Jan Jackman Cloud as a Platform for Business Innovation and Growth

© 2011 IBM Corporation

Cloud as a Platform for Business Innovation and Growth

© 2011 IBM Corporation2

The next chapter for cloud computing

To fulfill its potential as the next evolution of enterprise IT, cloud computing promises to become much more than an enabler of IT

efficiencies.

It promises to become a driver of business transformation, innovation and growth

Low cost and high speed:

Operational DexterityFlexibility and agility:

New business value

Simplicity and ease of use:

IT without boundaries


IBM’s next generation service delivery platform was built to enable business transformation, innovation, and growth

Infrastructure

Client portal

Management,support anddeployment

Security and isolation

Availability andperformance

Technology platform

Payment andbilling

Business Services

Platform

Enterprise data center

Enterprise data center

Private cloud Hosted private cloud

Managed private cloud

Enterprise

Shared cloud services

A

Enterprise

B

Public cloud services

A

Users

B

Secure, ubiquitous access


Management

Operations Support System

Cloud Service Models have foundational components …

Optimization Security

Workload Services

Integration

Application Lifecycle

Application Services

Industry SolutionsBusiness Application Services


IBM provides operating system and tool licenses

Fully managed

The IBM enterprise-class service delivery platform will offer two tiers – optimizing delivery requirements and economics

Rapid access, multi-tenant solution scaled and priced based on usage.

Robust multi-tenant solution, including managed production services.

Workloads

Operating system

Management level

Availability

Security

Software usage

Pricing

Ideal for developing and deploying new application designs

Ideal for migration of traditional and higher availability applications

Linux, Windows Windows, Linux, AIX

Self Service with advanced premium support

99.5% 99.9%

Virtual and some physical isolation Multiple levels of isolation

Bring your own / pay as you go / free developer use

Hourly usage-based with reserved options Monthly usage-based and fixed contract


Unprecedented choice and control translate into capabilitiescustomized to your needs and priorities.

Management,Support andDeployment

Securityand Isolation

Availability andPerformance

TechnologyPlatform

Payment andBilling

Hardware Hypervisor OperatingSystem

Middleware Application Process

SecurityPoliciesand Services

Logicaland PhysicalIsolation

IntegratedBackupand Recovery

Dedicated ClientConnectionfrom Data Center

LocationDexterity

RapidProvisioningTime

High-EndScalability

SLA99.5%

SLA99.9%

x86 TieredStorage

Power Linux Windows AIX VMWare KVM

Pay asYou Go:Hourly

Pay asYou Go:Monthly

Managed ServiceOptions

Whether you’re deploying a simple web application…


Unprecedented choice and control translate into capabilitiescustomized to your needs and priorities.

Management,Support andDeployment

Securityand Isolation

Availability andPerformance

TechnologyPlatform

Payment andBilling

Hardware Hypervisor OperatingSystem

Middleware Application Process

SecurityPoliciesand Services

Logicaland PhysicalIsolation

IntegratedBackupand Recovery

Dedicated ClientConnectionfrom Data Center

LocationDexterity

RapidProvisioningTime

High-EndScalability

SLA99.5%

SLA99.9%

x86 TieredStorage

Power Linux Windows AIX VMWare KVM

Pay asYou Go:Hourly

Pay asYou Go:Monthly

Managed ServiceOptions

…an ordering logistics system…

17


IBM Smart Cloud - Foundation for Value-Add Services and Applications

IBM Delivered Services

ISVs ISVs

Platform ISVs

Ecosystem Enablers

Other IBM / ISV Plats

Anchor SaaS

Industry Solutions

Application, ISV other partner ecosystems

Common Cloud Management Platform

Cloud Reference Architecture


IBM Smart Cloud helps our clients address key workloads

Applicationdevelopment

Storage

Customerrelationshipmanagement

Desktop anddevices

Security

Collaboration & Unified Communications

Enterprise Resource Planning

Self-serviceSupport

Finance andadministration

Mobileenhancement

Supply chain

Partners

Customers

Employees

Partners

Customers

Employees


Transforming application development processes through cloud enabled platform services

ProjectInitiation

RequirementAnalysis

Design Deployment ProductionDevelopment Test

Defects loaded in Rational Quality Manager and tracked through application life cycle

Code Analysis & ReportingApplication Virtualization

Performance Testing Services Mobile Device Testing

Defect AnalysisMaintain

Community of Partners

Workload PortabilityApplication Virtualization

Testing Solutions

Testing on Devices


IBM Converged Communications ServicesDesign and deployment for private Unified Communications cloud

Leverage IBM expertise to implement a UC solution on private cloud or IBM Smart Cloud -Enterprise+

IBM Private UC Cloud Solution

TelephonyManagement

UnifiedMessaging

PhonePresence

Sametime WebConferencing

Domino& Notes

Connections& Quickr

Sametime

IBM ServersIBM BladeCenterIBM Systems DirectorIBM Storage

IBM Services

Management andProvisioning

Data Center Network

EnterpriseTelephony

IBM TechnologyPartner’s Software

Security-rich, flexible private cloud solution for mission critical UC applications

Combines IBM hardware, software and services with technology partner’s software

Helps reduce cost and complexity of managing collaboration tools

CPE Equipment

Conf erencephones

Deskphones

Mobile/Smartphones

Web-browser

Lotusclients

Softphone


Smart Business on the Desktop Cloud

(IBM hosted or on-premise managed)

Enterprise owned and operated

Generally available globally

Suite of architectures for full end-user coverage

VDI (Citrix, VMware)

Application sharing – Citrix

Streaming OS – Wyse

Linux Desktop – Virtual Bridges

IBM Assessment and Planning services for virtual desktops.

GTS Implementation services or Strategic Outsourcing

Desktop on the IBM Cloud

Generally Available: – US, Canada, EMEA, Japan IBM owned assets, hosted (Op Ex)

VDI with multi-tenant scaling & storage

Windows 7 support

Thin Mobile (iPad) support

Next releases

GEO Expansion ( CEEMA, LA), Tiered Pricing, BP Enablement (AG, NE, SW), Standardized Network,

AP & LA , Disaster Recovery, XenApp Integration, VM Health Reporting , Personalization , Storage Optimization

Smart Business Desktop Cloud

EnterpriseData Center

Private cloud

IBM Operated

EnterpriseData Center

Managed PrivateCloud

Hosting Center

Enterprise

Shared Multi-Tenant Cloud

Differentiated Smart Business Desktop Cloud Services

Key Desktop Cloud Key Desktop Cloud Investment Investment

AreasAreasGeo expansion of Geo expansion of Desktop on the IBM Desktop on the IBM CloudCloud

App SharingApp SharingPersonalizationPersonalization

Storage optimizationStorage optimization

Network optimizationNetwork optimizationMobile Device Mobile Device enablementenablement

12


IBM security portfolio… solutions to meet clients’ needs


Hosted vulnerability management Streamline security vulnerability management and manage compliance delivered in the cloud

Helps manage compliance with security initiatives by scanning for and classifying vulnerabilities

Provides remediation steps and data to assess and manage security risks to help reduce threat exposure

Helps reduce cost and complexity of security maintenance through IBM cloud security services


End-State Vision for SAP ManagementConsolidated View & Management

• Usage accounting• Auditing and controls

• Provisioning• Cloning• Refreshing.

• VM Provisioning• Image Management• Service Management

• Information security mgmt.• Access management

... delivering service management in private, public & third party environments

Enterprise needs met...

... through a single window with full management capabilities...

• Self service portal• Dashboards• Reporting• Services Catalog• Provisioning• Decommissioning

Dedicated Private Cloud

Hosted by IBM

On Premise

IBM Cloudburst

IBM Tivoli

SecurityUsers

Finance & AccountingUsers

SAP Users

BusinessUsers


SAP Managed Application Services Innovative Automation for Optimizing SAP Environment

Services Before After Install of DB2/Oracle 1 day 12 min

Clone Database 2-3 days 20 – 180 min Install of Operating System 1 day 30 – 60 min Unix Admin

DB Admin Maintain Database Libraries ½ day 8 min

SAP Basis SAP Systems Refresh 1-4 days ½ - 3 min

SAP Basis Add additional Application Server 1 day 10 min

SAP Basis Prepare Upgrade / Provide SAP System 2-3 days ~ 40 – 200 min

•Catalog of Standard SAP base images•Automated Cloud SAP system provisioning•Automated SAP refreshes•Cloud based SAP cloning•Automated post clone processing


Team-IBM – Delivering Value for Clients Worldwide

Cloud Assessment & Planning

SAP on IBM Smart Cloud Life Cycle-as-a-Service

1/19/2011

IBM SAP Development & Demos

Client Non-Production Systems

Client Production Systems

SM/SLD

MISC

ECC BW

EP

XI/PI

MDMSCM SRM

CRM

SM/SLD

MISC

ECC BW

EP

XI/PI

MDMSCM SRM

CRM

SM/SLD

MISC

ECC BW

EP

XI/PI

MDMSCM SRM

CRM

ECC

ECC

BW

BW

SM/SLD

MISC

ECC BW

EP

XI/PI

MDMSCM SRM

CRM ECC

BW

SOA

Cloud

Tivoli Service Automation Manager

MAC GBS AMSGo Live & SupportTestRealizePrepDemo

Service Subscri

ption

Service Delivery

Service Activati

on

Service Design

Service Operatio

ns

17


WebSphere Cast Iron Integration

18

Configuration, not coding

Flexible Comprehensive

Multi-tenantIBM Cast Iron Cloud

Physical appliances(IBM)

Virtual appliances(VMware)

18

CloudApplications

CloudApplications

On-premiseApplications

Integrate Cloud and On-Premise Applications in Days

Rapid

UI Mashups

Data Migration

Process Integration


WebSphere Cast Iron Cloud IntegrationConnects Hybrid World of Cloud and On-Premise Applications In Days


21 DaysSales Cloud, Service Cloud, Force.com - JeevesOrder to Shipment

10 DaysOracle CRM On Demand, EBS

Real-time order and invoice visibility

20 DaysNetsuite, CRMOpportunity to order sync

14 DaysSales Cloud & Chatter – SAPCustomer and Sales Order Integration

8 DaysCustom Cloud - PeopleSoft Billing and Invoice Integration

10 DaysSales Cloud – SQL DW360* View of Customers

DurationScenarioCustomerCloud Offering

Proven Results - Integrate in Days

CustomCloud


CohesiveFT

Craig Heimark Chairperson-CEOCohesiveFT

2222

2323

Faster and Easier

24% - McKinsey47% - Microsoft

2424

2525

Faster and Easier

Better image quality??

2626

2727

Today

2828

“Internal Cloud” “External Cloud”

“Internal Hosting” “External Hosting”

SharedInfrastructure

DedicatedInfrastructure

On Premises Off Premises

85%

2929




85%

11% <1%

4%



3030




<25%

~40% ~30%

<5%



31



31

*Typically 50% cost reduction

from shared infra

Externalize(flexibilityBenefits)

Standardize& Virtualize

(cost benefits* )

1

2Shared

Infrastructure


3232

PrivateCloud

Agile Data

CenterPublic Cloud 3

Public Cloud 2

Public Cloud 1





3333

CFT’s solution transforms a labor intensive, sequential migration into an automated, ?exible, parallel process

A virtualization and migration platform is essential to accomplishing their goal

“Internal Hosting”<25%

“Internal Cloud”~40%

“External Cloud”~30%

CFT’s Secure Application Container

Private Cloud

Public Cloud

DataCenter

DataCenter

DataCenter

DataCenter

Private Cloud

Private Cloud

Private Cloud

Public Cloud

Public Cloud

Public Cloud

3434

How do we do that?

3535

InteroperateMigrate

3636

CodersCreate

Operations

Maintains

Developers

Assemble

3737

Elastic Server Platform

Server assembly like hardware

3838

Build from components just like your would from HP or Dell...

39

Allows choice at every level

Open Source ComponentsCommercial Source ComponentsProprietary Source ComponentsMultiple Operating Systems

Assemble

40

Upload your own proprietary or licensed ISV component

Capture Operating Instructions

AssembleAssemble

41

Save Bill of Material as a template

-allows “remanufacturing” for patch mgmt

-allows “remanufacturing” for migrations or heterogeneous deployment

Bill of MaterialsBill of Materials

Rebuild buttonRebuild button

Manage

4242

Overlay Network

Control− your security perimeter− your IP address space− your protocols− your topology

…across multiple clouds…

…and between your physical data center and your cloud deployment.

VPN-Cubed provides a security perimeter for your IT infrastructure

inside the cloud…

43

Cross-could overlay network in actionThree clouds – one network

43

EC2

Rackspace

Terremark

4444

I want to control my own network addresses

4545

Can’t I use my existing data center NOC?

46

WHY CFT?

46

4747

4848

4949

50

WHY IBM?

50

5151

5252

5353

R&D

5454

Thank [email protected]


Next generation Service Delivery Platform

HanoiHanoiVietnamVietnam

Silicon ValleySilicon ValleyCaliforniaCalifornia

DublinDublinIrelandIreland

São PauloSão PauloBrazilBrazil JohannesburgJohannesburg

South AfricaSouth Africa

BangaloreBangaloreIndiaIndia

TokyoTokyoJapanJapan

IBM Cloud LabsIBM Cloud Labs

SeoulSeoulS. KoreaS. Korea

IBM Smart Business CloudIBM Smart Business Cloud

SingaporeSingapore

BeijingChina

RaleighRaleighNCNC

Cloud Cloud ResearchResearch

EhningenEhningenGermanyGermanyBoulderBoulder

COCO

Toronto, ON Toronto, ON CanadaCanada

IBM Managed Backup Cloud – IPS (not all listed)IBM Managed Backup Cloud – IPS (not all listed)

AubervillersAubervillersFranceFrance

Madrid Madrid SpainSpain

LondonLondonEnglandEngland

CapetownCapetownSouth AfricaSouth Africa

Hong Kong

SydneySydneyAustraliaAustralia

Next Generation combination of Technology, Service Delivery Platform, Expertise and Proven Experience help our Clients implement Advanced Cloud Deployments

Low cost and high speed:

Operational DexterityFlexibility and agility:

New business value

Simplicity and ease of use:

IT without boundaries



Critical Cloud service components…Business Services

Infrastructure

Business Application Services Industry Solutions

Platform

APaaS Collaboration Analytics

ApplicationLifecycle Developer & Tester Collaboration Development Automation Life-cycle Traceability

Integration ProcessIntegration

IdentityIntegration

ManagementIntegration

Application & DataIntegration

Spillover/FailoverServices

Optim ization Heterogeneous Platform Management

Optimized Workload Placement

Virtualized Compute, Network, Storage

WorkloadAcceleration

PowerManagement

Security ServiceManagement

Identity Management

Intrusion Detection

Tenant Isolation

Data Protection

OSS Service QualityManagement

ServiceOperations Mgmt

ServiceAsset Mgmt

ServiceAutomation Mgmt

ImageManagement

IPaaSMulti-tenantApplications Workload & Data MobilityContinuously

Available AppsApp Health Mgmt

& Self-Healing

Dynamic WorkloadManagement

Elastic application runtimes

Fine-grained SLA Enforcement

Workload & Topology Patterns

Elastic Application Resources


Implementationand

ConsultingServices

ManagedServicesBusiness Services

Platform

InfrastructureImage ManagementManagement and governance of virtual images across the software lifecycle

Virtualized WorkloadsDelivery of integrated middleware workloads that leverage cloud capabilities

Infrastructure ManagementAutomated and instrumented infrastructure with virtualization

Integration & ConnectivitySecure and reliable connectivity and integration within and between cloud environments

Elastic ResourcesEfficient scaling of software and hardware resources in a cloud environment

AnalyticsBusiness analytics and insight

delivered via the cloud

CollaborationCollaborate and interact with people and processes in the

cloud

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Cloud Service models require foundational components…

Documents

Jan Jackman Cloud as a Platform for Business Innovation and Growth