DRAFTFCB 2006-2010

Edge Shave Gel - Print, Radio, TV

Coors Light - TV

Keystone Light - Radio

Kmart - TV

Boeing - Print

State Farm - DRTV

USPS - Web, Retail, Promotions, DM

Kraft Foods - Retail

A1 - FSI

USPS AWARDS

Telly AwardSilver

POPAI AwardBronze

Hermes Creative AwardPlatinumPlatinum

Gold

Communicator AwardAward of Distinction

Marcom Creative AwardGold

THE LINE

Edge Shave Gel -

Coors Light -

Keystone Light -

Kmart -

Boeing -

State Farm -

USPS -

Kraft Foods -

A1 -

ConAgra -

Print, Radio, TV

TV

Radio

TV

Print

DRTV

Web, Retail, Promotions, DM

Retail

FSI

Web, Radio, Promotions

Telly Award POPAI Award Hermes Creative Award Communitcator Award Marcom Creative AwardSilver Bronze Platinum

PlatinumGold

Award of Distinction Gold

Whatever Matt wants Matt Getz.

TV

“EDWARDS-SILVER TICKET PROMOTION” :30

VIDEO AUDIO

COACH EDWARDS BEHIND PODIUM, GUYS ASK QUESTIONS

GUY 1: Coach Edwards, the Coors Silver Ticket Promotion is back. How do you play?

COACH EDWARDS BEHIND PODIUM RESPONDS

EDWARDS: You play to win.

GUYS RESPOND GUY 2: Right, so you start with some cold Coors Light, then you...

EDWARDS RESPONDS EDWARDS: You play to win the game.

GUYS RESPOND GUY 1: Yes, agreed. We were just wondering do you go online, do you enter a code?

EDWARDS RESPONDS EDWARDS: HELLO! You play to win the game.

COORS LIGHT SILVER TICKET SHOTinside special packs of Coors Light for your chance to win NFL tickets.

GUYS IN CROWD ASK ANOTHER QUESTION

GUY 3: Do you ever play to lose the game? (LAUGHING)

EDWARDS RESPONDS EDWARDS: Get out!

GUYS RESPOND GUY 3: You get out. (LAUGHING)

The greatest classroom is the one that lies all around us.

Boeing proudly supports those who encourage students to

explore the world wherever they find it.

JOB N U M B E R : BOEG-0000-M2829

Colors: Cyan , Magenta , Yellow ,

Client: Boeing Brand: Corp. Comm.

S:7 in

S:10 in

T:8.5 in

T:11 in

B:8.75 in

B:11.25 in

Boeing proudly salutes all great leaders

and the innovations they inspire that

help lift us up to be our very best.

This Memorial Day, we honor all who

gave their lives for our country.

REMEMBER THOSE YOU CAN NEVER THANK ENOUGH.

TV

“Vampire Family” :30

VIDEO AUDIO

OPEN ON SPOOKY MANSION WITH COBWEBS AND COFFINS IN THE BACKGROUND. A VAMPIRE FAMILY PHOTO IS ON THE WALL.

SFX: creepy organ music up and under

MOM TALKS TO HER TWO KIDS DRESSED IN A HANNAH MONTANA COSTUME AND A TRANSFORMERS COSTUME.

MOM: Remember kids, what rules do we follow for Halloween?DAUGHTER: (Sarcastically) Avoid garlic.SON: (Sarcastically) Be home before daylight.

DAD ENTERS, SHAKES HIS HEAD IN SHOCK AFTER SEEING HIS KIDS IN COSTUMES.

DAD: What are they wearing?

MOM RESPONDS AND HOLDS UP A PIRATE COSTUME IN FRONT OF DAD. HE NODS HIS APPROVAL.

MOM: Thought we’d try something different this year. DAUGHTER: (Whining) We’ve been vampires for 200 years now. MOM: I even dug up the perfect one for you, too.

CUTS TO WEREWOLVES, MUMMIES, AND FRANKENSTEIN MONSTER FAMILIES MODELING VARIOUS COSTUMES IN SUCCESSION. SUPER: ALL 40% OFF

VO: Come to Kmart. With over FOUR HUNDRED costumes for the whole family—all at 40% off—everyone’s getting into the spirit of Halloween this year.

CUTS TO THE VAMPIRE FAMILY IN THEIR NEW COSTUMES AS THEY WALK OUT THE DOOR. DAD LOOKS AT THE CAMERA.

DAD: You can always COUNT on Kmart. Woohaahhaahaa.

MR. BLUELIGHT WALKS INTO END FRAME DRESSED AS DR. FRANKENSTEIN;; PULLS A SWITCH, LIGHTNING STRIKES THE “K” AND TURNS IT INTO AN “S”.

MR. BLUELIGHT: There’s smart, and there’s Kmart smart.

SHAVE GEL

RADIO

“Belt Sander” :30

SFX: (BELT SANDER)

WOMAN: Ahhhhhh…

SFX: (BELT SANDER, WHAT?)

WOMAN: What do you mean what? Your face is a belt sander…

SFX: (INTERRUPTING BELT SANDER, FEELING SORRY FOR ITSELF)

WOMAN: It’s hurting my face, and it’s hurting us. Your face is a belt sander!

SFX: (BELT SANDER LONG SAD SQUEAL)

VO: Tired of destroying your lady’s face? Try Edge Advanced. Its full line of shaving gels with cooling conditioners, extra moisturizers and aloe will leave your face looking noticeably smooth. So for a smooth shave, get your Edge.

SFX: BELT SANDER, TRYING TO SOUND SEXY

WOMAN: It’s not happening, Ron. Go sand the deck.

SFX: (BELT SANDER, SAD)

TV

TV

“Locker Room” :30

VIDEO AUDIO

SHOT OF 3 EDGE PRODUCTS VO: Edge offers a full line of shaving gels designed for whatever ails you.

CAMERA PANS TO BELT SANDER FACE IN LOCKER ROOM MIRROR, TRYING TO SHAVE BUT RAZOR FLIES OFF SANDER

VO: For rough skin, there’s new Edge Infused. Its lotionized formula and natural ingredients leave your face smooth.

CAMERA PANS TO LOG FIRE FACE, TRYING TO SHAVE BUT RAZOR IS MELTING

VO: For razor burn, there’s Edge Advanced. The cooling conditioners take the burn out of shaving.

CAMERA PANS TO CHEESE GRATER FACE, TRYING TO SHAVE BUT GETS SPARKS FROM IT

VO: For nicks and cuts, there’s Edge Energy. The extra aloe and moisturizers protect your face. And it smells good.

PRODUCT SHOT OF ALL 3 VO: For a better shave, get your edge.

CAMERA PANS TO CHICKEN CLAW FACE MAN

VO: And…we’re still working on that.

TV

“Rough Stuff” :30

VIDEO AUDIO

SLIDING INTO A BOOTH AT A RESTAURANT—WE SEE THE WOMAN, BUT ONLY THE TORSO OF THE MAN AT FIRST

WOMAN: We need to talk. This just isn’t working out. You’re a great guy, but...

CAMERA PANS UP TO REVEAL THE CHEESE GRATER HEAD, GUY HAS ARMS RAISED AND SHOULDERS UP

WOMAN SHAKES HER HEAD WOMAN: I know this is sudden, but it’s been tearing me up. You really need to take better care of your face.

CHEESE GRATER GUY LOOKS AT HER, A SINGLE STRING OF CHEESE IS COMING OUT LIKE A TEAR

WOMAN GETS UP TO LEAVE WOMAN: And plus, you kinda smell like old cheese.

CHEESE GRATER GUY LOWERS HIS HEAD IN SHAME

EDGE PRODUCT SHOT VO: Enough with the rough stuff. Experience moisturizing aloe and bold fragrances that leave your face fresh and smooth with Edge Energy. Get your edge.

WAITER GRATES CHEESE OVER HIS FACE

WAITER: More cheese sir?

RADIO

“Comfortable” :60

SFX: (1940s NEWSREEL VOICE AND MUSIC)

ANNCR: Unsmooth moments in history presented by Keystone light. It was 1999. Michael Crass was returning from a blind date with a smoking hot girl. She invited Mike up to her place and they were cozying up on a couch reminiscing of times had while sharing some Keystone Light...

GUY: I’m having an amazing time with you tonight.

GIRL: I know…I don’t normally move this fast.

ANNCR: Connections were strong and young love was in the air…

GIRL: I mean, I really feel comfortable around you. Is that cheesy?

GUY: Nooo…I feel so comfortable around you too.

GIRL: Yeah?

GUY: Yeah.

SFX: (AFTER A PAUSE, WE HEAR A LONG, AND HILARIOUS SOUND OF OUR GUY PASSING GAS. AFTER SEVERAL SECONDS IT FINALLY STOPS.)

GIRL: Yeah, not that comfortable.

ANNCR: Mike’s vulgar eruption blasted like an angry Mt. Saint Helen. Their

a smooth way to cap the night, Mike. But at least he had Keystone Light, the beer that’s smooth-­brewed for that smooth Keystone taste. So remember, Keystone Light is always smooth, even when you’re not.

RADIO

“House Party” :60

SFX: (1940s NEWSREEL VOICE AND MUSIC)

ANNCR: Unsmooth moments in history presented by Keystone Light, the beer that’s always smooth. The year was 2005. Vern McDermit brought a 30 pack of Keystone Light to Dan Wittick’s housewarming party. There was conversation to be had, and plenty of Keystone Light to be enjoyed. In the midst of merrymaking Vern crossed paths with a beautiful girl, Shelly and began delighting her with fruitful conversation.

VERN: Pretty sweet party. Want a Keystone Light?

SHELLY: Yeah, I’d love one.

ANNCR: Vern was halfway home to sealing the deal.

VERN: But what’s with that photograph? Where’d they take that pic, the zoo? Looks like an orangutan exhibit.

SHELLY: That’s my family.

ANNCR: Shelly snipped with snippery.

VERN: Uhhh, obviously I was totally kidding…your dad on the end looks so strong and handsome.

SHELLY: That’s my Aunt.

VERN: Of course it is.

ANNCR: Shelly was not a happy gal and took off as briskly as the wind.

the beer that’s smooth-­brewed for that smooth Keystone taste. So remember, Keystone Light is always smooth, even when you’re not. And stay tuned for another unsmooth moment in history.

RADIO

“Kuala Lumpur” :60

SFX: (1940s NEWSREEL VOICE AND MUSIC)

ANNCR: Unsmooth moments in history presented by Keystone Light, the beer that’s always smooth. The year was 1997 when John McClur went to his local convenience store to pick up some Keystone Light. Little did he know Cindy Larson, the town beauty, would be in that very same store with a t-­shirt that read Kuala Lumpur across her glorious bosom. John felt the impending need to engage.

JOHN: Kuala Lumpur? That’s like my favorite city in the world.

ANNCR: He blurted out with no regard.

CINDY: Oh really? What do you like about it?

JOHN: Uh… everything. The people, the Lumpurians, uhh…

ANNCR: John didn’t realize he’d be required to back up his witless banter.

CINDY: You don’t know anything about Kuala Lumpur do you?

JOHN: Uh, the koala bears…?

ANNCR: That was the last time John ever saw or heard from Cindy Larson. An unsmooth maneuver of epic proportions. Fortunately he had smooth Keystone Light. The beer that’s smooth-­brewed for a taste that’s always smooth, even when you’re not. Stay tuned for the next unsmooth moment in history.

State Farm DRTV :60 — ONE CALL

Direct TV

VIDEOOPEN ON DAD PAINTING ROOM BLUE AND WIFE SETTING UP CRIB.

DAD DROPS BRUSH IN FRUSTRATION. MOM LOOKS ECSTATIC. SCREEN FREEZES AND SUPER: “ONE CALL CAN CHANGE IT ALL” SMACKS ON THE SCREEN.

QUICK CUT TO RED BACKGROUND. STATE FARM LOGO AND 800 NUMBER APPEAR. FOLLOWED BY: “SAVE UP TO 40%” CUTS TO A MAN IN A TATTOO CHAIR GETTING THE NAME CLAUDIA TATTOOED ON HIS ARM. PHONE RINGS. WE SEE CLAUDIA IS ON THE CALLER ID. HE PUTS HER ON SPEAKER PHONE.

GUY SADLY STARES AT HIS TATTOO. THE SCREEN FREEZES AND SUPER: “ONE CALL CAN CHANGE IT ALL” SMACKS ON THE SCREEN.

QUICK CUT TO RED BACKGROUND. STATE FARM LOGO AND 800 NUMBER APPEAR. FOLLOWED BY: “FREE 5-POINT REVIEW”

CUT TO MAN TURNING ON DISHWASHER. PHONE RINGS, HE ANSWERS.

KITCHEN BEGINS TO FLOOD WITH FOAMY WATER. HE LOOKS SHOCKED. SCREEN FREEZES AND SUPER: “ONE CALL CAN CHANGE IT ALL” SMACKS ON THE SCREEN.

QUICK CUT TO RED BACKGROUND. STATE FARM LOGO AND 800 NUMBER APPEAR.

AUDIO(PHONE RINGS) ANSWERING MACHINE MESSAGE: (BEEP)

Dr. Lechman’s office. We misread your chart. Looks like you’re having a girl.

ANNCR VO: Call State Farm to get the right results the first time on your auto insurance.

ANNCR VO: Call 1-800-555-1234 today and save up to 40%.

GUY: Hey baby.

GIRL: We need to talk.

ANNCR VO: Before you make the WRONG decision, call today.

ANNCR VO: With State Farm you’ll speak to a REAL person who will go over a free 5-point review to help you find the best auto quote available.

GIRL ON PHONE: Honey, I forgot to mention, I think we need a new dishwasher.

ANNCR VO: Call before it’s too late.

ANNCR VO: State Farm is there for you to help you make the right decision on your auto insurance. For flexible payment plans, a free 5-point review and savings of up to 40%, call today at 1-800-555-1234 and get the only quote you’ll ever need.

“One Call” :60“One Call” :60

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and may not be used without permission. All other artwork is (tm) & (c) respective owners and noted where known.

©2007 United States Postal ServiceMPSP07-FLZ-PS-305

San Diego Large Poster

PACK MOREPUNCHIN YOUR LUNCH

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FRONT

RADIO

“Grocery” :60

SFX: (SHOPPING CART ROLLING)

MAN: Ahhh the last steak in the grocery store.

WOMAN: HEY! I wanted that!

MAN:

WOMAN: But I’ve already grabbed my PAM for Grilling…

MAN: (LAUGHING) Well you better grab some burgers, cause a steak needs a man’s touch...

WOMAN: (FRIENDLY CHUCKLE) I beg your pardon... I could out grill you any day of the week.

MAN: Oh yeah? Prove it.

WOMAN: I will, at the Battle of the PAM-­azing Grillers Contest, I entered at pam4you dot com and have a chance to compete in New York. The winner gets ten grand! And I doubt you have the guts to take on a lady.

MAN: I have the guts and PAM for Grilling. That’s PAM4you dot com? Consider me entered.

WOMAN: (LAUGHING) You better start practicing.

MAN: (LAUGHING) Practicing my victory speech. Because with PAM for

perfect. See you at the contest.

ANNCR: Enter the Battle of the PAM-­azing Grillers Contest today at PAM number 4 you dot com and prove that you’re America’s ultimate griller. PAM for Grilling, you can’t grill without it.

ANNCR: No purchase necessary. Legal to residents of the 50 United states. Void where prohibited.

RADIO

“Talk Show” :60

SFX: (CORNY TALK SHOW MUSIC UP AND UNDER)

MONTELL Today’s topic on Montell Grilliams is: Men Vs. Women, who is the better griller? Meet John, he’s 33, an architect, and a self-­proclaimed grilling expert.

SFX: (CLAPPING)

JOHN: Yeah, hi. I’m what I like to call a grilling master;; I brought my spatula, and my secret weapon, PAM for Grilling Spray, because I am the greatest griller ever, I eat burgers for breakfast…

MONTELL Cindy, she’s 27 and claims her grill’s what’s really cooking.

CINDY: Don’t think you’re the only one who uses PAM for Grilling. Everyone knows it keeps your food from sticking.

JOHN: Face it, Men are better grillers, case closed.

CINDY: Never!

SFX: (ARGUING CROWD—OHH, AHHH)

MONTELL This is really heating up, and that’s all the time we have. Prove you’re the better griller and win ten grand and other prizes at the Battle of the PAM-­azing Grillers Contest, Sign up at Pam 4 you dot com. Pam for Grilling, you can’t grill without it.

ANNCR: Enter the Battle of the PAM-­azing Grillers Contest today at PAM number 4 you dot com and prove that you’re America’s ultimate griller. PAM for Grilling, you can’t grill without it.

ANNCR: No purchase necessary. Legal to residents of the 50 United states. Void where prohibited.