Japan’s Top Content Providerfor IT professionals

Last update: April 2010

• ITpro is a free registration site for professionals engaged in information and network systems

• It covers a broad range of topics varying from the latest global news and trends to information on practical solutions, products /services and case studies

• With over 80% of users accessing the site at work and 45% making daily visits, ITpro is an essential portal for Japan’s ICT community

• ITpro is the first IT website to have its page views audited by a third party (Nielsen)

• ITpro focuses purely on B-to-B enterprise and networking issues, which means the quality of the users is higher and more targeted than general IT sites

• ITpro is the number one Japanese B-to-B website in gross revenue

What is ITpro and why is it Unique?

Page Views and Unique Browsers

Page Views

Unique Browsers

ITpro Users Also Read Magazines

Nikkei Computer

Nikkei Business

Nikkei Software

Nikkei Information Strategy

Nikkei Systems

Nikkei Communications

Nikkei Network

Nikkei Personal Computing

ITpro can be used effectively in cross media campaigns with Nikkei BP’s computer and networking magazines. e.g. Nikkei Computer is distributed every two weeks, but ITpro can reach the same target audience on a daily basis

Effective Web BrandingEffective Web Branding

ITpro maximizes your online advertising strategy through broad targeting of high quality users and identifying niche segment areas

Channels and Sub-Categories

Software Development

Development Archive

Security

Security Archive

Networks

Mobile

Broadcast

Network Engineers Club

Information Systems

Business Applications

Development Processes

Windows/Office

Open Source/Linux

IT Architects' Perspective

Management

Information Strategies/Business Innovations

IT Governance/ERM

Industry Trends

e-Government

* Management and Information Systems are classified together as Enterprise channel

Management Networks SecurityInformation Systems Development

Cloud Virtualization IFRS Android

New on ITpro

From April 2010, each quarter ITpro will present a series of special FOCUS themes, gathering editorial features and PR on selected topics of particular interest

Themes change every three monthsApril – June 2010 themes:Cloud computing, Virtualization, IFRS, Android

FOCUS Sponsor Package

Appears in rotation on the ITpro Focus channel homepage and article pages

Limited to 2 advertisers in rotation per theme

Size: W468 x H60 pixels

70,000 PVs/month estimated

JPY 500,000 per category/month or

JPY 1,000,000 per category /3 months

Focus Homepage

Focus Article Page

ITpro TOP PREMIUM RECTANGLE

Appears in rotation on the ITpro homepage

Limited to 3 advertisers in rotation

Size: W400 x H300 pixels

300,000 PVs/month estimated

Average CTR 0.18% (Oct 09 – Mar 10)

JPY 2,000,000/month

RUN OF ITpro

Appears in rotation on all article pages of ITpro

Limited to 5 advertisers

Size: W300 x H250 pixels or W300 x H200 pixels

1,500,000 PVs/month estimated

Average CTR 0.02% (Oct 09 – Mar 10)

JPY 1,500,000/month

Branding Campaigns

RECTANGLE

Appears in rotation on all article pages

Size: W300 x H300 pixels or W300 x H250 pixels

Average CTR 0.07% (Oct 09 – Mar 10)

JPY 6/impression

SIDE SQUARE BUTTON

Appears in rotation on ITpro homepage and all article pages

Limited to 4 advertisers

Size: W125 x H125 pixels

3,000,000 PVs/month estimated

Average CTR 0.03% (Oct 09 – Mar 10)

JPY 900,000/month

Branding Campaigns

Targeted Advertising – Channel Rectangle

Appears in rotation on all pages of the selected channel

Size: W300 x H300 pixels or W300 x H250 pixels

Average CTR 0.03% (Oct 09 – Mar 10)

Channel Options:

1) Enterprise (Management and Information Systems) * includes Platforms, Windows and Open Source/Linux from April 2010)

2) Networks

3) Security

4) Development

JPY 6.5/impressionDevelopment Channel: JPY 5/impression

Lead Generation

• ITpro offers two online advertorial tie-up packages: ITpro Special and ITpro Data Special

• These tie-up sites, created by Nikkei BP, introduce products and services in article style to enhance users’ understanding

• ITpro Data Special is a detailed product listing on our online database, whereas ITpro Special is a more content-oriented microsite which usually takes the form of either a detailed explanation of the product; an interview with the company’s CEO, or a case study with a user company

• We can provide advertisers with details of users who requested further information or downloaded PDFs (this information can only be supplied to a client’s Japanese office or business partner due to personal data protection regulations)

Traffic Drivers – Text Ads and e-Mail Newsletters

• Text ads are a popular and relatively inexpensive way of driving traffic to your website or ITpro microsite

• They are widely used for recruitment or to promote events

• ITpro offers various text ads and e-newsletters including This Week’s Topics, which appear on the ITpro Top Page and Channel Text Ads which are more targeted

Appears on almost all pages of ITpro, including the home page

Exclusive to 5 advertisers

Size: 1 line of up to 33 Japanese characters (20-25 words in English)

Estimated PVs: 2,000,000 PVs/week (runs Tuesday to Monday)

Average CTR 0.03% (Oct 09 – Mar 10)

Rate: JPY 400,000/week

Text Ad - This Week’s TopicsHomepage Channel Top Page Channel Article Page

Channel Text Ads

Appear on top page and article pages of selected channel

Exclusive to 5 advertisers (Channel : Enterprise)*

Exclusive to 3 advertisers （ Channels : Networks, Security, Development)

Duration: 1 week, 2 weeks, or 4 weeks (runs Tuesday to Monday)

Average CTR 0.06% (Oct 09 – Mar 10)

Inexpensive ads with high CTR

Channel Dimensions Rates

1 Week 2 Weeks 4 Weeks

ManagementUp to 33

Japanese characters

(approx. 20-25 words in

English)

JPY 300,000 JPY 500,000 JPY 800,000Information Systems

Networks JPY 300,000 JPY 500,000 JPY 800,000

Security JPY 300,000 JPY 500,000 JPY 800,000

Development JPY 150,000 JPY 250,000 JPY 400,000

Channel Top Page Channel Article Page

* Management and Information Systems are sold together as “Enterprise Package”

E-mail Newsletter Text Ads

Email Newsletters Outline FrequencyNumber Delivered

(March 2010)Rate Header Ad Rate Centre Ad

ITpro News MailDelivers updated information of ITpro, as well as the latest IT-related news and trends from home and abroad. Core readership is engineers and IT professionals.

Every business day

143,592 JPY 200,000 JPY 180,000

ITpro Report Mail

Delivers a popular column on IT trends, 'Eye of a Reporter', written by the reporters of Nikkei BP, as well as practical solutions for IT-related problems. Core readership is engineers and IT professionals.

Every business day

126,286 JPY 150,000 JPY 150,000

selfup MailE-Newsletter devoted to improving the skills of IT-related engineers. Core readership is engineers and IT professionals.

Thursdays 145,355 JPY 150,000 JPY 150,000

ITpro Network Mail

Technical information on communications, network and broadcasting is offered from ITpro Network. Flash news and quality columns are written by specialist writers. Core readership is managers of corporate network systems, information systems engineers and managers.

Thursdays 107,861 JPY 150,000 JPY 150,000

ITpro Solution Provider Mail

Delivers the latest news and trends in the market and industry, as well as sales strategies of computer manufacturers covered by Nikkei Solution Business. Core readers are those involved in distribution of computer systems - system integrators, VARs, resellers, etc.

Alternate Wednesdays

50,468 JPY 150,000 JPY 100,000

ITpro Security Mail

Computer viruses and worms, causes of personal information leakage and security holes are reported virtually daily. Security information is becoming ever more essential. This e-newsletter is provided by IITpro’s Security editors. Core readership is those in charge of corporate network systems.

Thursdays 70,028 JPY 150,000 JPY 150,000

Nikkei Computer Express Mail Subscribers of Nikkei Computer magazine only Twice a month 90,793 JPY 200,000 n/a

Nikkei Information Strategy Mail

CIOs Wednesdays 52,617 JPY 300,000 JPY 200,000

Nikkei BP Government Technology Mail

Information system managers and system engineers working in local government

10th and 25th of each month

18,105 JPY 200,000 n/a

* Click count can be provided if requested at time of booking. Charge is JPY 50,000 (non-commissionable), ** Header Ad: 38 Japanese characters x 5 lines, exclusive to 3 advertisers. Centre Ad: 38 Japanese characters x 10 lines, exclusive to 1 advertiser.