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PROSPECTUS-2013-2015

International School of Business & Media

KolkataISB&MBest B-School for Fresh Graduates

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ContemporaryRelevant Curriculum

Academic rigourwith accomplished

Faculty

Superior CareerOpportunity

StrongIndustryInterface

Learning

Experience

Comparative Analysis of Private B-Schools in IndiaInstitute City Highest Salary (2012) Average Salary (2012)

Source of information: Institute website

ISB&M KolkataPraxis Business SchoolUnited World School of BusinessArmy Institute of ManagementGlobsyn Business SchoolIISWBMIBSEIILMDepartment of Commerce, Calcutta UniversityIIPMAsia Pacific Institute of ManagementIILMIMISKIITXISSChandragupt Institute of Management

KolkataKolkataKolkataKolkataKolkataKolkataKolkataKolkataKolakataKolakataNew DelhiNew DelhiBhubaneshwarBhubaneshwarRanchiPatna

10.75 Lacs8 LacsNot available on website6.9 Lacs5.2 Lacs*8 Lacs6 Lacs5.5 Lacs5.8 Lacs7.3 LacsNot available on website6 Lacs6.03 Lacs9 Lacs10 Lacs8 Lacs

5.5 Lacs5 LacsNot available on website4.81 Lacs3.5 Lacs*4.54 Lacs4.8 Lacs3.6 Lacs4.9 Lacs4.8 Lacs4 Lacs3.32 Lacs4.21 Lacs4.25 Lacs5.5 Lacs5 Lacs

International School of Business & MediaBest B-School for Fresh Graduates

*CRISIL Report








ContentsAbout ISB&M KolkataVision, Mission, Operating PhilosophyBoard of GovernorsPresident's MessageDirector's MessageIntellectual TraditionLearning ObjectivesThe ISB&M AdvantagePost Graduate ProgrammesPost Graduate Programme in Business Management (PGPBM)Post Graduate Programme in Media & Communication (PGPMC)Post Graduate Programme in Business Analytics (PGPBA)Core FacultyVisiting FacultyCorporate Visitors & Corporate FeedbackConferences and SeminarsAnnual Cultural ProgrammeState-of-the-art infrastructure

Students' CouncilFee StructureAdmission ProcedureDiscipline and Code of ConductAlumni Speak

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It's a big decision. Choose ISB&M Kolkata, and makesure your investment pays off. Founded in the year2000, by eminent educationist and visionary DrPramod Kumar, The ISB&M Group has grownrapidly in over the last decade and has campuses inPune, Kolkata, Gurgaon and Bangalore. ISB&MKolkata was the second campus in the ISB&M family, and was set up in the year 2004. ISB&M, Kolkata hasover 2000 alumni performing exceedingly well indifferent parts of the country and abroad as well. Wemaintain a high standard of education and training

and continuously strive to create a learningenvironment in order to promote a great career. Wehave demonstrated impressive performance onaccount of all parameters that bring greater learningenvironment and superior professional excellence.We promote a culture of liberty, openness,friendship, energy, enthusiasm and a new life-style.It fosters creativity and imagination along withstructured knowledge on a single learning platformto stimulate professional superiority andproficiency. We believe in the process of reshapingthe attitude of students and giving them the

opportunity to explore and rediscover themselvesand work on jobs in which they fit best.

As a holistic approach, an ISB&M student learns towork under very demanding schedules and performin the most inspiring way. Your journey starts whenyou apply and gains momentum as you enterISB&M.

We always keep the light blazing and encourage youto dream and achieve your ambitions………

ISB&MKolkata

We choose the very best of thestudents and make them even better.The students pass out not withplacements, but with a lifelong career.

A life changing experience thatinspires you to achieveexcellence in your career

The foundation of every state is theeducation of it youth

DIOGENES

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Vision

Mission

To create a world-class educational environment that allowsstudents to fully develop their professional abilities, and to

foster a strong sense of responsibility and ethics.

Operating PhilosophyTo operate with a spirit of responsibility, integrity,

professionalism and partnership.

To think with speed, flexibility and an open mind.

To use a comprehensive understanding of global education toset our own standards.

To continually seek out & follow industry's best practices.

To develop dynamic professionals, who lead in a changingglobal business environment.

To further develop our network with renownededucationalist and professionals, in the corporate & socialarena.

The only limits are, as always, those of visionJames Broughton






Board ofGovernorsThe activities of the institute are overseen by the Board of Governors constituting orenowned academicians, successful entrepreneurs and corporate professionals, whohave handled the strategies and operations of business.

Dr. Y. V. VermaChief Operating OfficerLG Electronics India

Mr. Arun SehgalVice President, HRGlaxo SmithKlineConsumer Health Care

Dr. C. M. DwivediPresident & Global Head-Corporate HRDatamatics Global Services

Mr. Marcel ParkerChairman & MDIKYA Human Capital Solutions

Mr. Chandan Chattoraj CHROAircel Pvt. Ltd.

Mr. Rajeev KarwalFounder DirectorMilagrow Business Knowledge Solutions

Dr. Pramod KumarPresidentISB&M

Mr. Rajesh PantCEOKandor Solutions

Mr. Yashwant MahadikVice President, HR(Indian Sub-continent)Philips

Mr. Navnit SinghPartnerHedrick & Struggles

Prof. R. S. GanapathyFormer ProfessorIIM Ahmedabad

Mr. Anjani KumarExecutive V PEnabling & Technical ServicesSony Entertainment

Mr. R. S. ChopraManaging Director & ChairpersonPiaggio Greaves Pvt. Ltd.

Mr. Rohit SuriExecutive Director, HRTurner International (India)

Mr. Manoj KohliCEO, International Buisiness GroupBharti Airtel Group

Management is nothing more than motivating other people

Le lacocca







President'sMessage

A new India awaits you as you prepare to choose yourcareer in business. Business in India offers you a highlyrewarding career in terms of economic value and lifestyle. You need to look at the future with a newmindset and optimism. In a highly competitiveenvironment, you need to grow as a highly competitivetalent, i.e., knowledge and information driventhinking, energetic, self-driven & result orientedprofessional.

Career building process is a collaboration between youand the institution you join. Both must take theirresponsibilities seriously. We will want you if you haveaspirations for a great future, a decisive & independentmind and learning attitude. We at ISB&M want tonurture your aspiration, support your learning withhigh quality faculty and stimulate your learning mind.

At ISB&M, your aspirations & decisions are valued,your talent gets space to express itself and youencoun ter h igh qua l i ty co rpora te careeropportunities. We take pride in building great careers.

If you are a person who uses opportunity well, you mayfind your career to compare with the best, like severalof our ISB&M alumni. I invite you to join ISB&M.

Dr. Pramod Kumar Group President

High expectations are the key to everything

Sam Walton

Ph.D. (Organizational Behaviour), IIT Bombay.Formerly with Ruparel College - Mumbai, IIT Bombay and IIM Ahmedabad; Former Chairperson - Placement, XLRI Jamshedpur; Ex-Director, SIBM, Pune; Consultant to over 80companies worldwide. Internationally quoted scholar.







In a short span of eight years ISB&M Kolkata is ranked amongst the top B-Schools. This is largely because of theunique paradigm of learning which we have adopted at ISB&M as a group and ISB&M Kolkata in particular. Wehave adopted the top bottom approach of learning, where the skills and knowledge as demanded bycorporate are at the top of the pyramid. This approach has helped us to remain focused on the needs of the

industry and align our learning processes. We realize that industry centric learning cannot be confined toclassroom lectures and hence our learning processes are an eclectic mix of conceptual learning, actionoriented learning (student driven events) and continuous interaction with industry. ISB&M culture offriendliness, openness and risk taking, strengthens and reinforces this paradigm of learning. Our conviction inthis approach has been supported and validated by industry captains, who have regularly visited our campusfor summers and final recruitments and by the successful careers of our alumni.

Prof. Surendra Poddar

Director, Kolkata CampusB.E. (Electronics), PGPM (MDI Gurgaon in Finance &Systems), CFA (USA), FRM (USA). Worked with ReckittBenckiser India Ltd., Career Launcher India Ltd. etc.Conducted MDPs for various organizations. .

Director'sMessage

Things do not happen.Things are made to happen

John F. Kennedy







Intellectual Tradition

We follow a unique blend of intellectual traditions and contemporary practices & processWe enable interaction of our students with eminent corporate stalwarts who share theirideas and experiences to help them keep abreast to charging industry trends andrequirements. ISB&M prides itself in creating business professionals who will lead in themerging business scenario.

Prof. Robert John AumannNobel LaureatePh.D. from Massachusetts Institute of Technology (MIT),BostonA mathematician and Member of United State Academy of Science.Delivered talk on “Game Theory” to an audience of over 5000 students,academicians and corporates.

Some distinguished visitors who visited ISB&M recently are:

Mr. Jelle RieskeSenior Director, Philips ConsumerLifestyle, PIC, BangaloreWorked with industry in Netherlands,Austria, Germany, Hungary and Belgium.

Key-Note SpeakerConvocation, Bangalore

Mr. Emmanuel RosenIsraeli journalist, political analyst andmedia personality. He has worked inradio, television and print media. Hecurrently presents a weekly programmeon Israel's Channel 2, delivered a talk onWest Asia: Challenges in Journalism.

Innovation distinguishes between a leader and a follower

Steve JobsCo-founder and CEO of Apple

Dr. Chinmoy GhoshHead, Deparment of Finance at theSchool of Business, University ofConnecticut, USA.

Guest Speaker

Dr. Nishikant SonwalkarPrincipal Educational Architect Massachusetts Institute of Technology(MIT), Boston

Chief Guest Chain Act 2008

Mr. David W. ArnoldPresident and CEO, Director, VibrantCommunications Limited.

Guest SpeakerOrientation Programme, Bangalore

Dr. Thomas DalhemDirector-ManufacturingEngineering, Volkswagen

Guest Speaker

Orientation Programme, Pune







The objective of the institute is to sharpen themanagerial and creative talents of ourstudents. We unleash their true potential by

conducting their education in an environment withprofessional values and attitude. The programmesprovide the students with the knowledge andanalytical tools to make strategic decisions in anincreasingly complex corporate environment. Thecurriculum provides a judicious mix of academics andreal-life industry experience in grooming thestudents to be successful in their professional career.The programme structure blends such conceptualand practical skills in developing competencies intheir career. The focus is on:

LearningObjectives

Drive and Self-initiativeProblem Solving Skills

Leadership Quality

Pro-activeness

Positive and Contemporary Attitude

Live Assignments:

Case Study Approach:

Group Discussions:

Group Projects:

Events and Programmes:

While classroom learningstrengthens conceptual knowledge, practical learningequips students with the aptitude to work effectively.Students are required to take up live projects fromindustry.

Besides regular lecturesand interactive sessions, case studies are used as apowerful tool in the learning process. This givesstudents the opportunity to study real life scenarios.

Discussing ideas in a group isone of the best ways to solve the problem and findvaluable solutions to business issues. It is imperativeto provide an open forum for discussion wherestudents feel comfortable sharing their ideas.

Students are required to take uplive projects from industry. They analyze businessissues, learn to develop options and in the processthey develop action plans, professional attitude, skillsand discipline. This is facilitated through groups ofstudents coming together for research, analysis ofissues, presentations, corporate visits etc. This equipsthe students to handle group dynamics and inter-personal relationships effectively.

ISB&M's learningprogramme requires students to actively work onvarious events and life style related programmes.These programmes are entirely managed by studentsand they learn peer leadership, planning, resourcemanagement and team work.

Learning Process

Determination

Business Analysis Skills

Decision making Skills

Emotional Maturity

Humane Approach

The teaching methodology has beenbenchmarked with global practices.Multiple teaching methods such asclassroom lectures, case analysis,group projects, business simulationgames, assignments & workshops form

the core of the learning process.

At ISB&M, Learning is not confined to models and theoriesExperiential learning is ISB&M's fo







The

AdvantageISB&M

Strong Industry Association:

5 Months Paid Internship:

Unrivalled Placement:

Real Life-not just theory:

Excellent Academics:

ISB&M Kolkata offers unrivalled industry links and partnerships and a unique access to media insiders. As a result,ISBMites are presented with a significant networking opportunity.

ISB&M Kolkata offers you a 20-week-practical internship that will equip you with critical thinking & skill set necessary toapproach a problem from a variety of angles; it also gives the student the experience & confidence to achieve their goals.

All students who quality are eligible for Campus Recruitment Programme. The placements are led by the Faculty withsupport of the Placement Assistance Cell. ISB&M Kolkata has maintained a 100% final placement record in top mediacompanies since its inception.

Courses at ISB&M Kolkata are based on real life – not just theory. Through our programme of industry visits and livelyworkshops, media students will have already had extensive engagement with the working world before taking a plungein to the corporate world.

Our rigorous academic programmes are carefully designed to maintain a healthy balance between theory & hand ontraining. Students have a minimum of 25 hours formal teaching each week along with additional study time during whichthey will be expected to complete assignments, presentations, projects etc.

Alumni Network:

Competitive Edge:

ISB&M Culture:

We are proud of our strong alumninetwork of 1000+ adding value to the

industry thus creating goodwill for thebrand ISB&M, Kolkata.

At ISB&M it's not just about studies.Through the year students are engaged innumerous projects & competitions whichgives ISBMites a chance to not onlyexplore and indulge in all their interests,but also compete against each other andprove their mettle. Our events like Forza,Fiesta, Media Mindprints are studentdriven events that help the students to

reach out to, network, negotiate &develop organizing & managerial skills.

I S B & M s t r o n g l y p r o m o t e s t h etransformation of a student to a Managerfrom Day 1 of the Orientation Programmewhich exposes a student to the world ofbusiness. The process aims to inculcatecorporate lifestyle & values system amongthe students.

Paying attention to simple little thing that most men neglectmakes a few men rich

Henry Ford







Post GraduateProgrammes

Post Graduate Programme In Business Management (PGPBM)( Autonomous Certification by ISB&M)

Masters In Business Administration (MBA)(Approved by the joint committee of UGC-AICTE-DEC, New Delhi)

+

Post Graduate Programme In Business Analytics (PGPBA)( Autonomous Certification by ISB&M)

MA in Economics+

Post Graduate Programme in Media & Communication (PGPMC)(Autonomous Certification by ISB&M)

+M.Sc. MCAJ (Master in Mass Communication, Advertisement & Journalism)

(Approved by the joint committee of UGC-AICTE-DEC, New Delhi)

UndergraduateProgrammes

Bachelors in Business Administration (BBA)

B.Sc. in Mass Communication, Advertisement & Journalism (Bsc MCAJ

Continuous effort-not strength orintelligence - is the key tounlocking our potential

Winston Churchill







Post Graduate Programme inBusiness Management (PGPBM)Programme Overview

T h e P G P B M P r o g r a m m e i s aco m p r eh en s iv e P o s t G r ad u a teProgramme that aims to develop studentsinto successful managers by honing theirskills to meet the current requirements ofbusiness. It is a way of preparing today'sstudents for the highly competitive

challenges of the corporate environmentand global marketplace. Each studentwho completes the program's rigorousrequirements will emerge with a level ofpractical understanding and a range ofprofessional skill sets that will enable him

/ her to excel in the corporate world.

In short, the PGPBM curriculum trains ours t u d e n t s t o i m p r o v e t h e i rcompetitiveness while enhancing theiranalytical skil ls and emotionalintelligence.

Program:PGPBM is a full time two years autonomous programme.The programme is conducted under the trimestersystem with six trimesters spread over two academicyears.The first year lays the foundation in the fundamentals ofmanagement while the second year offers specializationin particular disciplines namely marketing and finance.This enables the students to have a holistic view of

business & apply this knowledge to simulated real lifesituations.The ISB&M PGPBM has key curriculum componentsguaranteed to make this stand apart from its peers. Aunique five month long summer internship program notonly allows the students to have more acquaintancewith real life business operations, and also greatlyenhances the possibility of Pre Placement Offers todeserving students.The program is designed to deliver a business curriculumthat develops in our students a holistic and integratedperspective of business while simultaneously giving

them a unique and compelling “story to tell” aboutthemselves, their aspirations, and their businesseducation.The learning process involves eclectic mix of Lectures,Case Studies; Computer Applications; Live Projects,Business Simulations and Industry Internship.

Eligibility:Graduate in any discipline from a recognized University.Final year graduating students are also eligible to applyfor this program.

I S B & M







InternshipInternship is an integral component of theprogramme.Every student has to undergo aninternship in a top notch organisation for 20weeks. It essentially an on-job-training for whichthe students also earn a healthy stipend at the topmedia companies. During the course of 20-weeksthe students gain valuable insights while theorganization gets a complete sense of thestudent. The students come back to the campusenriched, & most of them, with a Pre-Placement-Offer.

Programme Design

Post Graduate Programme inBusiness Management (PGPBM)

Management education at ISB&M isdesigned to address the learning needs ofstudents. The programmes of the instituteare offered at General Management Leveland Specialized Management Level.Students enroll at General ManagementLevel. At the end of the GeneralManagement Level, students can assess

their learning needs and decide to enrollfor the Specialized Management Level.Students who complete the SpecializedManagement Level can seek finalplacement assistance. At the end of theGeneral Management Level, ISB&Msplacement cell will assist student forinternship training or entry level jobs.

Specialized Management LevelSeptember 2014 – April 2015

General Management LevelJuly 2013 – April 2014







Organizational Behaviour - IOrganizational Behaviour - IIManagerial Economics - IManagerial Economics - IIQuantitative Techniques - IQuantitative Techniques - IIMarketing Management - IMarketing Management - IIFinancial AccountingCost & Management AccountingFinancial Management - IFinancial Management - IIHuman Resources management - IHuman Resources management - IIResearch MethodologyBusiness Communication - I

Business Communication - IIProduction & Operations ManagementSupply Chain ManagementInformation TechnologyDecision ScienceTechnology in BusinessCorporate StrategyBusiness Laws

Courses Offered by ISB&M

Specialized Level Management courses

Sales & Distribution ManagementRetail ManagementProduct & Brand ManagementServices MarketingConsumer Behaviour

Integrated Marketing CommunicationsB2B MarketingAdvanced Retail Management

General Management Courses

Post Graduate Programme inBusiness Management (PGPBM)

Securities Analysis & Portfolio ManagementFinancial Markets & ServicesWealth ManagementFinancial DerivativesCommercial BankingMergers & AcquisitionsAdvanced Corporate FinanceComprehensive Case Studies in Finance

Marketing Specializations:

Finance Specializations:

If you're going throughhell,keep going

Winston Churchill







Placementsand CareerPGPBM

Hire character. Train skill Peter Schutz

We at International School of Business & Media, Kolkata emphasize more on value addeeducation that drives quality placement. Our pride lies in being associated with over 200companies over the last decade. ISB&M, Kolkata has been successful in maintaining 100%placement record since its inception. It boasts a strong alumni network based on the positivefeedback of reputed organizations such as LG Electronics, Mercedez Benz, DeloitteConsultancy, Thomas Cook and likewise.

The highest salary offered was 10.75 LacThe average salary went up to ` 5.5 Lac

`

The 'Exceptional Class' @ ISB&M, Kolkata

ISB&M,Kolkata has been consistent in maintaining100% placements right from its inception.The placement season of 2011-2012 was extremelysuccessful with some of the best organizationsvisiting the campus.The Placement Team has succeeded in placing thestudents among the leading organizations.Some of the companies which have visited ourcampus for Final Placement are:

Summer internship 2011-13ISB&M, Kolkata offers a unique Internshipcurriculum of 5 months (April to August) whereinthe students can add value to an organizationacting as their full-time employees.We have a dedicated Placement Team to sourcehigh-quality job opportunities, and sector advisorshelp the students to prepare for interviews.The Placement Cell supports the students indeveloping the much needed skills to becomeexceptional candidates for world-class recruiters.

We had some of the best companies for last year’sinternship such as:

Final Placements 2010-12







FMCGMcleod RusselBerger PaintsBOC IndiaNestlePerfetti Van MelleEmami GroupCargil india pvt ltdBisleriValvoline CumminsKansai Nerolac

Hindustan coca colabeverages pvt ltd

BFSI

Capital IQFutures FirstYes BankAxis BankCitibankICICI Prudential Asset Management

Bajaj Allianz Life InsuranceBajaj Allianz General InsuranceDestimoney SecuritiesHDFC Bank LtdKOTAK SecuritiesMagma Fincorp LimitedMax Newyork Life InsuranceRBSIIFL PREMIAFullerton SecuritiesReliance CapitalKotak Mahindra BankKotak Wealth ManagementHinduja Leyland FinanceIndia InfolineICICI SecuritiesReliance SecuritiesDSP Black RockDCBTATA AIA General InsuranceSREI BNP Paribas

IT

ITC InfotechWiproCapgeminiNaukri.com99 AcresReligare TechnologiesSyntel India

CampusRecruiters

Automobile

Piaggio

TILMercedez BenzTATA MotorsYamaha MotorsHyundai

Real Estate

RaywhiteHiranandaniIndiabullsTantia ConstructionBengal Shristi

ConsultancyABC ConsultancyInfinity ResearchFi-tekAtyaasaaShining ConsultingPWCDeloitteFrost & Sullivan

FMCD

LG ElectronicsHaierCeat TyresIFB IndustriesBASF IndiaBILTTata Steel Processing & DistributionTitan IndustriesStovekraftBajaj ElectricalsTecumseh ProductsHavells IndiaCentury PlySharp

OtisKeventer Agro

Services

Thomas CookPhillips Carbon BlackRashmi GroupVideocon D2HDish TVIdea Cellular Limited.Reliance CommunicationAirtel

All our dreams can come true- if we have the courage to pursue them

Walt Disney

RetailVishal RetailSpencer’s RetailTommy HilfigerITC Wills LifestyleHypercity RetailCafé Coffee DayGlobus RetailJubliant RetailArvind MillsRaymondsAditya Birla RetailPantaloon









Post Graduate Programme inMedia & Communication (PGPMC)Programme Overview

ISB&M Kolkata believes in preparingstudents for leadership roles in strategiccommunications. All students are required

to take courses in writing, marketing, caseanalysis, statistics, research, graphics &design, copy & visualization, mediaplanning and campaigns. The students areoffered a wide range of professionalelectives, which allows them to broaden

their learning experiences.The PGPMC course focuses on the generalprinciples & practices covering alladvertising and public relations activities.Students also learn about key functionalareas of social media, management, mediaplanning, consumer behavior, social

marketing & research. After completing this course they will be well-placed toexplore opportunities in a variety of areas.These include Direct Marketing, PublicRelation, Corporate Communications,Sales and Promotion, Media Planning,Brand Management, Advertising.

Objective:

Eligibility:

Program:

Andragogy:

PGPMC is a diploma program with the primarypurpose of developing the skill set & professionalportfolio needed for entry level position in themedia industry. Small class sizes mean you will putmedia theories into action right from the start andacquire an impressive amount of real-worldexperience through the entire duration at ISB&M,Kolkata.

Graduates in Arts, Commerce & Science, and finalyear graduating students are eligible to apply forthis program.

The program has two components. The firstcomponent consists of the courses that will beoffered by the institute (i.e. PGPMC). The secondcomponent consists of the courses that will beoffered by the University (i.e. MSC-MCAJ).

PGPMC course at ISB&M gives you a unique accessto experts from the worlds of Advertising, PublicRelation & Television. The College will prepare itsstudents to work in all areas of the exciting andinnovative media industry. The course ismeticulously designed to take the students throughthe various fields of media thus increasing theirchances of choosing from a wide range of jobs. Wework at providing the media industry with wellgroomed professionals while the industry lends us ahand in training them.







Internship:

Portfolio:

ISB&M Kolkata is one of the very few colleges inthe country which offers extensive 5-monthsinternship. It essentially an on-job-training forwhich the students also earn a healthy stipend atthe top media companies. During the course of20-weeks the students gain valuable insightswhile the organization gets a complete sense ofthe student. The students come back to thecampus enriched, & most of them, with a Pre-Placement-Offer.

thIn the 6 trimester every student is required to

submit a dissertation is an internal part of thestudent's academics and therefore should be ofsufficient quality & importance. It's basically amini-research done under the guidance of a guidewho may be a faculty or an industry veteran.

Every ISB&M media student would be able toprepare his/her own portfolio which wouldcontain 3 ad films, 2 print advertisements & otherwork during their internship. It's a tangibledemonstration of the student's caliber.

Keeping the needs of the industry in mind themedia students have to study at least 30 coursesand undergo 10 workshops. The workshops areconducted by leading professionals from themedia industry. In the first year they learn aboutthe various fields of media & in the second yearthey focus on their area of specialization.

Dissertation:

Academics:

Programme Design

Post Graduate Programme inMedia & Communication (PGPMC)

Media Curricula updated to industry needs withemphasis on holistic, 360 degree education wheretheory and its practical applications are wellbalanced giving students a flexible approach tolearning. The programmes of the institute areoffered at General Management Level andSpecialized Management Level. Students enroll atGeneral Management Level in the first year. At theend of the General Management Level, studentscan assess their learning need and decide to enrollfor Specialized Management Level. Students whocomplete Specialized Management Level can seekfinal placement assistance. At the end of theGeneral Management Level, ISB&M's placementcell will assist student for internship training orentry level jobs in the media industry.

The PGPMC course covers a widerange of topics for communicationcareers in Advertising, PublicRelations, Corporate Communicationand Event Management. You will delveinto subjects as diverse as crisiscommunication, digital marketing,branding, buyer behavior, distribution& competition. Highly accomplishedfaculty & media professionals supporteach specialized area.

After completion of General ManagementLevel, a student may take the SpecializedM a n a g e m e n t L e v e l w i t h d u a lspecialization. On completion of GeneralManagement Level, one can opt to exit, ifhe/she so desires.

The programme design is:

Specialization LevelSeptember 2014 – April 2015

Foundation LevelJuly 2013 – April 2014







Courses Structure

Post Graduate Programme inMedia & Communication (PGPMC)

Marketing Management 1Introduction to Mass Communication:Business Communication1:Introduction to Advertising:Introduction to Journalism:Finance for Non Finance:Introduction to Information Technology:

Still PhotographyVideo PhotographyRadio

Trimester-1

C o u r s e

W o r k s h o p

Written Analysis Communication:Communication Research:Marketing Management 2:Audio Video Production 1:Introduction to Public Relations:Introduction to Events:

Creative AdvertisingCrisis CommunicationDigital Media

Trimester-2

C o u r s e

W o r k s h o p

Photography - Portrait, ProductInternal & External CommunicationPress Conference Management

Content of Cyber Media-Writing and Technical SkillsMedia Law and Ethics

Audio Video Production2IMC & AdvertisingConsumer BehaviourCorporate Communication:

Trimester-3

C o u r s e

W o r k s h o p

Trimester-4

Trimester-5

C o u r s e

W o r k s h o p

Trimester-6

C o u r s e

20 Weeks Internship

Brand & Product ManagementDirect MarketingGraphics {Photoshop & Corel Drawl}Digital/Online Media

Film AppreciationPublic Relations & New Media PRSelf Directed Study

Corporate Social ResponsibilityAccount Handling & Planning

Media EconomicsAdvertising Strategy & CreativitySelf Directed StudyDissertation







Placementsand CareerPGPMC

We at ISB&M,Kolkata emphasize more on value added education that drives qualityplacement. Our pride lies in being associated with over 200 companies and maintaining100% placement over the last decade. ISB&M,Kolkata boasts a strong alumni network basedon the positive feedback of reputed organizations such as Ogilvy & Mather, Genesis BM,Spencers Retail, IFB Industries, Weber Shandwick, Network 18, Times of India, JWT toname a few

The 'Media'-tor to Success @ ISB&M, Kolkata

ISB&M, Kolkata has consistent by in maintain 100%placements right from its inception.The placement season of 2011-2012 was extremelysuccessful with some of the best organizationsvisiting the campus.

The Placement Team has been successful in placingthe students a in leading organizations.Some of the companies which has visited ourcampus for Final Placement are:

Summer internship 2011-13ISB&M, Kolkata offers a unique Internshipcurriculum of 5 months (April to August) whereinthe students can add value to the organizationacting as their full-time employees.We have a dedicated Placement Team to sourcehigh-quality job opportunities, and sector advisorshelp the students to prepare for interviews.The Placement Cell supports the students indeveloping the much needed skills to becomeexceptional candidates for world-class recruiters.

We had some of the best companies for last year’sinternship such as:

The highest salary offered was ` 5 LacThe average salary went up to ` 3.5 Lac

The Consumer isn’t a moron; she is your life

David Ogilvy

Final Placements 2010-12









Name Company Designation

Career Achievements of

Media AlumniISB&M Kolkata

Debjit ChandaBrinda SarkarSukanya GhoshArnab SenSomdutta Sengupta

White CanvasTelegraphRadio CityMad AnglesHanmer MS&L

Senior Copy WriterSenior ReporterProgramming HeadCEOSenior Account Executive

B a t c h

2 0 0 4 - 0 6

Debasree ChatterjeeTaposova Roy ChoudhuryRahul NagSubhashis PurkasthaNavin Singh

Adfactor PRVaishnavi Corp. CommunicationVOX PRShobiz Experiential CommunicationDentsu

AssociateSr Account ExecutiveAccount ManagerSenior DesignerAccount Manager

Amitava DasArita PoddarSachin PaliwalSonia MondalSreeparna Chakraborty

Group MGrey World WideTimes Television NetworkSupreme Films & MusicEmami

Account ManagerAccount ExecutiveResearch & AnalyticsBrand ManagerSr Executive

Ritika KarKamalika SenguptaMegha Chandrima RaySomadyuti BoseNiramalya Duttaraykapil Kumar Dubey

Rediffusion DY&RJWTGenesis BMRediffusion DY&ROgilvy & MatherGroup M-Maxus

Sr Account executiveSr Account ExecutiveAsst Account ManagerSr Account ExecutiveSr Account ExecutiveMedia Planner

B a t c h

2 0 0 5 - 0 7

B a t c h

2 0 0 6 - 0 8

B a t c h

2 0 0 7 - 0 9

Subham ChakrabortyShraboni BanerjeeLahori ChawdhuryRajdeep BhattacharyaSucheta MondalDebadrita ChatterjeeRachana Sengupta

Perspective PR20:20 MediaJWTMadisonLaw & KennethLeopard CreationsWebchutney

Account ExecutiveAccount ExecutiveAccount ExecutiveAccount ExecutiveAccount ExecutiveCEOAccount Executive

Amritomoy Chatterjee.

Devasmita Halder.Sumeet Chhabra.Arnab Acharya.Anushree BhattacharyaTathagata Dasgupta

Yahoo.

Ogilvy.Adfactors PRTimes of IndiaDentsuAMC Creative Communication

Account Executive

Account ExecutiveAccount ExecutiveSr OfficerManagement TraineeSr Copy Writer

B a t c h

2 0 0 8 - 1 0

B a t c h

2 0 0 9 - 1 1

B a t c h

2 0 1 0 - 1 2 Madhureema SenArpita RoyRajesh JoshiMalabika HalderMou Deb

Law & KennethHope Kolkata FoundationPurple AdvertisingZenith Finesse IndiaIFB Industries Ltd

Strategic Planning ExecutiveAdministratorAssist. ManagerAssist. Manager Marketing & PRManagement Trainee







Business analytics (BA) is the practice ofiterative, methodical exploration of anorganization's data with emphasis onstatistical analysis. BA is used to gaininsights that inform business decisionsand can be used to automate andoptimize business processes. Data-

driven companies treat their data as acorporate asset and leverage it forcompetitive advantage. Successfulbusiness analytics depends on dataquality, skilled analysts who understand

the technologies and the business and anorganizational commitment to data-driven decision making.

Uses of BA include:

Exploring data to find new patterns andrelationships

Explaining why a certain result occurred

Experimenting to test previous decisions

Forecasting future results

This program is an advanced business degree

that focuses on quantitative methods and therole of evidence-based data in businessmodeling and decision-making. The PostGraduate Program in Business Analyticsprogram is designed for professionals who havean interest in quantitative methods andex p l o r i n g an d u n co v e r i n g eco n o mi crelationships through data analysis.

Post Graduate Programme inBusiness Analytics (PGPBA)Programme Overview







Objective:

Eligibility:

Program:

Andragogy:

This program has been developed for graduates to gain more proficiency and expertiseknowledge and skills in Business Analytics. The program is aimed at equipping the students with the tools,techniques and skills to enable a seamless absorption into the growing domain of Business Analytics.

Graduates in Economics, Commerce, Business Administration, Mathematics, Statistics andTechnology/Engineering. Final year graduating students are also eligible to apply for this program.

The program has two components. The first component consists of the courses that will beoffered by the institute. The second component consists of the courses that will be offered by the University.

Class room teaching; Case Studies; Computer Applications; Live Projects and IndustryInternship.

COURSES OFFERED BY ISB&M

First Year CoursesBasic Mathematics for Business Analytics

Quantitative Techniques-I

Quantitative Techniques-II

Descriptive Statistics for Business Analytics

Management Science

Econometrics

Time Series Analysis-I

Predictive Analysis

Basic Excel

Basic Decision Analytics

Data Base Management Systems

Basic Programming Techniques

Marketing Research

Basic Finance

Soft Skills and Managerial Etiquette-I

Second Year CoursesAdvanced ExcelAdvanced Decision AnalyticsTime Series Analysis-IIOperations and Optimization AnalyticsHow to Deal with Big Data and High Frequency DataData Mining for Business AnalyticsDecision and Probabilistic Models in FinanceMarket Modeling and AnalyticsSocial and Digital Media AnalyticsData Envelopment AnalysisAdvanced Programming TechniquesCase Studies and ApplicationsSoftwares and Applications-ISoftwares and Applications-IISoft Skills and Managerial Etiquette-II

Employability:Employers value economics graduates' understanding of decision-making, their research and analytical skills, and theirexperience of viewing problems in the national and international context. Economics also helps students to developproblem-solving skills, and encourages them to become adept in numeracy, IT and the use of statistical methods. Therewill also be opportunities to foster team-working skills.

Some of the sectors where the students would be employable are:BankingKPOInvestment

IT & ITESMarket ResearchBusiness Intelligence

Non Governmental AgenciesDevelopment AgenciesMicro Finance

Post Graduate Programme inBusiness Analytics (PGPBA)







CoreFaculty

Learning programme at the institute issupported by highly qualified andaccomplished professionals from leadinginstitutes, universities and industry.

Dr. Pramod KumarPh.D. (Organizational Behaviour), IIT BombayWorked with IIM Ahmedabad; XLRI, Former Director,SIBM, Pune. Extensive Research and Consultingexperience. Served on Govt. of India Committees onEducation.

Dr. P.K.DePh.D., IIT Kharagpur, Post-doctoral Scholar in Denmarkand Germany, M.E. (Gold Medalist), Former Dean(Academics), XLRI Jamshedpur; Ex-Professor at S.P. JainInst. of Management & Research. Awarded the “BestTeacher Award” by Association of Indian ManagementSchools (AIMS) in 1999. Worked with Tata Motors,Maruti Udyog, IRSO and Braithwaite & Compony.VisitingProfessor at University of Bielefeld, Germany, Denmarkand UAE. A corporate consultant.

Prof. Surendra PoddarB.E. (Electronics), PGPM, MDI Gurgaon, FRM (USA),CFA (USA). Pursuing EFPM from XLRI. Worked withReckitt Benckiser India Ltd., Career Launcher IndiaLtd. Conducted MDPs for Tractors India, LIC andAstra Zeneca.

Prof. Karabi BandyopadhyayB.Tech & M.Tech (Electronics & Communication),Science College, University of Calcutta. Worked inTISCO, Jamshedpur, WEBEL, Kolkata; INFOLINK,SOFPIT Computers. Worked as SoftwareConsultant in White Plains, USA.

Prof. S. Jayaraman

Prof. Arpita RoyM.Sc & M. Phil (Economics), Jadavpur University ;Former faculty, University of Calcutta, ConductedExecutive Training with TIL, LIC etc

Prof. Dibyendu NandiBE, MBA (T.A.P.M.I.). Pursuing PhD from A.M.U.Was associated with ACC Cement, Berger Paints,TNS Mode.

Prof. Debarghya BagchiB.Sc. Tech (Calcutta University), PGDM (GoaInstitute of Management). Corporate experiencewith Raymond Ltd., USHA International Ltd, ICICISecurities Ltd., and IIFL Premia

Prof. Samprit ChakrabartiM.Phil (Management), M.Sc.(Advanced Economicsand Operations Research). Presently pursuing PhD inEconomics from University of Calcutta. Wasassociated with IIM Calcutta, University of Calcutta,The Strategy Academy and IISWBM as visiting faculty

Prof. Suprio MukherjeeM.Sc. (Benoba Bhave University), CCNA (CiscoCertified Network Associate), RHCE (Red HatCertified Engineer). More than eight yearsexperience in System Administration andNetworking.

Prof. Barnali RayM.A. in Journalism from CU, Pursuing M. Phil inInstitute of Denvelopment Studies, Kolkata. Six yearsexperience in television industry and one and halfyears experience in teaching

Prof. Krishnapriya BanerjeeMBA in HRM from IIMM Pune, BA in Psychology(Hons) from MS University Vadodara. Experience inMarketing and Activation with Companies like RadiaMirchi, Mahua Bangla, The Park, Citi Bank, etc

Prof. Manoj GuptaB. Com (Hons) from St. Xavier's, PGDMC from ISB&M.Journalism career spanning almost 9 years workingwith National news channels like NewsX (Inx group),Aaj Tak (TV Today group) IBN7 (Network 18) & ZeeNews in various capacities.

Prof. Asok BiswasB.Com. (Calcutta University), MBA Executive(Corr.), 2 years PG Diploma in Multimedia &Advance Animation, More than 15 years ofexperience in media & multimedia productionand teaching

Prof. Brita SinghB.A. (Hons), Loreto College, BPSS - Board Member.Teaching English and conducting mock GroupDiscussions and Personal Interviews.

PGDBM, IIM CalcuttaFormer Group Head (HR, Admin & Quality), IRISLtd.; Former Dy. Div. Manager, TATA Metaliks Ltd.

Prof. Ashis MitraChartered Accountant. Corporate experience withBOC, Andrew Yule & Price Waterhouse Coopers.Visiting faculty at IISWBM.







Dr. Ishita Chatterjee

Prof. Manta Dey

Prof. Avirupa Bhaduri

Prof. Akash Mondal

Prof. Pradip Bandyopadhyay

MSc, PhD in Applied Psychology. Presently AssistantProfessor at Department of Applied Psychology,University of Calcutta

M.B.A. Finance (SIBM, Pune), C.A. Intermediate. Hasa teaching experience in IIPM, MAII, StatfordUniversity, Annex Business School, IISD

Post Graduate Diploma in Human ResourceManagement from IISWBM. Former Senior

Executive of ABP Pvt. Ltd, Ex assistant manager inLiving Media India Ltd. (India Today Group).

MIT (Australia), MCSD. Teaching experience in webdevelopment and graphics. Guest faculty at IIAF,Kolkata and XC Computer Centre

Manager - HR, Berger Paints; PGDHRM

Prof. Amrita Mitra Mukherjee

Dr. Meenu Sareen

Prof. Diptendu Haldar

Prof. Rohan Basu

Prof. Murtuza Rohawala

Prof. Raghubir Mukherjee

Mr. Soumik Mitra

M.A in International Relations and a Post Graduate inMass Communication from Jadavpur University isassociated with the media world for almost a decadenow.

Academician and Corporate Trainer

Sr. Regional Training Manager at Bajaj Allianz LifeInsurance Company Limited; MBA

Creative Director at JWT

Financial & Management Consultant; MBA (NarseeMonjee Institute of Management Studies)

LLB, FCA

Executive Program in Retail Management (IIMCalcutta). Sr. Manager - Spencer's Retail Limited

VisitingFaculty

Knowledge is power Francis Bacon







Corporate Visitorsat ISB&M KolkataCompany Name

DestimoneyRaymondXeroxBluestarMetro Cash & CarryMantra MediaAd Factors PRMERCEDES BENZDSP BlackrockHarley Davidson

Essar ServicesSpice Money(Wall Street Finance)Valvoline CumminsITC InfotechHaierValcon Management ConsultantsITCVolkswagenDeutche bankRPG Enterprises

Guest

Sudip BandyopadyayDr. Asit MahapatraManmohan kalsyTojo JoseAlok MehtaUday ZokarkarPradip GogteDebashis MitraSaptarshi BhaduriShivashish Das

Bivas MaityArun AjmeraAtul PandeyAnand TalwarSandeep TyagiAnirban MazumdarR. SridharRahul PrasadAparna SharmaAjaya Sahoo

Designation

CEODirector HRDirector HREx VP HRDirector HRFounder, CEOVP HRDirector Sales & MarketingVice President-SalesHead HR

GMCEOHead HRHead HRVP HRAssociate DirectorVP HRHuman Resource, HeadDirector, Human ResourceGM-HR

CorporateFeedback

Somnath Sinha - Director-HR operations & strategy,IBM“Very interesting and interactive session with thestudents. Wish you all success.”

Partha Das Gupta - Vice President HR, Raymond Ltd.“ It was really a good day in terms of interaction andparticipation by the students. My best wishes to theinstitute and the students”

Snehamoy Bhattacharya - VP- HR, Axis Bank“Observed great interest amongst the student's. Theenthusiasm level was very high and interestingquestions were asked.”

Mr. N Narasimha Rao - VP-HR, Agro Tech Foods Ltd.“Great Campus. When I first stepped in, I felt thecampus as so organized and just proud for greatlearning. I wish the faculty and the students all thebest in whatever they dream to do.”







Conferencesand SeminarsISB&M prides itself at being at the fore-front of the emerging industry scenario havineminent speakers share their ideas and experiences in an attempt to keep abreast ofchanging industry trends.

HR SHARE

Chain Act

Media Mind Prints

Marketing Expo

E-Week

An annual 2-day HR Conference is held, where industry leaders are invitedto discuss and debate on emerging trends in Human ResourceManagement. The HR Share 2012 was held on October 12 & 13, 2012. Thetheme of the conference was “Bigger with Fewer:Building, Nurturing andRetaining Core Talent Team”.The event, which was adorned by many industry stalwarts, provided aplatform for discussing the contemporary HR issues and sharing theirexperience and challenges in their organizations.

Chain Act seminar was inaugurated by Mr. Zubin Poonawalla, CEO, GreenLogi Nxt, at the Campus Auditorium. The theme topic for the seminar was"Futuristic Supply Chain: SCOPE (Supply Chain & Operations forperformance enhancements)The topics handled during this event are mainly related to 'Supply Chain','Operations', 'Logistics', 'Information Technology in Supply Chain' andthe strategies and tactics involved in operating these in real timescenario.

The Media Seminar aims at providing students a launch pad from wherethey can start their journey towards this ever expanding industry. Theseminar is an endeavor to direct world's attention to growthopportunities present today and what the future holds in store for mediaaspirants. Media Mind Prints intends to conduct the seminar to enlightenand widen the perception of people towards media. Diversified themeand subject ammeters would be picked up i.e "Are products merely slavesto advertising”.

Marketing Expo is an annual one-day marketing seminar organized withthe objective of providing our students with a platform to interact withthe practioners from the corporate world. The Marketing Expo wasinaugurated by Mr. Harish Bijoor, Founder CEO of Harish BijoorConsultants Inc. The discussed the brand and business strategy acrossthe markets of Hong Kong, USA, London, Dubai and the Indian sub-continent. The theme for the seminar was Peoples, Ideas and Challenges-The Road Ahead.

To develop and nurture an entrepreneur in every individual is the mainmotive behind E-week. The theme Go Green implied prosperity but alsosustainability and clean environment around everyone. The eventcomprised of: Photography, Logo Making, Collage Making, PosterMaking, Documentary Film-Making, Business Challenge and Green Quiz.Each event had special learning in them which in turn provides a goodexperience in developing skills, discovering, participating and organizingthe event.

.

ISB&M holds various events, which play avital role in facilitating the industry interface.







Annual

ProgrammeCultural

FORZA @ PuneInstitute Foundation Day—

Fiesta @ KolkataFiesta, a two day intercollege event, is organisedindependently by the students of our owncollege. Numerous highly contested eventsranging from debates and business plans tofashion shows and rock band performances ,each contested enthusiastically, makes Fiestafull of fun, an event that is looked forward toeagerly by all.

The highlight of the programme is theperformances by eminent artistes. Well-known

performers such as Atif Aslam, KK , Indian Oceanand Insomnia have performed in the past.

Two vibrant days of excitement and fun. Two dayswhen the competitive spirit of students drives themto excellence. Two days when friendships areforged. Fiesta is truly an event to remember.

Glamour, fun, fierce competition and friendshipbuilds spirited enthusiasm and passion as oneexperiences FORZA — Force, Zest, Attitude over the2-day event. It is celebrated by students, faculty andalumni on July 23-24 every year Over 1000 personsparticipated in the extravaganza. Corporates Walk, inshort Corp Walk, is the much-awaited event in theprogramme.

You Can't move mountains by whispering at them

Pink

Atif Aslam, Performing at Fiesta

K. K, Performing at Fiesta 28F compression OCR web optimization using a watermarked evaluation copy of CVISION PDFCompressor







Orientation Week for FreshersThe Orientation Week fosters and encourages adirect interaction with leaders of the industry.Each day has three or four speakers, all from theindustry, who, by sharing their views andexperiences with the students, empower them tofeel a part of the business world. The OrientationProgramme concludes with an overnightOutbound Trip, an excellent way for the professorsand students to get to know each other.

ConvocationThis is a solemn event where successful candidatesare awarded their certificates on completion oftheir programmes. Medals are awarded tooutstanding achievers. The Convocation Addressand Keynote Speech are delivered by high profiledignitaries.







The campus is situated in the environmentally friendly'Green' Shrachi building, Synthesis Business Park, atRajarhat. It is centrally air-conditioned and caters toevery need of a student. Rajarhat is well connected withfrequent buses and shuttles which connect to majortransportation hubs.The infrastructure caters to the learning needs of thestudents of today for becoming successful businessexecutives of tomorrow. Each student has access totechnological facilities that match extremely exactingstandards. The digital library, EBSCO and ProQuest,allows students access to innumerable internationaland national journals and papers. Software such asCapital Line allows students to access and analysefinancial data pertaining to companies, stock markets,etc., giving them a “real life” experience of this field ofmanagement. Over 75 computers in the computer labare available for the use of our students so that they canprepare reports and presentations with ease. TheComputer Lab is equipped with latest computingsoftware like EVIEWS, SPSS, Microsoft Navigation etc todevelop analytical and computing skills. The library, oneof the best in Eastern India has a vast array of books onevery managerial subject. Both these facilities, thecomputer lab and the library, are open till late at night

for the convenience of students.The large state-of-art auditorium is used for addressals,guest lectures, workshops and cultural and socialevents. It is also where we host our very prestigiousOrientation Programmes and is the place where thestudents are initiated into the ISB&M way of life.The building has its own cafeteria and gym and ourstudents have access to both. The gym is popular withthe students providing them with an opportunity bothto exercise and relax.

Change is inevitable.Change is constant

Benjamin Disraeli

STATE-OF-THE-ARTINFRASTRUCTURE







ISB&M offers wide opportunities to students outside the classroom for development o

overall personality. An equal focus is provided to academics as well as to extra- & co-curricular activities so that they develop a winning attitude.

Students'Council

Placement Assistance Cell

Corporate Relations Cell

Professional Development

Alumni

Digi Eye

Technology

Lifestyle Club

Sports

Admission & Branding

Responsible for summer internship and final placements

Conceptualizing and organizing guest lectures and workshops.

Arranging various personality enhancing sessions and knowledgeworkshops to acquire some skill sets that are required to face thecorporate challenges in their professional career.

Maintaining the strong network among the alumni in India andabroad through Alumni Meet and various other activities.

To encourage creativity and provide a platform to showcasetalent.

Managing information technology and systems within theinstitute.

Changing the lifestyle of the students into professionals with astylish edge.

Inculcates enthusiasm, leadership and working in a teamthrough games and sports.

Handles Branding & Communication Activities

To be is to doImmanuel Kant







FeeStructure

Fees are to be paid by Demand Draft only in favour of”International School of Business & Media Training Pvt. Ltd.” payable at Pune.

Rules for Cancellation of AdmissionOn cancellation of admission by July 5, 2013, 30,000/- will be deducted and the balance will be refunded. No refund of feesagainst cancellation of admission after July 7, 2013.

`

Note:Parents and students should note that any complaints or grievances should be brought to the notice of the President. All legal disputes are subject to Pune Jurisdiction only.ISB&M has not sought accreditation from AICTE or affilation with any University for these training programmes.ISB&M Management reserves all right to make appropriate changes.

Management (PGPBM + MBA) Fee Structure

Service TAX will be applicable as per the Government of India notification.

First Year Second YearUniversity FeeTuition FeeCaution Money(refundable)Placement FeeAlumni FeeGrand Total

10,0001,50,00010,00020,00010,0002,00,000

10,0001,50,000

1,60,000

10,0001,50,000

20,000

1,80,000

` 7, 00,000/-

1st Installment(at time of admission)

2nd Installment(By November 30, 2013)

1st Installment(By June 30 , 2014 )


10,0001,50,000

1,60,000

Media (PGPMC + Fee StructureM.Sc. MCAJ) First Year Second Year

University FeeTuition FeeCaution Money(refundable)Placement FeeAlumni FeeGrand Total

20,0001,00,00010,00020,00010,0001,60,000

1,00,000

1,00,000

20,0001,00,000

20,000

1,40,000

1,00,000

1,00,000

` 5, 00,000/-






First Year Second YearUniversity FeeTuition FeeCaution Money(refundable)Placement FeeAlumni FeeGrand Total

20,0001,00,00010,00020,00010,0001,60,000

75,000

75,000

20,0001,00,000

20,000

1,40,000

75,000

75,000

` 4, 50,000/-





Business Analytics (PGPBA + Fee StructureM.A. )










Discipline andCode of Conduct

· Carry Identity Card all the time.

· Switch off mobile phones in the classrooms, library, computer labs and in academic activities.· Maintain silence in the corridors - inside and outside the classrooms.· Attend all lectures, tutorials and extracurricular and cocurricular activities regularly.· Read notice board regularly.· Use library and computer labs during your free time.· Do not spoil and disfigure library books.· Avoid writing /scribbling on the walls, chairs and tables in the classrooms and labs.· Keep the campus neat and clean.· Cooperate with institute authorities in maintaining the lawns and gardens.· Switch off lights, fans and ACs while not in use.

· Respect others' independence.· Not to indulge in rude and indecent behavior with the faculty, staff and students.· Observe self-discipline and punctuality.· Report to the Director in case of exigency.· To wear Formals dress /college uniform as and when desired by the institute.· Take prior approval of the Director/Academic Chairperson for remaining absent.· Smoking, consumtion of drugs and alchoholic drinks are prohibited in the campus.

Ragging in any form is prohibited in the college. Ragging is illegal and a criminal offence under law. For a reported caseof ragging, it is mandatory to initiate disciplinary process and also report the same to the Police. Students are to refrainfrom any kind of ragging, it will be considered as gross indiscipline.

Reservation of RightsThe Management of International School of Business & Media reserves the right to change policies, systems andprocedures, faculty mix, regulations affecting students or any other suitable modifications, should these be deemednecessary in the interest of the programmes and the institute.

Mentoring and Career CounsellingCounselling every student of ISB&M will be assigned to G G T (Guide, Guardian cum Tutor) who will assist and guide thestudent in career planning, progress monitoring and problem solving related to the programme. The School attachesgreat importance to the need for the process of mentoring and suitable guidelines will be published separately.






AlumniSpeak

Arita Poddar (2006 – 2008) Grey world wide

Amitava Das (2006-08) Mind share Group MThe only thing that stays constant is change. This iswhere Media and ISB&M gel together. A place wherewe can have a feeling of getting a lot of managementlearning which immunes you to fight against the causeof adversity in corporate life and raise to the apex ofsuccess. (As well as finally being old enough to havetruckloads of fun alongside!) Professors were not onlythe mentors for us but a true companion of our life evenafter the departure being identified as Alumni! Werocked the dhun of life and learning. A grand platformto hone your of skill sets and ingenuity. That's how theISB&M league of 2006-08 was an exclusive experienceof my life.

Akash Grover (2005-2007), Philips IndiaBeing a student we got a lot of exposure bothpersonally and professionally. Faculty was very goodand very co-operative. It was a strong brand image inthe corporate world which helps us grow further.

ISB&M is full of fun, where I could be myself, put in myviews, and in return got a basket full of knowledge.When I joined ISBM I dint know ABCD of advertising, butnow after 2 yrs I am working with one of the leadingadvertising agency, thanks to ISB&M. Thanks ISBM tomake me WHAT I AM today.

Rahul Nag (2005-2007), HCL TechnologiesISB&M has shown me the way how to showcaseachievements… and how to use that for achievinggreater heights. If you want to learn how corporateworks, ISBM is the place.

Saptadeep Chatterjee (2005-2007), CitibankISB&M has made me a much better person and an evenbetter leader. The kind of qualities which it has instilledin me would not have been possible anywhere else. Ihave learnt the virtues of self management, timemanagement, people management. The kind ofdevelopment which ISBM has provided is just becauseit has given me opportunities to learn and growsimultaneously. I have learnt the most in ISB&M.

Megha Mehrotra (2008-2010), SREII have been very good in academics all through. But thedifference ISB&M has brought about in me isremarkable. My outlook has changed drastically. I cannow grasp concepts in finance very easily. We have anexcellent faculty pool. It was a proud moment for mewhen during my interview I was told, "one must thank

ISB&M for sending such good candidates".Rahul Chandra (2008-2010), LG ElectronicsMy stay at ISB&M has been quite a learning experience.I have learnt a lot about myself that I did not quiterealize before. It taught me the importance of selfinitiative in this cut-throat environment. The exposureto the real time corporate world has equipped me todeal with what is in store in the future. I am fortunateto be a part of a B-school which not only impartsmanagement education but also instills immense faithon our own abilities







"SYNTHESIS BUSINESS PARK" A & B WING, IST FLOOR, CB D/1, JL - 23, AA - II

ISB&M

Netaji Subhash Chandra BoseInternational Airport, Kolkata

City Centre II Mall

P

d

V I R o a

Ultadanga

E M

B y p a s s

ITC Hotel

Science City

HYATTREGANCY

NICCO PARK

AXIS Mall

Home Town

TATA Cancer Research Hospital

SYNTHESIS BUSINESS PARK

C a n a l

R a a r

a j h t

o a R d

Documents

Isbm Brochure(NEW) (4)