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P O R T F O L I OG
RA
PH
ICD
ES
IGN
H E L L O !
JD
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My name is Justine Dieritch Doctolero.
I go by JD but whichever floats your boat.
I graduated with a Bachelor’s degree in Fine Arts
major in Advertising. I am currently a freelance
designer working mostly on graphic. Most of my
past projects has been on branding, print design,
and UI design.
The past year have made me fall in love with
design more and made me realise that this is
where my heart is. Thus, know that these projects
are a product of passion, experience and sleepless
nights fueled by desire to create honest and
beautiful design.
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Client: Myself
Figuring myself out as a designer was something
I’ve always dreaded because it meant that I had to
be in a specific niche with a specific set of tools
geared towards only to “specifics”
In creating my own brand especially on my logo
ideation, I figured that being a designer meant
being able to bend or fit in whatever design
project calls for.
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Few articles and design books after, I’ve learned that it’s not just about fancy logos, personal websites, and thousands of ammased social media followers that make up a good personal brand.
With my drive to promote honest design and growing practice in the art of minimalism, I weighed down to the basics. A business card that will connect me to my potential clients and co-collaborators and the work that follow will aim to speak for the brand.
I AIM TO CREATE DESIGNS THAT
SHOWS ITS PUREST AND
MOST HONEST FORM
WHICH USUALLY RESULTS
IN A VERY MINIMALIST STYLE.
BUT TO TELL YOU THE TRUTH,
MY PROCESS IS RULY, UNEVEN,
AND CHAOTIC.
AND I THINK THAT’S WHAT
MAKE MY DESIGNS INTRIGUING
AND A LITTLE BIT ODD.
BY THE END OF THE DAY,
THE WORK IS FOR THE VIEWER
AND THE PROCESS
IS MY REAL REWARD.
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College Thesis
I’d say my real foundation and passion in design
came from this brand. The category for this piece
was under “fashion design” and evolved into a full
blown branding project.
A lifestyle brand that embodies simple aesthetics,
functional versatility, and ergonomically evolving
products that creates an overall great design.
Quartr bags and accessories is a brand that aims to
materialize the values between functionality and
aesthetics. A brand with a range of products per-
fectly suited and designed for every type of com-
muter in the city.
Branding
Bags play an important role in a person’s daily life
all the time. From the very first “first day” of
school where everything you need is there at the
reach of an arm to the very first day of a person’s
first job. Bags are something that can represent
one’s phase in life, prestige, and personality. For a
daily city commuter, his backpack talks a lot about
his destination so much as well as his personality.
Nonetheless with the wide variety of backpacks
available in the market today, one can face a diffi-
cult situation in finding that bag that suits his
needs and his aesthetic taste.
Product Design
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Client: Greenergy x Asia Pacific Inc.
Greenergyx is an ecotechnology company that aims
to provide solar-powered street chargers in key
locations such as bus sheds, malls, airports and
business districts.
The company wanted a brand that showcases an
eco-friendly and tech-savy modern approach but
in a “cool” yet trustworthy image.
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JD
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# 0 E A 1 5 9
The client requested green as their main brand colour but wanted something that can be easily integrated digitally and in print with either light or dark backgrounds.
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Client: Dr. Christina Hernandez
Acure Wellness is an acupuncture clinic offering
world-class acupuncture and anti-aging theraphies.
It is the first of its kind to combine medical and
cosmetic acupuncture services in the Philippines.
The client wanted a brand that showcases
personalized, natural and holistic healthcare.
The typography and colours were choosen in
order to depict a simple, professional and
minimalist approach that aim to work both
on product labels and looks nice on location.
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BR
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WE
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Client: Foxhole Business Center
It is a serviced business center that targets clients
that need an office, but don't necessarily want the
stress and hassle of creating their own.
The branding is essential to the Foxhole
experience. The focus of the identity is cool,
digital and modernly corporate.
Website is the key marketing tool for the brand to reach their target audience. Therefore the branding direction focused more on its digital content.
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Client: Fineline Media Solutions Inc.
Fineline Media Solution’s specializations include
design development, print works, media planning
and everything else in between in order to reach
each client’s maximum number of target audience.
The company was founded in 2009 with the focus
on client growth. Now with a good amount of
accounts, Fineline wanted a rebrand as a public
expression of their company’s evolution. As any
small business prospers, they wanted to reflect the
larger, more sophisticated company it has become.
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The client wanted to veer away to the previous branding direction for being outdated and too vague. The approach this rebrand took was to showcase Fineline as a cool but modernly corporate business that can take on any type of accounts from different industry.
Thus, a monochromatic palette and fine lines are used.
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F I N E L I N EM E D I A S O L U T I O N S I N C .
O L D L O G O
N E W L O G O
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Client: Fineline Media
Quick Brown Fox is a start up media boutique
that focuses on the emerging advertising media of
the marketing spectrum. This mainly includes
outdoor media, experiential media,
visual design and brand development.
The brand’s logo was strong enough that the client
wanted to keep it and requested a refresh that will
depict a company that understands the value and
power of a design-led business and the need to
create a brand to match.
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All my life I’ve always wanted to take control of something in order to make it look better and more beautiful. I believe in honest design. And design made me look at different perspective more.
O L D L O G O
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Client: The Playground
The Playground is a dance studio and gym facility
located in Makati, Philippines. They offer a variety
of activites for their members including dance,
yoga and strength & conditioning classes. With its
friendly environment and passionate staff and
teachers, working out feels like being in a play-
ground without the intimidation and pressure
of keeping yourself fit and happy.
The branding direction is designed to capitalise on
the brand's name "The Playground" that would let
its potential members see the brand as fun, friend-
ly, and playful place to workout which is a rare
image for other local gym brands.
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Light pastel colours are used for the colour palette and handwritten typography to depict a playful image.
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Client: Shoephoric
Shoephoric is an online community solely for shoe
junkies in the Philippines from all over the world.
Their site currently hold a huge shoes collection
database, thousands of members, and online shops
created within the Shoephoric community.
With the growing number of members, Shoephoric
pushed further with a slight logo update, colour
palette and an app exclusively for their members.
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Business card design for the founder Ann Jacobe.A more sophisticated but fresh approach that embodies Shoephoric digital image.
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As mobile takes off, businesses gear up their
mobile strategy. This was Shoephoric’s strategy
towards giving their audience an easier and more
accessible community. The app features news, con-
tests, and shops that are seen in their website. The
app also features a #Shoephoric community where-
in users will be able to directly upload shots of
their
beloved sneakers while other members comments
and like.
Shoephoric App
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Client: Shoephoric
Shoephoric Shops was launched in 2014.
A platform that gives a chance for collectors,
merchants, and resellers to buy and
sell shoes online.
A month after the successful launch of the
Shoephoric App, Shoephoric started developing
Shoephoric Merchant. A mobile version of
Shoephoric Shops that can give an easier interface
for merchants to sell their products with an inven-
tory, customer database, customer direct messaging,
product tracking, and a highly accesible support
feature.
Since working on the first Shoephoric app, creating the UI design for Shoephoric Merchant became easier after developing a workflow with the back-end team.
The design were focused more on the business side of shoes and how the merchants can easily interact with their products and customers.
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T H A N KY O U !
For taking the time in your day
to browse through my works.
You can contact me through
or through my mobile
+63 998 967 1339
See more of my works at
jddoctolero.com