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This plan was developed as a leadership project by Deborah Sesser to address membership decline from an advancement perspective. Please email [email protected] for more information.
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JEFF FARRIS LEADERSHIP ACADEMY
Deborah SesserArkadelphia Rotary Club
Club Leadership Plan, 2015-16
DEBORAH SESSERCLUB LEADERSHIP PLAN
HOW DO WE ADDRESS MEMBERSHIP DECLINE FROM AN ADVANCEMENT
PERSPECTIVE?
DEBORAH SESSERCLUB LEADERSHIP PLAN
STRATEGICALLY EVALUATE INTERNAL AND EXTERNAL PR, FUNDRAISING EFFORTS
FOR EFFECTIVENESS
DEBORAH SESSERCLUB LEADERSHIP PLAN
INTRODUCE PLANNING, ASSESSMENT TOOLS
• Complete Work Plan, Each Project
• Survey Membership, Annually
• Implement and Follow Propagation Plan for Outreach
– Website
– Radio
DEBORAH SESSERCLUB LEADERSHIP PLAN
WEEKLY “ROTARY REMINDER” EMAIL MESSAGES
DEBORAH SESSERCLUB LEADERSHIP PLAN
BI-WEEKLY FACEBOOK POSTS
DEBORAH SESSERCLUB LEADERSHIP PLAN
WEBSITE IMPROVEMENTS – PROFILES, INFO
DEBORAH SESSERCLUB LEADERSHIP PLAN
ENFORCE ROTARY, CLUB BRAND STANDARDS FOR UNIFORMITY
DEBORAH SESSERCLUB LEADERSHIP PLAN
DEVELOP BRANDED COMMUNICATION MATERIALS
UPDATE (2/11/2016):Arkadelphia Rotary Club Board voted to
allocate up to $500 for the printing of
promotional materials.
DEBORAH SESSERCLUB LEADERSHIP PLAN
ENCOURAGE PURCHASE, WEARING OF T-SHIRTS
• Blue or yellow “I (heart) Rotary / Service Above Self” shirts are available for pre-order on website for $15
• Worn at service, social events to identify Rotarians
• Supports member development efforts through meager profits
DEBORAH SESSERCLUB LEADERSHIP PLAN
CONSISTENTLY USE LOGO, NAME
• Use Arkadelphia Rotary Club, not “noon club”
• Use updated, high-resolution logos for Rotary and other affiliates on messaging, graphics
• Capture weekly program speaker photos in front of club banner
DEBORAH SESSERCLUB LEADERSHIP PLAN
BUILD AWARENESS OF ROTARY’S MISSION AND ACTIVE SERVICE IN THE
COMMUNITY
DEBORAH SESSERCLUB LEADERSHIP PLAN
FACILITATE COMMUNITY SUPPORT TO MEET NEEDS
DEBORAH SESSERCLUB LEADERSHIP PLAN
HOST COOPERATIVE SERVICE PROJECTS – HSU/OBU
DEBORAH SESSERCLUB LEADERSHIP PLAN
DISTRICT “ROTARY HAS HEART” FOOD COLLECTION
DEBORAH SESSERCLUB LEADERSHIP PLAN
SELECTIVELY RECRUIT AND RETAIN NEXT GENERATION OF ACTIVE, PROFESSIONAL
MEMBERS
DEBORAH SESSERCLUB LEADERSHIP PLAN
HOST POTENTIAL MEMBERS FOR LUNCH & LEARN
• Schedule quarterly informational luncheons for businesses
• Update potential member directory and ask current members to contact acquaintances, colleagues
• Encourage Rotarians to utilize complimentary guest meal policy for potential members at club meetings
DEBORAH SESSERCLUB LEADERSHIP PLAN
HOST QUARTERLY MEMBER SOCIAL EVENTS
DEBORAH SESSERCLUB LEADERSHIP PLAN
INCREASE REVENUE TO MAKE LARGER IMPACT IN COMMUNITY, MAINTAIN DUES
DEBORAH SESSERCLUB LEADERSHIP PLAN
PLAN, PARTICIPATE IN FUNDRAISING EFFORTS
• Serve as team of volunteers (timing, race support) for triathlon, mountain bicycle events for local company
• Receive club donation
• Contribute to local economy
DEBORAH SESSERCLUB LEADERSHIP PLAN
APPLY FOR 501(C)3 CHARITABLE DESIGNATION
UPDATE (2/11/2016):Arkadelphia Rotary Club Board voted to
explore the benefits of creating a separate, charitable organization and
associated process, cost
• Currently 501(c)6
• Arkansas Community Foundation
– Giving Tree Grant Cycle
– Participation in Arkansas Gives
• Provide fundraising sponsors, both individual and business, with tax-deductible credit for gift
