January 2015 Issue - The VOICE

The VOICE of The DownTown MerchanTs

January 2015www.sarasoTaDMa.coM

Eye on Downtown:An Exclusive Interviewwith Norman Gollub, CSBA,Downtown’s EconomicDevelopment Coordinator

Community Profile:RosemaryVet —Concierge Veterinary Careat Your Convenience

Every Wednesday • 10 a.m. to 2 p.m.• •

• •

The Market at Five Points

Five Points Park • Sarasota

Open November 2014 through April 2015

SDMA • www.sarasotadma.com 3

The VOICEof The DownTown MerchanTs

A Monthly Publication of The Sarasota Downtown Merchants Association

The SDMA works to enhance downtown Sarasota as a premier retail destination with a vibrant merchant community. Volunteers work

together to create a rewarding shopping, dining and entertainment experience in

Sarasota, Florida.Please join us for the SDMA meeting held the second Thursday of every month at 5:30 p.m.

Café Amici • 1371 Main Street • Sarasota

1383 Main Street • Sarasota, FL 34236Phone: 941-388-3647 • Fax: 941-955-9515

www.sarasotadma.com

E-mail article ideas and announcements to: [email protected]

To advertise in The VOICE, please send an e-mail to: [email protected]

www.facebook.com/SRQSDMA

Ron Soto, PublisherCandace T. Botha, Associate Publisher

Christine Baer, Editorial/Creative DirectorMichelle Rinaca, Creative Contributor

Volume 2 • Issue 1

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A Message from the Chairman beginning of a new year

is always a time for both change and renewed resolve, and as we welcome 2015, I am proud to tell you that SDMA is committed to both. Thefirstchangeinorder:Anewlookand a brand new name for SDMA’s own publication! SinceweunveiledourfirstissueinOctober2014,wehave introduced the publication as “the voice” of the downtown merchants within our community. We decid-editwastimethatthenameaccuratelyreflectedthepublication’s ongoing mission, which is to serve as a vehicle to inform, inspire and support our downtown merchants and to further secure our position as the cornerstone of commerce in Sarasota proper. Throughout the city’s history, downtown Sarasota always hasbeenabusinessdistrictfirstandforemost;independentmerchants occupied buildings on our streets and avenues long before downtown became a mixed-use district. ItistheSDMA’sgoalinthenewyeartoreaffirmdown-town Sarasota’s standing as a thriving merchant area. Wealreadyareseeingevidenceofthiswiththeinfluxof high-quality retail stores that have made their home on Main Street in recent months. But retail is just one segment of the growth downtown Sarasota is experiencing. Cranes can be spotted high above the city, symbolizing new construction that always is synonymous with progress. Condominiums, apartment complexes and parking garages that are slated for completion this year are being developed to accommodate a growing number of people who would like to establish permanent residence in downtown Sarasota in order to take advantage of the exceptional retail, dining, entertainment and cultural experiences, all within walking distance. In closing, I would like to assure you that the SDMA will continue its efforts to unite our merchants and remain vigilant in our role to both strengthen and safeguard our downtown community in the coming year. Working together, we are, after all, a continent—not an island—as well as a “voice” that deserves to be heard.

Ron Soto, SDMA’s Chairman

The

Read The VOICE online at www.sarasotadma.com;click on “The VOICE”

Cover Photo by Judith Black Horn

4 The VOICE of the Downtown Merchants

Photos by Michelle Rinaca

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When it comes to eating healthy, the Farmers Market is a great place to start. Whether you choose to

visit downtown Sarasota on Saturday for the traditional market or on Wednesday for the new Market at Five Points,youarecertaintofindDavidHamlin,ownerofDavid’s Aquaponic Fish & Vegetables, along your path. If you are unfamiliar with the term “aquaponic,” you aren’t alone. It’s a natural process that combines traditional aquaculture, suchasraisingfish,withhydroponics, which is a process of growing plants inwater.Theby-productsofthefishcontinuetofeedtheplants, while the plants keep the water clean and fresh for thefish. “Itistheperfectsymbiosis,”explainsHamlin.“Thisistheprocess that is going on in every lake and pond.” Hamlinalsoexplainsthattheentireprocessisextremelyefficientasthereisnoneedforfertilizersand,althoughtheyare grown within water, they actually use approximately 1/15th as much water as traditional farming.

Hamlinfirstbecameinterestedinthe concept of aquaponics as a child.Hewouldgofishingwithhisgrandfather and dad in Wisconsin. Even at a young age, he realized thattheywereoverfishingeachyear and worried that natural resources were being depleted. It thenbecamehispassiontofinda

way to protect our natural resources. Fastforwardtotodaywhereyoucanfindeverythingfrom spinach and celery to mustard greens and Swiss chard,aswellasthenutrient-densewatercress,atHamlin’sbooth. You can buy his products, which are very reason-ablypriced,byweight,sothereisnowaste.AllofHamlin’sproducts also are completely organic and pesticide free. Local resident and market shopper Carolyn Jacobson isoneofHamlin’sbiggestfansandaloyalcustomer.Shesmiles as she describes his products as “yummy-licious.” But, in all seriousness, as a survivor of ovarian cancer, Jacobson recognizes the importance of eating healthy. “It opens your eyes to the truth that what you put into your mouth is what you are putting into your body,” says Jacobson about having cancer. Hamlinremindsusallthatvegetablesbegintolosetheirnutrient value after just four days. When food travels from another area, it isn’t as fresh or nutrient dense. And that’s just one more reason we love our local farmers markets!

David’s Aquaponic Fish & Vegetables— Farmers Market Merchant Profile —

Article and photographs by Michelle Rinaca

Upcoming Events in Downtown Sarasota

Saturday, January 10 • 11 a.m. to 11 p.m. &Sunday, January 11 • 11 a.m. to 6 p.m.Thunder By the Bay returns to Main Street and South Palm Avenue, offering demonstrations, vendors, live music, food and more, while raising funds for Suncoast Charities for Children. Saturday, January 17 • 10 a.m. to 6 p.m. & Sunday, January 18 • 11 a.m. to 5 p.m.The Humane Society of Sarasota County (HSSC) hosts the Sarasota Fine Art Festival on Gulfstream Avenue. Ranked one of the best shows of its kind in the country, the festival will feature exquisite creations by master artisans. HSSC will be on site with “Big Mac,” the nonprofit organization’s mobile adoption center. Admission to the festival is free.Saturday, January 24 • 10 a.m. to 4:30 p.m. &Sunday, January 25 • 10 a.m. to 4:30 p.m.The 17th Annual Winterfest Arts & Crafts Show, organized by Sunset Boulevard Promotions, will be held at J.D. Hamel Park at Gulfstream Avenue. Saturday, January 31• 10 a.m. to 5 p.m. &Sunday, February 1 • 10 a.m. to 5 p.m.The Palm Avenue Merchants Association hosts The Sarasota Masters Art Festival, a gathering of some of the finest artists in the nation. The festival will be held on Palm Avenue, from Main Street to McAnsh Square.First Friday, February 6 • 1 p.m. to 8 p.m.Local artist Lyla Mitchell presents a “Trunk Show and Wine Tasting,” featuring Lyla’s own unique and inspiring artwork that reflects the beauty of Sarasota. The event will be hosted by and held at Wet Noses, 1465 Main Street, downtown Sarasota.


Downtown—2015 & BeyondAn Exclusive Interview with Norman Gollub, CSBA, Downtown’s Economic Development Coordinator

One square mile—from Burns Court to the Rosemary District…from 10th Street to Mound Street…from the

bayfront to the railroad tracks, just shy of Lime Avenue. This seemingly small area actually spans an extensive, commerce-rich region in our city that geographically is definedas“downtownSarasota.” Nobody knows or understands this area of the city better than Norman Gollub, CSBA. Much of the growth and progress within these perimeters are under Gollub’s counsel and advisement, who, in his position as downtown’s most recently appointed economic development coordinator, represents the city of Sarasota, the Greater Sarasota Chamber of Commerce (GSCC) and the Downtown Improvement District (DID). With 20-plus years of experience in economic develop-ment,GollubrelocatedtoSarasotafromPortland,Oregon,where he had his own consulting business that provided urban planning expertise and economic development services to municipalities and private sector clients. Gollub also served as Urban Design & Development Manager for the city of Greenville, South Carolina, for a number of years. Raised near Chicago, Illinois, Gollub always has had an interestin“whatmakescommunitiestick.”Heenrolledin the design program at Southern Illinois University and earned a Bachelor of Arts degree in design with a specialization in urban design and planning. GollubalsoisagraduateoftheUniversityofOklahoma’sEconomic Development Institute and holds several certificationsinsustainabledevelopment. Celebrating his second anniversary in Sarasota in

mid-January, Gollub openly shared both his aspirations and con-cerns for the future of downtown Sarasota in a candid interview. Here’swhat the Downtown Economic Development Coordinator had to say about the current state of affairs and the outlook for the future.

The VOICE: What is the role of the economic development coordinator?Norm: Economic development is a team effort. My role is to facilitate discussions by bringing people together and assisting in addressing and resolving issues of relevance. Thiscanincluderegulatorymatters,presentingfinancialimpacts of downtown projects, working with developers and more. As a representative of the city of Sarasota, the GSCC and the DID, I am self-directed in this position. It is my responsibilitytofirstdeterminewhatevergapsexistinourcommunityandtothendevelopstrategiestofillthosegaps.

The VOICE: What is your primary goal as the Downtown Economic Development Coordinator?Norm: In my position, I am responsible for guiding the growth of downtown’s economic base by targeting appropriate growth to improve the quality of life for downtown’s residential and business communities.

The VOICE: What is the focus of your work, and how does it enable you to address this goal?Norm: First and foremost, undertaking research, analysis and providing strategic direction are the foundation of my work in downtown. Consequently, collecting economic data and developing statistical information becomes essential in both tracking growth and development and making recommen-dations for new strategies to adopt. Atthistime,forexample,Iammonitoring29significantdowntown projects with a combined construction value close to $500 million that currently are under construction or in the pipeline. In2014,amajorretailanalysisofourcommunitywascompletedbyanationalconsultant,whodefinedspecificareasthatneededimprovementandalsoidentifiedkeyincentives that could be put into practice to attract the right kind of retail to our city. Implementation of these recommendations will be decided in Spring 2015 when the city’s next budget cycle is under consideration. In addition to research, analysis and developing strategies, my work also includes marketing, advocacy and serving as a champion for the core of the city. Finally, the focus of my work is on growing downtown busi-ness through retention, expansion and attraction activities.

The VOICE: What are some of the most challenging economic issues currently facing downtown Sarasota?Norm: Oneofourbiggestchallengesistheneedtobringmore professional employers to downtown Sarasota in order to grow our employee base and diversify our downtown economy. Onechallenge,infact,istoattractacompanytosetupitscorporateheadquartersorregionalofficeindowntown.This will allow us to grow our downtown demographic in an effort to encourage younger professionals and families to work and settle in and around the downtown core. I work closely with developers, Realtors, the Economic Development Corporation and other regional partners to achieve this goal.Norman Gollub,

Downtown Economic Development Coordinator


Salon Forty-One

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As we grow a year-round employee base, there will be a corresponding increase in demand for affordable housing within walking distance to these new places of employment.Ayoungerdemographicalsowillinfluencenot only the quality, but also the scope of retailers and other amenities that will move downtown to meet the wants and needs of young professionals and their families. Right now, we have a 12 percent vacancy rate in downtownofficespace,mostlysmalloffices,butwecurrentlydonothavealarge,vacantofficespaceof20,000-plus square feet that several companies have been seeking. HereinliestheCatch22:Idonotknowofanydeveloperthat would want to build a commercial property of this sizeonspeculationwithoutaconfirmedtenant,andmostcompanies are not willing to wait for a building of this size to be constructed and completed. Still,wedoneedtobuilddowntown’sprofessionalofficecapacity in order to create a more vibrant downtown, and that is a challenge that I am determined to resolve.

The VOICE: What recommendations can you make to improve the day-to-day business of downtown merchants?Norm: There is a critical need for many of our downtown merchants to develop merchandising strategies that capitalize on the expansive outreach of social media and the Internet. In the future, I hope to offer workshops to help merchants utilize these strategies. Secondly, I would recommend that every merchant stay open until 9:00 p.m. at least one night or more a week and to keep front window display lights on until at least 10:00 p.m. every night of the week. Another decisive recommendation that I would make is for downtown merchants and property owners to upgrade frontages in order to stay competitive, not only with the new mall, but also with other shopping centers in Sarasota that

currently are undergoing “face lifts.” New, fresh storefronts will translate into positive changes in the perception of the shopping and dining experience in downtown Sarasota. And any kind of building investment typically leads to an improvement in a business’ bottom line, as well. In order to stay current, downtown Sarasota continuously needs to keep reinventing itself. Both our merchants and our property owners need to work together to meet that challenge. The city and the DID are willing to work in partnership with downtown merchants to look at what can be done to initiate these upgrades. I am currently exploring several options to recommend to the city to foster these improvements, including grants, low-interest loans and tax abatements;thereareanumberofstrategiesthatcouldbeimplemented to launch a storefront improvement program in downtown Sarasota.

The VOICE: How do you envision downtown Sarasota 10 years from now?Norm: Based on the progress now underway, I see a more vibrant and diverse population occupying the city within the next decade. I also would like to see three- to six-story buildings along Main Street, with retail establishments on thegroundfloorandbothresidentialandprofessionaloccupancy above. Improved transportation solutions also will be the hallmark of future development in our city. I can foresee pedestrian circulators, such as downtown trolleys, as well as water taxis that transport residents and visitors to and from downtown Sarasota to St. Armands. All in all, I don’t see anything but upward growth for downtown Sarasota in the next decade and beyond. AndIhavenodoubtthateveryelectedofficial—bothpastandpresent—wantsdowntownSarasotatoflourishand succeed.


Rosemary District Profile

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A newyearbegins.Wheredidthetimego?Ouragendasfillup,andweareforcedtomakechoices,prioritize

and place the importance of some things over others, such as our pets’ care. The rat race takes over.

You told us your needs, and we listened.

RosemaryVet, LLC, was created and molded to address your needs, making sure the care and well being of your belovedpetsdoesnotsufferduetoschedulingconflicts. Imagine a concierge-style veterinary medicine experience where your needs and your pet’s needs are met individually. There is no “plan” and no yearly fee. There is no 15-minute appointment where you barely see the vet. Imagine a one-on-one relationship between you and the veterinarian, a constant conversation about your pet and your needs, designing the care to ensure that we have taken care of your pet, your wallet and your family. What if you could communicate with an experienced and skilled veterinarian each and every time you call or send an email? What would it be like to understand what vaccines are neededandwhatalltheexamfindingsmean? What would it be like if you could be with your pet for almost all the testing and diagnostics?

Like all general practices, RosemaryVet provides preventative care with vaccinations, dentals and preventive medicine. We also offer advanced, state-of-the-art diagnostics, such as in-house lab work, digital radiology and ultrasonography. These high-end services,

RosemaryVet, located at 650 Central Avenue, Unit 2, in Sarasota, offers concierge-style

veterinary medicine that is available at your convenience.


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in combination with personal warmth in a home-like environment, are available to you and your pet right here, in our town! We do pride ourselves on our ability to provide an extensive education for you, our clients, and a thorough understanding of what is happening to your pet, while helping you provide the best options for a long life for your pet. We understand that our medicine is not the only medicine. We believe that you need to be given options to specialists and alternative medicine care experts in your area, because “it takes a village.” Like a concierge doctor service for people, when your pet goes to the emergency room or to a specialist, we will follow up with these facilities rapidly and daily to make sure we help you understand what is happening. This may require the doctor going to the ER to visit your pet and even meeting you there, if necessary. Your pet is family, and we take the responsibility of his/her healthcare very seriously by providing excellent medical

RosemaryVet is located at 650 Central Avenue, Unit 2, Sarasota, FL 34236. Our phone number is 941-366-3800. You also can visit us at www.RosemaryVet.com, email us at [email protected] and like us on Facebook.

care while embracing the value of the human-animal bond. We chose the heart of Rosemary District, a diverse,

growing neighborhood in downtown Sarasota, surrounded by art galleries, restaurants and newly opened, locally owned small businesses as our home in an effort to support our community by contributing to the growth of the art district of our city.Ourproximityto downtown life and happenings allows you to drop off your pet before you head to the movies or a restaurant or

before running errands, and pick him/her up afterwards, at your convenience. We are excited to have an opportunity to serve the Sarasota community, and we look forward to getting to know you and your pet.

Above, left: An inviting examination room, painted in soothing colors to ease stress for pets and their owners. At right: the operating room at RosemaryVet.

All photos courtesy of RosemaryVet


Fresh Start Café is open seven days a week for breakfast and lunch, from 8:00 a.m. to 3:00 p.m. For more

information about the café, call 941-373-1242, or visit www.freshstartcafesrq.com.

Just about every January, it seems that health and nutrition are on everyone’s minds. But at Fresh Start

Café,locatedat630SouthOrangeAvenueindowntownSarasota, wholesome eating is always a priority. It is here thatownersHannaSchneiderandRochelleSeldintempttaste buds with a hearty sampling of ethnic and classic cuisine, using only the freshest ingredients in the most flavorfulcombinations. When you scan the menu, you realize this is no ordinary café. Noticeably missing are starchy potatoes and fried foods.Instead,youwillfindamenuwithanappetizingchoice of poached and baked selections, as well as fresh and local options. The menu also features an array of traditionaldishesinspiredbyHanna’sIsraeliheritage. OneofherpersonalfavoritesisShakShuka,anIsraelidishwith poached eggs in tomato sauce, served with fruit or chopped salad and bread. While it is unusual in American cuisine to have salad for breakfast, it is a staple in the Israeli culture. In addition to homemade, piping-hot-from-the-oven muffins,Fresh Start prides itself on offering soups and salad dressings made from scratch, as well as food that’s fresh and always made to order. “If you would like an egg salad sandwich, we prepare justenoughforonesandwich,”Hannasays.“Makingeverything to order isn’t always fast, but at Fresh Start Café, it’s always worth the wait.” WhatinspiresHanna?Tradition.Shecreditshermotherforgiving her a passion for cooking and the courage to take a chance on opening a restaurant. Each Friday night in Israel, it is customary for a big family mealtobeserved.Withfivechildren,whooftenbroughtfriendshomeforsupper,Hanna’smotherwouldpreparetraditional foods with plenty to spare.

“In every house in Israel, the family gathers around the table on Friday

night to share a meal,” says Hanna.“Whenyoucometo

Fresh Start Café, it’s that same feeling of coming home.”

Indeed, when you step insidetheOrangeAvenueeatery, there is a cozy,

Fresh Start Café—Made-to-Order Cuisine That Fuses Healthy Ingredients with Fabulous Flavors

Culinary Spotlight

comfortable and inviting ambiance that makes patrons feel right at home. If you prefer, you can dine outdoors on the café’s tree-lined patio. Enjoy a culinary escape from downtown’s bustle at a round, wrought-iron table covered with an oversized umbrella. And be sure to bring your pup—dogs are welcome on the patio, too!

Partners whofirstmetyears ago in New York City,Hannaand Rochelle offer a menu designed to appeal to all appetites. For breakfast, indulge in a burrito gently stuffed with

scrambled eggs,

avocado,mangosalsaandsourcream.Orchoosefromcheese blintzes, build-your-own frittatas, cinnamon raisin French toast, pancakes, fresh fruit with yogurt and granola, bagels and lox and more. During afternoon hours, a delicious assortment of wraps, sandwiches, stuffed pita pockets, soups and garden fresh salads complement a variety of vegan options. AperennialmenufavoriteHannaoftenrecommendsto new patrons: The Mediterranean Platter, offering a tantalizing sampling of baba ganoush, hummus, tahini, tabouli and cheese, along with falafel and pita bread. Attheendoftheday,HannaandRochellehaveacommon goal. They want to offer fresh, healthy and unique dishes and hope to change the way people think and eat in Sarasota “one palate at a time.”

Hanna Schneider, who owns Fresh Start Café, located at 630 South Orange Avenue in

Sarasota, with Rochelle Seldin. Photo by Michelle Rinaca

ShakShuka, an Israeli dish of poached eggs in tomato sauce

Fresh Start Café’s Greek Salad, with Feta cheese, tomato, bell pepper, garbanzo beans, Kalamata olives and stuffed grape leaves, drizzled with olive oil & lemon dressing

Made-from-scratch muffins, in a variety of flavors and garnished to perfection, welcome breakfast and

lunch guests at Fresh Start Café

Article by Michelle Rinaca


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Duval’s on Main Street Launches Innovative Free Local Shuttle Service

Photo courtesy of Duval’s

Hasthefearandfrustrationofnotfindingaparkingspacekeptyoufromenjoying lunch or dinner at downtown Sarasota’s favorite seafood eatery?

ThankstoDuval’sFresh.Local.Seafood.,locatedat1435MainStreet,yourparking worries are now over. In November, the critically acclaimed restaurant that was voted the #1 seafoodrestaurantinSarasotabyOpenTableDinerslaunchedaground-breaking shuttle service that now is available for one-way or round-trip transport to and from the restaurant seven days a week. Duval’s “Free. Local. Shuttle.” (FLS) service is on the road Monday through Saturday,from11:00a.m.to2:00p.m.andagainfrom4:30p.m.to10:00p.m.OnSunday,youcancatcharidefrom11:00a.m.to2:00p.m.andfrom4:30p.m.to9:00 p.m. The service, which is available free of charge—with no gratuities necessary—is justaphonecallortextmessageaway!Simplydialortext941-374-3996andprovide your location, the number of people in your party and the time you would like to be picked up.

For patrons who live or work downtown, Duval’s driver will arrive at your doorstep to chauffeur you to and from the restaurant. Even those who live outside of Duval’s downtown service area can arrange convenient pick up at one of the city’s covered parking garages on Palm Avenue, at Whole Foods or from the soon-to-be-completed State Street garage. Shuttle transport to and from the opera, ballet, theater or the Van Wezel PerformingArtsHallalsoeasilycanbearranged. A map detailing Duval’s downtown shuttle service area is available online at www.duvalsfls.com. Large parties need not worry. Duval’s roomy shuttle—complete with seat belts—can accommodate up to nine people easily and comfortably. What’s more, in rainy weather, members of Duval’s dining team will greet you curbside with umbrellas to ensure you stay dry. After you dine, just ask a member of Duval’s team to arrange return transport, and the shuttle will be waiting to take you back to your point of origin. “At Duval’s, it’s all about making the dining experience both easy and enjoyableforourcustomers,”saysJoshHalbrucker,Duval’sgeneralmanagerand operating partner. “Parking is often a challenge, and because Duval’s is not in close proximity to a parking garage and valet parking is not allowed on Main Street, we needed to come up with a viable solution for our patrons. “We love for people to come downtown to experience Duval’s fresh, coastal cuisine and ‘relaxed coastal chic’ ambiance,” Josh adds. “As always, Duval’s is here to cater to our customers and take care of our patrons to the very best of our ability.”

To schedule Duval’s FLS service, call or send a text to 941-374-3996.

1100 South Tamiami Trail • Suite 300Sarasota, Florida 34236www.RuddInternational.com

(941)706-3449

Simply call to make an appointment! We will work with your schedule!

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January 2015 Issue - The VOICE