ISPT ‘PLACES THAT WORK’ that work for our communities and ... · 2 Lonsdale St Melbourne Central Plaza 345 Queen St Brisbane George Place 345 George St Sydney FLEXBYISPT.COM.AU

ISPT ‘PLACES THAT WORK’ LOGO LOCKUP A USER GUIDE

We invest in and deliver places that work - places that work for us in providing returns for our Investors and places that work for our customers and their space requirements extending into places that work for our communities and the difference we can make to their day.

V2 February 2019

‘Places that work’ is the essence and tagline unique to the Commercial portfolio, it extends the ISPT logo to remind our customers and communities of what we do and why we do it. More detail is given in the ‘ISPT Commercial Manifesto’. Access the Manifesto and a short video at www.ispt.net.au/manifesto

2ISPT ‘Places that Work’ logo lockup A User Guide V2 February 2019

ISPT ‘PLACES THAT WORK’ LOGO LOCKUP

THE LOGO LOCKUP REPLACES THE ISPT LOGO

The ‘places that work’ logo lockup (logo lockup) can be used wherever the ISPT logo would have been used in the past. For specifics refer to Image Bank/ Commercial/ Commercial portfolio documents.

You can download the logo lockup from www.ispt.net.au/brand. This link can be shared with your agencies and suppliers.

Primary logo lockup

Secondary logo lockup

LOGO LOCKUP COLOURS

ISPT BlueR0 G133 B202C100 M13 Y1 K2#0085CAPantoneProcess Blue C

ISPT Light BlueR127 G194 B228C50 M5 Y0 K5#7FC2E4Pantone50 % Process Blue C

Cool GreyR109 G110 B113C0 M0 Y0 K70#6D6E71PantoneCool Grey 10 C

REPLACE all ISPT logos and lockups and use revised colour specifications. Issued 18 March 2019 – download from www.ispt.net.au/brand


CommercialGraphic Style

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MAXIMISE THE EXPERIENCECentral PlazaBuilding User Guide

255 PITT STREETVISUAL IDENTITYV3 November 2018

Property website concept at 255 Pitt Street, Sydney

Visual Identity and Building User Guide at 255 Pitt Street, Sydney

Foyer and Lift screen examples at various ISPT properties

Where the property is the hero brand, the logo lockup is the support brand and often appears in the footer of the design. Websites are the exception, the footer can require a lot of scrolling. To be visible in web based design bring it higher up in the design ie. the header. Primary (landscape orientation) and Secondary (stacked orientation) logos are provided - choose the best visual fit.

We also have a distinctive Commercial Graphic Style to be used for ISPT commercial and co-branded communications. For more information on how to create and apply this go to https://goo.gl/5fKAg8

The Commercial Graphic Style features a flexible graphic device which:– creates the white space required to hold the logo lockup – allows for a property logo when required – uses the property brand colours with the ISPT blue to show

the co-brand structure

A SINGLE VERSION FOR COMMERCIAL PORTFOLIO AND PROPERTY USE

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USAGE GUIDELINES

In the commercial portfolio and for property communication the logo lockup replaces the ISPT logo, or the ‘proudly owned by version’ that was phased out in 2017. Download the logo files and the logo lockup user guide from www.ispt.net.au/brand

The principles of using the logo lockup must be applied every time it’s used.

THE MANDATORY USAGE PRINCIPLES

Full colourThe logo lockup is used in full ISPT brand colours only and never reversed out of a block of colour.

White backgroundThe logo lockup must always appear on a white background. White should be incorporated into the design process at the start or if that is not an option when a white panel is added for the ‘Places that work’ lockup to appear on.

PositionThe logo lockup is usually placed at the bottom right of the communication design, or in the top right if used in a header for digital use. The property logo always appears to the left of the logo lockup.

Preferred versionThe Primary logo lockup is the first choice for use in design. Where the Primary logo lockup is not a good visual fit i.e. narrow design then the Secondary lockup may be used.

White SpaceAllow sufficient white space around the logo lockup so it is clear and not cluttered.

Proportion (size)No other support logo may exceed the size of the ISPT logo in height and width. Respect minimum sizes. For property-led communications the property logo maybe larger in size whilst being in proportion.

UsageUse the logo lockup exactly as it is. Do not extend or distort the logo lockup. Do not use any elements of the logo lockup in isolation. Do not add drop shadows or other elements including animation to the lockup.

PROPERTIES NEWS YOUR ISPT

Positioned in the co-brand strip at the bottom of a poster Secondary 'stacked' lockup used in narrow designs



Central PlazaBuilding User Guide

MAXIMISE THE EXPERIENCE

Minimum SizeMinimum height requirements for print and digital applications.

Minimum HeightPrint – 10mm Digital – 40px









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X

X

X

X HEIGHT


USING IT WITH ENDORSED BRANDS

We have invested into some ‘value add offerings’ in response to our changing markets and trends, customer needs and feedback. They deliver on our commitment that we can build a better experience for our customers and communities. Our endorsed brands have their own identity but are closely linked to ISPT through their logo, brand colours, and messaging.

‘BY ISPT’ is part of the logo in all usage situations. Our endorsed brands are:

The logo lockup is never used co-joined (i.e. in close proximity) to endorsed brands. It can be used as a support brand in a separate position within the design. When drafting use the ‘about’ copy to refer to ‘places that work’ and take inspiration from the Manifesto story.

Flex by ISPT Endorsed brands examples (clockwise from top): Brochure, Foyer Screen Promotion and Lobby Display.

BRAND APPROVALAlways seek brand approval from Jocelyn Dussuyer, Brand & Communications Manager, ISPT prior to printing or publishing electronically any design that uses the ISPT logo.

Email: [email protected]

Disclaimer: This document has been prepared by ISPT Pty Ltd (ISPT) AFSL No. 247280. ISPT and its directors, officers, employees and agents expressly disclaim and exclude any and all liability for any loss or damage arising from reliance upon any information in this document.

Casselden2 Lonsdale StMelbourne

Central Plaza345 Queen St

Brisbane

George Place345 George St

Sydney

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ISPT ‘PLACES THAT WORK’ that work for our communities and ... · 2 Lonsdale St Melbourne Central Plaza 345 Queen St Brisbane George Place 345 George St Sydney FLEXBYISPT.COM.AU