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13-May — 24-May, 2019 • 10 day event
Helping people startup & make money doing what they love
Overview
Where did people come from
For 10 days the PopUp Business School ran in Joe's Place, TheMercury Shopping Centre to help people start businesses and maketheir own money doing what they love.
Attended Signed up, but didn’t show up
Online courseWe know that not everyone can make the dates of the physicalworkshop or indeed be able to; so we offer an online course forpeople to use as an alternative.
CHECK OUT THE ONLINE COURSE 1,116*
people supported online
* This is the estimated number of peoplesupported online in the local area over the time
period of the marketing, event and follow-up.
Event promotion
A huge amount of effort and work with our partners went intopromoting the event and getting the message out to Romford andthe surrounding areas.
Methods of promotion
How did people hear about us?
Hover over tiles for a visual representation of the numbers.
Social economic impact
The economic impact �gures below are predictions based onthe results of 3 large events we ran in Reading, UK over an18 month period. We performed a longitudinal study basedon these events, tracking the impact on our 300+participants.
Costof PopUp event
£21,500 Return
for every £1 invested
£24
Unemployed
12Average bene�ts saving per person
£17,802*Saving to the public purse
£213,624
Full-time employed
6Average salary per person
£21,702*Increased salary
£130,212
*The above numbers are an estimation based on the bene�ts system and average income in the UK.
Attendance
This PopUp event had a variety of different workshops over thedays we were there. But how long on average did participants stayfor?
Average show-up
On average, we had 67 participants each day of the PopUpBusiness School course, most attended each day with somedipping in and out.
84%
People stayed for
8.4 out of 10active days day course
% of people
41% of our participants attended all 10 days.
Employment status
29% of the people who came along to the event told us theywere unemployed at the time the event started.
There was a high number (31%) of self-employed people whocame to the event.
29%Unemployed
31%Self-employed
14%Full-time employed
15%Part-time employed
11%
Other:
Start-ups & Sales
One of the key points on an entrepreneurs journey is the �rst sale.The �rst time you hold that £10 pro�t in your hand. This can turnout to be the catalyst that drives you forward to build yourbusiness.
We do everything we can to help people reach their �rst sale with38% achieving this in the �rst week!
Types of businesses created
Impact on capabilities
At the PopUp Business School we track four main �gures forpeople before and after the event. We ask people to rate wherethey are on a scale of 1-10.
Confidence Happiness Self-efficacy Business skills
How con�dent do you feel?We measure this because wehave found that it is one ofthe most important elementsto someone’s success. If theyare feeling con�dent they aremore likely to take a chanceand approach someone tomake that sale and build theirbusiness.
How happy are you? Having aclear purpose in life helpspeople to feel happier and getmore done. We uncoverpeople’s purpose andbusiness ideas and help themto feel it is achievable.
This is the ability to get thingsdone and your belief that theyare possible. Your self-ef�cacy plays a huge role inhow you approach goals andwork and how you react tochallenges.
Do you feel you have thebusiness skills you need torun your new business? Yourlevel of skill in business andwhether you believe you havethe tools to succeed runningthe business you want to setup.
Websites & social media
Here are samples of the websites that were built, launched anddeveloped over the course.
It is amazing how having a website so quickly helps people to feelthat their business is more real.
Website stage34%
Published
55%
In progress
11%
Not building
Websites
https://site-soft.weebly.com https://theblackgiftshop.weebly.com https://terencemustoo.co.ukhttps://therapiesbymaureen.co.uk https://volleyballmeetup.com www.andrewscatering.co.ukwww.chozengems.london www.izy'screativeworkshop.weebly.com www.joanwalsh.comwww.katry-jemnbsly.co.uk www.lianeryanphotography.com www.liutasrenovation.weebly.comwww.mytalkingtshirt.weebly.com www.paulcolecoaching.com www.sawuweebly.co.ukwww.teresaesan.weebly.com www.varinderscookingclub.co.uk
lianeryanphotography teresaesanmbe Andrews-Catering-204110923046039chozengems volleyballmeetup xoxtiyahxoxJoan-Walsh-Irish-Artist-Illustrator-358393… brain.freeze.980 PaulColeCoachingsimone.valledy terence.mustoo groups/404870233577974
CoachPa66592359 lianeryanphoto tessesanbettabs Bulent suvat Chozen GemsEjrice Jessiekatalayi SawuTasbiya Ashraf volleyballmeetup
teresaesanmbe Blentini77 Chozengemselina.rice Focusedchange1 Jessiekstalayijoanwirishartist Leohene LianeryanphotographyMrs_tasbiya_a paulcole960 Sim willSophie.l.k.archer Turi lukaj volleyballmeetup
Reach & impressionsThe event was promoted far and wide and the followingnumbers represent how many people saw or heard about theevent online.
Attendees’ feedback
We asked the participants what their Lightbulb moments were atthe event. Also they left the messages for our partners andassessed our team’s efforts.
Lightbulb moments
Messages for partners
Testimonials
© 2019 PopUp Business School.
Powered by
Romford
People Attended
80Show ups
/ 173Sign ups
46%
Days Attended
8.4Averageattendance
/ 10CourseDuration
84%
Started a business
+59% almost ready
38%trading
First sales
during the course
41%made a sale
11 11 137
1 29221 22
1421 11 11 3111 111 22 111 21 14 1111 1
1
1
111 211 35
1 1 562 21176
11286
1111 211 1111
Map data ©2019 GeoBasis-DE/BKG (©2009), GoogleReport a map error
Who came to the event
Gender28%
Male
72%
Female
Ethnicity14%
Asian
30%
Black
4%
48%
White
4%
Age3%
26%
26-39
39%
40-49
24%
50-59
8%
60+
Living situation3%
26%
Rental property
6%
54%
Home owner
10%
Family living
1%
Gov benefit25%
Yes
75%
No
Disability6%
Yes
94%
No
Social / Council housing1%
99%
No
Swan Housing Association - 1%
Flyers in the local area
Between us and the partners we delivered over1000 �yers in and around the local area to keylocations and stakeholders.
Social media
We leverage the use of different social channelsto reach local people. Using a mix of Facebookgroups, Twitter, Instagram, Facebook Ads andLinkedIn, we �nd local people and spread thegood news!
Local partner promotion
Our partners are experts in the local area... wearen't! We use the local knowledge of ourpartners and apply our community leadmarketing approach to engage and excitepotential participants.
Local stakeholder promotion
There are organisations, businesses andcommunities working within our target area'sthat are already engaging our target audience.We get involved and work with them to deliverthe PopUp message to their clients.
Venue branding
Our venues are usually community spaces orlocated in high-footfall locations. We maximiseon this with posters and signs in the weeksleading up to the course.
Networking events
To get in with a local audience, you need to getin to the network. We attend networkingevents and conferences, adding value to thearea while promoting the event and capturingthose that may already be thinking aboutbusiness or looking for a new opportunity.
SEO
If you're looking for a business, where do yougo? Google is such a huge part of our everydaylife, we need to make sure we're puttingourselves right in front of our clients. Our eventpages are all SEO optimised to come up to localpeople looking for similar opportunities.
Eventbrite
Eventbrite is an amazing tool that we use totrack all of our events, capture sign-ups andcontact participants before the event. It's alsogot it's own community looking for events likethis!
27%Referral (friend/family)
15%Other social media
x10%Local supportprogramme
Flyer / Poster
x6%Local media (newspaper,radio)
Eventbrite
x5%Google / Search engine
Job centre
x3%Walk-in
Housing association /Landlord
Contributionto the economy
£507,926per annum
Self-employed
10Average income per person
£16,409*Increased economic activity
£164,090
30%Run a business
before
Retired - 3%, Carer - 3%,FI (Financially Independent) - 3%, Volunteer - 1%,Student - 1%,
Start-ups
+ 59% almost ready
First sales
during the course
38%trading
41%made a sale
Arts entertainment andrecreation
Real estate activities Craft business Human health and socialwork
Food services Information andcommunication
Education Other
Reach
9,108The unique number of
people that our content /marketing reached
online.
Impressions
18,459The total amount of
times that content wasseen on screen.
Launching a business with little or no money.
You really do not understand the positive impactthis workshop has had on the individuals attendingit. The money spent on this has been well worth it.
Your energy is amazing and infectious, keep up thegreat work, you are inspiring!
• Event Reports Course Feedback Impact About Romford
