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Issues New Zealand
Tobacco harms the health, the treasury, and the spirit of New Zealand. Every year, more than 4500 of its people are killed bytobacco-caused disease. Still, more than 7000 children (10-14 years old) and 601000 adults (15+ years old) continue to usetobacco each day. Complacency in the face of the tobacco epidemic insulates the tobacco industry in New Zealand and ensuresthat tobacco's death toll will grow every year. Tobacco control advocates must reach out to other communities and resourcesto strengthen their efforts and create change.
Adult Smoking (15+ Y.O.)
% using tobacco daily: 2015
Male
17.1%Even though fewer men smoke onaverage in New Zealand than on averagein very high-HDI countries, there are stillmore than 306900 men who smokecigarettes each day, making it an ongoingand dire public health threat.
Female
15.47%Even though fewer women smoke in NewZealand than on average in very high-HDIcountries, there are still more than298600 women who smoke cigaretteseach day, making it an ongoing and direpublic health threat.
Children Smoking (10-14 Y.O.)
% using tobacco daily: 2015
Boys
2.25%More boys smoke in New Zealand than onaverage in very high-HDI countries.
Girls
3.21%More girls smoke in New Zealand than onaverage in very high-HDI countries.
Deaths% caused by tobacco: 2016
Male
15.04%Even though fewer men die from tobaccoin New Zealand than on average in veryhigh-HDI countries, tobacco still kills 48men every week, necessitating action frompolicymakers.
Female
13.33%Even though fewer women die fromtobacco in New Zealand than on average invery high-HDI countries, tobacco still kills40 women every week, necessitatingaction from policymakers.
Societal Harms
The economic cost of smoking in New Zealand amounts to3257 million New Zealand dollars. This includes direct costsrelated to healthcare expenditures and indirect costs relatedto lost productivity due to early mortality and morbidity.
Smokeless Tobacco% using tobacco daily: 2013
n/a n/a
Industry
The combined revenues of the world's 6 largest tobaccocompanies in 2016 was more than USD 346 Billion, 94%larger than the Gross National Income of New Zealand. Theindustry is a powerful force that does not fear the actions ofnation-states because of their extensive resources and globalmarket power.
Growing
There were less than 1000metric tons of tobaccoproduced in New Zealand in2014. Tobacco growing is onlya small fraction of agriculturein New Zealand, with only lessthan 0.01% of agricultural landdevoted to tobaccocultivation.
Production
There were 5.18billion cigarettesproduced in NewZealand in 2016.
ta6.org/country/new-zealand
Solutions New Zealand
Current Policy in NewZealandProtect from Smoke
All public places completely smoke-free isthe best practice
Smokefree
HealthCare Facilities Educational Facilities
Universities Government Facilities
Indoor Offices Restaurants
Pubs and Bars Public Transport
All Other Indoor PublicPlaces
Funds for SmokefreeEnforcement
Raise Taxes
WHO BenchmarkMinimum
70%of Retail Priceis Excise Tax
New Zealand
61.9%of Retail Priceis Excise Tax
Offer HelpNational quit line and both NRT and cessation-services cost-covered is the bestpractice
Quitting Resources National quit line, and both NRT and some cessation services cost-covered
National Quitline Yes
Warn About the Dangers to Tobacco Users on Product PackagingA plain, standardized pack with a large health warning is the best practice
Type of Warning Label Graphic
Percent of Pack Covered 60%
Plain Packaging Yes
Warn About the Dangers to the Whole Population in a Media Campaign
Ran a National Anti-Tobacco Campaign in 2014 or 2016 Yes
Appropriate Characteristics
Part Of A Comprehensive Tobacco Control Program Yes
Pre-Tested With The Target Audience Yes
Target Audience Research Was Conducted Yes
Aired On Television And/Or Radio Yes
Utilized Media Planning Yes
Earned Media/Public Relations Were Used To Promote The Campaign Yes
Process Evaluation Was Used To Assess Implementation Yes
Outcome Evaluation Was Used To Assess Effectiveness Yes
Enforce Bans on AdvertisingBan on all forms of direct and indirect advertising is the best practice
Number of DirectAd Bans
5/7possible bans
Number ofIndirect Ad Bans
5/10possible bans
Ad Ban CompliancePercent
High
Direct bans
• National TV and radio• Local magazines andnewspapers• Billboard and outdooradvertising• Advertising at point of sale• Advertising on internet
Indirect bans
• Free distribution in mail or through other means• Promotional discounts• Non-tobacco products identified with tobacco brand names• Brand name of non-tobacco products used for tobacco product• Appearance in TV and/or films: tobacco brands (productplacement)
ta6.org/country/new-zealand