ISD Global Credentials

8/6/2019 ISD Global Credentials

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A Credentials Overview


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Background

ISD is a collaboration of mindsets, ideologies and the keen desire todeliver excellence in the field of creative communication & strategy.

The Ideas Strategy Design Group was set up in Dubai in the year2002 and expanded into other markets including India and the USA(with operations in Mountain View, California, Bombay, Bangalore & Kolkata, Vietnam (Ho Chi Minh City), Canada (Ontario), Mauritius

and the UK (London) as well.


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W e cannot go after thousands of men until we learn how to win one.

- Claude Hopkins

T o Win One


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Brand building is not a lip-service exercise.

It is a relationship building missionbetween the consumers and the providersof products and services.

This is the focus of ISD in its everydayactivity.

Linking Brand insights Leading to a

persuasive communication strategyand a portrait of the brands soul.

This is the task ISD is at home with.

This is the very reason of its being.


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M ission

ISD is committed to

create for its clients The CompetitiveAdvantage in themarketplacethrough incisivestrategy, cutting-edge creativity, cost

effective & neutralmedia and sensitivePR all in synchwith up-to-datetechnology.


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Th e Cutting Edge

Harnessing technology to bring in a sustained competitive advantage toClients products/service

Brand Knew , S h owHow2 , Augmented Reality , Brand Bar , IQ & Stateof t h e Art are our initial forays in to this limitless possibility to create majordisruption in the field of communication

Showhow2.comShowhow2.com


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Brand Knew

Brand Knew is a one of a kindknewsmagloid that provides aholistic perspective on the world of brands and branding. Offering adistilled compendium of high browfeatures and in depth articles thatkeep readers from the marketing & branding fraternity in closeengagement with the brand ecosystem. In a nutshell, positioned as

the Harvard Business Review forpeople interested in this space

Right now has a Print & DigitalEdition in the markets of India & theM East. Reaches out to 100000primary readers every month


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S h owHow2

Showhow2.com is the ISD Group'sforay into the web space. Its amodel that leverages the power of

the Internet, Video & Search todemystify the world of gadgets & technology. Based on HowardGardener's Theory of MultipleIntelligence, the portal straddlesthe entire value chain right frompre sales to post sales, positivelyimpacting the brand, the supply

chain and the end user tooptimise their investments ingadgets & technology

Brands that have embraced thisconcept include Nokia, Citi b ank,Bose, App le, M icrosoft,Samsung, Hyundai, Huwaei etc

Showhow2.com


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Brand Bar

A spirited congregation of brandgrowers and cultivators who cometogether periodically in settingsthat are eclectic, themed, relevantand entertaining to both soak inand disseminate knowledge andintelligence on the world of brandsand branding in a manner that isnon intrusive, passionatelyengaging yet unassuminglyinformal

Brand Bar is for the community of brand farmers across businesssegments who believe thatbuilding and nurturing brands intodays marketplace is a perennialprocess


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IQ

IQ is a complete turn key providerof design and execution of interiorspaces within residential,commercial and retailenvironments. As a brandconsultancy, it provides us withgreat strength to actuallyimplement brand guidelines andaesthetics without having theneed to outsource the same. W ith

its state of the art joinery, trainedmanpower of more than 200people and a 30000 sq footshowroom right in the heart of thebusiness district of Dubai, IQlends a solid credence to theGroup's overall dynamics


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Our PR CommunicationAb ilities

Crisis Management

One-on-one interviews with

main newspapers, magazines,

online & TV channels

Conferences

Articles on research/industry

Case studies

Corporate Image Building

Thought leadership

Product launches


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Peo p le Power

The combined entity has an aggregatestrength of almost 60 professionals

combining an eclectic blend of experience & youth, energy & passion,straddling creative, strategy, accountplanning, film production & mediaservices.


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L ocations

Currently the geographies include

Du b ai

BangaloreM um b ai

California

KolkataOntario

Ho C h i M in h

L ondon

M auritius


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Sco p e of services offered

Brand strategyandImplementation

Brandidentity/guidelines

All mainstream ATLcommunicationacross media touchpoints IncludingPrint, Outdoor,Television, Online,Radio etc

DigitalMarketing

Media:Research,planning,buying& placement

Retail branding& Visualmerchandising

Exhibitions /Road showsEvents: Design,fabrication

W eb & multimediadevelopment

Audio Visualproductions

PR & ImageManagement

All BTLCommunicationboth internal & external

Social MediaStrategy


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Categories worked onF MCG

Automobile

Jewellery

Real Estate

Infrastructure & Engineering

Banks & F inancial Services

Consultancies

Apparels

Hospitality

F ood & Beverages

Consumer Electronics

Interiors & F urniture

Travel & Tourism

W ines & Spirits

Education & Training

W eb verticals

IT & Peripherals


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Few of our clients


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ISD Video Link

http://www.youtube.com/watch?v=VOloy2wgWO0


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Documents

ISD Global Credentials