Upload
james-neal
View
324
Download
0
Embed Size (px)
Citation preview
Facebook native advertising Life insurance
Our client, a major Australian life insurer,
wanted to drive income protection policy sales
through digital channels
Income protection is a discretionary purchase
for most people
Two Social heightened the emotional rather than the rational reasons to purchase
through Facebook native advertising
Two Social created a campaign that targeted single mums and tradespeople
with emotive messaging
The campaign targeted single mums who carry a unique responsibility to their dependent children and tradespeople who are high risk with 3,560 claiming workers
compensation each year
A mobile only native campaign, using 8 separate creative executions
through 4 unique landing pages which led to a mobile optimised quotation page
on our client’s website
The results?
Cost per lead was 65% lower
than digital display
Cost per sale was 61% lower
than paid search
Sales conversion ratios were
10 times better than eDM
Singapore 70 Bendemeer Rd #04-02, Luzerne, Singapore 339940
Auckland L2, Eden One, Eden Business Park, 18 Normanby Road, Mt Eden, Auckland, New Zealand 1024
Melbourne 120 Miller Street, West Melbourne VIC, Australia 3003
Sydney 219-241 Cleveland Street ••Strawberry Hills NSW 2012
+65 6302 1512
+64 4 462 6254
+61 3 8327 6400
+61 2 9318 4000
linkedin.com/company/two-social
twitter.com/twosocial
youtube.com/twosocial
twosocial.com