BICYCLE SHOP

BICYCLE SHOP

One of the most important fuction of shop design is giving the customer the positive message about the product, advertising its advantages by using dimensional language. In this shop, the design concept is emptiness. Advertising does not present a lucid message, but in effect, offers an empty vessel to the customer.Advertising communcation in generally thought to be the process of clarifing the point that you want your customer to comprehend, turning it into an easily understood messsage, choosing the appropriate media and circulating the message. In this shop, communcation happens. When the recipent, offered not a message, but an empty vessel, supplies meaing himself.

BICYCLE SHOP

BICYCLE SHOP

BICYCLE SHOP

The ground floor space is subdivided into two zones, which is being separated by a sharp border. The two areas strongly contrast in their spatial atmosphere. The lobby’s floor, walls and ceiling are all made in white oak panels.

LOBBY

BICYCLE SHOP

PUBLIC DISPLAY AREA

BICYCLE SHOP

BICYCLE SHOP

Eye line is a buy line, all the bicyles which are suspended are in the customer’s eye line. In order to accent the bicycles, the public diplay area is minimal white.

PUBLIC DISPLAY AREA

BICYCLE SHOP

BICYCLE SHOP

As same as the public display area, the first floor is minimal white. The floor is made in white painted resin. There are two Nuvola sofas which are manufactured by Bonaldo for the customer to sit.

FIRST FLOOR

BICYCLE SHOP

PUBLIC DISPLAY AREA