Jenny – Copywriter

Oytun – Creative Director

Jimena – Art Director

Beirut – Creative Inspiration

Client

• Not your typical “fast-food” restaurant• All-natural & fresh ingredients• Emphasis on call-in or delivery service• “Jimmy hour” specials• Cool/hip environment• “Starbucks” of sub shops• Youthful

Target AudienceTarget Audience

• 18-26 years of age men and women• Hip• Trendy• Health conscious• Desire to stay fit

Digital Banner Initial Image

Second image

Final Image

MUSIC: Sexy Jazz Music Starts, And in 3 second the announcer beginsSFX: Heels clicking on the floor ANNCR: That’s the sound of classinessSFX: Heels still clickingANNCR: French on the outside, Italian in the insideSFX: Heels still clicking ANNCR: All-natural. From top to bottom.SFX: Heels still clicking but fasterANNCR: You can’t wait to get your hands on it.SFX: Heels still clicking, even faster, music speeds up tooANNCR: So lean and healthy.SFX: Heels clicking very fast like someone is runningANNCR: It’s so yummy that you can’t hold back anymore. It’s time… Bite into it!SFX: SOUND OF BITING AND CHEWING. MUSIC SLOWS DOWN MAJORLY. Seductive woman: Mhmmmm… ANNCR:Jimmy John’s gourmet subs are delicious and 100% natural. Home-

made bread, real meat, and fresh veggies, every single time! Eat here, eat there, it’s all the same to us. We will even bring it to you freaky fast! Stop by for “Jimmy hour” between 2 and 4 Monday thru Friday for healthy snacking. Such an authentic sub, we call it “Take Home Material”.http://www.youtube.com/watch?v=izGwDsrQ1eQ&ob=av2e

Social Media

• “Submit Your Photo” competition

• The photo with most likes gets to be the next “Take Home Material” digital banner

• Connect Jimmy John’s Facebook page with target audience

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OverviewOverview• Take Home Material

• Mama Approved

• Sex Appeal

• Authentic

•Trendy