J & J

Organic Confections

Julia Mansfield & Jodeci Oquendo Grade: 11th

Age: 16

Mission Statement

Mission Statement Health is becoming a great priority to the American

culture. With J & J Organic Confections health will no longer be an issue. With our sweets you can indulge yourself without a worry.

Opportunity Organic ingredients are very healthier and don’t contain

harmful added preservatives. By purchasing our product we assure you a delicious

healthy treat that will satisfy your cravings.

Business Profile

Manufacturing & ServiceJ & J Organic Confections is a retail business.

Legal Structure Limited Liability Company We selected this legal structure because there are

simple operating equipment requirements, and there are greater liability protection for the business owner.

Qualifications We’re qualified to run this business

because:Determined to make healthy treats

Experience in organic baking

Has taken Entrepreneurship and Marketing class

Knowledgeable target market

Market AnalysisIndustry Name Catering Services

Industry Size $7 Billion

Total Population

Hartford County

Target Market

Health conscious people, Athletes,

Individuals with weight problems and Diabetics

of all ages with a household average of

$1,400 or greater

Potential Market

75% of our target market would be willing to try

organic treats.

3,574,097

956,374

2,757,082

Total Population

Target Market

Potential Market

7

Target Market Segment Demographics

Health conscious individuals Athletes individuals with weight problems Diabetics of all ages. With

household incomes of $1,400

Geographic's Hartford County with the

potential market size being 956,374.

Psychographics Individuals with fast paces

lives that don’t have time to eat healthy and want to enjoy a dessert without gaining weight.

Buying Patterns The purchase pattern we look

for are for our customers to come in at least twice a month willing to purchase 2-4 items.

Competitive Advantage

J & J Organic Confections

Stop & Shop Bakery MozzicatoFactors

$50.00

Quality of Product/Service

Price

Location

Reputation/Brands

Unique Factors/Knowledge

$30.00 $45.00

Excellent Good Excellent

Local Convenient Culture friendly

Bloomfield, CT

Hartford, CT

Italian Bakery

Birthday Cakes

Organic Bakery

Hartford, CT

Marketing Mix

People Product Place Price Promotion

• Diabetics • Athletes

• Individuals w. weight problems

• Health Conscious

Individuals of all ages

• Pre-printed napkins

• Word-of-mouth

• social networks

Hartford County

Organic desserts $45.00Competitively

priced

Promotional Mix

Publicity Facebook or Twitter and word-of-mouth

$0.00

Sales Promotion

Free samples to target market and Window display $60.00

Other Pre-printed napkins $25.00

Total Monthly Promotional Expense $85.00

Promotional ExpenseMonthlyAmount

Cost of Materials/Labor

MaterialsMaterial Description Cost/Total Quantity Cost per Unit

Organic Cupcake Recipe $70.56/24 $2.94

Pre-printed Napkins $25.00/1000 $.03

Pam Organic Cooking Spray $3.38/5oz $.68

Cupcake Boxes $52/200 $.26

Total Material Cost per Unit $3.91LaborLabor Cost per Hour Time (in Hours) to Make One Unit Labor Cost per Unit

$8.25 30 minutes $4.13

Total Labor Cost per Unit $4.13

COGS (per Unit) $8.04

Description of Sale: 24 Organic Vanilla Frosted Strawberry Cupcakes

Economics of One Unit

Selling Price (per Unit) $45.00

COGS (per Unit)

$8.04

Delivery (per Unit) (10% of the time)

$.50

Total Variable Expenses (per Unit)

$8.54

Contribution Margin (per Unit)

$36.46

Description of One Unit of Sale: 24 Organic Vanilla Frosted Strawberry Cupcakes

Average Monthly Fixed Expenses

Fixed Expense Average Monthly Expense

Insurance $150.00

Salaries $2,500.00

Advertising $25.00

Depreciation (laptop, cell phone, oven, refrigerator, utensils and van)

$788.12

Utilities (Gas, Electric, and Telephone) $700.00

Rent $1,600.00

Total Average Monthly Fixed Expenses $5,732.36

Time-Management Plan Schedule for a Typical Week

Total Hours in a Week = 168

School

New Business

Free Time

0 10 20 30 40 50 60 70

41

65

62

Hours

Total Hours In A Week : 168

Monthly Sales Projections First Year

0

50

100

150

200

250

300

350

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec

Uni

ts S

old

Total Units Sold 2,841

Monthly Break-Even Units

In an average month, the company will begin to make a profit after selling units.

157

$36.46 Contribution Margin Unit

= 157 Units$5,732.36 Monthly Fixed Expenses

Projected Yearly Income Statement First Year

Selling Price per Unit $45.00

Number of Units Sold 2,841 units

Total Sales $127,845.00

Variable Expenses $24,262.14

Contribution Margin $103,582.86

Fixed Operating Expenses $68,788.32

Pre-Tax Profit $34,794.54

Taxes @ 15% $5,219.18

Net Profit $29,575.36

Start-Up InvestmentStart-Up Expenditures

Item Where Will I Buy This? Cost

DBA City of Hartford Town Hall $10.00

Refrigerated Display Cases Display Case Showcase $7,082.25

ServSafe Certification & Class Manchester Community College $175.00

3 Tables Sets Bob’s Discount Furniture $891.00

Cash Register EBay $149.95

Partnership Agreement Webber & Myers LLC $150.00

13 Piece Pots Set Macy’s $449.99

17 Piece Kitchen Utensils Macy’s $39.99

Computer Best Buy Already Own

Total Start-Up Expenditures $8,948.18

Cash Reserves

Emergency Fund $4,474.09

Reserve for Fixed Expenses bills $ 17,197.08

Total Start-Up Investment: $30,619.35

ROS & ROIROS: Return on Sales

For My Business:DollarEquivalent =

ROI: Return on Investment

For My Business: DollarEquivalent =

$29,575.36 (Annual net profit)

$127,845.00 (Annual sales) x 100 = 23%

$29,575.36 (annual net profit)

$30,619.35 (start-up investment)x 100 = 97%

$23

$97

Financing Strategy

Source Amount Debt Equity Gift

Personal Savings $10,500.00 $0.00 $0.00 $0.00

Relatives/Friends $9,620.00 $10,101.00 $0.00 $0.00

Partner $10,500.00 $.000 $0.00 $0.00

Totals $30,620.00 $10,101.00 $0.00 $0.00

Total Start-Up Investment $30,619.35

Business Responsibility & Philanthropy

Philanthropy We plan to donate 5% of our net profits to JDRF

(Juvenile Diabetes Research Foundation). We also plan to go to homeless shelters once a

week and give them desserts to have with there meals.

Business Responsibility We will incorporate this into our marketing plan by

advertising our contributions on our receipts. We will also incorporate donations into our

marketing by hosting a yearly cook off to make the public aware of this foundation and ask for donations.

Business & Personal Goals

Double profits within 2 years of our business opening

Create an online website for customers to order our products

Graduate from high school

Learn to make and perfect recipes from different countries

Business Personal

• Expand our business to different locations

• Hire more experienced organic chefs

Sh

ort

-Ter

mL

on

g-T

erm • To run a successful family

owned business

Being able to handle a fast pace bakery

Eat Good Feel Good

Thank you for your consideration.

Website Coming Soon