ITC Market Analysis Tools (MAT)

Survey results

Geneva, November 2012

Objective of the ITC Market Analysis Tools survey

To monitor relevance, utilisation and performance of market

analysis tools: Trade Map, Market Access Map, Investment

Map and Standards Map

To provide insights on the impact of ITC market analysis

tools

To obtain feedback for future improvements of the tools

2

The survey in figures

3

Questionnaires sent to users who have visited one or more tools at least once

during the last two years.

• 83 213 emails sent (in 3 languages)

• 2 reminders

+ 1 popup upon logging into a tool

• The survey was available online for 3 weeks between October 16th and November

8th. It consisted of a total of 21 questions.

• 4 512 usable answers (i.e. answer rate = 5.4%)

Users activities

5

MAT users are mainly:

•Enterprises (33%)

•Universities and students (26%)

•Governments (14%)

•Trade Support Institutions (TSI) (10%)

Significant but weak link between

the activity and the location:

• Latin America: universities and

students (12-22%)

• Africa:

- governments (28%)

- Trade Support Institutions (14%)

21

16

14

11 10 10 10

3 2 2 1

0

5

10

15

20

25

Proportion (in %)

The Market Analysis Tools:

an overview

6

Rating the influence of MAT*...

7

... “on the service you deliver” * question not asked to entreprises or students

For 92% of the users, the tools

have a positive or very positive

influence.

Very positive 50%

Positive 42%

Weak 2%

No influence 2%

Negative 0%

dnk 4%

Negative No influence Positive Weak Very positive

0 25 100 50 75

The average score = 86 / 100

With the following scale:

(+2 points since 2010 survey)

TSI and governments are

more satisfied than

individuals and international

organizations.

Enterprises rating the influence of MAT*...

8

... “on your import or export activity” * Question asked to enterprises only

Very positive 24%

Positive 40%

Weak 7%

No influence 18%

Negative 0% dnk

11%

62% of the companies declare exporting or importing...

… for 64% of them Market

Analysis Tools have a positive or

very positive influence.

The size of the company has

no significant influence on

this rating.

Negative No influence Positive Weak Very positive

0 25 100 50 75

The average score = 69 / 100

With the following scale:

(-4 points since 2010 survey)

Tools and companies’ turnover

9

“What is the size (in US$) of your import/export turnover in the

last 12 months for which the ITC Market Analysis Tools have

helped you to make your decision?”

Question asked to companies who declared:

exporting and/or importing,

found positive or very positive influence of the tools on their import/export

activity.

• 1496 enterprises in the sample

• 486 were asked the question

• 454 answers

Tools and companies’ turnover

10

61

66 63

53

40

89 89

0

10

20

30

40

50

60

70

80

90

100

$0-$10 000 $10 000-$50 000 $50 000-$100 000 $100 000-$500 000 $500 000-$1 000 000 $1 000 000+ Don't know

Weighted number of answers

“What is the size (in US$) of your import/export turnover in the

last 12 months for which the ITC Market Analysis Tools have

helped you to make your decision?”

The Market Analysis Tools:

Tool-by-tool analysis

11

88

86

84

84

79

70

6

6

12

7

11

22

6

8

4

9

10

8

0 10 20 30 40 50 60 70 80 90 100

Navigation

Indicators relevance

Country coverage

Raw data relevance

Option to download data

Data updating

Proportion (%)

Satisfied

Dissatisfied

No opinion

What is your experience with the monthly trade data in Trade Map?

0

100

200

300

400

500

600

700

800

I did not know there weremonthly trade data in

Trade Map.

I have no use of monthlytrade data.

Data are not recentenough.

Other I can't reach monthly tradedata.

My country is not covered.

Weighted number of answers

Why do you not use the monthly trade data in Trade Map?

77

78

75

70

68

65

65

58

55

19

19

19

24

25

29

30

33

36

1

1

1

1

2

2

3

3

5

2

2

4

5

5

4

2

6

4

0 10 20 30 40 50 60 70 80 90 100

Information on non-tariff measures

Info. on trade agreements and related legal doc.

Possibility to download large datasets

Information on tariff rate quotas

Access to UN COMTRADE

Information on antidumping duties

Graphical presentation of data

Tariff reduction simulations

Availability of historical tariff data

Proportion (%)

Important

Nice to have

Not important at all

No opinion

In Market Access Map, how would you rate the importance of the following features?

80

75

72

71

7

11

15

9

13

14

13

20

0 10 20 30 40 50 60 70 80 90 100

Navigation

Data quality

Data coverage

Graphs and maps

Proportion (%)

Satisfied

Dissatisfied

No opinion

What is your experience with Investment Map?

88

83

81

81

74

6

8

13

11

13

6

9

6

8

13

0 10 20 30 40 50 60 70 80 90 100

Navigation

Relevance of information

Coverage of products

Coverage of standards

Coverage of research materials

Proportion (%)

Satisfied

Dissatisfied

No opinion

What is your experience with the functionality to identify standards?

0

100

200

300

400

500

600

700

It helped me to findinformation.

It helped me to conduct myanalysis

It helped me to discovernew functionalities in the

Market Analysis Tools.

It allowed me to use theMarket Analysis Tools more

efficiently.

I did not find what I waslooking for.

It did not allow me to usethe Market Analysis Tools

more efficiently.

What did you get from your usage of the free training videos of the Market Analysis Tools?

Not informative at all 1% Not very

informative 3%

Somewhat informative

43% Very informative

52%

dnk 1%

How informative did you find this newsletter?

The Newsletter

People who read the newsletter find it informative (95%) and 79% of

people who have not read the newsletter have declared not receiving it