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ISPO Beijing 2020 February 12-15, 2020 China International Expo Centre (new venue)

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ISPO Beijing 2020

February 12-15, 2020

China International Expo Centre (new venue)

ISPO is a fullservice provider.

3Messe München Connecting Global Competence

We offer versatile access. For companies and consumers.

Messe München Connecting Global Competence

Sports in China

5Messe München Connecting Global Competence

China: The sports market of the future.

1.4 billion populationAn increasing middle class is hungry for sports and leisure activities. > 415 Mil. millennials are ready to purchase sport products.

900 Mil. e-commerce shoppersChina is the 2nd largest e-commerce market for sports and outdoor products (1st USA). In 2020, an estimated 900 million Chinese consumers will shop online.

70% look for high qualityBy 2020, 70% of Chinese consumers will belong to the middle (55%) or high-end (15%) market segments. One billion consumers will be asking for superior quality products, which is three times the number of all the consumers in Europe and the USA combined.

June 2019 | Market Introduction Workshop, Denver

6Messe München Connecting Global Competence

China: The winter sports market of the future.

• China is the world's largest market for beginner skiers. And the winter sports infrastructure is expanding rapidly: the number of ski resort increased from 235 in 2008 to over 742 in 2018 > an increase of 216%!

• Due to the Winter Olympics 2022 in Beijing, winter sports is heavily promoted by the government. They have plans to boost revenue from winter sports and related sectors to about €5.4 billion per year and get 300 million people to participate in winter sports by 2022.

Skier visits

Ski resorts total

Ski resorts with at least one chairlift

Source: China Ski Industry White Book 2018

7Messe München Connecting Global Competence

China Ski Industry White Book 2018.The China Ski Industry White Book 2018 was released at ISPO Beijing 2019 by Mr. Benny Wu, CEO of Beijing Carving Group.

Ski resorts:

• 39 new domestic ski resorts were built in 2018 (including indoor ski resorts). The total ski resorts number is currently 742, with a total growth of 5.55% in the last year.

• At the end of 2018, there were more than 62 ski simulators venues, and 145 ski simulators across the country.

Skier visits:

• 13.2 million domestic visits in 2018 (including indoor ski resorts, excluding ski simulators and dry slopes).

• Total visits grew by 9.09% compared to 2017.

Skier equipment market:

• The total sales of snowboard is 38,000 pieces, with year-on-year growth of over 25%.

• The total sales of ski is around 15,000 pieces, with year-on-year growth of 5%.

• One third of the sales volume of skier equipment comes from online sales.

Download link: www.shop.ispo.com/products/2018-china-ski-industry-white-book-chinese-english

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The Chinese Outdoor Market.

€ 8.5 Billion - Turnover in the Chinese Outdoor Market

More and more people are doing sports in general and outdoor sports in particular. According to studies and e-commerce reports, the sales volume in the Chinese outdoor market is now € 8,5 billion.

Outdoor became part of the Chinese lifestyle

Camping is particularly popular among young and middle aged people as it combines family, nature and affordable adventure at the same time.

How important are international outdoor brands in China?

International brands have a higher market share than Chinese producers. Arc'teryx, Columbia, Garmin, Osprey, Salomon, The North Face areamong the most relevant international brands in the market. Kailas and Toread are the top Chinese brands.

ISPO Beijing

10Messe München Connecting Global Competence

Facts & figures about ISPO Beijing.

Since 2004, ISPO Beijing is the leading multi-segment sports exhibition in Asia.

Exhibitors & brands 2019

▪ 416 exhibitors & 682 brands

▪ More than 30,000 visitors

Exhibition area

▪ 50,000 sqm

Segments

▪ Snowsport

▪ Outdoor

▪ Health & Fitness

▪ Manufacturing & Suppliers

11Messe München Connecting Global Competence

Visitor centric hall plan & trade show segments.

South entrance

East entrance

Health & Fitness

Alpitec ChinaInternational Trade Show for Mountain and Winter Technologies

Snowsports

Outdoor

Manufacturing & Suppliers

E1 E2 E3

Atrium

Hall E1 Hall E2 Hall E3

Health & Fitness

Outdoor

Outdoor

Manufacturing & Suppliers

Alpitec China

Snowsport

Climbing (Focus topic)Climbing

12Messe München Connecting Global Competence

Valuable partner trade show: Alpitec China.

Alpitec China, the international trade show for mountain and winter technologies, has long established itself as the most important meeting point for the entire Asia-Pacific region.

Alpitec China covers the topics of ropeway systems, snowmaking equipment, slope grooming machines, snowmobiles, safety and ticketing systems, as well as ski resort planning and investment consulting.

Together with ISPO Beijing the show provides a 360° overview of the entire Asian winter sports sector in an area of more than 4,500 square meters.

https://www.fierabolzano.it/alpitecchina/en/

13Messe München Connecting Global Competence

ISPO & Tmall.

Tmall is the world's largest e-commerce marketplace and part of the Alibaba Group.

The partnership between ISPO and Tmall gives you the opportunity to…

Meet Tmall representatives to discuss business opportunities.

Open a Tmall flagship store quicker and easier than your competition.

Participate in live stream events to reach millions of consumers.

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Tmall Broadcasting and Fashion Show:We present a completely new way how an B2B2KOL trade show appearance can boost your ecommerce sales.

ISPO exhibitors can show their products at the fashion-lifestyle show during the trade fair days followed by a sponsored videostream in the ISPO Tmall store. The viewers can buy your products directly online.

ISPO & Tmall (tbc)

ISPO Beijing 2018

ISPO Shanghai 2018

ISPO Shanghai 2019

Total Likes 2,25 Mio 4,32 Mio 5,1 Mio

Unique viewers 211,300 333,500 1,02 Mio

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Key brands in ISPO Beijing 2020.

Snowsports Outdoor Health & Fitness

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New brands in ISPO Beijing 2020.

Snowsports Outdoor Health & Fitness

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Trade show visitors.

More than 30,000 sports industry professionals gather yearly in Beijing to do business, exchange ideas and learn about the future of sports.

50% come to ISPO Beijing to see trends and innovations.

“”

50 %

44 %

34 %

18 %

15 %

12 %

8 %

Trends, innovations and new products

Maintaining business relations

Establishing new contacts

Purchasing

To plan a future trade fair as an exhibitor

Seminars/Events attendance

Group buying (Company/Government/University)

Visit purpose

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Unique visitor concept: “B2B2KOL”.

WHAT

665 million consumers in China are on Social Media. 50% use Social Media to do product research.*

Influencers, or as they are called in China – KOLs (Key Opinion Leaders) are extremely powerful. They are heavily influencing purchasing decisions.

WHY

Chinese consumers are wary to trust brands they don’t know. The rely heavily on the opinions of KOLs as well as their social networks.

Online shopping in China is a social affair, boosted by the fact that you can seamlessly buy and pay for your desired items, all on social media without leaving the apps.

Our solution

• We invite the right KOLs to the trade show (celebrities, athletes, influencers in sports clubs and sport venues etc.). Connect with them to reach millions of consumers in China.

• With this approach ISPO reinvents the classic B2B trade show and introduces a concept that we call "B2B2KOL".

Benefits for exhibitors & visitors: Professional KOLs will share their knowledge on our stages. Get instant feedback about your products or discuss the latest market trends. Connect with them and build future partnerships.

*statista.com & Accenture Study

Up to 70% of Chinese consumers born after 1995 prefer buying products directly via social media than other channels.The global average is 44%

“If you don’t have a KOL, you won’t sell.”Cyril Drouin, Boston Consulting Group

Matchmaking & Academy

August 2017 | Titel example

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Matchmaking platform.

Companies from previous events:E-commerce companies: Alibaba, 1688, SANFO, dangdang, amazon globe selling, etc.

Sports/Outdoor retailers: SANFO, InterSports, SportsBox, Sego Sports, etc.

Product managers and designers:ANTA, BESTSELLER, Regatta, etc.

Department stores: Bailan Group, Wushang, SKP Beijing, New Yansha Mall, etc

▪ High efficiency matchmaking:Meeting schedule before the show (only for exhibitors)

▪ Independent meeting rooms: ISPO will provide a quiet and convenient atmosphere for each meeting

▪ Onsite appointments: Appointments can be scheduled onsite based on availability (for visitors)

Benefits

Date Time Matchmaking partners

Feb 12 13:30-16:30E-commerce platform and Department

stores

Feb 13

10:00-12:00 Product Manager and Designer

13:30-16:30 Offline and online entity dealers

Feb 14

10:00-12:00 Clubs, Campsites and events

13:30-16:30 Baby, gifts, 3C and other channels

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AcademyA large number of free conferences, forums and events accompany the trade show. Expand your knowledge and connect with experts from different fields.

Feb. 12: Climbing Industry Development Forum

Feb. 12: Retail Industry Forum

Feb. 13: Asia Pacific Snow Conference

Feb. 14: Sports Fashion Trend Forum

…and many more.

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Climbing Industry Development Forum• Release the ‘2019 China Climbing Industry Analysis Report ’

• China Mountaineering Association policy and inspection standard

• International case study: Discussion on chain climbing gym mode and management concept of Japan

• Case study: China rock climbing gyms operation & profit model

• Beijing Yanshi Climbing gym

• Shanghai Pongo Climbing gym

• The latest technology in the latest rock climbing products (etc. Automatic protector/ rope / rock climbing shoes / shelf)

• Panel discussion: Rock climbing insurance and handling of relevant accidents (Lawyers, Insurance Practitioners and Managers of the rock climbing gyms)

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Retail Industry Forum

10:00-10:402019 China Outdoor Market Survey(COCA Report) Release

10:40-11:20 China outdoor consumer analysis

11:20-12:00 Membership management in New retail ara

13:30-14:30How to combine Wechat private domain traffic matrix for sports retail enterprises to efficiently split and convert customers?

14:15-15:15 How to make a popular Tik Tok video?

15:15-15:45 How to become realizable Sports KOL?

15:45-16:30Panel discussion: Outdoor sports brand and retailer social marketing and KOL marketing

Schedule Main topics:

− China Outdoor Market Report

− Consumer analysis

− Social Media Promotion

− Sports KOL

24Messe München Connecting Global Competence

Asia Pacific Snow Conference• Release the ‘China report on ski resorts industry WHITE

BOOK 2019’ and Overview of the key industry figurers for international ski resort in 2019.

• Indoor ski resort development in China

• Panel Discussion: How to create win-win opportunities for sponsors and the ski industry development

• International case study - ski resort model for Austria Sölden / Whistler Mountain Village Gondola

• International case study – four seasons operation of Austria ski resort Leogang

• Panel Discussion: skiing education and training in China

• Panel Discussion: Online Travel Agency X ski resort

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Sports Fashion Trend Forum

• A platform for designers and product managers get together and sharing topic about fashion trend, color card, marketing management and smart apparel.

• Ms. Louisa Smith - ISPO Textile Trends & Color Card - Fall/Winter 2019/20

• PROMOSTYL - analysis future spring/summer sport fashion trend

• Interpretation of the urbanization trend of functional clothing

• Innovation and Design, the Development and Trend of the Functional Apparel Market

• Audience: outdoor/fashion gear designers, product managers and medias etc.

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The MIP is a specific three-day seminar that makes it easier for newcomers to understand and enter the Chinese market.

The seminar takes place next to ISPO Beijing and ISPO Shanghai, and answers the most important questions about your business success in the Chinese sports market:

▪ How can I evaluate the realistic market potential of my products and my company?

▪ How can I prepare my business for the specific conditions and needs of the Chinese market?

▪ How can I find reliable long-term partners?

Market Introduction Program for China. February 11-13, 2020 // Beijing

Price for exhibitors: 1,300 €Price for non-exhibitors: 1,900 €

27Messe München Connecting Global Competence

Market Introduction Program for China. February 11-13, 2020 // Beijing

ScheduleDay 1: Seminar day Day 2: Guided tour of ISPO Beijing + VIP networking dinnerDay 3: Sports retail tour in Beijing with guide

Agenda seminar day• 9:20 -9:30 -Welcome speech by ISPO

• 9.30 –10:00Introduction to the Chinese sports marketMartin Kössler, HuginBiz

• 10:00 –10:30Wintersport Industry in China on its way to Olympia 2022Mr. Bao Yonglin, President China Golden Snowflake Ski Industry Alliance

• 10:30 –10:45 - Coffee break

• 10:45 -11:15Legal Protection for Selling in ChinaMaarten Roos, R&P Lawyers

• 11:15 -11.45Retail trends in ChinaRobin Trebbe, Managing Director China & Asia Pacific at Intersport

• 11:45 –12.15E-Commerce: discover your opportunitiesSpeaker tbc

• 12:15 –12:45Digital marketing channels in ChinaOliver Wang, Sunhills

• 12:45 -14:00 - Lunch break

• 14:00 -17:00Networking, round table, Q&AWe invite distributors and brands who have experience in the Chinese market to share their best practice and experiences. MIP participants can ask questions and discuss the best strategy for entering in the Chinese market.

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The Winter Olympics 2022 in Beijing are just around the corner. Therefor we have created an immersive travel format to give you an shortcut to the Chinese winter sports ´market.

Join us on a two day journey to get to know the winter sports market of the future up close and find ideas, inspirations and contacts for your business.

The guided tour is aimed at all companies, brands, associations and clubs who want to better assess their chances in China and who want to establish valuable connections.

Please register here:https://www.ispo.com/en/events/ispo-beijing-ski-resort-tour/2020

Ski Resort Tour. February 15-16, 2020 // Thaiwoo

Price: 750€Price for MIP participants: 650€

29Messe München Connecting Global Competence

Saturday, February 15, 2020

Morning

• Departure from Beijing to Yanqing Ski Resort via bus

• Visit of the construction site of Yanqing Ski Resort

• View of the top of the mountain via cable car

Midday

• Watching the first FIS World Cup downhill ski race

• Meeting with race director of FIS (tbc)

Afternoon

• Departure from Yanqing to Thaiwoo

• Check-In at the hotel in Thaiwoo

Evening

• Networking Dinner in Thaiwoo Ski Resort

Overnight stay in Thaiwoo Ski Resort

Sunday, February 16, 2020

Morning• Walk & Talk / Visit Thaiwoo Ski Resort with the Resort Management

Afterwards• Individual skiing time

Afternoon• Re-dress for travel and check-out

Evening• Arrival in Beijing

Ski Resort Tour - Agenda.

30Messe München Connecting Global Competence

Item Price unit

Price / m² - regular 1,960 CNY (ca. 250 €)

+ Communication fee / exhibitor

+ 1,000 CNY (ca. 130 €)

Stand package Price unit

Premium 385 CNY (ca. 51 €)

Sparkle 470 CNY (ca. 62 €)

Economic 555 CNY (ca. 73 €)

Eminence 810 CNY (ca. 107 €)

ISPO Beijing: Price overview

31Messe München Connecting Global Competence

Global Benefit Package.

Package ISPO Munich ISPO Beijing ISPO Shanghai OutDoor by ISPO

4 Shows ✓ ✓ ✓ ✓

3 Shows

✓ ✓ ✓

✓ ✓ ✓

✓ ✓ ✓

✓ ✓ ✓

2 Shows

European ✓* ✓*

Asian ✓ ✓

Winter ✓ ✓

Summer ✓ ✓

Benefit from attractive prices if you exhibit at more than one ISPO trade show. Our Global Benefit Packages are designed to give you the best value for your investment. The following combinations are possible:

* 90 sqm minimum

32Messe München Connecting Global Competence

Global Benefit Package - Benefits

4 Shows

15%

20%

Reduction on sqm price on all attending shows (regular price)

Reduction on ISPO Business Solutions

China Market Introduction Program (1,300€): Tickets for free

Award: Product Application for free (both ISPO Munich & OutDoor by ISPO)

ISPO Digitize (950€): Tickets for free

Free

ISPO Beijing / Shanghai: Free Post on WeChat (community more than 83,000)

4x

• ISPO Open Innovation Project • Advertisement on ISPO Job Market

• Articles on ispo.com• DMP Trusted Targeting

10% 5%

3 Shows 2 Shows

15% 10%

Free Free

2x 1x

4x 2x 1x

2x2x

2x

1x

2x 1x

33Messe München Connecting Global Competence August 2017 | Titel example

In cooperation with the Munich based think tank Trend Büro® we evaluated millions of social media posts from Chinese consumers. The result: A multi-faceted portrait of 7 values that strongly influence consumer behavior in China.

Each whitepaper gives you a clear understanding of why this value is important to Chinese consumers and how the sports industry is already responding to the needs.d

1. Simplicity

2. Health

3. Nature

4. Community

5. Success

6. Recognition

7. Freedom

Release Event: 1st Chinese Consumer Value Index November 25, 2019 // Munich (Werksviertel Rooftop Bar)

Dowload the whitepapers for free: https://www.ispo.com/en/academy/whitepaper-chinese-consumer-values

34Messe München Connecting Global Competence

China Deep Dive Conference 2020 – Agenda.January 28, 2020 // ISPO Munich / Messe München

Please register here for free:https://www.ispo.com/academy/china-deep-dive-conference#nutzen-sie-diese-gelegenheit-melden-sie-sich-jetzt-an-170586

Elena Jasper

Exhibition Director

ISPO Beijing & ISPO Shanghai

+49 89 949 20165

[email protected]

Exhibition Manager

ISPO Beijing & ISPO Shanghai

+49 89 949 20144

[email protected]

Majka Patuzzi

Detailed segments information

37Messe München Connecting Global Competence

Themes Area in the Outdoor Lifestyle Village

1. Focus: GlampingGlamping equipment full display, showcases camping scenes, Integrate New Technology Tents, Heating Equipment, RV Equipment, etc.

2. Focus: Self-Driving TravelClothing, food, self-driving travels and BikeShowcasing the self-driving travels Lifestyle and Scene Displays. Integrated Static Display and Experience Activities.

3. Focus:China National Geographic Photography ExhibitionShowcasing Natural landscape and wildlife photography.

Outdoor Lifestyle Village (800 sqm)

38Messe München Connecting Global Competence

Outdoor Lifestyle Village - Price

PROJECT DETAILS PRICE

Product Showcase(Mixed brands)

The organizer will integrate different brand products and display camping scenes according to functionality. Participating brands will also receive 2 WeChat promotion ads. Up to 6 products.

30,000 CNY (ca. 3,830 €)

Product Showcase(Individual Brands)

Participating brands will be individually arranged to showcase the entire range of camping products. Participating brands will also receive 2 outdoor aesthetics WeChat tweets promotion ads.

2500 CNY * Space(ca. 320 €)

ISPO X MounsterShooting Project

ISPO will cooperate with Mounster for creative shootings before the show. Participating brands can provide 2-3 products for a creative shooting. Brands & ISPO will promote these pictures for the show.

30,000 CNY(ca. 3,830 €)

39Messe München Connecting Global Competence

South

registration

hall

Health &

Fitness

Outdoor

Outdoor

Manufac-

turing &

Suppliers

ALPITEC

Snowsports

Climbing

East

registration

hall

Climbing (330sqm)

Audience

16

.5m

20m

The Climbing Hub

Re

fere

e A

rea

/ S

tag

e

Test Area

Boulder Area

Corridor

Corridor

1. Event: Boulder Contest2. Share your story at our stage and discuss with other KOLs3. Sponsorship opportunites4. Academy: ISPO Climbing Industry Development Forum

‘Vertical fitness’ is one of the booming segments in China. Climbing halls pop up in many cities, climbing clubs are extremely popular and more and more Chinese find their happiness in climbing - whether in nature or on artificial walls. ISPO Beijing 2020 will focus on this promising segment with forums, focus areas and events.

40Messe München Connecting Global Competence

Climbing– Bouldering Experience Zone

Item Rights Exhibitor priceNon-exhibitor

price

Key LOGO on the boulder rock,

exclusive sponsorship 40,000 CNY

(ca. 5,100 €)

80,000 CNY

(ca. 10,210 €)One roll up next to the boulder

4x Small LOGO on the boulder15,000 CNY

(ca. 1,910 €)

30,000 CNY

(ca. 3,380 €)

4x One roll up next to the boulder 5,000 CNY

(ca. 640 €)

10,000 CNY

(ca. 1,280 €)

3x LOGO on athlete equipment, such

as clothes, bags etc.

10,000 CNY

(ca. 1,280 €)

20,000 CNY

(ca. 2,550 €)

Marketing promotion inclusive inclusive

LOGO

roll up

equipment

September 2019 | ISPO Beijing 2020

41Messe München Connecting Global Competence

Item Rights Exhibitor priceNon-exhibitor

price

LOGO on hand microphone,

exclusive sponsorship

Gold package

40,000 CNY

(ca. 5,100 €)

80,000 CNY

(ca. 10,210 €)

Advertising on the ground,

exclusive sponsorship

Small LOGOs on the boulder

Marketing promotion

Advertising on the seats,

it can be LOGO/QR Code/booth no./brands

information

Exclusive sponsorship: Advertising on the

seats, (e.g. LOGO/QR Code/booth

no./brands information)

10,000 CNY

(ca. 1,280 €)

20,000 CNY

(ca. 2,550 €)

LOGO on hand microphone

Advertising on the ground

Advertising on the seats

Climbing– KOL Stage

September 2019 | ISPO Beijing 2020

42Messe München Connecting Global Competence

RightsExhibitor

price

Non-exhibitor

price

5x 16sqm raw space, including booth

building and decoration

40,000 CNY

(ca. 5,100 €)

80,000 CNY

(ca. 10,210 €)

Allowance to test products on the

boulder

Marketing promotion

One page advertising in Visitor

Planner

Audience

Sta

ge

&R

efe

ree

Are

a

Test Area

Bouldering Experience Zone

Climbing– Test Area

September 2019 | ISPO Beijing 2020

43Messe München Connecting Global Competence

Climbing– Bundle Benefits

Package A –

Bouldering Experience Zone

Exhibitor

price

Non-exhibitor

price

Package B –

KOL stage

Exhibitor

price

Non-exhibitor

price

Key LOGO on the boulder 40,000 CNY 80,000 CNY Exclusive sponsorship of KOL stage 40,000 CNY 80,000 CNY

One roll up next to the boulder 5,000 CNY 10,000 CNY One roll up next to the boulder 5,000 CNY 10,000 CNY

LOGO on athletes equipment like clothing, bags 10,000 CNY 20,000 CNYOne page advertising in Visitor Planner

+ interview20,000 CNY 20,000 CNY /no ad

Marketing promotion inclusive inclusive Marketing promotion inclusive inclusive

Advertising on the seats 10,000 CNY 20,000 CNY

One page advertising in Visitor Planner

+ interview

20,000 CNY 20,000 CNY /no ad

Bundle Benefit Package A

85,000 CNY

60,000 CNY

(ca. 7,700 €)

150,000 CNY

120,000 CNY

(ca. 5,500 €)

Bundle Benefit Package B

65,000 CNY

50,000 CNY

(ca. 6,400 €)

110,000 CNY

100,000 CNY

(ca. 12,800 €)

September 2019 | ISPO Beijing 2020

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Snowsports - Lifestyle Zone (531sqm)

Rest area

Ski equipment display areaWinter market

ISPO snow stageISPO snow demo

45Messe München Connecting Global Competence

Snowsports - Lifestyle Zone (531sqm)

Equipment Display Area:

• What is this area for? - This area is trying to create ISPO SKI Museum todisplay special and unique wintersport equipment and accessories in order to spread skiing culture.

• What it looks like? - 6 square displayareas, each with 4 walls within streetfashion style.

Snow stage:

• Ski / Snowboard training course

• New product release and tests

• Helisli-skiing, snow safety, Ski Mountaineering, Insurance purchase

• Happy Hour

Snow Demo Area

• Ski / Snowboard training experience

• Products & accessories tests

• KOL live demo

……. And many more

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Snowsports - Lifestyle Zone: Opportunities

No. item details Sponsor's interests Price for

ExhibitorsPrice for Non-

exhibitors

1Equipment Display

Area

This area displays wintersport equipment in combination with street fashion style

to spread ski culture and help international brands coming to China.

▪ Pre show: ISPO we-media promotion▪ Onsite: sponsorship logo ▪ Post show: ISPO we-media promotion

30,000 CNY (ca. 3,830 EUR)

60,000 CNY (ca. 7,660 EUR)

2 Experience ZoneThis area demonstrates winter sports for bothexhibitor and visitors! Use it for product testing

& experiencing.

▪ Pre show: ISPO we-media promotion▪ Onsite: sponsorship logo ▪ Post show: ISPO we-media promotion

20,000 CNY (ca. 2,550 EUR)

40,000 CNY (ca. 5,100 EUR)

3 StageShare your story, inform about your new

product, give a seminar etc.!

▪ Pre show: ISPO we-media promotion▪ Onsite: sponsorship logo + 30 mins speech▪ Post show: ISPO we-media promotion

5,000 CNY (ca. 640 EUR)

10,000 CNY (ca. 1,270 EUR)

4Winter Sports

market

Enjoy the small market of winter sport, with a hot drink / present unique and rare products /

use your products to create winter atmosphereonsite.

▪ Pre show: ISPO we-media promotion▪ Onsite: sponsorship logo ▪ Post show: ISPO we-media promotion

5,000 CNY (ca. 640 EUR)

10,000 CNY (ca. 1,270 EUR)

we-media: citizen media like wechat, weibo

September 2019 | ISPO Beijing 2020

47Messe München Connecting Global Competence

Health & Fitness

September 2019 | ISPO Beijing 2020

Equipment / Accessories

Training Apparel Sports Service

Smart TechnologySports Supplement

The area of Health & Fitness will be divided into fiveparts to adress the most important topics of theindustry.

48Messe München Connecting Global Competence

Inviting:Training e-commerce platform and distributorsTheme franchise storeCommunity platforms

Providing:·stage: for all race committee、KOL and sports event media·booth: for all race committee and sports event media

Activities:• Lecture Sharing: KOL / Competition Organizers• Interactive display with physical training exercises• New year sport events release• Runner products introduction and sharing• Rehabilitation exercises: protection / first aid /

rehabilitation

Attract:Sports enthusiastsSports advanced playersYoung cross-border groups

Sports Event Area (200 sqm)

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ISPO Textrends

Functional fabric Innovative accessories

OEM/ODM machineries

In the Future Technology Zone We will split the focus in 4 parts:- Functional Fabrics- Innovative accessories- ISPO Textrends exhibition- OEM / ODM machinerie

As an influential exhibition in the sports industry, ISPO Beijing plans to integrate upstream and downstreamchannels.

Invite high-tech upstream technology companies, ODMs, OEMs, and designer brands at home and abroad that are not available in the industry chain, and complete the ISPO Beijing 2020 Future Technology Zone.

Future Technology Zone (200sqm)

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Manufacturing & Suppliers: Future Technology Zone

No. item detailsPrice for

ExhibitorsPrice for Non-

exhibitors

1

Innovation Manufacturing & Suppliers Area

Join this special area with a 3*3 sqm booth and participate in our media promotion for thisInnovation Manufacturing & Suppliers Area.

18,000 CNY (ca. 2,300 EUR)

36,000 CNY (ca. 4,600 EUR)

2

Wechat Article ISPO will collaborate with exhibitors to createWeChat articles, including: product review,brand introduction, and KOL experience. Thearticle will be promoted by the ISPO media andsome cooperative media.

10,000 CNY (ca. 1,300 EUR)

10,000 CNY (ca. 1,300 EUR)

September 2019 | ISPO Beijing 2020

51Messe München Connecting Global Competence

Timing ISPO Shanghai 2020.

Price Overview:

Trade show date:

July 2 – 4, 2020

Item Price unit

Price / m² - early bird(until Feb 15, 2020)

1,058 CNY (ca. 135 €)

Price / m² - regular 1,150 CNY (ca. 147 €)

+ Communication fee / exhibitor

+ 925 CNY (ca. 118 €)

September 2019 | ISPO Beijing 2020