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Social Media for ISSA Chapters
Plan
• Define Social Media
• Discuss Social Media Tools
• Discuss how they can be used by your chapter
What is Social Media?
Wikipedia Definition“Social media can be defined as "interactive platforms via which individuals and communities create and share user-generated content”. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content." I.e. Social media are social software which mediate human communication. When the technologies are in place, social media is ubiquitously accessible, and enabled by scalable communication techniques. In the year 2012, social media became one of the most powerful sources for news updates through platforms like Twitter and Facebook.”
Source: http://en.wikipedia.org/wiki/Social_media
Why Should a Chapter Use Social Media
• Broader audience
• Communications may get lost in email (aka email overload)
• Its what the “young kids use”
Common Social Media Tools
• Most professional
• Use groups to facilitate communication
• Beware of bogus profiles
San Diego Chapter
Chapter Use of LinkedIn
• Local group to share information and events
• Different tabs for “promotions” and job opportunities
Instant access to really smart people
Twitter Basics• 140 characters
• Follow people to see their tweets or use a list
• Name preceded by @
• tweet = post
• retweet = forwarding someone else's post with attribution
• hashtag= method to search/consolidate tweets on a subject (ex: #issaconf)
• DM = direct message, only to followers
Twitter lists
• Used to follow a group of people
• Can be shared
• Don’t have to follow a person on a list
• Good way to consolidate information
https://twitter.com/BrightMoonSec/issa-conf-speakers
Chapter Use of Twitter
• Chapter account for sharing info
• Hashtag for local chapter
• Twitter list of chapter Twitter Users
• Large audience
• Use the “Like Feature”
• Check Privacy Settings
Privacy Settings
Routinely check privacy settings,
they are known to change
Google Alerts
• Get email alerts when search criteria are met
• Good method to track discussions about your chapter
Chapter Social Media Plan/Policy
• Identify tools for your chapter
• Decide posting process
- What to post
- Consider QA and content review
• Account Management
- Passwords
- Who can post
• Avoid flamewars
Pitfalls of Social Media
• Need to be consistent
• It takes more than one person
• “Flame Wars and Trolls”
• Once posted info is in the public (Personal and professional)
• Fake/hijacked accounts
Social Media Management Tools
• These tools allow you to easily post across multi social media platforms
• Schedule posts
• Track information about your organization on social media
Social Media Management Tools
• Hootsuite
• VerticalResponse Social
• Sprout Social
• Sendible
• Postling
Source: http://www.pcworld.com/article/260530/the_top_5_social_media_management_tools_for_small_business.html?page=2
How National is Using Social Media
• Twitter: @issaintl
Social Media for evidence collection
Need assistance?• ISSA Social Media Guides
- Social Media Policy
• Contact the ISSA Social Media Team
• Generic Questions
For Chapters that use Social Media, what do you wish you
knew when staretd with social media that you know now?
Back Up Slides
Social Bookmarkingaka “Tagging”
• Easy way to save websites
• Easy to share or keep private
• Accessible anywhere
• Toolbar access
diigo
