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2nd year FCP Communication and Message portfolio
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IZABELLA HANNAH COMMUNICATION & MESSAGE PORTFOLIO
CONTENTSSELF PROMOTION AND DATA VISUALISATION
Moving Manifesto Biscuit Gif....................................................................................................................4
What Am I Like?..............................................................................................................................................5
Self Promotion Inspiration ........................................................................................................................6 Self Promotion Final Logo/ Mock Up....................................................................................................7
ALL WALKS
What Is Beauty? Inspiration .....................................................................................................................9 What Is Beuaty ? Exhibiton Image ......................................................................................................10
CREATIVE WORKSHOPS
Visual Merchandisng Window .............................................................................................................12
Lord Whitney Workshop Video .............................................................................................................13
WORK EXPERIENCE/ BLOG
Pop PR & London Fashion Week .........................................................................................................15
2
WHAT AM I LIKE?
SELF PROMOTION AND DATA VISULATISTION SELF PROMOTION
MOVING MANIFESTO DATA VISULISATION- BISCUITS GIF
STUDIO SHOTS
After collecting miscellanious data we were given a bried to create a moving image to visualise the results. My experiment was titled How Many Biscuits Do I Eat, On Average, During One Episode of Friends? After I had collected the date I wanted to create a light-hearted, fun image including biscuits. I had experi-mented with themes such as biscuit Stone Henge, biscuit mexican waves and illustration but came to the idea of a pyramid after brainstroming. I created the GIF in photoshop and took inspiration from our Lord Whitney workshop in using
minimal materials for a humorous, low-fi aeffect.
4
WHAT AM I LIKE? SUMMER PROJECT POSTER
5
SELF PROMOTIONLOGO/ BUSINESS CARD INSPIRATION
IDEA GENERATION
After our Summer project for What Am I Like? I started to really examine what elements of todays culture influence my work.
This developed into a sketchbook that quickly began to fill with film references, artists work and inspiration, illustrations from childrens book as well as humourous sculptures and
illustrations.
I then decided to tkae my own doodle/ artwork further and developed it into a digital graphic pattern than had references to the linear work found in the Art Deco movement. After experiments and brainstorms I came to my final design and translated it into the in`itals of my name to create a palindrome
logo.
I also decided to use the slogan not just another fashion student in my work as I felt it was a strong direct phrase that would differentiate my work from other people and cause
curiosity.
6
SELF PROMOTIONLOGO/ BUSINESS CARD MOCK UP
FINAL LOGO
7
ALL WALKSWHAT IS BEAUTY, DIVERISTY NOW
ALL WALKSWHAT IS BEAUTY? INSPIRATION
CREATIVE CONCEPTIn our photo shoot we want to convey the combined notion that we are all fundamentally the same; we are made up of all the same stuff and yet we all interpret beauty differently. At what point in our lives do we decide what is beautiful and what social, cultural, religious, norms
mould our perspectives?
By researching the physicality of beauty (the anthropological influences over our definition of attractiveness) and the more emotive responses to beauty (individual perspectives) we were able to combine the two in
our concept.
We have been visually inspired by the work of Larry Bell, Kate MacDowell, Damien Hirst, Antony Gormley and Edward Weston. These artists produce strong contextual images; the audience can identify the props
yet are able to individually define their meaning and prominence.
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STUDIO SHOTS
ALL WALKSWHAT IS BEAUTY? EXHIBITION IMAGE
We want our final image to represent how no one person can define beauty and how BEAUTY COMES FROM WITHIN. We have purposely used a provocative motif to shock our audience and force them to question their preconceived ideas of what is beauty. This is demonstrated by our choice not to use
a model and to use a real heart on set.
We want our audience to reflect on how beauty doesnt need to be defined by a physical form.
Instead, our message is that BEAUTY IS INTERNAL; it is our character, our personality, our heart that makes us beautiful.
10
REAT
CREATIVE WORKSHOPS VISUAL MERCHANDISING AND LORD WHITNEY MOVING IMAGE
MULBERRY AW 14/15VISUAL MERCHANDISING WINDOW
12
LORD WHITNEYMOVING IMAGE WORKSHOP
STUDIO SHOTS
For our Lord Whitney workshop we were given a brief to create a photo or moving image using only recycled materials based on your given word.
As a group we were given the word ladder to interpret into a moving image. After brainstroming we decided to recreate a selection of Grimms Tales, inlcding Jack and The Beanstalk, The Princess and The Pea and Rapunzel. We decided to use a muted colour palette and gothic theme as we were influeced by directors Tim
Butron and Wes Anderson.
WELCOME TO THE HAUNTED HOUSE
13
WORK EXPERIENCESUMMER INTERNSHIP AND BLOG
Fashion, beauty and events agency POP PR has over 15 years experience in public relations and offers a friendly, reactive and flexible service of a boutique agency combined with major-league contacts, innovative media access and successful brand build strategies that match up to the overavll
POP PR 3 MONTH INTERNSHIP
goal of your business. www.poppr.co.uk/about
My roles as an intern varied from showroom management, sample booking out and returns, liaising with stylists and running some showroom appointments, pitching to magazines like Vogue and Look, generating social media content
and the occasional coffee run.
As part of my internship at POP PR I was given the opportunity to help out at London Fashion Week in September. As POP PR had 8 clients at fashion week I was able to work and watch a variety of shows and presentations including Ashely Isham, Sorapol, Dora Abodi, Hema Kual, Bernard Chandran, Le Photographic, Ones To
Watch; and my favoutire, Jamie Wei Huang. My main role was to assist in the ticketing and allocation of seats for the guests as well as coordinating with the POP PR team at the door. I found that there was a clear hierarchy in the guests attending as celebrities and stylists sat front row and young, fresh faced bloggers were left standing. There was an overwhelming sense that everyone knew each other at each show which showed the importance of networking and retaining strong relationships in
the industry. I also noticed that many people brought their egos to the shows which occasionally left little room for manners. Overall, I found fashion week an amazing experience. Not only was I able to see some amazing shows, I was also able to see a snapshot of the fashion industry in one room. Each show was a collection of creative people who all work together to celebrate and share the work of these designers; from bloggers who review the shows to stylists who get the garments in magazines.
FASHION SCOUTLONDON FASHION WEEK
My experience has taught me that being confident in what you do is absolutely imperative; if you sound like you have no idea what you are doing
no one is going to take you seriously. As an introvert this can sometimes be difficult, as can be taking risks; but what I have learnt is that the ability to think on your feet and be confident in
what you are saying can get you a long way.
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VISIT MY BLOG @ http://izabellahannah.wordpress.com/