Position: Associate/Senior Associate Location: Bangalore Job DescriptionThis is an exciting opportunity to be a part of the team that develops foundational capabilities enabling enhanced analytics and measurement, critical to shaping integrated marketing strategies and providing inferences to the business within the Tata group companies.The incumbent will be part of the Marketing Predictive Analytics, Digital Analytics, Data Sciences, Advanced Visualization, Insights & Experimentation team and will report to the Senior Manager. He/she will be an individual contributor working on multiple data sciences, advanced visualization and data management initiatives across multiple companies and industries leveraging traditional and big data. The incumbent will have the unique opportunity to witness the application of analytics across multiple industry verticals. Close partnership with business and the senior leadership of multiple Tata Companies will enable a clear understanding of the business perspectives and the application of analytics for solving real business problems. marketing planning functions, customer segmentation and targeting, product offerings, developing CRM strategies, multi-channel analysis, management and optimization, web analytics, efforts and track/evaluation of marketing programs for different portfolios. The work would primarily involve the use of customer level data and application of statistical tools and techniques.Job Responsibilities Developing interferences and insights around customer behaviour and profitable growth scenarios Design and develop marketing strategies across customer life cycle from acquisition to attrition management including customer contact management strategies Monitor portfolio profitability and other key performance indicators in order to recommend strategies that align with the business objectives for profitability growth Develop CRM strategies and monitor performance of strategies/campaigns and align with business objectives Develop and design strategies across product management, customer life stage, product offering and pricingRequirements/Skill sets Must-have technical skills Advanced proficiency with MS Office (Excel, Word, PPT etc.) Experience in statistical programming tool such as R/SAS etc. Basic understanding of marketing strategy tools like logistics, clustering and segmentation Must-have soft skills Problem Solving and lateral thinking Excellent written and oral communication skills Good interpersonal, problem solving, reasoning and analytical skills Ability of depicting the results of a statistical analysis in an easy-to-understand manner Detailed oriented, organized, demonstrated ability to manage multiple projects simultaneously Good to have soft skills In-depth analysis of online traffic for the Web, mobile and other channels to make recommendations for improvements in sales and customer experience Education and ExperiencePreferably a Bachelors (0-2 Years) or Masters in Economics, Finance, Mathematics, Statistics. Experience in Analytics domain preferred.