuildersRemarketing Tools

Tracking & measuring ROI of online advertising

Insertion of Google Conversion code and its importance in EffectiveCampaigningCosts and BillingTracking Ad PerformanceOptimizing Cost per ClickOptimizing Ad Performance – Optimize Account & landing pageAssignment on allocating funds to various online advertising platforms

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Day – 4: SMM

Social Media Marketing

What is social mediaUnderstanding the existing Social Media paradigmsHow social media marketing is different than other forms of InternetmarketingMarketing on social networking websites

Facebook Marketing

Facebook profilesFacebook Fan PageFacebook advertisingFacebook marketing mix with other marketing platformsCase studies on Facebook marketing

LinkedIn Marketing

Understanding LinkedInWhat is linked inCompany profile vs individual profilesMarketing on LinkedIn groupsUnderstanding LinkedIn groupsLinkedIn advertising & it best practicesIncreasing ROI form LinkedIn adsHow to do marketing on LinkedIn groupsCase studies on LinkedIn marketing

Twitter Marketing

Understanding TwitterHow to do marketing on twitterCase studies on twitter marketingPerformance tracking

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Day – 4: Email Marketing

Email Marketing & Going Mobile

What is email marketingBiggest challenge in email marketingIncreasing email subscription/ opt-in listLegitimate/ opt-in email marketingUsing software’s to do email marketingCreating your own email list of millions of email id’sBest practices of email marketingWriting a good email creative or html templateInbox DeliverabiltyEmail ReTargetingOpt-in Data SegmentationSplit TestingSchedulingMeasurement & MetricsMultiple Email CampaignsGuidelines

Going Mobile and Competitor Benchmarking

Key ConceptsTrends in MobileMaking your Web mobile friendlyMobile APPS

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Agenda

19

About EduPristine


Contact Information

© EduPristine Course Catalogue© EduPristine – www.edupristine.com/ca

[email protected]

www.edupristine.com/ca

Thank You!

Documents

EduPristinedownloads.edupristine.com/brochure/Digital_Marketing_4_Day.pdf · EduPristine is a Premiere Finance Training Provider and Trains ... excel spreadsheet models and rigorous