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Signature and Name of Invigilator

1. (Signature)

(Name)

2. (Signature)

(Name)

Roll No.(In words)

Test Booklet No.

Roll No.

(In figures as per admission card)

PAPERIII

MASS COMMUNICATION

AND JOURNALISMTime : 2 hours] [Maximum Marks : 200

J6308

Number of Pages in this Booklet : 32 Number of Questions in this Booklet : 26

Instructions for the Candidates

1. Write your roll number in the space provided on

the top of this page.2. Answers to short answer/essay type questions are

to be given in the space provided below each questionor after the questions in the Test Booklet itself.

No Additional Sheets are to be used.

3. At the commencement of examination, the questionbooklet will be given to you. In the first 5 minutes,you are requested to open the booklet andcompulsorily examine it as below :

(i) To have access to the Test Booklet, tear off thepaper seal on the edge of this cover page. Do notaccept a booklet without sticker-seal and do notaccept an open booklet.

(ii) Tally the number of pages and number ofquestions in the booklet with the informationprinted on the cover page. Faulty booklets dueto pages/questions missing or duplicate or notin serial order or any other discrepancy shouldbe got replaced immediately by a correct bookletfrom the invigilator within the period of 5minutes. Afterwards, neither the questionbooklet will be replaced nor any extra time willbe given.

4. Read instructions given inside carefully.

5. One page is attached for Rough Work at the end of

the booklet before the Evaluation Sheet.6. If you write your name or put any mark on any part

of the Answer Sheet, except for the space allotted forthe relevant entries, which may disclose youridentity, you will render yourself liable todisqualification.

7. You have to return the Test booklet to theinvigilators at the end of the examinationcompulsorily and must not carry it with you outsidethe Examination Hall.

8. Use only Blue/Black Ball point pen.

9. Use of any calculator or log table etc. is prohibited.

10. There is NO negative marking.

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MASS COMMUNICATION AND JOURNALISM

PAPERIII

- III

NOTE : This paper is of two hundred (200) marks containing four (4) sections.Candidates are required to attempt the questions contained in these sectionsaccording to the detailed instructions given therein.

(200)

(4)

S

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SECTION - I

UI

Note : This section contains five (5) questions based on the followingparagraph. Each question should be answered in about thirty (30)words and each carries five (5) marks.

(5x5=25 marks)

( 5)

( 30

) ( 5

)

(5x5=25

)

For many years, communication scholars have grappled with the problem of how

to characterize communication theory as a field. This has been a challenge for theorists,teachers and students because of the number of theories and the complexity of their

philosophical and practical differences. In a recent landmark article, Robert T. Craig

proposes a vision for communication theory that takes a huge step toward unifying

our otherwise disparate field.

Craig argues that our field will never be united by a unified theory or theories.

Theories will always reflect the diversity of practical ideas about communication in

ordinary life, so we will forever be faced with a multiplicity of approaches. Our goal

cannot and should not be to seek a standard model. If this impossible state of affairs

were to happen, communication would become a static field, a dead field.

In stead, we must seek a different kind of coherence based on (1) a common

understanding of the similarities and differences, or tension points, among theoriesand (2) a committment to manage these tensions through dialogues. Craig writes,

The goal should not be a state in which we have nothing to argue about, but one in

which we better understand that we all have something very important to argue about.

Here, then, we have two requirements for communication theory as a field.

The first requirement is a common understanding of similarities and differences

among theories. More than a list of similarities and differences, we must have a common

idea of where and how theories coalesce and clash. We need a metamodel. The term

meta means above so a metamodel is a model of models.

The second requirement for coherence in the field is a new definition of theory.

Rather than viewing a theory as an explanation of a process, it should be seen as astatement or argument in favour of a particular approach. In other words, theories are

a form discourse. More precisely, theories are a discourse about discourse or

metadiscourse

As a student of communication theory. You will find these two concepts very

important because they help you sort out what this enterprise is all about. If you can

find a useful metamodel, you will be able to make connections among theories, and if

you see communication theory as metadiscourse, you will begin to understand the

value of multiple perspectives in the field. In other words, communication theories will

look less like a bunch of rocks laid out on tables in a geology laboratory and more like a

dynamic computer model of earth formation in a course on geological history.

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1. Why scholars find it difficult to characterize communication theory as a field ofstudy ?

M U h S c U U m U ?

2. Why it is necessary to find a coherence approach to study communication theories ?

U h ?

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4. In what way, metamodels help to connect various communication theories ?

U h M U U ?

3. What are the two requirements to understand communication theories ?

U h ?

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5. Why do you think communication is a dynamic process ?

U ?

SECTION - II

UII

Note : This section contains fifteen (15) questions each to be answered inabout thirty (30) words. Each question carries five (5) marks.

(5x15=75 marks)

- ( 5-5

) ( 15

)

( 30

)

(5x15=75 )

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7. List any three advantages of the new media. U c U

6. Every communication begins and ends in self-communication. How ?

U U U U S - U ?

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8. What are the new careers available in mass communication with the growth of newmedia ?

U U U U U U ?

9.What are the major objectives of the Right to Information Act-2005 ?

U - 2005 g ?

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11. Differentiate between documentary and a docu-drama. U U U U U S c U U

10. Justify the need of a readers editor.

U U U

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12. What is the alternate of dominant paradigm ?

?

13. What is the major demerit of impact study ? ?

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15. Explain any one rule of visual grammar. U U

14. What do you mean by content convergence ?

S U ?

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16. Explain the process of uplinking and downlinking.

U

17. Differentiate between propaganda and advertising.

U U

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19.What is Page-3 journalism ? -3 U U ?

18. What is the advantage of flexography.

?

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20. What is a variable ?

U ?

SECTION - III

UIII

Note : This section contains five (5) questions of twelve (12) marks each. Each

question is to be answered in about two hundred (200) words.(12x5=60 marks)

( 12) ( 5)

(200

)

(12x5=60

)

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21. Describe the process of event management.

U ( U U ) U

22. Explain the circumstances leading to the marginilisation of the editor in newspapers.

U U U S U

23. Explain section 295 A of IPC with reference to media coverage.

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24. Discuss the merits and demerits of qualitative and quantitative designs of media research.

U M - U

25. Examine the potential of Internet Advertising.

U U U U

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26. While critically examing the content of television channels in India, explain howtelevision can be used to supplement the national efforts to become a developed country.

U U $ S U U U

U C U U ?

OR /

How do you visualise the impact of media convergence on the existing media structuresand practices ? Explain with examples.

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OR /

Explain in detail the significant developments in the regional media in India.

U U S U

SECTION - IV

IV

Note : This section consists of one essay type question of forty (40) marks tobe answered in about one thousand (1000) words on any of the

following topics.(40x1=40 marks)

( 40

)

, ( 1000

)

(40x1=40 )

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Question

Number

Marks

Obtained

Question

Number

Marks

Obtained

Question

Number

Marks

Obtained

Question

Number

Marks

Obtained

1 26 51 76

2 27 52 77

3 28 53 78

4 29 54 79

5 30 55 80

6 31 56 81

7 32 57 82

8 33 58 83

9 34 59 84

10 35 60 85

11 36 61 86

12 37 62 87

13 38 63 88

14 39 64 89

15 40 65 90

16 41 66 91

17 42 67 92

18 43 68 93

19 44 69 94

20 45 70 95

21 46 71 96

22 47 72 97

23 48 73 98

24 49 74 99

25 50 75 100

Marks Obtained

FOR OFFICE USE ONLY

Total Marks Obtained (in words) .....................................

(in figures) ....................................

Signature & Name of the Coordinator ...............................

(Evaluation) Date .............................