7/27/2019 JCPenny Survey Fina April 3 2012l
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Perceptions of department stores
Please take a few minutes to complete this questionnaire
designed to measures your perceptions of department stores.
1
A. Based on the last six months, which of these stores do you
visit often? Check the appropriate box.I dont visit Very rarely 1-3
times a month 1-2 times a week 3-4 times a week Everyday
JC PenneyKohlsMacysNordstromSears
TargetWal-MartOther (name):
B. Following statements pertain to JC Penney? How strongly do
you agree with the following statements?
StronglyDisagree
DisagreeNeither agreenor disagree
AgreeStronglyAgree
JC Penney has a good selection of merchandise 1 2 3 4 5JC Penney
high-quality merchandise 1 2 3 4 5JC Penney Merchandise is
affordable 1 2 3 4 5JC Penney merchandise is reasonably priced 1 2
3 4 5JC Penney stores have good appearance 1 2 3 4 5
The stores layout is very attractive 1 2 3 4 5JC Penney stores
are well-organized 1 2 3 4 5JC Penney appeals to young adults 1 2 3
4 5JC Penney is upscale 1 2 3 4 5JC Penney appeals to older adults
1 2 3 4 5JC Penney is exciting 1 2 3 4 5JC Penney is very
traditional 1 2 3 4 5JC Penney store brands are high quality 1 2 3
4 5JC Penney has friendly sales associates 1 2 3 4 5JC Penney has
excellent customer service 1 2 3 4 5
At JC Penney, sales associated are very helpful 1 2 3 4 5At JC
Penney, sales associated go a long way to help customers 1 2 3 4
5JC Penney store brands are god value for money 1 2 3 4 5JC Penney
store brands are of high quality 1 2 3 4 5JC Penney store brands
are very trendy 1 2 3 4 5JC Penney store brands are as good as well
known national brands 1 2 3 4 5JC Penney online store (JCP.com) is
better than most .com sites 1 2 3 4 5
C. How strongly do you agree with these statements?How strongly
do you agree with the following statements?
StronglyDisagree
DisagreeNeither agreenor disagree
AgreeStronglyAgree
The well known national brands are for me 1 2 3 4 5The more
expensive brands are usually my choice 1 2 3 4 5The higher the
price of the product, better is the quality 1 2 3 4 5
Nice department and specialty stores offer me the best product 1
2 3 4 5I prefer buying the best selling brands 1 2 3 4 5The most
advertised brands are usually very good choices 1 2 3 4 5I buy as
much as possible at sale prices 1 2 3 4 5The lowest price products
are usually my choice 1 2 3 4 5I look carefully to find the best
value for money 1 2 3 4 5I like introducing new brands and products
to my friends 1 2 3 4 5I like providing people with information
about many kinds of products 1 2 3 4 5People ask me for information
about products, places to shop, or sales 1 2 3 4 5I am known as a
good source of information about new products or sales 1 2 3 4 5I
could tell people where to shop for best deals on several product
types 1 2 3 4 5
7/27/2019 JCPenny Survey Fina April 3 2012l
2/2
Perceptions of department stores
Please take a few minutes to complete this questionnaire
designed to measures your perceptions of department stores.
2
D1. Have you noticed a change in JC Penney logo? Yes No Havent
noticed
D2. Of the following logos, which one is the most current JC
Penney Logo? Please Circle only one.
E. Following statements capture the feelings associated with the
most current logo selected by you in the previous question.
How strongly do you agree with the following statements?
StronglyDisagree
DisagreeNeither agreenor disagree
AgreeStronglyAgree
The most current logo of JC Penney is trendy 1 2 3 4 5The most
current logo of JC Penney is modern 1 2 3 4 5The most current logo
of JC Penney is classic 1 2 3 4 5The most current logo of JC Penney
is traditional 1 2 3 4 5The most current logo of JC Penney is
youthful 1 2 3 4 5The most current logo of JC Penney is boring 1 2
3 4 5The most current logo of JC Penney is exciting 1 2 3 4 5The
most current logo of JC Penney is classy 1 2 3 4 5The most current
logo of JC Penney is masculine 1 2 3 4 5The most current logo of JC
Penney is feminine 1 2 3 4 5The most current logo of JC Penney is
uncluttered 1 2 3 4 5The most current logo of JC Penney is upscale
1 2 3 4 5The most current logo of JC Penney denotes low price 1 2 3
4 5The most current logo of JC Penney denotes expensive merchandise
1 2 3 4 5The most current logo of JC Penney makes me want to click
it 1 2 3 4 5The most current logo of JC Penney looks like an online
app 1 2 3 4 5The most current logo of JC Penney looks like a
JCP.com logo 1 2 3 4 5
F. Which are your top three favorite department stores? Put 1
for the most favorite, 2 for the 2nd most favorite and 3 for the
3rd most favorite store.
JC Penney Kohls Macys Nordstrom Sears Target Wal-Mart
Other-please name:
1. Gender: Male (1) Female (2)2. Your age? (1) Less than 20 yrs
(2) 21-25 yrs (3) 26-30 yrs (4)31-35 yrs (5) 36-40 yrs
(6) 41-45 yrs (7) 46-50 yrs (8) 51-55 yrs (9) 56-60 yrs (10)
More than 60 yrs
3. Your personalIncome?
(1) Less than $20,000 (2) $20,001-40,000 (3) $40,001-60,000 (4)
$60,001-80,000 (5) $80,001-100,000(6) $100,001-120,000 (7)
$120,001-140,000 (8) $140,001-160,000 (9) More than $160,000
4. Are you a student? Full-time_(1)___ Part-time_(2)___ Not a
student__(3)___
5. Your marital status? (1) Married___ (2) Not married____ (3)
Divorced/separated____ (4) Living together____
7. Educational qualification (1) Some High School (2) High
School Grad. (3) Some College (4) College Grad (5) Graduate
School
8. Where do you live? UNT Dorm (1) Denton (2) DFW area (3) Other
(4)9. You currently: Do not work (1) Work Part-time (2) Work
Full-time (3) Own my business (4)10. If in College Freshman (1)
Sophomore (2) Junior (3) Senior (4) MBA (5) Ph.D. (6) Other (7)
Thank you for your time.
