Ism Project Group1

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ISM Project

GROUP 1 DIV B

Ashish Ghelani 15Dimple Duggal 13

Esha Joshi 21

Jaspreet Banga 06

Khushboo Varaedkar - 52

Kulbir Sachdev - 40


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Content

Industry & Company Introduction

Sales Management Software

MEDIA Xpress MIS , DSS, EIS

Operation System

Strategic Advantages

Disadvantages

Suggestive Improvements

Conclusion - Take Home


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Introduction of Media Industry: The Indian media was initiated since the late

18th century with print media started in 1780,

radio broadcasting initiated in 1927, and the

screening of Auguste and Louis Lumire

moving pictures in Bombay initiated during the

July of 1895 is among the oldest and largest

media of the world.

Commercially available since the late 1920s,

the television set has become commonplace in

homes, businesses and institutions,

particularly as a vehicle for advertising, asource of entertainment, and news. In recent

years Internet television has seen the rise of

television available via the Internet.

Indian TV industry has shown continued

growth in reach:India is the worlds 3rd largest

TV market with almost 138 million TV

households (HHs) next to china & USA.

Advertising : Television's broad reach makes it

a powerful and attractive medium for

advertisers. Many television networks and

stations sell blocks of broadcast time to

advertisers ("sponsors") in order to fund their

programming.

Media

TV

Radio

Print

Internet

MEDIA INDUSTRY

Media of India consist of several different

types of communications media:


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About The Company: Sri Adhikari Brothers Limited:

Company Overview: Sri Adhikari Brothers Group is a pioneer in the field of Indian Media and

has gone through various stages of growth over the last 25 years. The stints that the group

had in the past in the form of a production house and as a broadcaster are extremelyvaluable.

The group not only has a fair amount of experience in the production of content but also in

the broadcasting sector by creating a light humor centric television brand, SAB TV. The group

has always successfully identified the gap in the market to become a leader in that space.

SAB Group A Trendsetter

SAB Group was the first to introduce and champion the sponsorship based model as aproduction house. This has primarily ensured that the Intellectual Property Rights (IPR)

remain with the group. There is no other production house in India, which has this amount of

IPR to take advantage of.

A legacy of firsts:

First to produce programs for the first satellite channel (ZEE TV).

First to convert famous radio Programme formats onto television.

Leaders in the programming launched on the national channel, the only TV entertainment

source in the country till 1997.

First production house to be listed on the Bombay Stock Exchanges (BSE).

Founder of a general entertainment channel, SAB TV that went on to become the market

leader in the genre of light comedy.


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Sales management Software Used :

OPERATIONS - BATS

SALES RESEARCH - MAP

SALES RESEARCH - XPRESS


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OPERATION SYSTEM - BATS

Operation System: The operation system varies from company to company. In SAB group we useBATS (BROADCAST AIR TIME SCHEDULER) as operation / traffic system, which is used to log in the

ROs and Deals received of advertising on our channel. It is mainly used by the operations andtraffic team to align the spot placements as per the release orders, time band placements of thecommercials.

Output from the BATS: Login reports of commercial played and scheduled, business revenueregion wise and executive wise, also spends by particular client week, month and annual, & targetsvs. achievements for executives and respective regions.

Deal Create WEB Deal

WEB Deal List

BMS Deal List Release Order Booking

Sales Information

MIS

Dash Board

BroadCast Air Time Scheduler Copyrights 2011 Powered By MediaNucleus India Pvt. Ltd.
http://mis.sabgroup.in/?d=bGVzcmVt&f=aHRtbA==&a=ZGFzaGJvYXJkhttp://mis.sabgroup.in/?d=ZGVhbA==&f=aHRtbA==&a=Y3JlYXRlZGVhbA==http://mis.sabgroup.in/?d=ZGVhbA==&f=aHRtbA==&a=d2ViZGVhbGxpc3Q=http://mis.sabgroup.in/?d=ZGVhbA==&f=aHRtbA==&a=Ym1zZGVhbGxpc3Q=http://mis.sabgroup.in/?d=bGVzcmVt&f=aHRtbA==&a=ZGFzaGJvYXJkhttp://mis.sabgroup.in/?d=bGVzcmVt&f=aHRtbA==&a=ZGFzaGJvYXJkhttp://mis.sabgroup.in/?d=bGVzcmVt&f=aHRtbA==&a=ZGFzaGJvYXJkhttp://mis.sabgroup.in/?d=bGVzcmVt&f=aHRtbA==&a=ZGFzaGJvYXJkhttp://mis.sabgroup.in/?d=bGVzcmVt&f=aHRtbA==&a=ZGFzaGJvYXJkhttp://mis.sabgroup.in/?d=bGVzcmVt&f=aHRtbA==&a=ZGFzaGJvYXJkhttp://mis.sabgroup.in/?d=ZGVhbA==&f=aHRtbA==&a=Ym1zZGVhbGxpc3Q=http://mis.sabgroup.in/?d=ZGVhbA==&f=aHRtbA==&a=d2ViZGVhbGxpc3Q=http://mis.sabgroup.in/?d=ZGVhbA==&f=aHRtbA==&a=Y3JlYXRlZGVhbA==http://mis.sabgroup.in/?d=bGVzcmVt&f=aHRtbA==&a=ZGFzaGJvYXJkhttp://mis.sabgroup.in/?d=bGVzcmVt&f=aHRtbA==&a=ZGFzaGJvYXJkhttp://mis.sabgroup.in/?d=bGVzcmVt&f=aHRtbA==&a=ZGFzaGJvYXJkhttp://mis.sabgroup.in/?d=bGVzcmVt&f=aHRtbA==&a=ZGFzaGJvYXJkhttp://mis.sabgroup.in/?d=bGVzcmVt&f=aHRtbA==&a=ZGFzaGJvYXJkhttp://mis.sabgroup.in/?d=bGVzcmVt&f=aHRtbA==&a=ZGFzaGJvYXJk


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Table of Content

1. Howto Access Media Xpress2. How Output is Displayed

3. Media Xpress Modules

1. Trends Module

2. Programme Module3. Planning Module

4. Advanced Module


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Performing Analysis on Media Xpress1 2 3 4 5 6

6 Functions for analysis with Media Xpress

Go to Top


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Usability

The Analysis function allows the user to make a choice of the analysis he wants to perform from the modules

available

Procedure

Click the Analysis tab and analysis window appears

Analysis Window is divided into two parts

Left Hand: Analysis ModulesRight Hand: Analysis Options

Four Analysis Modules available for selection:

Trends

Programmes

PlanningAdvanced

Click on any of the modules and the list of sub-modules appears

Click on the sub-module to be included for analysis

For each sub-module, Analysis Options in the Right hand window appears to choose from individually

[Described with each module in following slides]

1 Analysis

Go to Top


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Analysis

4. Advanced

3. Planning

2. Programme

Four Analysis Modules

1. Trends

1

Go to Top


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Procedure

Click on the Market tab and the Market window appears

Both Pre-expansion and Post-expansion markets get listed

Clicking on one will automatically cause a selection of the other

Click the markets to be selected

Market Groups can also be created for inclusion in analysis [Described in

following slides]

Usability

This window helps the user select the market for which the analysis is to be

performed

2 Markets

Go to Top


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2

Pre-expansion

Markets

Post-expansion Markets Market Groups

Markets

Go to Top


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Output: Trend by Date

Information for Any Channel (All channels) and Other Channel

(Channels other than Star Plus and Zee TV) is also provided

Channel Dayparts

Audience

Markets

Reporting Variables

Go to Top


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Information for Any Channel (All channels) and Other Channel

(Channels other than Star Plus and Zee TV) is also provided

Channel Dayparts

Audience

Reporting Variables

Average of Weekdays and Weekends provided

Markets

Output: Trend by Days

Go to Top


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What is CRMnext?


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What is CRMnext


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CRMnext enables companies manage growth strategically by providing a single platform to

effectively roll-out processes and measure its performance across multiple locations.

Need for CRMnext


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Key Features

Lead management

Account & contact management

Opportunity management

Competition management

Product & services management

Territory management

Multiple team management

Calendar & activity management Email & SMS integration

Target & performance management

Custom reporting & analytics

Sales Force Automation

Key Benefits

Global pipeline visibility Centralized customer information

Sales process coaching

Shorter/optimized sales-cycle

Increased forecast accuracy

Boost revenues

Pursue all opportunities

Identify market trends

The sales force automation module offers end-to end solution to manage sales team.

It helps gain efficiency and in one effectiveness, required to meet the aggressive targets in

todays business world


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Features ofCRMnext

Lead Management

Client Management

ontact Management


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Key Features

Document repository

Access rights management

Source versioning

Document search Binding management

Key Benefits

Centralized repository

Anytime, anywhere access

Eliminate communication

inaccuracy Disaster recovery trends

Document Management SystemCRMnext provides a powerful centralized document management system to ensure that all

the sales, service and marketing related documents are available in one central location for

any time access.


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Business Process Automation

Key Features

Business process designer

Multi-step approval process

Parallel workflow within a process

Enforcement & automation rules

Escalation & assignment rules

Multiple business processes

Sales process coach

Automated tasks & alerts

Key Benefits

Enforce business processes

Drive business efficiency

Drive quality

Smoothen inter-departmental

coordination Employ value drivers

Standardize measurement

The business process automation module helps company design customized processes and

adopt customer global best practices. Processes can be easily enforced to gain greater business

efficiency and multiply profits


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Reports & Analytics

Key Features

Multi- dimensional analytics

Drill-down reporting

Interactive dashboards

Customer Report Designer

Historical analysis

Relational OLAP analysis

Clustered reporting

Tabular, Matrix & Template report

Key Benefits

Actionable business intelligence

Identify & eliminate bottlenecks

Spot market trends

Chart business performance

Pro-active decision making ability

CRMnext offers industry leading business analytics. It has integrated multidimensional

analysis engine that enables businesses to analyze data on a combination of time, team

territory and product axis. An easy to use report designer enables corporate executives to

create reports they need, on demand, without requiring them to understand technology


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STRATEGIC ADVANTAGES Using CRM, a business can:

Provide Better Customer Service

CRM systems give businesses many strategic advantages such as the ability to personalize relationships withcustomers regardless of which employee is service them.

Using CRM, a repository can be maintained on customer profiles, thereby treating each client as an individual

and not as a group. This way, every employee can be better informed about each customer's specific needs

and transaction profile.

CRM also helps the organisation to easily adjust the level of service to reflect the customer's importance or

status.

Better customer service through improved responsiveness and understanding helps in building customer

loyalty and decreases customer agitation. It also helps the company in getting continuous feedbacks from the

customers on the product they have bought.

A good electronic company would always like to follow-up with its customers on the items they have bought,

so as to rectify the problem (if any) even before it gets logged as a complaint.

Increase Customer Revenues

Using CRM data, marketing campaigns can be co-ordinated more effectively by ensuring that promotions do

not target customers who have already purchased that particular products.

It also ensures higher customer retention by introducing loyalty programs. A business would never like to see

Discover New Customers


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Discover New Customers

CRM systems help the organisation in identifying potential customers. By keeping a track of the profiles of their existing clientele,

the business can easily come up with a strategy to determine the kind of people they should target such that it returns them

maximum clientage.

For example, if several students in a university sign up for a particular mobile service provider, the business can come up with a

strategy to target rest of the community in the university.

"Cross Sell" and "Up Sell" Products More Effectively

CRM systems facilitate cross-selling (offering customers complimentary products based on their previous purchases) and up-selling

(offering customers premium products in the same category).

It helps them to gain a better understanding of customers and anticipate their purchases (e.g. someone who purchases grass seed

in the spring will need fertilizer later in the season).

Help Sales Staff Close Deals Faster

CRM helps the businesses in closing deals faster, through quicker and more efficient responses to customer leads and customer

information. The turnaround time has decreased drastically for organisations that have been able to implement CRM systems

effectively.

Make Call Centers More Efficient

With each employee having access to customer details and order histories, targeting clients becomes easier.

CRM helps the organization's workforce in knowing how to deal with each individual customer depending upon the customer's

archives available through CRM. The information can be accessed instantly from anywhere within the company.

Simplify Marketing And Sales Processes

CRM helps in developing better communication channels. Interactive Voice Response System, web sites, etc. have made life easy

both for the organisation and also for its sales representatives.

It allows the business to give its customers the option of choosing how they want to communication with the business.


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DISADVANTAGES


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SUGGESTIVE IMPROVEMENTS


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CONCLUSION

Documents

Ism Project Group1